# data[].attributes.body
Students work in teams to create a complete brand identity for a fictional company. They develop a logo, color scheme, brand voice, and mission statement. Teams present their brands to the class and explain their design choices and target market strategy.

# data[].attributes.body
Groups are assigned different products and must create a comprehensive social media marketing campaign. Students develop content calendars, create sample posts, choose appropriate platforms, and set engagement goals. Present campaigns as if pitching to a client.

# data[].attributes.body
Students conduct real market research by surveying fellow students about purchasing habits and preferences. They analyze data, create charts and graphs, and present findings with marketing recommendations based on their research.

# data[].attributes.body
Teams plan and design a product launch event for a new product. Students create event timelines, budget proposals, promotional materials, and marketing strategies. They present their event plans with visual aids and justify their marketing approach.

# data[].attributes.body
Students research and create detailed consumer personas for different market segments. They develop demographic profiles, buying behaviors, pain points, and preferred communication channels. Present personas with supporting research and marketing strategies.

# data[].attributes.body
Groups select an industry and conduct thorough competitor analysis. Students examine pricing strategies, marketing messages, target audiences, and market positioning. Create comparison charts and present findings with strategic recommendations.

# data[].attributes.body
Students design print, digital, or video advertisements for assigned products. They consider target audience, key messaging, visual elements, and call-to-action. Present ads to class and explain creative and strategic decisions behind their designs.

# data[].attributes.body
Class is divided into teams representing different pricing strategies (penetration, skimming, competitive, value-based). Each team argues for their approach using real examples and data. Conclude with a class discussion on when each strategy is most effective.

# data[].attributes.body
Students create email marketing campaigns including subject lines, content, design elements, and call-to-actions. They consider segmentation strategies and personalization techniques. Test different approaches and analyze which elements drive engagement.

# data[].attributes.body
Groups analyze the 4Ps (Product, Price, Place, Promotion) of famous brands or local businesses. Students examine how each element works together and suggest improvements. Present findings with recommendations for optimization.

# data[].attributes.body
Teams are given crisis scenarios affecting fictional companies and must develop communication strategies. Students create press releases, social media responses, and stakeholder communication plans. Role-play scenarios with some students as media representatives.

# data[].attributes.body
Students brainstorm and design unconventional, low-cost marketing tactics for small businesses. They focus on creativity and local community engagement. Present ideas with implementation timelines and expected outcomes.