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Privacy issues: Collecting and exploiting personal data, such as location, browsing habits, and contact information, is a common component of mobile marketing communication strategies. Customers may become concerned about their privacy as a result, especially with the increased focus on data privacy laws like GDPR and CCPA.

Information overload: Already overloaded with content and notifications, mobile devices risk content overload and decreased engagement. Companies must take care to avoid inundating clients with unrelated or excessively numerous messages, which can cause disengagement and opt-outs.

Ad Blocking: It can be challenging for businesses to attract clients with mobile advertising because many users have ad-blocking software installed on their mobile devices. For companies that primarily rely on mobile advertising, in particular, this may hinder the efficiency of mobile marketing communication strategies.

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By this year, there will likely be 7.33 billion mobile phone users worldwide, according to a Statista estimate. Businesses now have a fantastic potential to use mobile marketing communication strategies to reach a wide and expanding audience.

In future mobile marketing tactics, it's anticipated that machine learning (ML) and artificial intelligence (AI) will play a bigger part. The global AI in marketing market is anticipated to reach $40.09 billion by 2025, with a compound yearly growth rate (CAGR) of 29.79% from 2020 to 2025, according to an analysis by MarketsandMarkets.

The increased use of AI and ML to enhance the targeting, personalisation, and automation of mobile marketing communication techniques is what is driving this growth. Businesses might, for instance, examine consumer data and behaviour using AI and ML algorithms to send customers more individualised and pertinent messages. Companies may interact with clients in real-time and offer immediate customer care using chatbots and virtual assistants driven by AI.

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37 % say that they are more likely to buy from a website optimised for mobile.

There are more men than women (45 % VS 34 %) who complete purchases via mobile phone

4/5 consumers use their smartphone to shop

93% of those researching on mobile move on to complete the purchase

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- privacy issues with the access to personal data and location
- can be annoying ads popping up when consumers may just want to scroll
- SMS texts clogging up peoples phone

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- you can target specific demographics making sure your ads reach your target audience
- can make ads engaging making consumer more likely to click
- 75% of the worlds population is predicted to own a mobile phone by 2025 so it is an effective way of easily reaching consumers
- cost effective.

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- amazon in app marketing
- App push notifications for example for Netflix notifications coming up telling you to continue to watch your series
- Pop up ads on social media apps
- SMS texts
- Geofencing
- Location based mobile marketing

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Definition: Mobile marketing is any advertising activity that promotes products and services via mobile devices, such as tablets and smartphones. It makes use of features of modern mobile technology, including location services, to tailor marketing campaigns based on an individual's location.