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Hissy Fit is another competitor to Ai Mei Li. This is a brand that has a 90s/y2k aesthetic. Hissy fit is also a smaller brand with a small team of around 10 people. Although this brand is not as expensive as other brands, it's still much more sustainable than other brands. This is because they work from purely deadstock fabric. There also sell scraps to the customers in case they want to create something new as well .

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Ai Mei Li is visual bright and bold. In their branding, there is a lot of greens, reds, yellows, pinks, blues etc. Ai Mei Li visual identity takes huge inspiration from harajuku culture, rave wear and the y2k aesthetic. Garments are created by shredding old garments and braiding them into new ones. These garments normally consist of mini skirts, crop tops and midi dresses

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I.AM.GIA is one of Ai Mei Li competitors. This is because there is a focus of Y2K fashion and party wear. Most of their clothes consists of mini skirts, mesh tops and trousers with cut-outs. I.AM.GIA is a much bigger brand that Ai Mei Li with 1.3M followers. This is a brand that very much caters to need of an it girl. This is because they are forever evolving by taking up with the rapid trend cycles. However, I.AM.GIA lacks sustainability.

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Kamano is a photographer that works closely with Ai Mei Li. She also has experimental pieces with clothing( she often distorts the idea of what clothing is). For instance, she has created pair of fashion tights using only spray paint and created a one-shoulder top using her hair. This is interesting especially because we are in the era of 3d fashion clothes that are no longer required to be functional or physical. Kamano demonstrates that the female body can be used as art. Her work often features the female body as the main subject. A lot of her photography is very soft and sensual. Seh often shoots with film

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Dorrey work is something that has interested me throughout the project. This is because he creates something that is in-between real life and virtual reality. His work is mixed media. This has given me the idea to attempt to create with mixture of photography and 3d design.

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aquilasexy is an instagram account that focus on makeup. In the Y2K trend, there has been a lot focus on graphic liner, specifically focusing on eyes. aquilasexy pushes this much further by using the whole face as a canvas for the liner. In these makeup, there seems to be an element of wanting to distort that face. For instance, in this image, lip liner/lipstick is used to distort the shape of the lips (giving an inverted Cupid's bow). In addition to this, eye brows are bleached on removed and white massacre is used. This gives the impression of being inhuman. This is something that I would like to incorporate into my final outcome in my project. I would do this by trying to create an AI makeup filter/sculpture. I feel like this is something that will appeal to my customer, specific the cyber baddie

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Here are some experiments I did on ZBrush. My aim with these sculptures was to play around with the distortion of the face. I did this add antennas, spikes and slashes to the face. My intention was to give the sculpture a more other-worldly look. I also experimented with colours. For instance, in this sculpture, I had a purple matt finish, whereas, in my other outcomes, I decided on a more glass-like/ see-through finish with light pastel colours

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In these experiments, I aimed to explore Ai Mei Li's shredding and braiding technique. I did this using scrap fabric and old synthetic hair that I had. My aim is with these experiments to create a mock-up of something that resembles Ai Mei Li clothing. This is something that I am going to realise using Photoshop and Zbrush.  I will do this by scanning these images onto my 3d sculpture and creating dresses, skirts tops and bodysuits.

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Traid is known for its flamboyant window displays. Their displays typically consist of mannequins that have been dressed in costumes that usually have a theme. In this particular display, there is an overall theme of white feathers. These displays set them apart from regular charity shops are it is much more enticing. This is because there is an aim of reducing fashion waste. Whereas other charities aim to raise money for other causes, meaning that selling worn clothes is a secondary focus. This would make traid a good place to collaborate with as it already has sustainable cause

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Finesse is a AI- led fashion brand. This brand uses AI to predict and design clothes that people would like to wear. This is an attempt to control overproduction. Customers are able to vote on the designs that they like. These votes are used to predict how many will be sold.This is brand is mainly promoted on social media platforms like instagram and tiktok. On instagram most of their post consist of 3d designs of their clothes as well as real models wearing the clothes. Although I find that their instagram is quite sleek, I feel like there is a big difference between their 3d designs and their real life clothes