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Ознайомлення з Thinglink

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Ознайомлення з Thinglink

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Студенти дізнаються про можливості платформи Thinglink. Вони мають переглянути навчальні матеріали про те, як створювати інтерактивні VR-тури й обговорити можливості використання цього інструменту в освітній кампанії.

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Створюємо перший VR-тур

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Створюємо перший VR-тур

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Студенти об'єднуються в команди та працюють над створенням перших прототипів VR-турів у Thinglink. Вони вибирають тему, яка актуальна для цифрової грамотності, та починають збір інформації.

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4 Well-Thought Examples of Virtual Reality in Tourism - Mize

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Reading time: 5 minutes. Find out why those 4 examples of Virtual Reality in tourism worked and what results did they achieve.

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Студенти проходять онлайн-курс або переглядають навчальні відео про те, як ефективно використовувати Clipchamp для створення відео. Обговорюють ідеї, які можна реалізувати за допомогою цього інструменту.

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How to use Microsoft's FREE Video Editor - Clipchamp Beginners Tutorial

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Розробка сценарію

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Розробка сценарію

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Кожна команда розробляє сценарій для свого відеоролика про цифрову грамотність, враховуючи цільову аудиторію. Викладач допомагає їм окреслити ключові повідомлення та можливі візуалізації.

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Have you ever tried to write a script?

Or have you hit the record button on your computer only to instantly realize you don't know what to say? Without a script, you may feel like you are treading water, floundering.

It can be, well, kind of awkward.

But it doesn't have to be.
An unscripted video wastes time, effort, and is painful to watch.
The first thing you want to do before you create a video is to write a script, even if it's brief. And although writing a script can seem daunting, don't worry. You just need a starting point.

Writing a video script is a lifeline for anyone to be more confident and articulate when recording their video.

The reality is, whether you're writing a screenplay, tv show, a movie, or a simple explainer video, a good script makes all the difference.

They all contain similar types of information, like who's speaking, what's being said, where it's being said, and other critical pieces of information.
Now, all this information can be super helpful, however, if you're not creating a film that's for entertainment you probably don't need all the nitty-gritty details.

You only need a few simple steps and tips to write a great, easy to understand video script.

Video Script Template: Our free script writing course breaks down how to write a script and gives you a perfect script template for all of your video projects. Get started today.

How to write informational or instructional video scripts

Another type of script format is for informational, like product demos or explainer videos. These can be great whether you need to show off products or services.

You can format your script in a variety of ways, but generally, you need to have the same information.
Your script should include a few components:

the words that will be spoken

information about the words

where they are said

how they are said

and any other helpful information information

You may also want to include an easy way to reference each line or sentence.

When you write a script, you can use whatever format best works for your needs.

I'll walk you through just one example of a script that works particularly well for screen recording videos, animations, and videos that are mostly voiceover.

Step 1. Find a good spot to write a script

When it comes time to write your script use any tool you're comfortable with, including pen and paper.

And maybe choose a writing environment that's comfortable for you, a place you can focus and be creative. When you write, consider what you don't have to say out loud. A lot of your message will be shared through visual components.

Keep your writing conversational and think about the words you're choosing.

Step 2. Be conversational

Scripts that we like tend to use words that are specific and focused. You should probably avoid buzzwords cliches and generalizations. You want your audience to clearly understand you but not roll their eyes.

Step 3. Tell a story

When you're trying to explain something clearly make sure to follow a good story structure. Make sure your script, no matter how short, has a beginning, middle, and end. That will give the audience watching your video a familiar path to follow.

And who doesn't love a good story?

Step 4. Edit

As you choose your words, make each word work for a spot on the page.
They need to have a purpose.

Once you have your first draft go through your script and start editing, rearranging, and cutting. Cut out as much as you can. If it's not moving you towards your goal consider cutting it.

Step 5. Read your script out loud

I usually like to read my script out loud but make sure my message flows. It's good to get away from people to make sure you know you can practice in peace.

I recommend you read your script out loud at least one time before recording or moving on in your process. Even if you're not the one who will read it, this is a way to make sure your message flows.

Words that flow on paper don't always flow when they're said out loud. You may find that there are changes you need to make based on how difficult particular phrases are to say.

It's easier to change it now than during recording.

Step 6. Get feedback

So, you built your script, you've read it out loud, you probably think you're done right?

Finished? Well, not so fast.

If you haven't you also need to ask someone not involved in the writing to read the script.

Even if you are seeing an angry mob, it's most likely your imagination running wild.

Don't get me wrong, most people will want to tear your script apart. But I found as much as it hurts sometimes, it has always made my scripts better.
You can get your feedback through email, Google Docs, or other online methods, however, my preferred method is the table read.

Step 7. Set up a table read

For the table read gather your reviewers, and whoever you choose is up to you, but make sure that our individuals who will contribute and have the project's interests in mind.

Gather your group, and read through your script out loud. As you read watch their faces, listen to their comments, take it all in. Now's not the time to defend your decisions but ask questions and get clarification.

If the conversation gets stuck there are a few questions to have in your back pocket:

Is the message clear?

Does the script make sense and achieve its intended goal?

Were there words that they would change?

After you get the feedback, decide what feedback to incorporate. You can take a little or a lot, it's up to you.

Even after running the table read you may want the person recording the script to review it as well. Ask them to read it out loud. They may find parts of the script to be a mouthful.

In an ideal situation, you'll be there listening and making notes. As they read it out loud make adjustments on emphasis and word choices if needed. And as you listen you may find things you can clarify or points you've missed.

Summary

Whether you make a YouTube video, an instructional video, or another type of video, a good script will save you from many problems. Most of all, it will keep you on track and make your message clear.

Oh, and after this entire blog post, if I still haven't convinced you to write a script, you can always create a basic outline. And that may be just enough to keep you afloat.

Video Script Template: Our free scriptwriting course breaks down how to write a script and gives you a perfect script template for all of your video projects. Get started today.

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How to Write a Script for a Video (With a Free Template!) | TechSmith

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The first thing you want to do before you create a video is write a script, even if it's brief. And although writing a script can seem daunting, don't worry, we'll walk you through everything you need to know to write the perfect script for your video.

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Створення відеоматеріалу

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Створення відеоматеріалу

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Студенти знімають та редагують відеоматеріали у Clipchamp, втілюючи свої сценарії в життя. Вони повинні звернути увагу на якість зображення, звуку та загальний стиль відео.

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Create your OWN TUTORIAL VIDEO FOR FREE using CLIPCHAMP!

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Ознайомлення з Canva

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Ознайомлення з Canva

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Студенти вивчають основи роботи з Canva, переглядаючи навчальні матеріали або беручи участь у воркшопі. Вони дізнаються, як створювати візуально привабливі презентації.

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Дизайн презентації

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Дизайн презентації

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Команди створюють шаблон презентації для освітньої кампанії, використовуючи Canva. Вони повинні враховувати тематику та стилістику кампанії, працювати з кольоровою гамою та шрифтами.

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Free and engaging presentation templates to customize | Canva

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Create your next awesome presentation with our stunning slide templates. Completely online and free to personalize.

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Репетиція презентації

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Репетиція презентації

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Перед фінальною презентацією студенти проводять репетицію, щоб забезпечити плавний і професійний виступ. Вони отримують зворотний зв'язок від викладачів та одногрупників.

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Business Presentation Skills Coaching | Benjamin Ball Associates

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When you have an important presentation, you must have a proper presentation practice. The better prepared you are, the more likely it is that your presentation will go well.

But how do the best presenters practise their presentations? This is what we have learnt over the last 15 years of coaching senior executives.

Let's review each question in turn:

1. Why should you practice an important presentation?

You only get better by practising. You'd never play in a tennis match without practising. You would not want your dentist to look at your teeth without practising. It's the same with presenting.

Every time you practise your presentation you get better. Practice is a key part of preparing presentations. Most people underestimate how long it takes to practise a really good presentation. For example, when we coach Capital Market Days for large, quoted companies, the CEO and CFO will typically each spend at least 3 or 4 days practising and rehearsing their presentations. How do you prepare for a board presentation? By practising.

To become a great presenter, work with a presentation coach in one of our presentation coaching courses. You'll transform your presentation skills.

2. How many times should you practise your presentation?

This is one of the most common questions we get asked. Our answer: practise your presentation until it's ready. Every person is different and each presentation is different. If you are a real expert, you may need just one or two run-throughs.

But for most of us, who are not yet at the top of our game, you probably need to practise presentations 5 or 10 times. You should keep practising until you are confident it can't get better. And if you are early in your career, then practise more. Invest time now to build the skills you need later in your career.
Get a free consultation on your coaching needs now
3. How to practise a presentation on Teams or Zoom?

The good news about rehearsing a presentation on Teams or Zoom is that you can record yourself. So record the first couple of minutes, then review. Try it again, but this time for 4 minutes, then watch that back.

Again, make any fixes and try it again for a bit longer. Like this you keep building your skills and practising at the same time. Spend an especially long time working on the start and the end of your presentations. These are the most important parts.

4. Can you rehearse presentation too much?

It's hard to practise too much! If you, or the person you are practising with, is still finding mistakes, you know there's more work to do.

But what you don't want to do is just keep running through the same script and making the same errors. The real art of practising an important presentation is to continually change and improve your script so that it sounds better each time.
Get a free consultation on your coaching needs now
5. How do you practise a presentation? 5 Steps

Based on 15 years' experience of coaching people to deliver brilliant presentations, we suggest the following 5-step plan to practise your presentation like a pro.

1. Start your presentation practise early.

Have you prepared just one part of your presentation? Practise that. Do you have an early draft of your talk? Start practising with that. Do you want to know if an element of your talk works? Practise it now. Have you found a brilliant idea to finish your presentation? Practise that. Don't wait until you've finished everything. Instead practise each part of your presentation as you go along.

2. Practise, don't rehearse your presentation.

A "rehearsal" suggests that you have finished writing your presentation and you just need to deliver it. On the other hand, "practise" allows you to change your script, your messages and everything that's not right. You want to be constantly changing and improving so that you know your content is as good as it can be.

3. Introduce PowerPoint only after you've practised your talk.

Only amateurs narrate slides. A good presentation is more like an illustrated talk. So prepare your talk and then introduce your slides later. And make sure all your slides actually make it easier for your audience. Read this article about creating great PowerPoint slides.

4. Use a critical audience for presentation practice - and get feedback.

The real art of practising it to get feedback and learn from that feedback. If you have an audience to present to, you will get better feedback than just running it though by yourself. The process of taking feedback and changing your script or your performance is part of becoming a better presenter.

5. Use video feedback for a presentation practice.

Recording and watching yourself is an important part of presentation practice. You need to learn how to watch yourself without cringing.
Get a free consultation on your coaching needs now
6. What presentation practice mistakes to avoid?

These are some of the common mistakes we have seen when people rehearse their presentations.

1. Don't be happy with the first draft.

The biggest mistake people make is to rehearse a first draft over and over again. Instead, we like Earnest Hemmingway's advice: "The only type of writing is rewriting."

2. Don't narrate slides

A presentation is more than narrated slides. A great presentation should be like an illustrated talk. Create your talk first, then illustrate it with visual aids.

3. Don't avoid presentation practice

I'm always surprised how many people are happy to wing it in front of an audience but are reluctant to practise in front of their colleagues. This is completely counter-intuitive. You must always rehearse an important presentation so that you increase your chances of success.

4. Don't just mumble it through

To practise well you want to perform at the top of your game. Get yourself in the mood to perform as if it was the real thing. Then you'll start to see what works well and where changes are needed.

5. Don't avoid watching yourself on video

We all hate watching ourselves, but it's a skill we need to learn. Keep watching yourself until you no longer squirm and you start to observe what you are doing well and not doing well. That's what the best people do to rehearse an important presentation.

7. How to become a master presenter?

So to really become a great presenter, you need to practise. You could practise by yourself, or you could call in one of our presentation coaching experts to help you.

We'd love to help you. A professional presentation rehearsal may take just a few hours over video. It could be the best investment you ever make. Click the link below to discuss.

Contact us to practise your next presentation

Transform your pitches and presentation with tailored coaching

We can help you present brilliantly. Thousands of people have benefitted from our tailored in-house coaching and advice - and we can help you too. For 15+ years we've been the trusted choice for leading businesses and executives throughout the UK, Europe and the Middle East to improve corporate presentations through presentation coaching, public speaking training and expert advice on pitching to investors. Some recent clients

"I honestly thought it was the most valuable 3 hours I've spent with anyone in a long time."
Mick May, CEO, Blue Sky

Unlock your full potential and take your presentations to the next level with Benjamin Ball Associates.
Get a free consultation on your coaching needs now
Speak to Louise on +44 20 7018 0922 or email louise@benjaminball.com to transform your speeches, pitches and presentations.

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Master Presentation Practice. Rehearse Presentations 10 Tips

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Succeed With Top Techniques for Presentation Practice & Rehearsal. Perform Like a Pro. Boost Presentation Skills | BenjaminBall.com | Start >>

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Обговорення та інтеграція

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Обговорення та інтеграція

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Студенти обговорюють як інтегрувати VR-тури, відеоролики та презентації у єдину освітню кампанію. Вони аналізують, як кожний компонент може підсилити освітнє повідомлення.

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Welcome to your masterclass in Integrated Media Campaigns. Picture the dynamic world of advertising as your personal Rubik's cube - a complex puzzle waiting to be solved, using the right twists and turns.

This guide isn't just your ticket to decoding the puzzle; it is your key to becoming a pro. We're going to delve into what an integrated media campaign is, why it's important, and how to leverage different media forms to reach your audiences effectively. Yes, it seems daunting. But don't worry, we've got the secret sauce.

Think of it this way - each year, businesses waste a staggering $1 trillion on ineffective marketing campaigns; that's akin to the annual GDP of Mexico! Let's ensure your budget doesn't fall into this abyss. Be prepared to brush off the dust, flex your learning muscles and tackle the intricacies of a successful integrated media campaign. Because in the language of results, substance always trumps style. Let's roll up our sleeves and get down to business.

How to Successfully Implement Integrated Media Campaigns

Understand the importance of audience comprehension.

Develop a consistent, cohesive marketing strategy aligned with business goals.

Choose suitable media channels for optimized effectiveness.

Maintain brand consistency for stronger impressions.

Use analytics to measure the campaign's performance accurately.

Step 1: Understanding Your Audience

Audience understanding is the cornerstone of any successful integrated media campaign. Start by identifying and dissecting your target audience. Use customer feedback, interactions, and data from previous campaigns and independent research to profile your audience. Understanding their behaviors, preferences, and needs can open up the potential for highly targeted messaging. Remember, every audience differs in their characteristics, and a one-size-fits-all approach hardly ever works.

Step 2: Developing an Integrated Marketing Strategy

Developing a well-knit marketing strategy is fundamental. Start by aligning your marketing campaign with your business goals. Prioritize SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) goals. It fosters clarity, focus, and drive necessary for any successful campaign. Create engaging, compelling content that supports these goals. Remember, integrating your marketing strategies doesn't merely mean cross-channel promotion. It's about creating a seamless, cohesive experience for your audience.

Step 3: Choosing the Right Channels

Not all channels yield the same outcome. Therefore, it's crucial to choose the right channels for your campaign. Assess each possible channel for its ability to reach your target audience. The end goal should be efficient, cost-effective marketing that resonates with your audience, regardless of where they connect with your brand. Consider demographics, customer preferences, and the type of content that fits each channel best.

Step 4: Ensuring Brand Consistency

Brand consistency plays a vital role in integrated media campaigns. It ensures that your audience receives the same message across different platforms. A consistent brand image strengthens brand recognition and builds trust with your audience. Consider your logo, color palette, imagery, voice, and overall messaging. They should be consistent whether your audience interacts with your brand on social media, a blog post, or an email campaign.

Step 5: Measuring Success with Campaign Analytics

Finally, make sure to measure your success. Analytics provide insights into what's working and what's not, allowing you to adjust your strategy accordingly. Look at engagement rates, conversion rates, and return on investment (ROI). Analytics are not just about quantifying success; they provide a wealth of information that can fuel future campaigns. Make data-driven decisions to ensure continuous campaign improvement.

Maximizing the Impact of Your Integrated Media Campaign

Cross-channel marketing revolutionizes integrated campaigns by reaching customers on their preferred platforms.

A well-executed customer journey map provides key insights to streamline your media campaign.

The Power of Cross-channel Marketing

Cross-channel marketing shakes up your integrated campaigns, making them more potent. How? By intersecting where your audience already spends time - across their preferred channels. Whether via social media, email, or even traditional marketing channels, this approach ensures your message reaches them at the right place and the right time.

Pros of Cross-Channel Marketing

Cross-channel marketing brings you closer to your audience. It ensures seamless integration of your marketing strategies, fostering unified and coherent communication. Equally, it ensures the right person gets the right message at the right time by leveraging data analysis and personalization.

The end game? Enhanced customer experience, improved brand loyalty, and potentially, a boost in revenue.

Cross-Channel Marketing and Integrated Campaigns

When integrated campaigns meet cross-channel marketing, a power combo is formed. Integrated campaigns already strive towards consistency across platforms. Augmented by cross-channel methods, they gain more leverage, reach more audience, and wham - make an impactful punch. Such synergy fuels more significant campaign results.

The Role of Customer Journey Mapping

Delivering robust campaigns requires intimate knowledge of your customer's journey. It's like plotting a map. A customer journey map presents a clear vision of the customer's interaction with your brand, their goals, motivations, and pain points.

Customer Journey Mapping Unveiled

A customer journey map is an actionable tool charting a customer's experience with your brand, from the first engagement to the last touchpoint. It reveals the customer's perspective, their expectations, and helps you identify areas where you can surpass those expectations..

How Customer Journey Mapping Empowers Your Integrated Campaign

An effective campaign aligns with the customer journey. By mapping this journey, you uncover customer insights, identify chokepoints, and spot opportunities to engage. This, in turn, results in fluently delivering your brand message and ensuring a streamlined, impactful campaign.

Remember, 1 in 4 people are looking to quit their job. Don't let your customers move on to your competitor because they couldn't connect with your campaign. With customer journey mapping, you can keep them cheering for your brand, every single step of the way.

Understanding the Basics of Integrated Media Campaigns
TL;DR:

Get a grip on what integrated media campaigns are and their significance in marketing.

Discover the crucial components of triumphant integrated media campaigns.

Dive into real-world examples that illustrate the power of well-executed integrated media campaigns.

Uncover the common issues faced during the implementation of these campaigns and strategies to overcome them.

What is an Integrated Media Campaign?

Integrated media campaigns are the crux of modern marketing, weaving together different promotional tools and strategies to deliver a consistent, meaningful, and impactful message. They're all about synergizing the efforts across various media platforms, like TV, radio, print, online marketing, and social media, enhancing the outreach, engagement, and conversion rates. This approach ensures consistency in communication, optimizes advertising expenditures, and reinforces the brand message, impacting consumers' buying behavior.

Why are Integrated Media Campaigns Important?

Envisioning the benefits of integrated media campaigns starts by acknowledging how it fosters brand consistency, enhances customer experience, and boosts marketing returns. It maximizes the reach and frequency, engenders greater visibility, and cultivates stronger affiliation with the target audience. Furthermore, it facilitates the smarter use of data, enabling marketers to track, determine and leverage consumer behavior across numerous platforms. This comprehensive view helps businesses craft finely-tuned ad campaigns for each advertising channel.

Key Elements of Successful Integrated Media Campaigns

A successful integrated media campaign is essentially a well-coordinated machine. It's composed of distinct yet interconnected parts: cohesive storytelling, multimedia use, data-driven strategies, and constant evaluation. The trick is to form a narrative that resonates with the audience, irrespective of the platform. Leveraging multimedia elements keeps the campaign interesting while the power of analytics helps target the right audience at the right time. The final gear in this mechanism is the constant evaluation, enabling optimization of strategies and return on investment (ROI).

Cohesive Storytelling

Conveying a consistent story across all platforms enables a stronger connection with the brand. It invokes trust, credibility, and greater recall.

Multimedia Use

Utilizing different media channels enhances reach. It's all about being where the consumers are and engaging them in ways they prefer.

Data-Driven Strategies

Decisions backed by data ensures effective targeting, timing, and budget allocations. It paves the way to personalized content which fuels engagement and conversions.

Constant Evaluation

An ongoing review of the campaign's effectiveness is critical. It supports adjustments in real time, improving the campaign's impact and ROI.

Examples of Successful Integrated Media Campaigns

From Apple's ground-breaking "Think Different" campaign to the viral sensation, Dove's "Real Beauty Sketches", integrated marketing campaigns have proven their power time and again. These campaigns effectively leveraged multiple media outlets to reinforce their core message, resulting in increased brand recognition and sales.

Common Challenges in Implementing Integrated Media Campaigns

Despite its myriad benefits, implementing integrated media campaigns is not a walk in the park. Businesses often grapple with coordinating across different departments, managing costs, maintaining consistency, and measuring performance. There's no one-size-fits-all answer but nailing effective communication, maintaining focus on the customer, investing in technology, and training can set a positive tone.

Marching Towards Media Mastery

Harnessing the power of integrated media campaigns rests on understanding your audience, offering consistent branding, aligning your platforms, and harnessing creativity for maximum impact.

You're here to build a media empire, and what you've just read - everything from audience understanding to cross-platform consistency - is your toolkit. Your key to knocking down the door of success. And guess what? That door is already shaking on its hinges.

Your next adventure? Try applying these strategies in a small campaign. One with appropriate risk, huge potential reward. Be courageous. Be adaptable. From understanding your audience's preferences to tailoring messages across platforms, try it all.

Now, curious minds want to know: Do you have a favourite platform you feel is underutilized in integrated campaigns?

Remember, when it comes to integrated media campaigns, you're not just playing the game; you're setting the rules. Here's to your imminent success.

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Integrated Media Campaigns: Everything YOU Need To Know To Succeed

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You're here to build a media empire, Everything from audience understanding to cross-platform consistency with Integrated Media Campaigns.

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Оцінка ефективності проекту

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Оцінка ефективності проекту

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Після завершення студентських проектів проводиться оцінка їх ефективності. Викладачі та студенти надають відгуки щодо презентації, вмісту та інтеграції компонентів.

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Project Evaluation: Steps, Benefits, and Common Mistakes | ClickUp

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Reassess your project seamlessly by following our project evaluation guide. Learn more about the benefits of project evaluation and common mistakes to avoid.