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Client: Lemonade Stand

Target Audience: Kids, ages 7-12 years old

Product: Glasses of lemonade

Objective: Rapidly generate ideas related to the lemonade stand.

10 minutes - Sketch as many different concepts (ideas)

Be quick with each sketch, and move on to the next 1

Keep it simple

5 minutes - Choose your best idea and refine it

Keep it simple and clean

Feedback - Turn to the person next to you and share your sketch

1. Is the logo sketch easy to understand?

2. Does look like something that would attract 7-12 year old kids?

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[VIDEO] How to Save Your School Files (The Right Way!)This is a really helpful, and short, tutorial for naming your digital files correctly.

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[VIDEO] How to Save Your School Files (The Right Way!)This is a really helpful, and short, tutorial for naming your digital files correctly.

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How to Save Your School Files (The Right Way!)

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Monday
https://youtu.be/-Fs2t6P5AjY
Logo Design - CoreLane Demo

Tuesday
https://youtu.be/-Fs2t6P5AjY
https://www.youtube.com/watch?v=vK4_odF_uik
Start Sketch to Logo

Wednesday
Cont. Sketch to Logo

Thursday
Sketch to Logo due

Friday
Begin Typographic Personal Logo

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EVERY Adobe Illustrator Tool EXPLAINED (in Under 20 Minutes)

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EVERY Adobe Illustrator Tool EXPLAINED (in Under 20 Minutes)

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https://youtu.be/iQWTSupSrko

Students should take notes.
This information will be on the final

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All 80+ Adobe Illustrator Tools Explained in 20 Minutes

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Dwayne Johnson Speed Art Low Poly  Adobe Illustrator

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Assignment - Adobe Illustrator Pen Tool Exercise #1 - Intro

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Assignment - Adobe Illustrator Pen Tool Exercise #1 - Intro

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Adobe Illustrator Pen Tool Exercise #1 - Intro

Download the template file.
Complete each stage in order from 1 to 7.
Follow the directions given in the video below, if you are having difficulties on your own.

https://drive.google.com/file/d/0BytsRVn6c-5_V1VMM0dIbENJVE0/view?usp=drive_web&resourcekey=0-vx-NbiBlS-RdrecrSPImvw&authuser=0

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Adobe Illustrator: Pen Tool Exercise #1 - Anchors, Paths, and Curves

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The Art of Logo Design | Off Book | PBS Digital Studios

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Sketching Logos in Thumbnails: Logo Design Course

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Ever wondered what it's like to go to Chapman University to study Graphic Design? Learn from a student who will answer your q's about her experience majoring in graphic design at Chapman University.

https://youtu.be/_1NgpeTLo3w

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Graphic Design Major Q&A | Chapman University

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Magic of vanishing point in #photoshop #shorts

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Does design matter? What do you think? Look at the attached image. Does the difference in bottle design make you feel different about the quality of these products?

Comment and share your thoughts

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Bonus - Here’s the Story Behind John Wick 3’s Stunning Movie Poster

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Bonus - Here’s the Story Behind John Wick 3’s Stunning Movie Poster

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The John Wick 3 movie poster is PURE AWESOMENESS!
Here’s the Story Behind John Wick 3’s Stunning Movie Poster, One of the Best in Years

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Don't miss Brandweek, Adweek's ultimate experience for marketers, September 11-14 in Miami. Connect with peers and gain insights and inspiration from top brand marketers and industry icons at Glossier, Coca-Cola, Taco Bell and more. Register.

The John Wick movie franchise starring Keanu Reeves is one that inspires more passion and discussion among its fans than almost any other action films. While it might be known colloquially as "the movies about an assassin avenging his dead dog," the series clicks on several deeper levels thanks to its lush visual aesthetic and endearingly gothic tone.

A movie like John Wick 3: Parabellum can pose an incredible challenge on the marketing front. Trailers and print ads must energize fans while doing justice to its complex vibe and nuanced anti-hero-ideally while also enticing new audiences to discover the franchise.

The

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

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Here's the Story Behind John Wick 3's Stunning Movie Poster, One of the Best in Years

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The artist shares his inspiration and process.

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Branding and Visual Identity (logos) week 6

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Branding and Visual Identity (logos) week 6

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Monday

Tuesday

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Assignment (cont) - Personal Logo Design

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Assignment (cont) - Personal Logo Design

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In the days before Photoshop (1984) | Retro

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Compare and Contrast these two logos. Both are in the Plumbing industry, both are from Southern California, and both include a character in their logo.

Are they comparable in style? Does one stand out more than the other? Why do you think that? Feel free to leave a comment below with your thoughts.

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CAREER PREPARATION
How to create a resume as a high school student with little or no work experience

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High School Resume: How To Write Your First Resume (Plus Template)

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Branding and Visual Identity (logos) week 1

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Branding and Visual Identity (logos) week 1

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Logo Design: Take inspiration from logos in the world around you.

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If you recall, on the wall in my classroom is an example of "Bad Design". The Gentle Giants dog food package with tons of stuff piled all over it.

Well, they've done it again. See the attached image and be amazed at how hard they had to work to get all that stuff on this label.

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Monday
Typography video
Fonts have feelings too!  pencil edition

Tuesday
Agency tour videos
Continue Fonts have feelings too

Wednesday
Typography lecture
- What is typography
- Classifications
- Examples
- Tracking, Kerning, Leading
- Using the right font for the job
Short video - FROM PAPER TO SCREEN

Continue Fonts have feelings too

Thursday
Continue Fonts have feelings too

Friday
Fonts have feelings too due

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Take notes. This will be on the final

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TYPOGRAPHY | Everything I know about Type in 10 Minutes

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This is a quick overview.
There will be time to go into each point in more detail.

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Lecture - Using the right font for the job

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Lecture - Using the right font for the job

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https://drive.google.com/drive/folders/1242DAGCRrHOeJ_YZyW2MSbNSRw58mQ1H?usp=sharing

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LECTURE - using the right fonts for the job

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(VIDEO) Typography has always been a great way to tell a story. This short video demonstrates the transition typography has made from paper to the movie screen.

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FROM PAPER TO SCREEN from Thibault de Fournas on Vimeo

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Homework - Typographic terminology A to Z (need to create an Edpuzzle)

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Homework - Typographic terminology A to Z (need to create an Edpuzzle)

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Typographic Terminology A to Z: Our list of typography terms that every designer should know.

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Homework - Typography Tutorial (need to create this in Edpuzzle)

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Homework - Typography Tutorial (need to create this in Edpuzzle)

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Typography Tutorial - 10 rules to help you rule type

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The purpose of this assignment is to show how your font choices can speak louder than the words they create. Fonts play a part in just about every aspect of graphic design.
Using Adobe Illustrator, create a Letter sized 8.5"x11" document.
Using this set of words, find fonts that represent the look or idea of each word. Don't just put them on the page, design the look of the page. Make it attractive, and try to use Hierarchy to guide your audiences eye around the composition.
You may come up with your own words to use, but they must be approved by Mr. Block.
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Simple
Modern
Fun
Classic
Silly
Bold
Western
BIG
Thin
Small
Luxury
Wacky
Round
Weird
Straight
Curved
Wide
Handwritten

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https://drive.google.com/drive/folders/1x9kfZJ1pDiYbFoiDZgbJb_2PyhzaIRdN?usp=sharing

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Assignment | Formatting a text document - Learning about Headline, Subhead, and Body Copy

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Assignment | Formatting a text document - Learning about Headline, Subhead, and Body Copy

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This exercise gives students a chance to dip their feet in the "typesetting" waters.

As a result, students will have a deeper understanding of what is a Headline, Sub Headline, and Body Copy.

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Bonus - Everyone has a Creative Type. What’s yours?

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Bonus - Everyone has a Creative Type. What’s yours?

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The Creative Types test is an exploration of the many faces of the creative personality. Based in psychology research, the test assesses your basic habits and tendencies—how you think, how you act, how you see the world—to help you better understand who you are as a creative. Answer these 15 questions and you’ll gain a deeper understanding of your motivations, plus insight into how to maximize your natural gifts and face your challenges.

These personality types aren’t black-and-white labels. Think of them more as signposts pointing you toward your full creative potential. While there’s probably one core type that best describes you, you may change types at different points in your life and career, or even at different stages of the creative process. As a creative, you have a little bit of all eight Types inside you.

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Everyone has a creative "type"-knowing yours helps you maximize your potential. Take our quiz to discover your type!

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Introduction to the Graphic Design Profession

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Introduction to the Graphic Design Profession

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Monday

No School (Labor Day)

Tuesday

Discuss File formats, JPG, PNG, AI, PSD, PDF, GIF, EPS, TIF

Resolution 300 vs. 72

Vector vs. Raster

Where to search for images (pexels.com and unsplash.com)

Using the resources in the room, mini library (books), rulers, scissors, etc.

If there is time, we’ll practice critiquing logos and packaging

and, critique samples from my own portfolio.

Demo Pen Tool Exercise #1

Wednesday

Steal Like An Artist video

Class discussion:

What does it mean to “steal” like an artist—and do you agree with it?

Can copying something ever be part of the creative process?

What’s something you’ve seen that you’d want to borrow from and make your own?

Method.ac

Assign Pen Tool Exercise #1

Thursday

Friday
Bell Work -

Sketching practice

Your Client: The Pet Place, a pet hospital

Research: 15 minutes to search the internet and look through books to get inspiration

Sketching: 15 minutes to come up with at least 3 unique sketches, 2"x2"

Refine your top sketch: 15 minutes to refine your top choice 4"x4"

PRO TIP - Use the Logolounge website

Login: LLLeap2086

Password: teach2017

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What do Graphic Designers DO? Why Hire a Graphic Designer [2020]

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Discuss this topic with open ended prompts to get students participating in the conversation.

The day before, for homework, ask students to come up with one question (give a few of these as examples) about graphic design.

1. I can’t draw at all, so will that hurt my chances of succeeding as a designer

2. Why do I have to know the differences between Helvetica, Arial, and Univers

3. Should I work for free just to get some experience?

4. Should I get work as a freelancer right out of school?

5. How much does a graphic designer earn?

6. What’s the difference between a graphic designer, an art director and a creative director?

7. What happens if I can't think of anything new? Where can I get design inspiration?

8. How do you price a graphic design job?

Do you have any questions that I haven't talked about?

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Steal Like An Artist: Austin Kleon at TEDxKC

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Assignment - Magazine Blackout Poetry (20)

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Assignment - Magazine Blackout Poetry (20)

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Have students select an article from a magazine, tear out that page and create Blackout Poetry with it.
- Place a piece of paper below to keep ink from bleeding onto desk.

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Homework - Read excerpts from "Steal like an artist - Best practices for coming up with ideas"

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Homework - Read excerpts from "Steal like an artist - Best practices for coming up with ideas"

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2-Best practices for coming up with ideas

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Homework - Read excerpts from "Steal like an artist - How to look at the world like an artist"

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Homework - Read excerpts from "Steal like an artist - How to look at the world like an artist"

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1-How to look at the world like an artist

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Assignment - Sketching Practice - Rethink the STOP sign

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Assignment - Sketching Practice - Rethink the STOP sign

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If you were asked to come up with a new design for the Stop sign, what would you do?

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This is a complete list of vocab for this pathway. Use this as a study guide to prepare for the final exam.

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Understanding Copyright, Public Domain, and Fair Use

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Photography Copyright 101 - Photographer Business

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Lecture - How to critique and be critiqued

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Lecture - How to critique and be critiqued

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Bonus - Meme: If you know your fonts, you should get this meme right away.

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Bonus - Meme: If you know your fonts, you should get this meme right away.

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If you know your fonts, you should get this meme right away.

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Assignment - Sketching Practice - The Pet Place

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Assignment - Sketching Practice - The Pet Place

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Save your sketches. We will use this in another project later in the year.

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7 companies that sparked controversy for copying another company’s logo

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Famous companies from Starbucks to Disney have been involved in lawsuits to protect their logos.

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Copyright has never been an easy, black-and-white kind of issue. Arguments over copyright between creatives happen all of the time, it's an inescapable issue.

Read through some of these famous court cases that have created major public discourse over copyright - how it's handled, what it means, and why we should all care.

1. Rogers vs. Koons
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Photograph: Art Rogers - 1985; Polychrome: Jeff Koons - 1988 (both via The Design Observer Group)

Case

Photographer Art Rogers shot a photograph of a couple holding a line of puppies in a row and sold it for use in greeting cards and similar products. Internationally, renowned artist Jeff Koons in the process of creating an exhibit on the banality of everyday items, ran across Rogers' photograph and used it to create a set of statues based on the image.

Koons sold several of these structures, making a significant profit. Upon discovering the copy, Rogers sued Koons for copyright. Koons responded by claiming fair use by parody.

Outcome

The court found the similarities between the 2 images too close, and that a "typical person" would be able to recognize the copy. Koon's defense was rejected under the argument that he could have used a more generic source to make the same statement - without copying Rogers' work. Koons was forced to pay a monetary settlement to Rogers.

Significance

This is one of those famous cases that encompassed a larger issue in the art world, the issue of appropriation art. Can you build upon another's work to create your own original piece? And if you do so, does that constitute derivative work?

It also brought up the issue of photography as art, was photography just a documentation of the world, or is it a creative and artistic product? Neither of these issues was entirely answered by the case, of course, but it has also become a reference used in many cases afterward.

You can parallel this with vector-tracing a photograph for your design. Are you creating a derivative work that subtracts value from the original artist?

2. The Associated Press vs. Fairey
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Photograph: Mannie Garcia - 2006 (via The New York Times); Poster: Shephard Fairey - 2008 (via Wikipedia)

Case

Famous street artist Shephard Fairey created the Hope poster during President Obama's first run for presidential election in 2008. The design rapidly became a symbol for Obama's campaign, technically independent of the campaign but with its approval.

In January 2009, the photograph on which Fairey allegedly based the design was revealed by the Associated Press as one shot by AP freelancer Mannie Garcia - with the AP demanding compensation for its use in Fairey's work. Fairey responded with the defense of fair use, claiming his work didn't reduce the value of the original photograph.

Outcome

The artist and the AP press came to a private settlement in January 2011, part of which included a split in the profits for the work.

Significance

Though there wasn't a court case and an actual verdict, this case created a lot of discourse around the value of work in these copyright battles. It's unlikely that Garcia's work could have ever reached the level of fame it did, if not for Fairey's poster. Garcia himself stated he was "so proud of the photograph and that Fairey did what he did artistically with it, and the effect it has had," but still had a problem with the fact that Fairey took the image without permission and without credit for it's originator.

Credit, credit, credit! On 99designs you cannot use licensed work - but in the right circumstances you can use stock imagery. When doing so, make sure everyone knows the source.

3. Cariou vs. Prince
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Photograph: Patrick Cariou - 2000; Adaptation: Richard Prince - 2008 (both via artnet)

Case

Richard Prince is a well known appropriation artist - one who transforms the work of others to create new meaning in his own work. For an exhibition in the Gagosian Gallery, Prince appropriated 41 images from a photography book by French photographer Patrick Cariou, claiming fair use that he created new meaning out of the photographs. Cariou argued that it wasn't fair use, but copyright infringement.

Outcome

A judge ruled in favor for Cariou in 2011, claiming the changes made to Cariou's photographs weren't significant enough to constitute a change in meaning - fair use. However, the case is currently in appeal and the final decision has not yet been reached.

Significance

The initial ruling in this case in favor of Cariou has created huge divisions in the artistic community. It brings up questions about artistic intent and the subjectivity of art, asking "who was this judge to determine whether or not the appropriated artwork had enough meaning to be considered fair use" when the art could be interpreted differently by each person who viewed it. The jury is still out on this one.

Imitation vs. inspiration

Don't be a designer who creates work too close to that of another. You have to make sure you are creating something original and not derivative.

-

Update 4/25/2013

Not two weeks after this article was published, the original decision in this case was overturned and the judge ruled in favor of Prince for the majority of the works in dispute, claiming that Prince's work transformed the work in the way that it was aesthetically different, and thus acceptable under the argument of fair use.

Read more about the decision as well as the 5 pieces which are still under review by a lower court in The New York Times and Hyperallergic.

4. Modern Dog Design vs. Target Corporation
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Illustrations: Modern Dog - 2008; T-shirt: Target (both via Business Insider)

Case

Seattle design firm Modern Dog utilized a series of sketches of dogs in their compendium put out by Chronicle Books in 2008. The firm alleges that illustrations from that design have been used in a T-shirt produced by Disney/Target for sale, and filed a lawsuit in 2011.

Outcome

TBD. There hasn't been a decision yet in this case but Modern Dog has been campaigning online pretty heavily for publicity and funds to help with its legal fees over the issue.

Significance

The Modern Dog case has brought to light a question burning in the mind of many designers and artists - what happens if a major corporation with many more resources than me, utilizes my artwork for profit?

Modern Dog was recently forced to sell their studio to cover the legal costs associated with this battle, so it's turning into a very extreme situation for them. We'll have to keep an eye out for how this progressed and continues to change the conversation around this issue.

Always defend your designs. Regardless of who you're going up against - if you think your design is in the right, then make it known.

5. Vanilla Ice vs. David Bowie/Freddie Mercury
_

Case

Vanilla Ice had a hit, in 1991, with Ice Ice Baby - it sampled but did not credit the song Under Pressure by David Bowie and Queen. Though at first denying it, Vanilla Ice later retracted the statement saying it was "a joke". Facing a lawsuit by the duo, Vanilla Ice 'fessed to sampling the work.

Outcome

The case was settled privately out of court with Ice paying an undeclared sum of money and crediting Bowie/Queen on the track.

Significance

There's really not a ton of meaning directly related to design with this one (except for, don't use other people's creative work!). But I couldn't resist adding it. This is one of the most hilarious copyright cases ever.

There are more cases out there! Any you have learned from?

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5 famous copyright infringement cases (what you can learn)

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Copyright is never an easy issue. From Rogers vs. Koons, to Vanilla Ice vs. David Bowie, learn from these 5 famous copyright infringement cases...

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Monday

Tuesday

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Friday

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Photo restoration filter
https://youtu.be/K1xrOPKjPrA

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NEW Photo Restoration Filter in Photoshop!

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The Secret to Eye-Popping Color Overlays in Photoshop!

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Monday

Tuesday

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Friday

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Graphic Design: Is It a Good Career? Motivation and Mindset

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Bad typography has ruined more than just the Oscars

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Bad typography has ruined more than just the Oscars

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Bad typography has ruined more than just the Oscars

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Design principles: Typography — The Freelancer's Journey (Part 16 of 43)

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The History of Typography - Animated Short

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This project will help students understand a few things:

1. Type Anatomy - Use this overview https://drive.google.com/file/d/0B5_XcvBuKtXdaHFSbnpIaUxrM00/view?usp=sharing&resourcekey=0-w7AN5Qvl9fB8hh9T8CAa9A

2. Digital Photography - Students will photograph their work to turn it in

1. Cropping, lighting, and color will be emphasized

3. Extra Credit will be given to students who include digital elements in Photoshop.

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CREATE THIS TYPOGRAPHY EFFECT WITH PHOTOSHOP! | Learn to create a text pattern with fonts, handwriting, or even artwork to build a typography effect that has depth and looks great when it’s applied over a portrait.

SPECS:
8.5"x11" Letter-sized page
Portrait Orientation

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Typography Portrait Tutorial in Photoshop

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Considering the content of this ad, and the fact they had only two choices for which way to hang it... do you think they chose wisely?

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(VIDEO) Typography has always been a great way to tell a story. This short video demonstrates the transition typography has made from paper to the movie screen.

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(VIDEO) Typography has always been a great way to tell a story. This short video demonstrates the transition typography has made from paper to the movie screen.

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FROM PAPER TO SCREEN from Thibault de Fournas on Vimeo

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Assignment  Magazine Font Scavenger Hunt

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Assignment  Magazine Font Scavenger Hunt

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Have students create a composition of type geography found in magazines.

They should look for at least 5 different typefaces

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Monday

Tuesday

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Friday

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[VIDEO] How to Save Your School Files (The Right Way!)This is a really helpful, and short, tutorial for naming your digital files correctly.

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[VIDEO] How to Save Your School Files (The Right Way!)This is a really helpful, and short, tutorial for naming your digital files correctly.

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How to Save Your School Files (The Right Way!)

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PRESENTATION - Elements of Art, Design, Photography

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PRESENTATION - Principles of Art, Design, Photography

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Elements and Principles of Design - Matrix

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Homework - Elements of Design (need to create in Edpuzzle)

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Homework - Elements of Design (need to create in Edpuzzle)

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Homework - Principles of Design (need to create in Edpuzzle)

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Homework - Principles of Design (need to create in Edpuzzle)

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https://youtu.be/vYNa7L0f_go

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In class Assignment - Principles and Elements - Shape/Hierarchy, Shape/Alignment, Shape/Unity

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In class Assignment - Principles and Elements - Shape/Hierarchy, Shape/Alignment, Shape/Unity

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Demonstrate how the Principles and Elements work together

3 designs to demonstrate a combination of Principles and Elements.

No actual images. Keep it abstract.

For elements like Color, Texture, and Space, try combining them with other elements like Form or Shape.

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In class Assignment - Principles and Elements - Line/Contrast, Line/Balance, Line/Alignment

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In class Assignment - Principles and Elements - Line/Contrast, Line/Balance, Line/Alignment