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Sweet Pudding is a proprietorship consisting of a small staff of desserts, we plan on selling amazing puddings that taste great. Sweet Pudding is planning on opening our business on Friday, Saturday and Sunday. Sweet Pudding is small business which is the owners do it in part-time and located on University Malaysia Sarawak. Among 4 months on operations, Sweet Pudding will successful in their sales because we have tons of different and tastes of puddings. We also build customers relationship and do a marketing strategy.

Sweet Pudding sells a wide verity of different pudding that tastes great and looks amazing. Sweet Pudding is a product based homemade, which means the we made the pudding at home and sell it at university and also provided a delivery to our customers. Sweet Pudding thinks our products are more appealing to our competitors because we put the time, high quality and effort in making our pudding taste great and look great too. We make our pudding with loves, clean and put the high quality.

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Members:

1. Batrice Bangan Anak George (98337)

2. Nurhaifa Nabilla binti Zainal (100564)

3. Tharshini a/p Vijayan

(102218)

4. Hemavathi a/p Murugandaran (99122)

5. Chelsey Andrea Anak Jubin (98462)

6. Nur Ayunni Alisa Binti Sakmud (100309)

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Leader

1. Batrice Bangan Anak George ( 98337 )

Finance Team

1. Nur Ayunni Alisa binti Sakmud

2. Nurhaifa Nabilla binti Zainal

Marketing Team

1. Hemavathi

2. Tharshini

Social Media Team

1. Chelsey Andrea Anak Jubin (98462)

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Leader

Lead and coordinate team to facilities growth and development.

Make the good decisions while leading team members that determine the workflow in a company.

Communicate to team members about goals of company and work plans.

Evaluating the team's performance and inspire team member.

Finance Team

Evaluating different investment opportunities and choosing the one most likely to generate the highest returns and meet the profits.

Examining financial statements and reporting.

Preparing and forecasting budgets.

Managing operations systems.

Marketing Team

Do a promotion.

Selling.

Product Management.

Pricing.

Social Media Team

Deliver customer data.

Build a customer relationship management

Share contents, feedbacks and business growths.

Knows about customer segmentation

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1. LOCATION - (Jln Datuk Mohammad Musa, 94300 Kota Samarahan, Sarawak)

2. TYPES OF BUSINESS - ( Food/Dessert - focusing on pudding)

3. OPERATING HOURS - (Friday - 10a.m. - 13.00p.m.)

4. LINK TO INSTAGRAM - (https://www.instagram.com/sweet_s_pudding/)

5. CUSTOMER PROBLEM THAT YOU ADDRESS / SOLVE WITH YOUR BUSINESS OFFERING

As it is getting hot nowadays, we decided to go with the product that is easy to make and delicious eaten cold or room temperature. So we come out to start selling pudding around UNIMAS.

The first problem that we got is the pricing of our product. We gotten some feedback on the pricing that it is to expensive for pudding. We taken into consideration of our customers feedback and we went with our new pricing for our pudding which is RM2.50.

Finding affordable dessert. We notice that a lot of dessert products in UNIMAS are above RM3. We solve the problem of our customers by offering an affordable price to our dessert, so that everyone can buy our dessert and enjoy the cold and sweet treats.

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The product we decided to sell is pudding. Our pudding comes in various flavors such as chocolate, honeydew, strawberry, and fruit, and all our customers enjoy it. Each pudding is priced at only RM2.50.

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We have reached 300 followers

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Teaser Photo

Technique -

- description of the pudding we will sell

To make readers know the product that we gonna sell for them

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Soft Sell (AIDCA)
1. Attention - " Dive into a world of sweetness with sweet, cold, soft, and yummy puddings "
• To grab or capture the reader's attention and make them not scroll down or ignore our post

2. Interest - " Do you guys crave something fruity? Our strawberry, honeydew, coconut, and milky fruit cocktail pudding that suitable for your taste buds and will satisfy your craving"
• To make our post stand out and not boring

3. Desire - "Imagine yourself enjoying every spoonful of chocolate pudding that is rich with flavour and melts into your mouth happily "
• Make buyers interested in what we are offering
• Can develop a strong desire for pudding and make it more tempting to our potential buyers

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Instagram Campaign Post

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Hard sell post (AIDCA)
1. Conviction - "Homemade pudding with a lot of love and passion from us "
- to reinforce the customer's trust in choosing our product

2. Action - " Don't wait any longer, place your order today " and " Limited stock only "
- Encourage customers to take further action, such as purchasing our product

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Teaser Video

Technique -

1. Organize a countdown

to build excitement to potential buyers

2. Short and interesting video

Attract more people to know more about our products

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Proof we promote on WhatsAppp

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We promote our pudding through WhatApps

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Sweet Pudding is a dessert business that focuses on creating mouthwatering puddings in various flavors, aggressively marketing and selling them on campus and social media, interacting with clients for feedback, and participating in events like neighborhood carnivals and university fairs. The company relies on high-quality ingredients, committed human resources, essential kitchen tools, and transportation to ensure a well-rounded business strategy.

Three benefits of Sweet Pudding are affordability, variety, and convenience. They pride themselves on being reasonably priced, offering a variety of options, and providing personalized service. They also use their Instagram page for interaction, promotions, and updates, building a community around their delicious goods.

Sweet Pudding reaches out to customers through various channels, including Instagram, booths, pop-up events, and collaborations with neighborhood establishments. They consider student friends and faculty and staff at UNIMAS as special groups for whom they make their delicious treats with love.

The company's expenses are transparent and efficiently handled, using premium ingredients, renting booths or sales areas, marketing materials, operating costs, and event participation fees. The foundation of Sweet Pudding's revenue streams is a simple but efficient model, with the sale of their mouthwatering pudding at RM2.50 per piece being the primary source of revenue. Special flavors or limited editions add variety and generate additional revenue. Sweet Pudding is open to joint ventures or partnerships to generate extra cash, fostering innovation and teamwork, ultimately achieving overall success in the dessert market.

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Financial Record for Sweet Pudding

Our group first started with the start-up modal of RM220.15 and our first sales for the week came out to a total of RM150, which means we have a profit of -RM70.15 for the first week. We started selling the pudding with RM3 a piece for our pudding. There are 5 flavors of our pudding available in the 1st week.

For the 2nd weeks of business, the cost of our business is RM37.75 which is a lot smaller than the 1st week as we still have leftover resources from the 1st week. The sales for our 2nd weeks is RM132.5, which makes a profit of RM75.50. During the second weeks, we started selling our pudding at RM2.50 a piece for our pudding. And there is also new flavor available which helps us to gain more sales. We started selling in the FEB Lounge where tables are provided for students to help with their MPU3222 course.

3rd weeks of business, the cost came out RM19.25, as we are still trying to finish our stock before buying new resources to avoid waste. The profit for our 3rd weeks of business is RM98.25 which is a lot more than the 1st and 2nd weeks. The sales that we gain from the 3rd weeks is RM117.5 which decrease a bit as we stop selling caramel pudding as it takes a lot of effort to makes and require more resources compare to other flavors.

The 4th weeks of business, which is our last day of selling pudding, we Sweet Pudding open a booth at Detar Putra, UNIMAS, for the Karnival #UNIMASPRENEUR 2024. We brought our most popular flavors to the carnival and the limited edition flavor in limited quantity to the carnival which is Soya Bean. We splurge a little bit during this 4th weeks, because we expect a lot of customers to be coming to this Karnival #UNIMASPRENEUR 2024. The cost for weeks 4th is RM98.65 with a sales of RM157.5. The profit that we gain for this week is RM58.85.

The total profits between this 4 weeks off business are RM162.45 after minus the projected costs for the 4 weeks of business. The net profit after minus the total profit of RM162.45 and the start-up cost of RM200.9 is equal to -RM38.45 which equal to the Return on Investment(ROI) of -19.14%.

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Transaction of Sweet Pudding using E - Commerce

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We have gained such a wonderful experience of running a business and gaining knowledge through this course. It was quite challenging at first but later it became enjoyable for us and we were able to learn how to start a business. At the same time, we were able to learn from the mistakes we made when we started our business and keep on improving our services and products to satisfy our customers needs. We not just have an experience but also we learned how to communicate with customer. We also gain our knowledges about how to build relationships with customer, strategic market and learn how to manages our pricing.

Chelsey - Undertaking a business in selling pudding for a provides a hands-on learning experience for me. I have the opportunity to apply concepts from the class to real my group business, this helps me to figure out on solving situations, gaining practical insights into marketing, finance, and operations. Running this small business, there are some challenges that my members and I face during the selling period. Especially on customers feedback. On our first selling week, we encounter problem from customers, that are saying that pudding price at RM3 is too expensive. We solve this problem by changing the price to RM2.50 and the container to something more deep to resolve our customers feedback. Tackling these challenges has test my problem-solving skills and resilience, contributing to my personal and professional growth. Other than, it has been a lot of fun doing this business and I am grateful for this opportunity to learn more in depth about handling and the hardship of owning a business, thanks to MPU3222 Foundation of Entrepreneurship Inculturation, and of course thank you for your guidance Miss Azuriaty, for you has been pushing us to target more than RM100 profits and to come out of our comfort zone and to use the knowledge that we gain in class and apply it into our business.

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Sweet Pudding generated sales in November 2023

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Screenshot from E-Commerce for November 2023 generated sales

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Sweet Pudding Generated Sales in January 2024

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Screenshot from E-Commerce for January 2024 generated sales

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Invoice

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MPU3222 LaunchPad Booth

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Karnival Unimaspreneur 2024 - Sweet Pudding

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Memories during Karnival Unimaspreneur 2024

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Buying resources for the first week of selling

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First day of operation

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First batch customers. Thank you for your supports

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Pudding posters for promotion on social medias

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Sweet Pudding Instagram account

https://www.instagram.com/sweet_s_pudding/

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Our customers

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One of our customers

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Karnival UnimasPreneur 2024

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Red Blue Green Illustrated Christmas Kids Fair Poster

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Video posted on Instagram

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Star Dust Elegant Dotted Background Woman Posing Photo Collage

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SWOT Analysis of Sweet Pudding

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White Colorful Simple Professional SWOT Analysis Graph

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Business Pitching Video of Sweet Pudding

Link: https://youtu.be/dMgFIBBoHbI

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MPU3222 GP06: Foundation of Entrepreneurship Inculturation - Business Pitching of Sweet Pudding