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The app very quickly changed the icon and created a brand around it. This is the instagram that the earlier generations remember.

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In 2011 soon after, the elevated the graphics

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In 2016 they made a big shift in their branding. Creating a more modern feel to the app. Since then they've made small tweaks to the icon but kept the overall design the same.

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In August on 2020 Instagram introduced "Reels" because of the uprise in short from content made popular by other apps like Vine and Musical.ly/TikTok.

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Three years later in the summer of 2023 they introduced "Threads", a "text based app". Again this feature is very similar to other apps like Facebook, Twitter(X), or Reddit.

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In 2013 the app introduced a direct messaging feature that allowed users to communicate with each other and share content

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Over the years Instagram has made several introductions to attempt to stay relevant and fresh. Although these additions are from from original, they have been successful in keeping engagement high and keep people interested.

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Name: Brady

Age: 20

Location: Los Angeles, CA

Values: Nature, Health, Positivity

Media Habits: Spends hours online, likes fast paced games, likes to take photos, stays updated on pop culture/sports

Emotional Triggers: experiences FOMO

Goal: Build a personal brand and community with people like him.