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1947

Inspired by his trip to New York City the year before, Swedish entrepreneur Erling Persson opens a new womenswear store in Västerås, Sweden. He calls it Hennes, Swedish for “Hers”. The soon-to-be-famous Hennes logotype is designed by the founder himself.

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https://about.hm.com/content/dam/hmgroup/groupsite/documents/en/hm-way/HM%20Way_en.pdf

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It is effected by three pillars: Cultural expression, societal values, economic forces.

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H&M say that they ‘are a global family of brands and businesses. We make it possible for customers around the world to express themselves through fashion and design in a sustainable way,

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COS offers a wardrobe of ready-to-wear and accessories for a life well dressed. Rooted in luxury design and compelling fashion movements, the collection pays meticulous attention to sustainable craftsmanship, quality and a superior colour palette that transcends time. The creative soul of the brand is visualised through original storytelling, seasonal runway shows and contemporary culture to create an experience beyond the expected.

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Weekday is the street fashion brand by and for the creative generation, constantly challenging what is, with the ambition to improve and make responsible choices in everything we do. For us, this is the only way forward.

They are known for there jeans as well as slouchy tailoring, paired with casual basics. It’s about the effortless look, to let go of the ordinary and surrender to the extraordinary. You can find Weekday both online and in our Weekday stores, with curated in-season trends and limited-edition collections. They’re all about boosting circular fashion and offer Studio Made capsules re-made from previous collections, along with our resale initiative Weekday Curated 2nd-hand, a shop-in-shop in selected stores.

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1952

The first Hennes store opens in Sweden’s capital, Stockholm.

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Monki aims to be part of driving global change by putting its purpose, to empower women to empower the world, at the forefront of everything the brand does. Founded 2006 in Sweden, Monki is a brand within the H&M group.

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1954

Hennes takes out a full-page colour ad in Sweden’s largest daily, a pioneering belief in the power of marketing.

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1968

Hennes acquires the Stockholm-based hunting apparel and fishing equipment retailer Mauritz Widforss, and the name is changed to Hennes & Mauritz. The stores start offering men’s and children’s clothing, covering fashion needs for the entire family.

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1969

The expansion is rapid: Hennes & Mauritz has 42 stores.

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1973

– Hennes & Mauritz starts selling underwear.

– ABBA-member Anni-Frid Lyngstad becomes the first “supermodel” to be photographed for the company.

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1974

– Hennes & Mauritz is listed on the Stockholm Stock Exchange.

– The stores are rebranded with the abbreviation “H&M”.

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1977

– Teenagers get their own version of H&M as the Impuls concept is launched, inspired by denim stores in the US.

– H&M introduces cosmetics into its assortment.

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1980

Long before the term “e-commerce” was born, sale of H&M fashion moves into customers’ homes through the acquisition of Rowells, the Swedish mail order company.

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1982

The company gets its second ever CEO, as Erling Persson steps aside to make room for his son, Stefan Persson.

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1990

The famous annual underwear campaigns are launched featuring supermodel Elle Macpherson, gaining a lot of media attention.

Throughout the 1990s, models from “The Big Six” – Cindy Crawford, Christy Turlington, Claudia Schiffer, Elle Macpherson, Linda Evangelista and Naomi Campbell – are featured in H&M’s campaigns.

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1998

– H&M starts offering online shopping. The first online market is Sweden.

– The first H&M store opens in Paris.

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2000

A major H&M flagship store opens on Fifth Avenue in New York, realising Erling Persson’s dream. The opening of the first store in the US marks the start of the expansion outside Europe.

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2002

H&M publishes the first Corporate Social Responsibility Report, marking the beginning of our Sustainability reporting journey.

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2004

H&M and Karl Lagerfeld take the world of fashion by surprise, teaming up to show that design isn’t a question of price.

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2007

– H&M goes Far East, opening the first stores in Shanghai and Hong Kong SAR.

– Marking 60 years after the first Hennes store opened, our first portfolio brand COS is born. The honour of hosting the first store goes to London.

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2008

Weekday, Monki, and Cheap Monday are welcomed to the H&M group through the purchase of FaBric Scandinavien AB.

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2009

– Home styling becomes more fun thanks to the launch of H&M HOME.

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2010

H&M launches its first collection made entirely out of sustainable materials, with many more sustainable initiatives to follow.

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2013

– H&M enters the high fashion arena with the very first H&M Studio show during Paris Fashion Week. The limited-edition collections are released biannually.

– H&M Foundation starts as a non-profit global foundation, funded by the Stefan Persson family.

– Garment collecting is introduced in H&M stores worldwide. Since t hen, thousands of tons of old textiles have been collected for reuse and recycling.

– H&M Group launches yet another brand: & Other Stories, with design studios in Stockholm, Paris and Los Angeles.

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2017

The new brand ARKET, created as a modern-day market offering a broad yet selected range of functional and timeless essentials, opens its first physical store on Regent Street in London, and online in 18 European markets.

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2019

– H&M became the first big fashion brand in the world to provide detailed information on product level about materials and the supply chain.

– H&M Group increased its ownership in Sellpy, an e-commerce platform for second-hand items. H&M Group is now the main owne

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2021

– New business ventures Singular Society and Creator Studio are launched.

– H&M Innovation Stories was launched and comprises a series of themed collections dedicated to promoting more sustainable materials, technologies, and production processes. The project goes hand-in-hand with H&M’s fashion rental service, established in 2019.

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2022

– H&M Group introduced the latest climate targets to reduce absolute greenhouse gas emissions across the value chain by 56% by 2030, and by 90% by 2040, and in the same year achieve net-zero.

– H&M Group integrated the annual and sustainability reports for the first time, as an important yet natural step in our development.

– The newest H&M sports brand H&M Movewas launched worldwide.

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In late October, Helena Helmersson, CEO H&M Group, and Jesper Brodin, CEO Ingka Group / IKEA, finally had the chance to meet IRL after many digital meetings.

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News Article

H&M Group's latest Sustainability Performance Report highlights the progress that has been made on our way towards a more sustainable fashion future.

Although we have made good progress advancing our sustainability agenda, the last twelve months have served to further reinforce the importance of sustainability and the need to accelerate this work. We all need to play our part in transforming our industry into one that is genuinely built around circularity.

Helena Helmersson, CEO H&M Group

Some highlights from 2020 include:

64.5% of our materials are from recycled or more sustainable sources.

We reached our goal that 100% of our cotton is organic, recycled or sourced in a more sustainable way.

We set a new ambitious material goal, aiming to use 30% recycled material by 2025. This is supported by breakthroughs in the recycling of post-consumer fabric without quality loss. Innovations are moving out of the lab to our brands - Monki's collection in collaboration with HKRITA's Green Machine being one of many examples.

To continue our journey of becoming a fully circular organisation, H&M Group has developed a multi-brand packaging system with bags made of certified paper.  They have been introduced to customers at COS, ARKET, Monki and Weekday and selected H&M brand markets and will be further rolled out in the upcoming months.

To become even more transparent, H&M brand trialed an on-product-transparency pilot with the Higg Index, a tool to create comparability of sustainability performance across the fashion industry. 7 million customers participated in this test.

We help customers to access and enjoy fashion in a more sustainable way with new business models such as COS Resell and Arket Rental.

We further promoted sustainable change within the industry by launching Treadler - enabling other companies to access our supply chain.

We piloted blockchain technology to track three sustainable fibres through six levels of our supply chain.

32% of the tier 1 supplier factories we work with have trade union representation and 18% have collective bargaining agreements in place - building long-term structures that give workers a strong voice.

We supported the Black community by partnering with key organisations and donating 500,000 USD to further support their work. This is one of several major initiatives intensifying our work for inclusion and diversity in 2020.

In the beginning of 2021, H&M Group has issued a EUR 500 million sustainability-linked bond with a maturity of 8.5 years. Sustainability-linked bonds are coupled to the company meeting a number of defined sustainability targets and therefor create a clear and transparent commitment.

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H&M Group Sustainability Performance Report 2020 - H&M Group

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H&M Group's latest Sustainability Performance Report highlights the progress that has been made on our way towards a more sustainable fashion future. Although we have made good progress advancing our sustainability agenda, the last twelve months have served to further reinforce the importance of sustainability and the need to accelerate this work.

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& Other Stories, a prominent fashion brand, emerged in 2013 under the H&M Group umbrella. Renowned for its diverse and sustainable approach to fashion, the brand offers a wide range of clothing, accessories, and beauty products. With a commitment to quality and creativity, & Other Stories has gained a global following.

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About  ARKET is a modern-day market and lifestyle destination offering essential products for men, women, children and the home, as well as a New Nordic vegetarian café. The wide assortment of fashion, food, scents, beauty and functional home items is curated to simplify good choices and provide inspiration for a more beautiful everyday life.

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Conglomerates are large parent companies made up of smaller independent entities that may operate across multiple industries.

Each of a conglomerate's subsidiary businesses runs independently of the other business divisions; but, the subsidiaries' managers report to the senior management of the parent company. Many conglomerates are thus multinational and multi-industry corporations.

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Fast fashion has been a phenomenon that became popular in the late 1990s, early 2000s, as players like H&M took over the fashion industry by leveraging on shorter and shorter design-manufacturing-distribution cycles. Reducing these cycles from months to a few weeks. With just-in-time logistics, flagship stores in iconic places in the largest cities in the world, these brands offered cheap, fashionable clothes and a wide variety of designs.

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The Sustainable Development Goals (SDGs) by
the UN (United Nations) are the blueprint to
achieve a better and more sustainable future for
all. They address global challenges, including
poverty, inequality, climate change, environmental
degradation, peace and justice. Established in
2015, consider a plan of 15 years, with the ideal
goal of fully achieve them by 2030.

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Corporate Social responsibility

The principle that, in addition to pursuing profit generation, corporations should strive to act in a way that positively affects society and the world.

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Increase in customer retention

Saving money on energy and operating costs

Differentiating yourself from the competitor

Enhancing influence in industry

Access to funding opportunities

Media interest and a positive reputation

Attracting and maintaining a happy workforce

Enhanced relationships with stakeholders

Winning new businesses

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Philanthropic responsibility

Philanthropic corporate responsibility
focuses on charitable giving and
community engagement. It involves
organizations dedicating resources, both
financial and non-financial, to support
philanthropic initiatives and contribute
to the well-being of society.
Philanthropic CSR goes beyond the core
business activities of a company and
aims to make a positive impact on the
communities in which they operate.

Environmental responsibility

Environmental corporate responsibility is a strategic approach that integrates sustainable practices into business operations. By prioritizing environmental concerns, companies can make a positive impact on
the planet, strengthen their brand image, and
contribute to a more sustainable future for generations to come.

Ethical responsibility

Ethical or human rights social responsibility
focuses on promoting and upholding ethical
business practices and respecting human
rights throughout a company’s operations
and supply chain.

Economic responsibility

Economic Corporate Responsibility focuses on the financial and economic impact of a company’s activities. It entails conducting business in a manner that
not only generates profits but also considers the broader economic implications for various
stakeholders, including shareholders, employees, suppliers, and local communities.
By practicing economic corporate responsibility, companies can establish themselves as responsible corporate citizens, contributing to the economic well-being of society and the sustainable development of the regions where they operate.