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In short, my generations has a different use of social media. We either prefer something else or we have different intentions with the app either entertainment, business, or even a place to keep memories. While using the app for one of these it take up time that we wish to do something else.  This related to my identity because I'm the type of person to take pictures or video to go back to relive those moment but while doing that I miss out on other important things.

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In short, gen z social media users want apps to be visually oriented meaning pictures or video. This is was attracts users because they want to capture moment that they will be able to remember and able to go back and see and relive that moment

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According to the article, "Social platforms like Snapchat and Instagram are visually oriented, therefore growing increasingly popular among Gen Zer's. They tend to consume, create, and engage a lot more with photos and videos (social media and gen z).”

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In short, we get to see how gen z are attracted to their phone more than they have to on social media. I stand by this because I have suffered by this mostly with the app TikTok. One major thing that helps you notice this would be checking the screen time one spends on the apps.

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According to a Recent study, “shows that a significant portion of Gen Z uses their mobile phone and social media far more than they would like (Social media and gen z)."

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https://eclincher.com/gen-z-and-social-media-use/

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In short, Gen Z and Millennials have made a major effect on social. Millennials that made social media become a thing or become popular. While Gen Z is to blame for the changes that have been happen.  Being part of the generation of Gen Z  I have seen the changes and hate how almost every social media are almost the same.

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Consequently, we get to see how social platforms have evolved in different years. All three different platform almost do the same thing now all are able to do businesses post about life.

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According to the article “Key to this is the insight that younger generations recognize that each social platform has its own specialty that continues to evolve. “TikTok, for example, was first based on people dancing, Instagram was to post pictures and Facebook has been made for multipurpose reasons such as businesses (Insta vs Facebook vs TikTok).”

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In short, Gen z and millennials spend majority on new social media like TikTok or Instagram while the popularity of facebook is dying down. Mostly because Tiktok became popular around 2019 and still is. While Facebook became popular around 2005 which only attracts older people

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According to a recent study, “majority of these users estimate they spend approximately one hour of their day on Instagram, they also spend additional one-and-a-half hours a day on TikTok. Incidentally, 68% spend no time at all on Facebook on a daily basis (Insta vs. TikTok).”

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What Gen Z and Millennials Want on Instagram vs. TikTok

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Recent reports show that approximately 40% of younger consumers now use TikTok and Instagram for their searches, increasing pressure on brands to reach Gen Z and Millennials on social media. But are all social platforms created equal when it comes to capturing this pivotal audience?

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In this topic I was able to learn that incoming generation may have a negative impact to social media. This topic has influenced me because being from gen  Z and have account on social media. Mostly because that where I spend most of my time. I always get news that are happening in the world or new about my family.

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In short, the most use apps for gen Z are TikTok and Instagram and that is their way of getting their news or information.

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In short, the impact that gen Z would be viewed as a negative because older social media are trying to become the same as the newer/popular social media like Instagram and Facebook have Reels which is that same as TikTok.

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According to the Aricle, “A Google Exec recently noted that 40% of now 18 to 24-year-old users now turn to apps like Instagram and TikTok instead of Google Search or Maps to discover new places or search for information (Bandara)”.

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According to the article, “Axios reports that the changing social online habits and preferences of Generation Z are dramatically reshaping the internet (Bandara)”.

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Generation Z (Gen Z) is the only generation that reported declining use of social media in recent years after constant pivots by apps, such as Instagram, eroded younger users' trust.

Data published by Pew Research Center shows that users between 18 and 25 years old are the only age group to see a decrease in social media use since 2019. And according to a recent consumer survey by Piper Sandler, Generation Z reported less use of every social app, except for TikTok.

reports that the changing social online habits and preferences of Generation Z are dramatically reshaping the internet.

This demographic, many of whom have never known life without unlimited access to the internet, has become increasingly disillusioned with the social media apps they have grown up with. The toxic hierarchies created by decades of public "like" counts as well as a culture of clickbait posts have left Generation Z disenchanted with social media platforms like Instagram and Facebook.

According to Axios, the never-ending app changes by tech behemoths, such as Meta, have worn on Generation Z. The success of TikTok has led most of these long-standing social media apps to recreate themselves in its image and that business decision is not lost on this demographic.

The lure of TikTok to Generation Z is its algorithm, which keeps users coming back for material it knows they like but also regularly tests out new kinds of videos. This generation prefers that to the way big social networks like Instagram and Facebook keep doubling down on the kinds of content they know a user likes.

All these factors have led Generation Z to reject the social networking platforms they have always known. Instead, younger users network across an array of smaller apps, each of which serves a distinct function: Twitch for live-streaming and gaming, Discord for private chat groups, BeReal for spontaneous photo updates, or Poparazzi for candid photos of friends.

In a world where people are more concerned about online privacy and public interactions are more scrutinized than ever, younger users have also become much more deliberate about how they present themselves online, forcing social giants to become far less social. "Stories," or ephemeral posts, have been adopted by nearly every social media company in the last few years. Today, the option to share content with just a small handful of close friends is most platforms' default.

As a result, Axios notes that many of the biggest tech firms have attempted to distance themselves from the toxicity of social media. TikTok says it's an "entertainment platform." Snapchat calls itself a "camera company." BeReal says it's "not another social network." Meta says it's a "metaverse" company.

Generation Z is also changing the online landscape by challenging the search tools that have long dominated the internet. A Google Exec recently noted that 40% of now 18 to 24-year-old users now turn to apps like Instagram and TikTok instead of Google Search or Maps to discover new places or search for information. As such social media apps will increasingly focus on being the first stop on younger people's path to discovery on the internet.
Image credits: Header photo licensed via Depositphotos.

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Gen Z Are Using Social Media Less, Reshaping the Internet: Report

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Generation Z (Gen Z) is the only generation that reported declining use of social media in recent years after constant pivots by apps, such as Instagram, eroded younger users' trust. Data published by Pew Research Center shows that users between 18 and 25 years old are the only age group to see a decrease in social media use since 2019.

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Me being part of the Gen Z, technology has been a part of my life especially social media. As the years go by the  generation of gen Z continues to grow and thing continued to evolved.  Social media has made a major impact in my life. Mostly because it more of a way for me to turn for everything.