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As a group leader, I assist my team members in brainstorming product ideas and guiding them throughout the production process. I also provide valuable advice and support to ensure our goals are achieved. Additionally, I contribute in promoting our product and our social media to increase visibility and engagement.

Padlet Task Aspect:

Introduction & Online Marketing Activities

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1. Public platform - Instagram & Facebook & WhatsApp

We share business profile and advertise products via Instagram since we can reach a wide audience. We also communicate with customers via Instagram to make sure our customers obtain our products successfully.

2. Physical location - a booth in Karnival #UNIMASpreneur2024

We operates in university as we can meet customers directly to sell our products to students, staff, and lecturers.

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Starting HONEYBIX has been a valuable learning experience, including creativity, strategy, and teamwork. I have learnt the importance of understanding customer needs, especially how to promote and sell our products to appeal to UNIMAS students and lecturers. The process of managing the business model taught me how every aspect must work together for success.

One of the highlights for me was the process of focusing on our product quality to ensure our honeycomb biscuits were both tasty and fresh. It was amazing and impressive to see and learn how small details, like resealable packaging could enhance customer convenience and satisfaction.

On the other hand, challenges like managing costs and maintaining consistency in social media marketing also provided critical lessons about balancing quality with affordability and effective promotion. Overall, this experience has strengthened my entrepreneurial mindset for me to adapt and survive in this competitive environment.

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You can quickly reach HONEYBIX on both Facebook and Instagram by scanning the QR code above. Alternatively, click the link below to visit our pages.

Facebook:

https://www.facebook.com/profile.php?id=61568215314947&mibextid=ZbWKwL

Instagram:

https://www.instagram.com/honeybix.2024？igsh=cDZrM3hrZ3VkMzVs

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Our business logo draws inspiration from the honeycomb-like shape of our product. We utilize a bee illustration in order to show our group's determination, clear goals, and commitment to achieving success. The yellowish-brown colour theme reflects the natural colour of our product.

Our slogan, "Bite into happiness with HONEYBIX," delivers the joy and satisfaction of our customers while enjoying our honeycomb cookies. The business name, HONEYBIX, perfectly captures the essence of our brand - delicious honeycomb-inspired bites.

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Our group members manage different aspects of the business which include baking, adding flavours, packaging, marketing, and others. We collaborate to organize the business.

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Our HoneyBix Instagram profile is designed to effectively represent our brand and connect with customers. We use our business logo as the profile picture for consistent branding. The username is honeybix.2024, and we have posted 25 posts so far, with 272 followers. The bio features our slogan, "Bite into happiness with HONEYBIX," reflecting the essence of our products. A Linktree is included to provide easy access to both our Instagram and Facebook profiles, allowing customers to reach us across multiple platforms. Additionally, we have three highlights: Carnival, where we share booth pictures to help customers find us during carnival; Customer Reviews, showcasing feedback from our happy customers; and Honeycomb Biscuits, where we introduce and promote our signature product. This profile setup helps us engage with our audience and promote our business effectively.

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At HONEYBIX, our vision is to become the market leader in the snack industry by ensuring the standard of our products in terms of quality, innovation, and customer satisfaction are being maintained. We aspire to redefine snacking experiences with our unique and flavourful honeycomb biscuits, which caters to diverse tastes and preferences of our customers nowadays. Guided by our mission, we are dedicated to provide creative and unique snack to our customers and bring a touch of sweetness to their lives. By staying committed to excellence and innovation, we aim to build a brand that resonates with snack lovers and sets us apart in the competitive snack market.

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As a group member of the HONEYBIX team, I assist in flavoring and packaging our honeycomb biscuits to maintain high quality. I also design engaging posters for Instagram and Facebook, which I then post to promote our products and boost brand awareness. Additionally, I actively share and recommend our honeycomb biscuits to friends, helping us achieve our sales targets.

Padlet Task Aspect:

Online Marketing Activities

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We used WhatsApp to engage with customers and gather valuable feedback after their purchase, helping us improve both our products and services. Additionally, we share our products in group chats to increase awareness and reach a wider audience. This platform also allows us to coordinate delivery details, such as venue and deadlines, ensuring that our honeycomb biscuits are delivered promptly to our customers. (Kindly refer to the evidence in the attached PDF.)

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After observing the snack preferences and availability at UNIMAS, we realize the lack of variety in snack options at UNIMAS. Therefore, we have decided to offer honeycomb biscuits for sale, as this type of snack is not commonly found at UNIMAS. Honeycomb biscuits were a traditional snack and the common flavour in the market was original flavour. To make it different and unique from other competitors in the market, we have expanded the original honeycomb biscuits by introducing innovative and unique flavours which are dark chocolate and white chocolate. By adding new flavours to the honeycomb biscuits, we can attack customers who not only enjoy traditional snacks but also customers who prefer creative twists to their snacks. This will provide a large range of options to meet our customer's preferences and satisfaction.

Our targeted customers are all the students, lecturers and staff at UNIMAS. Our primary focus is on students, who often look for affordable and convenient snacks that meet the needs of the busy schedule of the students. They can enjoy the honeycomb biscuits between classes or while doing the assignment. Besides this, we also targeting lecturers and staff at UNIMAS who want to try something new.

We aim to offer high-quality and delicious snacks that can bring joy and satisfaction to our customers. We also aim to provide a product that combines familiarity with creativity to meet the diverse preferences of our customers and create a memorable experience. The honeycomb biscuits with unique appeal and variety of flavours will resonate with the diverse community at UNIMAS.

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Our Facebook profile is carefully crafted to reflect the essence of HONEYBIX and showcase the irresistible charm of our products. We use our business logo as the profile picture for easy recognition, ensuring that customers can instantly identify our brand. For the background, we feature a visually appealing image of our three types of honeycomb biscuits—Original, White Chocolate, and Dark Chocolate—which highlights the variety of flavours we offer and entices potential customers. To reinforce our brand identity, our slogan, “Bite into happiness with HONEYBIX,” is prominently displayed, reminding everyone of the joy our biscuits bring.

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Here are the selected Instagram posts (please refer to the attached PDF). For your reference, we have published a total of 25 posts so far.

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Go Ecommerce Record Individual - LING HAO QIN

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Go Ecommerce Record Individual - LING HAO QIN

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Go Ecommerce Record Individual - YUN SHI LYNN

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Go Ecommerce Record Individual - YUN SHI LYNN

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Go Ecommerce Record Individual - FOO FANG QING

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Go Ecommerce Record Individual - FOO FANG QING

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Go Ecommerce Record Individual - GOH SIE JIE

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Go Ecommerce Record Individual - GOH SIE JIE

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Go Ecommerce Record Individual - HUONG YEW ENG

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Go Ecommerce Record Individual - HUONG YEW ENG

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Go Ecommerce Record Individual - PATRICIA BINTI SALLEH

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Go Ecommerce Record Individual - PATRICIA BINTI SALLEH

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Joining the HONEYBIX team has given me a valuable opportunity to learn how to operate a small business. I've developed innovative thinking, motivation, and marketing skills to attract customers and drive sales for our products. Through this experience, I've also learned the importance of collaboration within the team, especially during the packaging process and task completion. Additionally, I’ve realized how essential it is to listen to others’ opinions and engage in constructive discussions to improve our overall results.

One of the highlights for me has been the marketing aspect. I’ve taken the responsibility of designing interactive posters and crafting engaging copy to capture attention and boost brand awareness. This role has taught me how to communicate effectively with our audience and create content that resonates with potential customers.

A significant challenge I faced was cost management. Initially, the costs were high, and we had to explore various suppliers to find the most affordable options in order to reduce expenses and increase profitability. I also had to balance the demands of running a business with my academic commitments. Managing lessons, assignments, and business tasks required effective time management. To overcome this, I created a schedule that allowed me to dedicate time to selling our biscuits while staying on top of my studies.

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This business project, which lasted about four months, was a memorable experience that taught me a lot about teamwork, time management, and running a small business. I learned how to ensure our honeycomb cookies were always of good quality, how to package them attractively, and how to connect with customers effectively.

Presentation played a crucial role, both in packaging and online, to capture customer attention. We also developed pricing strategies to gain profit while retaining customers. During the first few weeks, we offered promotions to attract first-time buyers. Later, we shifted our focus to rewarding repeat customers with promotions they would appreciate. It was essential to strike a balance and ensure that the promotions we offered were sustainable.

Managing this business alongside my studies was challenging, but it improved my time management skills. I had the opportunity to deal directly with customers, ensuring their deliveries were on time, which was not always easy. These interactions taught me the importance of building trust and providing excellent service.

Overall, being part of HONEYBIX was not just about selling cookies—it was a chance to develop problem-solving skills and think like a business owner. This experience has boosted my confidence and provided me with skills I can carry forward into future.

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Being part of the HONEYBIX business has been an enriching and meaningful learning experience, allowing me to explore the ins and outs of entrepreneurship. Throughout this journey, I gained valuable insights into teamwork, problem-solving and customer service through baking honeycomb biscuits, managing orders and promoting our products. This has helped me sharpen my collaboration skills while learning the importance of maintaining product quality to meet customer expectations. This experience has boosted my confidence and taught me the basics of running a business.

One of my favorite parts was producing honeycomb biscuits. Through this experience, I learned about the process of producing and packaging honeycomb biscuits. From mixing the ingredients, flavoring and packaging the biscuits, I gained insight into how importance of ensuring product quality.

However, the journey was not without its challenges. One of the challenges was balancing my studies with running the business, as I had to manage assignments and exams alongside business tasks. To handle these challenges, I improved my time management skills by setting priorities to stay on track.

Managing costs was another challenge. We had to make smart decisions to keep our prices reasonable while ensuring quality and improving profitability. This taught me the importance of budgeting, planning and making informed financial decisions to sustain a business.

This experience has taught me valuable skills and prepared me to face future challenges in entrepreneurship.

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Participating in the Honeybix business has been an eye-opening and valuable experience for me. I have learned the importance of teamwork, marketing, and customer interaction. We collaborate to bake honeycomb biscuits, add flavour on honeycomb biscuits, manage orders, promote our products, and communicate with customers. Involving in this business also made me more confident to manage a business in the future. Hence, I gain invaluable experience in entrepreneurship.

One of the essential parts for me is the appearance of white chocolate flavour and dark chocolate flavour on honeycomb biscuits. I need to squeeze the chocolate appropriately on honeycomb biscuits so that our products look nice and delicious for customers. I was doing this part for the first time and I think that this part is interesting. Also, I gain experience in adding flavour on biscuits.

On the contrary, I face the challenge of managing business while attending university since I have to juggle assignments, exams and business simultaneously. I have been learning to arrange schedules and use reminders to ensure we keep pace with the business process.

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Individual Reflection - PATRICIA BINTI SALLEH

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Individual Reflection - PATRICIA BINTI SALLEH

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As someone who has no experience in opening a business and managing it, being a member of this Honeybix group has given me a lot of valuable knowledge. From not paying attention to trivial matters to someone who focuses on small details for the sake of satisfaction of the customer. Running business with friends has also taught me to be more talkative. It also trained me to accept other people's ideas with an open mind. Besides that, the relationship with the customer is something that needs to be prioritized by an entrepreneur. The reason is; it is the customers who will determine whether the business being conducted is on the right path or not. Tending the sales booth on the first day of entrepreneurship is the best experience throughout the journey of running this business. Most importantly, this experience has taught me how to adapt. I’ve realized that selling food isn’t just about the product itself—it’s about understanding the customer and continuously improving the experience. I am grateful because I've been given this chance by UNIMAS a little taste of entrepreneurship.

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We operate at flexible hours based on the availability of the group members and customers demand. Since we operate via Instagram and WhatsApp platform, we can receive order at anytime. After that, we will arrange for deliveries or pickup.

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HONEYBIX offers an exceptional experience of honeycomb biscuits with its impressive taste and fresh ingredients. The use of resealable bags provide convenience for customers, and at the same time to ensure the biscuits remain fresh and easy to store. These value propositions aim to create a lasting impression and satisfy customer needs for both quality and convenience.

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HONEYBIX mainly targets UNIMAS students and lecturers who enjoy chocolate snacks or crunchy taste of the biscuits. These customers value quality, affordability, and delicious flavours, making them a perfect fit for our honeycomb biscuits. By focusing on their preferences, HONEYBIX ensures its products will meet the customers' needs.

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HONEYBIX uses public channels such as Instagram and Facebook to promote its products and provide updates to customers. It is cost-effective and allow the business to maintain direct communication with its customer. HONEYBIX ensures customers stay updated with the promotions, new products, and other important details.

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HONEYBIX tries to build strong customer relationships through personalized and direct communication on Instagram and WhatsApp to ensure customers’ orders are addressed promptly. By providing QR codes for easy online banking transactions, HONEYBIX simplifies the purchasing process for customers. This will foster trust and loyalty among its customer.

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HONEYBIX generates revenue by selling its homemade honeycomb biscuits, which are available in three flavours: original, dark chocolate, and white chocolate. The business facilitates transactions through online banking which is easier for customers to pay. By offering fresh, crunchy biscuits that appeal to a wide range of tastes, HONEYBIX able to maintain a continuous flow of income from its satisfied customer.

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HONEYBIX relies on several key resources, including financial capital to support operations, high-quality ingredients to maintain the taste of its products, and resealable plastic bags for packaging. Social media platforms such as Instagram play a significant role in promoting products, while instant messaging platforms ensure the smoothness of the order placement process. These resources collectively enable an efficient business operations and consistent customer satisfaction.

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HONEYBIX collaborates with lots of reliable suppliers, such as Super Save, UNACO, Wanjia Department Store, and KT Bakery Food Supply, in order to find high-quality materials needed for production. Not only that, HONEYBIX also utilizes Instagram and Facebook as vital platforms for promotion and customer engagement.  As a result, we can share our latest product information and connect directly with the target audience. These partnerships are essential for ensuring a consistent supply chain and effective marketing effect to the public.

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The primary activities of HONEYBIX include finding fresh and high-quality ingredients to maintain the superior taste of the biscuits and hygiene in the production process. The business actively promotes its products through social media marketing mainly through Instagram by sharing appealing photos and updates. Besides, HONEYBIX also try its best to provide excellent customer service with instant replies to inquiries and ensuring fast and efficient delivery to meet customer expectations.

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1. Attention (A):
"🚨 Attention all snack lovers!"
We grab attention immediately by speaking directly to the target audience and creating a sense of urgency with the word "Attention".

2. Interest (I):
"Visit our booth at C44, Level G, Bangunan HEPA on 13-14 December 2024, from 8:00 AM to 5:00 PM!"
We spark interest by offering a clear, limited-time opportunity to get the product at a specific location and time.

3. Desire (D):
"Our HONEYBIX biscuits are packed with that perfect crunch and sweet honey goodness you crave.🍯✨"
We create desire by highlighting the product’s irresistible qualities and emphasizing that it’s exactly what the audience craves.

4. Conviction (C):
"⏳ Hurry, the clock is ticking! These biscuits are flying off the shelves fast!"
We build conviction by emphasizing scarcity and urgency, encouraging the audience to act quickly before the product sells out.

5. Action (A):
"💥 Get yours NOW before they’re gone!"
We push for immediate action with direct, action-oriented language, urging readers to visit the booth, pay conveniently, and take action now.

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1. Attention (A):
"🚨 HEY UNIMASIANS! IT’S NOW OR NEVER! 🚨
HONEYBIX is bringing you the ultimate honeycomb biscuits that are impossible to resist—and they’re only RM3 for Dark Chocolate and White Chocolate, and RM2.50 for Original! 🎉🍯"

The use of "IT'S NOW OR NEVER!" and "ULTIMATE" creates a sense of urgency and excitement, grabbing the reader’s attention immediately. The mention of irresistible biscuits at a great price (RM3 for Dark/White Chocolate, RM2.50 for Original) creates intrigue and highlights the value of the offer.

2. Interest (I):
"Craving something rich, crunchy, and utterly delicious? Don’t miss out on our Dark Chocolate, White Chocolate, and Original biscuits before they’re gone! 🍫✨"

The question "Craving something rich, crunchy, and utterly delicious?" taps into a common desire for tasty snacks. Mentioning the different flavours (Dark Chocolate, White Chocolate, and Original) piques interest by catering to various preferences, encouraging the reader to imagine themselves enjoying these biscuits.

3. Desire (D):
"🔥 LIMITED STOCK ALERT! 🔥 Once they’re gone, THEY’RE GONE! Don’t let this deal slip away—act fast!"

By emphasizing "LIMITED STOCK" and "ONCE THEY’RE GONE, THEY’RE GONE!" the copy creates a sense of scarcity, triggering FOMO (Fear of Missing Out). The reminder to "act fast" strengthens the urgency and desire to purchase before it's too late.

4. Conviction (C):
"📍 Booth C44, Level G, Bangunan HEPA – 13-14 December – THIS IS THE ONLY PLACE TO GRAB THEM!

💳 Easy payment options – Cash or Online Payment, however you prefer!"

Conviction is built by providing concrete details, like the location of the booth and the dates "13-14 December", giving the reader confidence that they can access the product if they act now. The mention of multiple payment options reassures the reader that the purchase process will be easy and convenient.

5. Action (A):
"⏰ HURRY! Tap the link in our bio or DM @honeybix.2024 to secure your biscuits NOW! ACT FAST—before they’re all gone! 🔥"

The strong call to action "HURRY!" followed by clear instructions "Tap the link in our bio or DM @honeybix.2024" makes it easy for the reader to know exactly what to do next. The repetition of urgency "ACT FAST—before they’re all gone!" pushes the reader to act immediately.

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1. Attention (A):
"🚨 LAST CALL, UNIMASIANS! ONLY 5 ORIGINAL PACKAGES LEFT! 🚨
🔥 HURRY, THIS DEAL WON’T LAST! 🔥"
The message grabs attention by using urgency "LAST CALL" and scarcity "ONLY 5 ORIGINAL PACKAGES LEFT!". The words "HURRY" and "THIS DEAL WON’T LAST" create excitement and encourage immediate action, pushing the reader to pay attention before the opportunity disappears.

2. Interest (I):
"Craving something sweet and crunchy? Our Original Honeycomb Biscuits (RM2.50) are the perfect snack for you! 😋🍯"
The reader’s interest is captured by addressing a common craving "sweet and crunchy". Mentioning the price of original Honeycomb Biscuits "RM2.50" also makes the product seem affordable, appealing to budget-conscious buyers looking for a tasty treat.

3. Desire (D):
"🔥 LIMITED STOCK – ONCE THEY’RE GONE, THEY’RE GONE! 🔥
Don’t let this opportunity slip away—this is your LAST CHANCE to grab your biscuits before they’re sold out!"
Desire is built by emphasizing scarcity "LIMITED STOCK" and "ONCE THEY’RE GONE, THEY’RE GONE" and reinforcing the idea of a missed opportunity "LAST CHANCE". This motivates the reader to act quickly to avoid regret, increasing the urgency to make a purchase.

4. Conviction (C):
💳 Pay easily via your preferred method – Quick and convenient!
Conviction is created by reassuring the reader that the purchasing process is simple and flexible. Offering "your preferred method" for payment makes it clear that the transaction is easy and convenient, removing any potential hesitation regarding the process.

5. Action (A):
"⏰ ACT NOW! PM us immediately or WhatsApp us at 011-26901097 to secure your LAST 5 PACKAGES before they’re all gone! Don’t wait, act fast! ⏳"
The call to action is clear and direct, urging the reader to act immediately "ACT NOW!". The inclusion of contact options PM or WhatsApp makes it easy for the reader to take immediate steps to purchase, and the phrase "Don’t wait, act fast!" reinforces the urgency.

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1. Attention (A):

"🚨 FINAL ALERT, UNIMASIANS! ONLY 2 DARK CHOCOLATE PACKAGES LEFT! 🚨
⚡ ACT FAST—ONCE THEY’RE GONE, THEY’RE GONE FOREVER! ⚡"

This section grabs the reader's attention by creating a sense of urgency and exclusivity. The use of "FINAL ALERT" and "ONLY 2 LEFT" immediately captures the reader’s interest and makes them aware of the limited availability. The added urgency "ACT FAST" reinforces the need for immediate action.

2. Interest (I):

"Indulge in the rich, creamy goodness of our Dark Chocolate Honeycomb Biscuits (RM3)—a treat you won't want to miss! 🍫✨"

This part sparks interest by describing the product in a tempting, indulgent way, emphasizing its "rich, creamy goodness." It also highlights the price "RM3", making the product feel accessible while appealing to the reader's sweet cravings.

3. Desire (D):

"🔥 LIMITED STOCK – DON’T WAIT UNTIL IT’S TOO LATE! 🔥
This is your LAST OPPORTUNITY to grab these indulgent biscuits before they disappear!"
Here, desire is created by stressing the scarcity of the product "LIMITED STOCK" and "LAST OPPORTUNITY". This builds the fear of missing out (FOMO), making the reader feel that if they don’t act now, they will lose out on the chance to enjoy these biscuits.

4. Conviction (C):

"💳 Quick and easy payment options available – Choose what works best for you!"
Conviction is established by reassuring the reader that purchasing is simple and convenient. Offering flexible payment options removes any potential hesitation and makes the buying process feel seamless, reinforcing trust and making the decision to buy easier.

5. Action (A):

"⏰ HURRY! Send us a PM or WhatsApp us at 011-26901097 to claim your LAST 2 PACKAGES before they're sold out! Don’t miss out—act now! ⏳"
The call to action encourages immediate action "HURRY!". By providing clear instructions "PM or WhatsApp" it gives the reader an easy way to take the next step. The repetition of "act now" further motivates the reader to act before it's too late.

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1. Attention (A):
"🚨 URGENT, UNIMASIANS! ONLY 3 WHITE CHOCOLATE PACKAGES LEFT! 🚨
⚡ TIME IS RUNNING OUT—GRAB YOURS BEFORE IT’S TOO LATE! ⚡"
The attention-grabbing words "URGENT" and "ONLY 3 WHITE CHOCOLATE PACKAGES LEFT!" immediately spark a sense of urgency and exclusivity. The phrase "TIME IS RUNNING OUT" reinforces the message that readers need to act quickly, creating curiosity about the offer and compelling them to keep reading.

2. Interest (I):
"Are you craving something sweet, creamy, and irresistible? Our White Chocolate Honeycomb Biscuits (RM3) are here to satisfy your taste buds! 🍯🍫"
This section taps into a common craving for something sweet and creamy, appealing to the reader's desires. By highlighting the product’s taste "sweet, creamy, and irresistible", the copy creates an emotional connection with the reader, making them picture the enjoyment of eating the biscuits.

3. Desire (D):
"🔥 LIMITED STOCK – ONCE THEY’RE GONE, THEY’RE GONE FOREVER! 🔥
This is your LAST CHANCE to snag these delicious treats before they’re gone for good! Act now or regret it later!"
Desire is created by emphasizing scarcity "LIMITED STOCK" and the finality of the offer "ONCE THEY’RE GONE, THEY’RE GONE FOREVER!". The use of "LAST CHANCE" triggers their emotion, making the reader feel that they need to act now or risk losing the opportunity forever.

4. Conviction (C):
"💳 Flexible payment options available – Fast and simple!"
Conviction is built by reassuring the reader that buying is easy and hassle-free. The mention of "Flexible payment options" and "Fast and simple" helps the reader feel confident that the purchasing process will be smooth, addressing any potential doubts or concerns.

5. Action (A):
"⏰ ACT NOW! Send us a PM or WhatsApp us at 011-26901097 to claim the LAST 3 PACKAGES before they're sold out! Hurry, the clock is ticking! ⏳"
The call to action is direct and urgent. "ACT NOW" encourages the reader to make an immediate decision, while the instructions to PM or WhatsApp provide a clear path to purchasing. The urgency is reinforced by the phrase "Hurry, the clock is ticking!" urging the reader to take action quickly.

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1. Attention (A):
"🚨 UNIMASIANS, THIS IS YOUR CHANCE! 🚨
White Chocolate Honeycomb Biscuits—only RM3 each, and they’re flying off the shelves! 🎉 Don’t miss out on the most irresistible snack of the year! 🍫✨"

This grabs attention by directly addressing the audience "Unimasians" and creating urgency with "THIS IS YOUR CHANCE!" and an unbeatable price of RM3.

2. Interest (I):
"Craving a snack that’s sweet, crunchy, and utterly addictive? Look no further! Our White Chocolate Honeycomb Biscuits are here to satisfy all your cravings. Fresh, crunchy, and packed with creamy white chocolate goodness—ONLY RM3!"

The reader’s craving for a sweet, crunchy snack is addressed directly, highlighting the irresistible taste and texture of the biscuits, which sparks interest.

3. Desire (D):
"🔥 LIMITED STOCK – Once they’re gone, they’re gone for good! Don’t let the chance slip away to indulge in these mouthwatering treats. Hurry and grab yours before it's too late!"

Desire is created by emphasizing scarcity "LIMITED STOCK" and urgency "Hurry", making the reader feel they must act now before they miss out.

4. Conviction (C):
"📍 Booth C44 on 13-14 December – It’s your only chance to snag these at this unbeatable price.
💳 Pay your way – Cash or online payments available, making it super easy to get your hands on these snacks."

Conviction is reinforced by offering clear, convenient information: the location, date, and easy payment options. This eliminates any barriers and builds confidence in making a purchase.

5. Action (A):
"⏰ ACT FAST! Tap the link in our bio NOW or DM @honeybix.2024 to secure your biscuits before they’re all sold out! Don’t wait—this deal won’t last! 🔥"

The strong call to action pushes immediate action with phrases like "ACT FAST" and "Don’t wait." It provides two easy ways to order, making it simple for the reader to take action right away.

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1. Attention (A):
"🚨 Attention all Unimasians! 🚨 🎉HONEYBIX is here with our irresistible Original Honeycomb Biscuits for ONLY RM2.50! 🎉"
The headline grabs attention by calling out to the target audience and promoting the irresistible offer of honeycomb biscuits at an unbeatable price.

2. Interest (I):
"This is the snack you've been waiting for—crunchy, sweet, and guaranteed to satisfy your cravings! 🍫✨"
This line sparks interest by highlighting the biscuit’s satisfying taste and textures, creating an emotional connection with the reader’s cravings.

3. Desire (D):
"Hurry up, and don’t miss out on this unbeatable deal!"
The urgency builds desire by emphasizing the limited availability and the opportunity to grab the biscuits before they're gone.

4. Conviction (C):
"📍 Find us at booth C44 on 13-14 December, or grab yours NOW! 💳 Pay with cash or online for your convenience!"
The location and payment convenience provide conviction, reassuring the customer that it’s easy to find and buy the biscuits, making the purchase even more appealing.

5. Action (A):
"👉 Act fast! Tap the link in our bio or DM us @honeybix.2024 to place your order before they’re gone! 🔥"
The clear and direct call to action prompts immediate action, offering two simple and accessible methods (link or DM) to order the biscuits right away.

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1. Attention (A):
"🚨 ATTENTION, UNIMASIANS! 🚨⏳ TIME’S RUNNING OUT! DON’T MISS THIS! ⏳"

The opening immediately grabs attention by addressing the audience directly ("Unimasians") and creating a sense of urgency with "TIME’S RUNNING OUT! DON’T MISS THIS!"

2. Interest (I):
"🔥 HONEYBIX IS HERE WITH THE MOST ADDICTIVE SNACK YOU'VE EVER TASTED! 🔥Dark Chocolate Honeycomb Biscuits—crispy, decadent, and bursting with flavor! ONLY RM3 EACH! 🍫✨"

This section sparks interest by highlighting the product’s irresistible appeal (addictive, crispy, decadent) and the low price of “RM3 EACH”, making it very enticing.

3. Desire (D):

"🤩 LIMITED STOCK – Once they’re gone, they’re gone! You’ll regret not grabbing yours now. Hurry, don’t let this deal slip through your fingers!"

Desire is built by emphasizing scarcity with phrase "LIMITED STOCK" and urgency, making the reader feel they must act quickly before they miss out on this great deal.

4. Conviction (C):
"Where to get it? 📍 Booth C44 on 13-14 December – Be there, or miss out!💳 Easy payment – Cash or online. Your choice, your convenience."

Conviction is established by providing clear details about where to get the product, ensuring convenience with payment options (cash or online), and reinforcing the easy purchasing process.

5. Action (A):
“⏰ ACT FAST! Tap the link in our bio NOW or DM @honeybix.2024 to reserve your box before they're all SOLD OUT! 🔥

⚡️ WHAT ARE YOU WAITING FOR? GET YOURS NOW! ⚡️”

The call to action pushes readers to act immediately with strong, urgent phrasing like “ACT FAST!” and “WHAT ARE YOU WAITING FOR?” It gives them clear next steps "Tap the link in our bio NOW or DM" to secure their biscuits before they’re gone.

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The product cost includes the cost of ingredients, packaging and labor.

For the ingredients, we use 10 essential ingredients to produce our honeycomb biscuits. These ingredients are cooking oil, wheat flour, rice flour, sugar, eggs, santan, sesame, white chocolate, black chocolate and sprinkles. Each ingredient is carefully selected to ensure quality to meet the expectations of our customers. We produce honeycomb biscuits in two batches and the total cost of ingredients for these two batches is RM73.60.

For packaging, the total packaging cost is RM48. We prioritize maintaining the freshness and crunchiness of our honeycomb biscuits. We use resealable plastic bags to preserve the quality of the honeycomb biscuits.

For utility, the total utility cost is RM8. This covers the expenses related to electricity and water used during the production process.

In terms of labour, our HONEYBIX team consists of six members who are responsible for various tasks. The total labor cost is RM84.

Overall, the total product costs are RM213.60 which consists of ingredients cost, packaging cost and labor cost.

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1. Attention (A):
"Snack time just got sweeter! 🌈

Meet your new obsession😘: HONEYBIX’s special bite: honeycomb biscuits."
This opening line captures attention of the public with an exciting statement and introduces the product as a must-try snack.

2. Interest (I):
"Choose your vibe:

🌿 Original Flavour (RM 2.50) – Naturally sweet and oh-so-crunchy. 😙😋😚

🍫 Dark & White Chocolate (RM 3) – Decadent, rich, and double the joy. 😉🫣🤤"
Strengthen the interest of public by detailing flavor options and mention about diverse taste preferences with emoji to create a fun interaction with the public.

3. Desire (D):
"Perfect for sharing with friends, a thoughtful little gift, or treating yourself to a well-deserved snack. 🥰🫰🏻

Honeybix is always here to brighten your day! 🫂🫂🫂"
We build up the desire by connecting the product to emotional moments making it seem like the perfect addition to their daily life.

4. Conviction (C):
"We’re just starting our journey, and your support means the world to us. 💞

Be one of the first to experience Honeybix and fall in love with every crunch!"
As a beginner, we convice our customer through appealing to the public's desire to support new ventures and emphasizes exclusivity by inviting them to “be one of the first.”

5. Action (A):
"DM us now at +601126901097 or visit our Facebook page to place your order! 🆒 Your next favorite snack is just a message away.🍯"
We ask our customer to take a clear action step and encourage continuous engagement while maintaining a friendly tone.

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1. Attention (A):
"🍯✨ The perfect snack, any time of the day. ✨🍯

Stop scrolling! 🌟 Have you tried the crispy, honey-sweet goodness of HONEYBIX Honeycomb Biscuits?"
The opening starts with a more engaging and casual question to grab the curiosity of the public without being over salesly.

2. Interest (I):
"Whether it’s our classic original flavour (RM 2.50) or the rich and creamy dark and white chocolate options (RM 3), there’s a flavour for every craving."
Our copywriting focus on our products' flavour and appeal to ensure the public having a clear image on our products.

3. Desire (D):
"Just imagine biting into that golden crispy, paired with your morning coffee or evening tea. It’s not just a snack—it’s a moment of bliss. 🫖☕"
Descriptive phrases such as "golden crispy" and "moment of bliss" strengthen the imagination of public regarding the experience of enjoying our product.

4. Conviction (C):
"Loved by so many 🥰🫰🏻, these biscuits are the perfect addition to your pantry or as gifts for someone special 🤤😉.

Don’t settle for less when you can have the best! 😆🥹"
We mention that the biscuits are “loved by so many” reinforces credibility without directly stating sales or stats.

5. Action (A):
"Are you ready to try? 😍👊🏻👊🏻

DM us at +601126901097 to place your order today and experience the sweetness everyone’s talking about! 🛒"
We encourage the purchase from our potential customer using a smoother way such as with a simple “DM us to place your order today” instead of aggressive phrases like “Buy now” or “Don’t miss out!”

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1. Attention (A):
"✨ Raya isn’t complete without the perfect kuih! ✨

This festive season, let HONEYBIX Honeycomb Biscuits bring sweetness and joy to your celebrations. 🍯🌙"
A festive and colourful visual image will instantly capture attention of public and prepare the mood for Raya. The opening line “Raya isn’t complete without the perfect kuih!” speaks directly to the public's cultural sentiment.

2. Interest (I):
💛 Original flavour – crispy, golden, and delectable at just RM 2.50.

🍫 Dark & White Chocolate – surprise treats to impress your guests, only RM 3.00."
We build up the interest of public by highlighting the relevance of honeycomb biscuits to Raya celebrations. Not only that, we also mention about the price and flavour clearly in order to cater to different preference and budgets.

3. Desire (D):
"🎉 Why settle for ordinary when you can serve extraordinary?

Ideal as gifts, snacks for open houses, or just a sweet treat for yourself!"
Descriptive language like “crispy” ,“golden” and “surprise treats” makes the biscuits sound irresistible. Besides, we also suggesting their use as gifts or for open houses taps into common Raya traditions and social needs.

4. Conviction (C):
"📲 Order now and make HONEYBIX the centerpiece of your kuih raya spread."
We position HONEYBIX as the extraordinary choice, encouraging customers to pick it over other options. We also connect our post to the festive spirit, reinforcing the idea that these biscuits are a must-have for a memorable Raya.

5. Action (A):
"DM us at +601126901097 or visit our Instagram and Facebook for more!"
We encourage fast-speed orders via direct messages (DM) by our customers or scroolling through our social media for more details. Strategic use of hashtags will enhance the activeness of our social media and aligns with the festive vibe.

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1. Attention (A):
"Happy Midsem Break to all Unimasian 😊🤛🏻 Do you all craving about the perfect snack? 😊😚 Try to dive into the heavenly crunch 😘🤗 of our freshly made honeycomb biscuits!"
This opening line helps grab the public attention by presenting a question about their craving or their needs. "heavenly crunch" evokes curiosity and attracts the public to learn more about our product.

2. Interest (I):
"There's always a littile joy in every bite if you love the natural sweetness of our biscuits (Original flavour: RM 2.50) or you prefer to have our Dark and White Chocolate varieties (RM 3.00) 💞💞"
Building the interest of public by highlighting the product options and appealing to different taste preferences. We also communicate the value of product by offering affordable price to our customers.

3. Desire (D):
"I assure you that these biscuits will definitely suit your tea breaks 🙂, as a gift for just an ideal way to treat yourself better~ Plus, they're handmade with love and finest ingredients! 🤙🏻"
We create desire by connecting the product to specific scenarios "tea breaks, gifting, self-treatment". The emphasis on "handmade with love and finest ingredient" provide more emotional support for our customers.

4. Conviction (C):
"Do you ready to make your taste buds smile? "
We convice our customer through the repeating questionaire.

5. Action (A):
"Order now via DM 📲 📩 at +601126901097 or visit our Facebook Page to grab yours today. Do follow us for more updates, offers and delicious moments! ✅🆙"
Directs the public to take instant action by providing clear instructions "DM or Facebook". Adding the prompt to follow for updates encourages continued engagement with our customer.

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1. Attention (A):
"🎊 Welcome back to Unimas! 🍯✨"
We grab attention immediately by addressing the audience directly, creating a festive and welcoming tone that sets the mood for the post.

2. Interest (I):
"HONEYBIX is back and ready to satisfy your cravings! Our delicious honeycomb biscuits are here to make your day sweeter. 😋"
We spark interest by presenting the product as a solution to cravings and emphasizing its sweetness, which entices the audience to keep reading.

3. Desire (D):
"Whether you love the classic Original flavor, the rich Dark Chocolate, or the creamy White Chocolate, HONEYBIX has the perfect biscuit for you! 🍫🍯"
We create desire by highlighting the product variety and offering something for everyone, making it more appealing to a wider audience.

4. Conviction (C):
"Each biscuit is baked to perfection, providing a crispy crunch and a delightful honey sweetness that will leave you coming back for more."
We build conviction by emphasizing the quality and irresistible nature of the biscuits, making the audience trust that they will enjoy the product.

5. Action (A):
"Don’t wait—order yours now! 📲 Simply reach out to us via WhatsApp at 01126901097 or DM us on Instagram @honeybix.2024 to place your order!"
We prompt immediate action with a clear call to order, providing easy ways to contact the business and encouraging quick decisions.

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1. Attention (A):
"It is the ideal choice for your tea time. The biscuits from HoneyBix is very good." ✨
We grab attention by positioning the biscuits as the perfect snack for tea time, with a positive assertion that intrigues the reader about the product.

2. Interest (I):
"Craving something that satisfies both your sweet tooth and your need for crunch? Our honeycomb biscuits are made to do just that! 🍯✨"
We spark interest by addressing a common craving "sweet and crunchy" and immediately presenting our biscuits as the solution.

3. Desire (D):
"Baked to perfection with the finest ingredients, each bite delivers the ideal combination of golden crispiness and natural honey sweetness."
We create desire by describing the sensory pleasure of eating the biscuits, focusing on their premium ingredients and delicious texture.

4. Conviction (C):
"Treat yourself to a little moment of pure happiness with every bite. 💛 Whether you're unwinding after a busy day or sharing with friends, our biscuits are guaranteed to make any moment sweeter."
We build conviction by emphasizing that the biscuits offer more than just a snack - they're an experience that brings happiness, backed by the word "guaranteed" to build trust.

5. Action (A):
"Ready to indulge? Tap the link in our bio to order your HoneyBix today, or reach us via WhatsApp at 01126901097 to place your order directly! 📲"
We end with a clear call to action, offering two easy ways to order, prompting the reader to take immediate action.

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At HONEYBIX, we specialize in providing high-quality, creatively innovative honeycomb biscuits in order to achieve our goals: to provide creative and unique snacks to our customers.

Nowadays, we understand that there are customers looking for unique and traditional snack options. However, many struggle to find those traditional snacks at an affordable price, especially in the UNIMAS area.

Our product, which is the honeycomb biscuits, offers the perfect solution for this problem. It is made with natural ingredients mostly. We also sell it at cheap prices, and it is very worthwhile for UNIMAS’s students to buy. The price range started at RM3 to RM3.50 only.

What set us apart from the other snack sellers is that the honeycomb biscuits that are offered at the market usually only come with one flavor, which is the original flavor. We took this opportunity by adding another two flavors to create a variety of flavor options for customers. This is the innovation that we added to stay competitive and relevant in the marketplace.

We would adore the chance to present our product to you and demonstrate how it might give a new taste in your tastebuds dictionary.

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As a group member of HONEYBIX team, I take part in honeycomb biscuits decoration and packaging process. After that, I actively send advertisement messages to WhatsApp and Telegram groups to attract potential customers. I also recommended it to my friends to boost sales. Additionally, I delivered the product to customers. I keep track of stock and transactions to ensure smooth operations. I also assist in creating engaging Instagram posts to boost online visibility. Lastly, I take charge of our booth in the UNIMASpreneur Carnival.

Padlet Task Aspect:

Financial Record

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1. Attention (A):
"🎉 We’ve reached 255 sweet supporters! 🎉

🌟 Big news! HONEYBIX is now 255 followers strong, and we couldn’t have done it without YOU! 🌟"
The celebratory tone “Big news!” grabs attention of our followers instantly, and make them more curious about the milestone made by HONEYBIX.

2. Interest (I):
"Ever wondered how far a little biscuit can go? 🤗🫣🤤

Your love 🫰🏻 and support 🫶🏻 have made us a part of your celebrations and everyday moments.

Thank you for believing in our honeycomb biscuits! 🍯"
We change our focus which shifts to how followers have contributed to the journey, in order to build an emotional connection and keeping them constantly engaged with our business activities.

3. Desire (D):
"Imagine since 255 people already enjoying the crispy, chocolatey goodness of HONEYBIX. Are you one of them yet? If not, what are you waiting for? 😉"
We create a sense of eager in the heart of customers by highlighting the 255 followers who are already being a part of the HONEYBIX family.

4. Conviction (C):
"Your support proves one thing: great taste and good vibes bring people together! 🙌🏻🙌🏻 Let’s grow this community even more - because sharing is sweeter. 🥳"
We reinforces the brand’s value and sense of community. Thus, we can strengthen the trust and royalty of our customers to buy again our product.

5. Action (A):
"Celebrate with us by tagging a friend who loves it! 😎

Together, let’s make the HONEYBIX family bigger and better. 🛍✨"
We encourage dual communication which is participation of our followers through an easy Call to Action (CTA): “Tag a friend.” This action helps grow our following further.

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1. Attention (A):
"Sweet smiles, sweeter treats!

Look at the joy our HONEYBIX biscuits bring to our amazing customers! 😍✨ "
The opening phrase, "Sweet smiles, sweeter treats!", paired with some vibrant customers' photo, immediately captures attention of public by appealing to emotions and curiosity.

2. Interest (I):
"Whether it’s our classic honeycomb biscuits for just RM2.50 or the indulgent dark and white chocolate flavors for RM3, there’s always a reason to smile."
To hook the audience, we constantly mention the variety of flavours and their affordable prices by showcasing the value and range of choices.

3. Desire (D):
"💛 Your tea-time just got an upgrade - pair these crunchy delights with your favourite drink, or share them with someone special. 🫖☕"
Adjective language like “tea-time just got an upgrade” and “indulgent dark and white chocolate flavours” creates a mental image of enjoyment, making the public more craving on our biscuits.

4. Conviction (C):
"🍫 Tag your snack buddy and tell us which flavour is your favourite - Original, Dark Chocolate, or White Chocolate? 👇"
The customers' photo builds credibility, showing others genuinely enjoying the product. This reinforces the idea that the biscuits are worth trying.

5. Action (A):
"👉 Available now - DM us at +601126901097 or visit us on Instagram and Facebook to get your hands on these treats!"
A clear call to action guides the audience toward purchasing or engaging with our business continuously.

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Screenshot of Communication with customer

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Screenshot of Communication with customer

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We utilize WhatsApp and Telegram as primary communication platforms to engage with our customers. Customers can conveniently place their orders through these platforms, and we promptly process and fulfill them. After delivering the honeycomb biscuits, we proactively seek feedback from our customers to continuously refine and improve our products.

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Here's a photo of our valued customer making a purchase of our delicious honeycomb biscuits! We're grateful for their support and happy to see our products being enjoyed!

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Brown and Gray Abstarct Customer Review Facebook Post (3)

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1. Attention (A):
"🎉 We’re bringing the sweetness to Carnival UNIMASpreneur 2024! 🍯✨

Attention, biscuit lovers! HONEYBIX is thrilled to announce that we’ll be at UNIMASpreneur Carnival 2024 this coming weekend!"
The post starts with a catchy and exciting opening: “We’re bringing the sweetness to Carnival UNIMASpreneur 2024!” along with emojis and reactions to attract the public onto the post.

2. Interest (I):
"🌟 Don’t miss the chance to grab our original honeycomb biscuits (RM2.50) and dark & white chocolate flavours (RM3) - freshly made and ready to delight your taste buds."
Mentioning specific product details (flavours and prices) will hook the audience, giving them a reason to visit the booth. It sparks their curiosity about trying the biscuits first hand.

3. Desire (D):
"💛 Meet us in person and discover why everyone loves HONEYBIX!

Whether you’re a fan of the classic or love a little chocolate taste, we’ve got something for everyone."
Phrases like “freshly made and ready to delight your taste buds” and “discover why everyone loves HONEYBIX” make the audience imagine enjoying the product and associating it with the fun and cozy carnival atmosphere.

4. Conviction (C):
"📸 Snap a pic at our booth, tag us, and share the joy of HONEYBIX with your friends. Who knows - you might just get featured on our page!"
Inviting customers to snap a pic, tag, and share will build up the trust and engagement of the public, reinforcing the community vibe and excitement of the event. It also subtly shows your popularity and encourages participation from them.

5. Action (A):
"📍 Date: 13-14 December 2024

📍 Location: Carnival UNIMASpreneur 2024 - Booth C44, Level LG, Bangunan HEPA

👉 Mark your calendar and let’s make this carnival extra sweet together! 💫 See you there!"
Clear event details "date and location" and a call-to-action “Mark your calendar and let’s make this carnival extra sweet together!” will guide the public effectively to plan their visit.

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1. Attention (A):
"💸 Making Sweet Treats Even Sweeter! 🍯✨"
The post opens with a playful phrase: “Making Sweet Treats Even Sweeter!”, paired with emojis in order to grab attention through a more fun and more approachable tone.

2. Interest (I):
"Guess what? At the Carnival UNIMASpreneur 2024 , enjoying your favourite HONEYBIX biscuits has never been easier!

🌟 Whether you’re craving the classic honeycomb (RM2.50) or the irresistible dark & white chocolate flavours (RM3), we’ve got you covered."
Highlighting the variety of flavors and affordable prices ensures the audience stays updated by what’s on offer.

3. Desire (D):
"💳 Pay Your Way

Choose what’s convenient for you—QR payments for a cashless experience or good old cash if you prefer keeping it simple. No hassle, just sweetness."
By emphasizing the convenience of both QR payments and cash, it reassures customers that their experience will be smooth and hassle-free.

4. Conviction (C):
"📸 While you're at it, don’t forget to snap a photo of your favorite HONEYBIX moment and tag us!

Who knows, your post might just be featured on our page!"
We encourage customers to snap and tag their favorite HONEYBIX moments to add on a layer of community involvement and excitement.

5. Action (A):
"📍 Catch us at the Carnival UNIMASpreneur 2024

🗓 Date: 13-14 December 2024

📍 Location: Carnival UNIMASpreneur 2024 - Booth C44, Level LG, Bangunan HEPA

💛 So, grab your biscuits, grab your moment, and let’s make memories—one crunchy bite at a time! See you there! 🎉"
Including clear details about the event date, location, and booth ensures customers know where to find you and can plan their visit.

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1. Attention (A):
"🎄 Merry Christmas from HoneyBix! 🎄 The festive season is here, and it’s the perfect time to treat yourself and your loved ones to something sweet."
We grab attention by aligning our product with the holiday spirit, positioning our biscuits as the ideal treat for Christmas.

2. Interest (I):
"Our honeycomb biscuits are just what you need to add a little extra joy to your celebrations. 🍯✨"
We pique interest by presenting the product as a perfect fit for holiday celebrations, promising a sweet addition to any Christmas gathering.

3. Desire (D):
"Made with the finest ingredients, every bite brings a delightful crunch and a touch of natural honey sweetness—ideal for moments of togetherness. 💛"
We create desire by emphasizing the premium ingredients and the sensory pleasure of enjoying the biscuits during special moments.

4. Conviction (C):
"Whether you're unwinding by the fire or sharing with friends, our biscuits are sure to make your holiday even sweeter. 🌟"
We build conviction by positioning the biscuits as not just a snack, but an essential part of joyful holiday moments, assuring the reader of their quality and holiday appeal.

5. Action (A):
"Want to bring a little extra sweetness to your Christmas? Tap the link in our bio or WhatsApp us at 01126901097 to place your order today! 📲"
We close with a clear call to action, encouraging the reader to take immediate steps to order the biscuits for their Christmas celebrations.

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1. Attention (A):
"🌟 SOLD OUT 🌟
Our Honeycomb Biscuits are officially sold out, and we want to send a huge thank you for all the love and support! 😋"

The announcement of the product being sold out grabs attention, while thanking customers for their support.

2. Interest (I):
"Although we won’t be restocking these biscuits, we are incredibly grateful for everyone who made them a part of their snack time. Your enthusiasm means the world to us! ❤️ We know these biscuits brought joy to so many, and we're honored to have shared such a special treat with you."

The message nurtures interest by recognizing the popularity of the biscuits and expressing appreciation for those who bought them.

3. Desire (D):
"The response has been amazing, and your support has truly made this a memorable experience! Your love for our Honeycomb Biscuits was incredible, and we’re so glad they became a favorite for many."

It builds desire by emphasizing how much the customers loved the biscuits, creating a sense of shared joy.

4. Conviction (C):
"Even though they’re no longer available, we want to express our sincere gratitude for being part of this journey with us. We’ll always cherish these wonderful memories and the excitement you brought to our community."

The message reassures customers by expressing gratitude for their support and honoring the memorable experience shared.

5. Action (A):
"Thank you once again for your amazing support. We appreciate each and every one of you, and we’ll cherish these memories as we look ahead to future experiences together! 😊"

The message wraps up by thanking customers again and looking forward to future experiences, closing the chapter on the product with gratitude.

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In our latest marketing effort, we posted a video introducing our new Dark Chocolate flavour for HONEYBIX. The primary objective of this teaser was to create curiosity among potential customers, encouraging them to follow our social media accounts for the latest product updates. This strategy helps us increase visibility and attract more followers.

To boost engagement, we focused on creating opportunities for interaction by encouraging customers to react to the post, which helped extend our reach and visibility. The teaser video showcased a high-quality visual of the product, allowing customers to get a close-up view of our limited edition Honeycomb Biscuits with dark chocolate, highlighting the perfect combination of crispy honeycomb and rich dark chocolate. We also used eye-catching emojis and GIFs to elevate the excitement and appeal, making the product even more irresistible.

To drive urgency and encourage sales, we emphasized the exclusive, limited-time nature of this treat, prompting customers to act quickly. The post concluded with a strong call to action, inviting followers to message us directly to secure their own batch of these special biscuits. We aimed to spark excitement and personal involvement with emotive language that encouraged customers to share their thoughts and pre-order the product.

Additionally, we included an interactive sound teaser, enhancing the sensory experience and making the campaign more memorable and engaging.

This technique was designed not only to promote our new product but also to strengthen customer engagement, deepen their experience, and increase the visibility of our brand on social media.

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In our latest marketing effort, we posted the menu for the products we sell at HONEYBIX with the catchy phrase "HONEYBIX is Opening Soon!" to attract attention and build anticipation. This wording helps create curiosity and excitement, making potential customers eager to discover what we have to offer. We used several techniques to engage the audience, such as clearly listing the product flavors (Original, Dark Chocolate, and White Chocolate) along with their prices, which allows customers to easily see what’s available and understand the value of each option. Additionally, phrases like “limited stock available” and “before they’re all gone” create a sense of urgency, encouraging customers to act quickly. The mention of “exclusive promotional prices” and “Special Students’ Price” adds an element of exclusivity, appealing directly to our target audience and making them feel like they’re getting a special deal. These strategies combined help us capture attention, create excitement, and prompt immediate action from potential customers.

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In our latest marketing effort, we posted a countdown picture for our upcoming event at the Carnival UNIMASpreneur 2024. The objective of this teaser was to increase customer excitement and build anticipation for the event. By showcasing the countdown, we aimed to make our potential customers more eager to discover what exciting offerings HONEYBIX has in store for them at the carnival. The goal was to spark curiosity and drive engagement, encouraging people to follow our social media for more updates and surprises leading up to the event.

The technique we used involved an attractive picture with a consistent background color that aligns with the HONEYBIX brand identity. This ensures that customers instantly recognize the post as part of the HONEYBIX brand without needing to check the username. We also incorporated attention-grabbing language with a strong call to action, encouraging customers to stay engaged and excited about what’s coming next.

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As a group member of the Honeybix team, I was involved in producing honeycomb biscuits and sourcing the necessary ingredients. I ensure that all ingredients used are fresh to maintain the high quality of our honeycomb biscuits. In addition, I also assist with the packaging process. To help achieve our sales targets, I promote the honeycomb biscuits to my friends. I aim to help with my teams and uphold our commitment to quality and customer satisfaction.

Padlet Task Aspect:

Product Information

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As a part of Honeybix team, I help with adding flavour on honeycomb biscuits to make sure the appearance of white chocolate flavour and dark chocolate flavour of honeycomb biscuits look delicious to attract customers. I also assist in packaging honeycomb biscuits. Furthermore, I also promote our products to my friends in order to increase our sales and meet our business's goals.

Padlet Task Aspect:

Business Background

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We introduced a promotion during the early phase of our business, specifically from Week 4 to Week 6. During this period, the price of each pack of honeycomb biscuits was reduced by RM0.50.

Our weekly sales ranged from RM0 to RM40, but in Week 5, we actively promoted our products to friends and potential customers via social media. This effort significantly increased our sales from RM11.50 to RM70. In Week 10, we participated in UNIMASpreneur Carnival, which boosted our sales dramatically. This was our highest-performing week, with total sales reaching RM136. Additionally, in Week 13, we offered a special discount to one of our repeat customers, who purchased six packs of biscuits for RM16 instead of the usual RM18.

By the end of the sales period, our revenue is RM342 and we successfully earned a net profit of RM118.60.

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The pricing for our honeycomb biscuits has been thoughtfully set to ensure affordability for all the students, lecturers and staff at UNIMAS while achieving a sustainable profit. When setting the price, we considered affordability and the potential to earn a reasonable profit after covering the cost of production. After a thorough evaluation, the price for the original flavour is set at RM2.50 per pack while the white chocolate and black chocolate flavour are offered at RM3.00 per pack. The slightly higher price for the chocolate flavour reflects the additional cost of using chocolate ingredients. These prices were determined based on the total production cost of RM223.60 which includes the costs of ingredients, packaging, labor and utilities.

The total revenue gained from selling all the honeycomb biscuits is RM342. After deducting the production cost from the revenue, we achieve a profit of RM118.40. This represents a profit margin of 34.62%. This pricing strategy demonstrates our commitment to providing high-quality and affordable snacks that meet the budgets of our diverse customer base at UNIMAS.

Our primary goal is to ensure that honeycomb biscuits are affordable and accessible to all the customers. By offering a budget-friendly option with the original flavour, white chocolate flavour and black chocolate flavour to meet diverse customer preferences. By balancing cost-effectiveness with value, we strive to maintain profitability while delivering a delightful and memorable snacking experience for all the customers.

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HONEYBIX’s cost structure includes both fixed and variable costs. Fixed costs cover consistent expenses such as labor costs for six workers and utility bills which are necessary for production. Variable costs include ingredients like flour, sugar, white chocolate, dark chocolate, and cooking oil, as well as the cost of resealable plastic bags for packaging. This balance ensures the business operates efficiently while maintaining the product quality.

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I have assisted the group members in filling the stock and preparing the packaging before to the product's sale as an active member of the Honeybix team. To assist our team in reaching our sales goal, I told acquaintances from different faculties about our product's originality and recommended the new flavours. Additionally, I made deliveries to customers at Bunga Raya College and Allamanda College.

Padlet Task Aspect:

Executive Summary

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We utilized Telegram as an additional platform to reach our customers, offering a convenient and direct method for placing orders and staying updated. By incorporating multiple communication channels, we demonstrate our commitment to engaging with customers and maximizing our reach. Additionally, we promote our honeycomb biscuits in group chats, further expanding visibility and allowing more people to discover our products. (Kindly refer to the evidence in the attached PDF.)