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1. A friend, informing them of a new relationship

2. A relationship, comfortable, familiar language

3. Bringing it up not out of the gate but through connecting the dots through a conversation

4. Format for this writing will be short phrases or sentences. Going back and forth to get our message across.

5. Simple information about what our plans are or little social conversations. Quick and easy interactions to get your point across.

Parent

1. Bring up relationships with the parents to get their response.

2. Bring up in a way the parents will believe it’s a good relationship

3. Introduce them in a calm and careful manner, maybe through simple conversation or bringing them up over a family based activity like dinner or something you are all familiar with

4. Figure out what is most comfortable for you

Professor:

1. An authoritative figure/professor

2. A respectful, professional relationship, this would call for more formal language and format

3. That it is the best decision for the person sharing the news, and that it won’t affect your performance in their particular class

4. The formatting i would choose for this would be something like an email, not paragraph format but more than a few sentences

5. I'm not sure why anyone would share this with their professor, but maybe to give them a more detailed look into your life outside of the classroom

6. Have empathy, ask yourself if certain details are necessary to share or not.

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While working as a lifeguard you communicate to all walks of life. Anyone from an infant to 80 years old. Your tone and speaking style definitely changes based on the person you are talking to. For instance kids are a lot more difficult to control than adults, so often when kids are messing around I have to blow my whistle and use more of an aggressive tone. My purpose does not change based on who I am talking to. I am still looking out to assist or save someone.

While working as a server you communicate to all types of people. Anyone from an infant to an elder. The way you speak changes depending on who you’re talking to. To young adults, you talk a little faster. To older adults, you may talk a little slower and clearer. Sometimes when these people are talking to you, you may not catch everything they say, so you may repeat what they said back to them to make sure you’re doing the right thing. In case you don’t understand who you’re talking to, you repeat back what they just said to you.
I've worked at a warehouse so the communication has to be very clear or else something might turn into a dangerous situation. In a warehouse you have to be very loud as well because there are alot of buzzers, alarms etc going off.

While working as a teaching assistant in my old high school, I had to change my speaking style to a more formal one, and I had to wear a certain kind of outfit. My tone had to be an educational and caring one. I didn’t have to be too formal, but I had to be formal enough to not annoy the teachers.

In my experience in retail I had to put on a sort of attitude that would stick with me throughout my shift, we had to dress according to the new style at the time and had to follow a certain moral guide when it came to following through with a customer, I don't remember the acronym but it involved engaging, adding, creativity and a few other things with the goal in mind of selling people more things. There were many people like tourists that I would have to completely slow down for though and be careful with, it was sort of a roulette of who would walk in so I always had to be on my toes.

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https://www.emerald.com/insight/content/doi/10.1108/JEIM-07-2017-0101/full/html?fullSc=1&mbSc=1

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Abstract

Purpose

This study aims to deepen the current understanding of social media advertising by using the Ducoffe's advertising value model. The purpose of this paper is to examine the antecedents of advertising value and its consequences on consumers' attitude and behavior in the specific context of tourism advertising on Facebook.

Design/methodology/approach

Survey was conducted on a quota sample of 352 Tunisian Facebook users. Web-based questionnaires were used to collect the data which was analyzed using exploratory factor analysis and structural equation modeling.

Findings

Findings indicate that there is a significant relationship between informativeness, entertainment, credibility and social media advertising value. This positive value will affect favorably consumers' attitude toward social media advertising and their behavioral responses. The moderator effect of corporate reputation was also confirmed in this relationship.

Practical implications

Tourism marketers should focus not only on developing information-rich and entertaining social media advertisements but also a credible content of the ads. Furthermore, Facebook should be systematically integrated by tourism practitioners in their communication strategy as it affects the attitude and consequently the behavior of the consumers especially when the company using social media advertising has a good corporate reputation.

Originality/value

In the tourism context, the effectiveness of social media advertising remains little known to practitioners and scholars despite the frequent use of social media by tourism customers and companies in recent years. So, this research study contributes to a better understanding of the use of social media advertising on Facebook regarding tourism products and services.

Citation

Hamouda, M. (2018), "Understanding social media advertising effect on consumers' responses: An empirical investigation of tourism advertising on Facebook", Journal of Enterprise Information Management, Vol. 31 No. 3, pp. 426-445. https://doi.org/10.1108/JEIM-07-2017-0101

Publisher
:
Emerald Publishing Limited

Copyright

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Understanding social media advertising effect on consumers' responses: An empirical investigation of tourism advertising on Facebook

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Understanding social media advertising effect on consumers' responses: An empirical investigation of tourism advertising on Facebook - Author: Manel Hamouda

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main events related to the main literacy I am developing in my major

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main events related to the main literacy I am developing in my major

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Some main events about entrepreneurship are definitely the start up. Getting the company idea and what the envision you want the company to look like. Another big event is the first sell of the product you are selling. A final main event is the pay off from when you see your company become popular .