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Is je URL duidelijk en bevat deze de juiste zoekwoorden?

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1. Heb je rekening gehouden met je tekst formaat?

Is de inhoud Gemakkelijk te lezen?

https://www.semrush.com/blog/seo-tips/

https://necess.be/12-seo-tips-om-hoog-in-google-te-scoren/

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12 SEO Tips Om Hoog Te Scoren In Google - Necess

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✅ 12 SEO tips + praktijk case studie waarmee jij hoger scoort in Google. Wij passen deze SEO tips dagelijks toe voor onze klanten met focus op resultaat. Zo weet jij exact waar te beginnen.

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-Zorg je voor goede content?

-Pas je content aan je platform

https://socialbrothers.nl/inspiratie/goede-seo-op-je-website-we-geven-10-tips/

https://redonlinemarketing.nl/blog/10-basis-seo-tips

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Heb je verschillende zoekwoorden gekozen waar Google geen direct antwoord op heeft?(https://www.frankwatching.com/archive/2023/03/09/seo-content-tips/)

Heb je jouw website geoptimaliseerd voor mobiele toestellen?(https://necess.be/12-seo-tips-om-hoog-in-google-te-scoren/)

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7 tips voor SEO-content voor een klik naar je site - Frankwatching

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Met de komst van onder andere de featured snippet daalt het organisch verkeer. Hoe zorg je ervoor dat mensen vanuit Google toch doorklikken naar je website?

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Gebruik je de juiste zoekwoorden in een afbeelding?

Houdt je je website up - to -date?

https://www.uptodatewebdesign.com/2023/01/seo-tips.html

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21 concrete SEO tips om beter te scoren in Google

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Als je jouw website wilt laten groeien en meer traffic wilt genereren, is het belangrijk om goed te scoren in zoekmachines zoals Google. Dit…

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1. Heb je een gepaste beschrijving ingevoerd?

2. https://necess.be/12-seo-tips-om-hoog-in-google-te-scoren/

3. Heb je schema markering toegevoegd?

4. https://www.doublesmart.nl/hub/seo/seo-tips/

# data[].attributes.attachment_link.title
12 SEO Tips Om Hoog Te Scoren In Google - Necess

# data[].attributes.attachment_link.description
✅ 12 SEO tips + praktijk case studie waarmee jij hoger scoort in Google. Wij passen deze SEO tips dagelijks toe voor onze klanten met focus op resultaat. Zo weet jij exact waar te beginnen.

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Heb je u op de juiste trefwoorden gericht?

Hoeveel mensen zoeken elke maand naar dit trefwoord?

vergeet zeker geen afbeeldingen ze tellen ook?

https://redonlinemarketing.nl/blog/10-basis-seo-tips

https://www.semrush.com/blog/seo-tips/

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Looking to improve your rankings and drive more traffic to your website?

We've used the SEO tips below to help rank the Semrush blog for over 160K keywords in the United States alone.

The tips cover aspects like keyword research, meeting search intent, speeding up your site, and more.
Create a free Semrush account (no credit card needed) to follow along with the tips in this guide.
1. Target the Right Keywords

Targeting the right keywords is crucial for driving more organic search traffic to your website.

Before you go ahead and create content, make sure to perform keyword research. To determine the most optimal keywords you should try to rank your website for.

Here, your goal is to understand which keywords your target audience uses to find information through search engines like Google. And then prioritize those keywords based on criteria like:

Conversion potential: How likely is it that people who are searching for this keyword will convert into customers?

Search volume: How many people are searching for this keyword every month?

Keyword difficulty: How difficult is it going to be to rank for this keyword?

Use Semrush's Keyword Magic Tool to find the right keywords to target for your website.

Start by entering a seed keyword-a broad word or phrase closely related to your business. Then, type in your domain (for personalized results) and hit " Search."

The tool will then generate thousands of keyword ideas. You'll be able to see the search volume, keyword difficulty, search intent, and other important information for each keyword.

From here, filter the keywords further to find the best ones to target for your website.

Which keywords you'll go for will depend on your SEO strategy. In many cases, you'll want to prioritize keywords with commercial or transactional intent.

These are keywords where searchers are either researching products or services or are ready to make a purchase.

The Keyword Magic Tool makes it easy to find these keywords. All you need to do is use the "Intent" drop-down filter and select the " Commercial" and " Transactional " options.

This will filter the list to only show keywords with commercial or transactional intent.

But you can then narrow down the list even further. For example, maybe you only want to see keywords with at least 100 monthly searches that are easy to rank for.

Simply use the " Volume" and " Personal KD% " drop-downs to filter the list to your needs.

Keep in mind that your SEO strategy shouldn't rely solely on commercial and transactional keywords.

It's also important to educate your audience by creating content targeting informational keywords.

These keywords act as a gateway to drive more people onto your website.

In most cases, people searching for informational keywords aren't quite ready to buy.

Here, your goal is to get them to learn about your brand so they remember you once they're ready to make a purchase.

Or capture their contact information (such as their email address) to nurture them into becoming customers.

To find informational keywords, simply use the " Intent" drop-down filter in the Keyword Magic Tool and select the " Informational " option like we showed above.

Once you're happy with your keyword list, export it to a CSV or Excel file by clicking the " Export " button.

Or add them to custom keyword lists to access them later in the Keyword Strategy Builder.

Just tick the box next to the keywords you want to add and click "+ Add to keyword list." Then select a list from the box that appears, or create one with the " Create new empty list " button.

With this list, you can start creating content for keywords that have the potential to drive high-quality traffic to your website.

2. Perform a Keyword Gap Analysis

A keyword gap analysis involves comparing multiple competing domains to find keywords they're ranking for but your website isn't.

In other words: missed opportunities.

Here's how to do it using Semrush's Keyword Gap tool:

Enter your domain and up to four competing domains. Then, click the " Compare " button.

The tool will then analyze the domains and generate a report.

Scroll down to the "All keyword details for:" section.

Here, you'll see a few different tabs. The most important one you'll want to pay attention to is the " Untapped " tab.

Here, you'll be able to see a list of keywords one or more competing domains rank for but yours doesn't. These keywords are likely good opportunities for you to target with your website.

Narrow down this list by using the drop-down filters at the top. For example, use the " Advanced filters " drop-down to exclude branded keywords.

You can then export your list or add them to pre-existing keyword lists, like you did with the Keyword Magic Tool above. Then, start creating content to fill these keyword gaps.

3. Make Sure Your Content Meets Search Intent

If you want your website content to rank, you need to make sure it meets the search intent (the reason users are typing in a particular search query). Your content should help searchers accomplish what they set out to do.

There are four main types of search intent:

Informational: The user is looking for information on a specific topic (e.g., "how to fix a water leak")

Navigational: The user is trying to find a specific page or website (e.g., "reddit login")

Commercial: The user is researching a product or service (e.g., "best espresso machine for beginners")

Transactional: The user is ready to buy a product or service (e.g., "buy amazon gift card")

Find a keyword's intent by running it through the Keyword Overview tool:

Once you understand the search intent behind a keyword, you can then create the appropriate content to meet that intent.

For an informational keyword, this might be an educational guide on the topic.

For commercial keywords, appropriate content might include product comparisons and roundups. Like this:

And for transactional keywords, appropriate content would likely include product landing pages.

Keep in mind that the above examples are just that-examples. They're the most commonly used types of content for targeting these kinds of keywords.

But you should always analyze the pages in the top search results for your target keyword to understand what type of content will truly satisfy search intent.

Since Google considers these pages the most relevant results for the keyword, they're the most likely to help solve the searcher's query.

For example, if you search for "small business tools" on Google, you'll see that the top-ranking pages are all roundups of small business software. Rather than pages for specific tools.

Which means that, if you were to target this keyword, it would be wise to do it by creating an article listing various small business software. Rather than focusing only on your sales pages.

4. Take a Unique Angle with Your Content

While the top-ranking pages for a keyword can be helpful for figuring out what kind of content to create when targeting a specific keyword, you don't want to copy exactly what other websites are doing.

Why?

Well, firstly, you won't be adding anything new to the conversation. So why should Google rank your website at the top? And why should users trust you over everyone else?

Secondly, if you're doing what everyone else is doing, you'll have no chance of standing out on the search results page. Which can make it harder to get clicks to your site.

So what can you do?

One of the best ways to stand out is to add a unique angle to your content.

Let's look at our previous example of the search results for "small business tools."

The titles are all very similar, as are the article structures. How could you differentiate your article from the rest while still meeting the search intent?

You could survey 500 small business owners on their favorite tools and then create a list based on the results. And you could add that to your title, like " 15 Top Small Business Tools According to 500 Business Owners."

This would help your page stand out in the sea of generic roundups for that specific keyword.

5. Make Your Content Easy to Read

You now know you need to create unique and interesting content that meets the search intent. But it won't matter if no one ends up reading it because it's just too hard to consume.

Here's how to make your content easier to read:

Use Simple Language

Depending on the subject, people of different ages and educational backgrounds might read your content. And native and non-native speakers alike might find your pages.
Sometimes, you will need to include technical terms. Especially if your target audience is familiar with the topic. But it's always best to define them in simpler terms where possible.
So you should use simple language that everyone can understand.

And avoid complex expressions, flowery language, and jargon.

Use Semrush's SEO Writing Assistant to check how easy your content is to read. Simply click " Analyze my text " to get started.

Then, paste your text (or import it from an existing URL), enter your target keyword, and click " Get recommendations " on the right-hand side of the screen.

The tool will then analyze your text and provide you with a number of suggestions for how to improve it. Scroll down to the "Readability" section in the right-hand menu and click on it.

Here, you'll be able to see the readability score for your content and how it compares to the average score of the top 10 search results.

In general, you'll want to aim for a score of 60 or higher. Which indicates that the content reads at an eighth or ninth grade level.

If you're getting a score lower than 60, try simplifying the language further.

A good exercise is to have a friend or family member who is unfamiliar with the subject matter read the text and tell you which parts they're having a hard time with. Then, rework these parts so that they're easier to understand.

Stick to Short Sentences and Paragraphs

It can be tough to follow and comprehend long sentences. Even if they do use simple language.

Use short sentences where possible. It's fine (and usually best) to vary sentence length. But most of your content should consist of simple, concise sentences.

And you don't want to pile your sentences into a long wall of text either. Stick to short paragraphs of 3-4 lines each.

This will make your content a lot easier on the eyes. Which means a greater chance that visitors will read the whole thing.

Use the Right Font Size

Font size plays a big part in content readability.

You'll want to find a balance between the font size being too small to read comfortably. And being so big that it forces users to scroll too much when trying to read your content.

Good starting points for choosing readable font sizes are:

Desktop screens:18px-24px

Mobile screens: 16px-20px

But feel free to experiment to find the right font size for your website.

Structure Your Content with Headings

Apart from providing structure to your content, headings also make it easier to scan, skim through, and navigate your content.

You should use headings in a hierarchical order.

The first heading on your page should be the H1 heading. Which should be followed by one or more H2 headings, under which you can nest H3s, H4s, and so on (down to H6).

Headings are also a good place to incorporate your keywords. For example, you should include your primary keyword in the H1 heading to make it easier for both search engines and users to understand what your content is about.

You can also include it in one or more of your H2 headings. And incorporate any secondary or related keywords in other headings.

But don't overdo it. Only add keywords where it makes sense and sounds natural.

Use Lists

Numbered and bulleted lists help provide a visual break within your content.

They can also make it easier for you to make a point or explain specific concepts.

And they can even help your content appear in Google's featured snippets for some searches where a list makes sense. Like this:

Add Visuals

Similarly to lists, visuals (such as static images, GIF animations, and videos) help break up your content and make it more engaging.

They're also useful for explaining and demonstrating complex concepts and processes.

Ideally, you should aim to include a visual for every 300-500 words of text (although there's no hard number to aim for).

But make sure to only include visuals that add value to the reader-don't add them just for the sake of adding them.

6. Demonstrate E-E-A-T

E-E-A-T is a set of criteria used by Google's Search Quality Raters to evaluate the performance of Google's ranking systems. But you can also use these criteria to self-evaluate your content.

E-E-A-T stands for:

Experience: Is the author of the content experienced with the topic?

Expertise: Do they have expertise on the topic?

Authoritativeness: Are they an authority on the topic?

Trustworthiness: Are they (the author and the website) trustworthy?

If you find that your content or website is lacking in any of the four criteria, use these tips to improve it:

Incorporate Personal Experiences Into Your Content

Showing that you have personal experience with the topic can make your advice more credible. And make the content itself a lot more engaging.

For example, let's say you're reading an article about the top restaurants in your city. Consider which of these you would trust more:

1. A generic article providing a basic description of each restaurant and the types of meals available

2. A detailed article with images, where the author describes their personal experience with each restaurant and shares their subjective opinion and rating for each venue

You would probably say article No. 2. Because it displays proof the author was there (through images). And detailed descriptions that go beyond what someone could learn by simply reading about the restaurant online.

So, strive to incorporate your personal experiences and your unique point of view into your content as much as possible.

Display Your Expertise

What makes you the right person to write about a specific topic? Why should someone trust your advice?

It's important that you include this information to help both Google and readers understand why you're an expert on the topic.

A good way to do this is to write a detailed author bio that includes relevant information. Like your job title, any relevant degrees, and how much experience you have with the topic.

Here's an example from an article about retirement:

It makes clear to both readers and search engines that the author is qualified to talk about this topic. And it includes a "Read more" link where you can find out more on the author's page.

Build Authority

You can build your authority by covering a subject matter comprehensively.

For example, if you want your website to become known as an authority on coffee, you'll need to cover a variety of different coffee-related topics. Such as:

The history of coffee

Types of coffee

Coffee preparation methods

Coffee equipment

And more.

This can help signal that your website is relevant for coffee-related searches.

Incorporating personal experiences into your content, showcasing your expertise, and building authority can make your website appear more trustworthy. Helping you satisfy the fourth element of E-E-A-T (trustworthiness).

7. Optimize Your Content for Featured Snippets

Featured snippets are excerpts of text from pages that are sometimes displayed at the top of the search results. Usually answering a question.

Since the featured snippet is the first thing a user sees on the search results page, this type of result tends to get a lot of clicks. But they don't display for all searches.

Find Keywords That Trigger Featured Snippets

Use Semrush's Organic Research tool to find relevant keywords that trigger featured snippets in Google's search results. And you can do it for terms you already rank for (which are therefore great opportunities to optimize for the snippet).

Here's how:

Start by typing in your domain. Then, click " Search."

You'll see information about the keywords you rank for, traffic, and more. Navigate to the " Positions " tab.

Here, you'll be able to see all the keywords the domain ranks for.

Use the " SERP Features" drop-down filter to select " Domain doesn't rank" > " Featured snippet."
You can perform this same workflow for competitor domains (as they are likely targeting similar keywords).

This will filter the list to only show keywords you already rank for that trigger featured snippets you don't currently have.

Next, it's time to optimize your content to grab those snippets.

Optimize Your Content for Featured Snippets

When looking to increase your chances of ranking for a featured snippet, start by examining the format of the existing snippet. If the existing snippet is a straightforward answer to a question, your best chance is to also answer that question within your content.

On the other hand, if the featured snippet is a list, you can try adding a relevant list to your content.

Text-based snippets are usually short. So you'll want to keep the section you're trying to rank to around 200-300 characters.

And add the most important information at the very start of the snippet (such as under the relevant heading). To help searchers find the information they're looking for as quickly as possible.

8. Use Short, Descriptive URLs

Using short, descriptive URLs helps users understand what a page is about at a glance.
https://example.com/seo-best-practices
Short, descriptive URLs also look better on search results pages and can make users feel more confident about visiting your page.
https://example.com/seo-24682496.html
For example, compare this URL:

With this one:

The first one is a lot more descriptive, right?

So, try to make your page URLs fairly short and indicative of what the page is about. Ideally, make your primary keyword the URL slug (the last part of the URL).

For example, if your target keyword was "dog training tips," your page URL might be "https://example.com/blog/dog-training-tips/"

Bonus tip: Avoid using dates or years in page URLs.

Why?

Because you're likely going to update the page at some point. And then the date you included in the URL will no longer be relevant.

To update the URL and change the date, you'll need to set up a redirect from the old URL to the new one. And if you don't do it right, you'll end up with broken links on your website. And potential lost rankings.

Prevent this issue from the start by excluding dates from your URLs altogether.

9. Make Your Website Blazing Fast

Page speed has been a ranking factor for both desktop and mobile searches for years now.

It's easy to understand why-websites that load fast provide a better user experience. Which is a priority for Google.

Follow these tips to make your website as fast as possible:

Use a CDN

A content delivery network (CDN) stores your website content on multiple servers around the world. When a user visits your website, your content is loaded from the server that's physically closest to the user's location.

This can result in a significant increase in page load speed.

There are plenty of CDN providers you can choose from. A couple of popular ones include Cloudflare and Akamai.

Minify JavaScript and CSS Files

You can reduce the size of your JavaScript and CSS files (and help them load faster) by removing unnecessary data. Such as comments and line breaks.

This process is called minification.

You can use tools like Minifier or Toptal JavaScript Minifier & Compressor to minify your JavaScript and CSS files.

Limit Third-Party Scripts

Loading third-party scripts involves making requests to servers outside of the one that hosts your website.

And depending on the number and complexity of the third-party scripts you use, it can significantly slow down your website.

Check your site for any unnecessary external scripts that you might have running. For example, maybe you have a script from an A/B testing tool on your website. But you no longer run A/B tests.

Opt for Dedicated Web Hosting

With dedicated web hosting, your website is hosted on a dedicated server that isn't shared with other websites.

It can be quite a price jump to move to dedicated hosting. And it doesn't always lead to major improvements in page speed or search performance.
The advantage of using this type of hosting is that there's no risk of your website slowing down due to other websites on the server using more resources than usual.

While more expensive than shared hosting, using dedicated hosting can result in significantly improved performance for your website. And this, in turn, can lead to a better user experience on your website. Which can lead to better rankings and more traffic.

Compress Your Images

Images, especially high-definition ones, can take a while to load. And if you have a lot of them on your website, this can result in very slow page load speeds.

Address this by using compression to reduce the size of your images.

There are a number of online platforms you can use to compress your images without any significant reduction in quality. Such as Kraken and Optimizilla.

Optimize Your Fonts

In order to display text, your website first needs to load the fonts used on the page.

If your website uses a lot of different fonts or if the fonts you use have large file sizes, this can have a negative impact on page load speed.

One way to address this is to only use system fonts. These are the default fonts on the user's device.

Alternatively, you can try to use fewer fonts on your website. But this might make your website look a bit bland.

So you need to weigh the performance benefits with how it affects other aspects of the user experience.

You're likely already (or should already be) using internal links. These are links pointing to different pages on your website.

Internal links can help users navigate your website more easily. And allow search engines to get a better understanding of your website and its content.

But you need a strategy for using internal links.

Focus your internal linking on the most important pages on your website. These are the pages you'd like users and search engines to pay attention to the most.

Depending on your business, this will likely be your product or service pages. You should link both to and from these pages.

It's also important that you use descriptive anchor text (the clickable part of a link) that hints at what the linked page is about.

For example, using the anchor text " list of best in-ear headphones" to link to a roundup article about in-ear headphones. Avoid using generic anchor text (such as " click here ").

Also, make sure to add internal links only where they're relevant and helpful to users-don't force them in just to have more internal links on a page.

11. Avoid Orphan Pages

Orphan pages are pages that don't have any internal links pointing to them. Having pages like this on your website can be an issue for a couple of reasons.

Since no other page is linking to them, it's possible that Google won't discover and index them.

And since you're not linking to them and Google isn't indexing them, it's going to be tough for users to discover them, too.

Use Semrush's Site Audit tool to uncover orphan pages on your website.

Here's how:

Type in your domain and click " Start Audit."

You'll then create a project, where you can customize a number of settings for the audit. Like how many URLs to crawl. But you can also just move forward with the default settings and click the " Start Site Audit " button.

After analyzing your website, the tool will present you with a detailed report. Navigate to the " Issues " tab.

Type in "orphan" into the search box. The tool will then show you if your website has any orphan pages. Click the linked part (with the number) to see a list of your orphan pages.

Once you have a list of orphan pages, look for opportunities to link to them from other (relevant) pages on your website.

Broken links are links that lead to pages that don't exist anymore.

The two most common ways you end up with broken links include:

1. Deleting a page but not removing the links that point to it

2. Changing a page's URL without setting up a proper redirect

Having a lot of broken links on your website can frustrate users and result in a poor page experience.

And since page experience has an impact on how Google ranks websites in search results, you want to ensure that your website doesn't have any broken links.

Check your website for broken links with the Site Audit tool. Simply visit the " Issues " tab again and type in "broken" in the search box.

The tool will then show you if your website has any broken links. To see a list of pages containing broken links, click the linked part of the issue.

Now go ahead and remove these links from your website. Or replace them with more relevant (and up-to-date) URLs.

Keeping your content up to date ensures it's always relevant and helpful to your audience. Follow these tips to update your content:

Check Facts and Sources

Go through your content and make sure the information is accurate. And that you're properly citing your sources.

If you're citing studies or statistics, always include a link to the primary source. Not necessarily the first resource you find that's actually quoting another resource.

Check all internal and external links within your content and make sure they still work and point to live pages.

Look at every link critically and make sure it's genuinely helpful to your audience. Rather than just including irrelevant internal links over target keywords.

Ensure any images or graphics contain up-to-date information. This helps boost your credibility and ensures you're not misleading your site's visitors.

Also make sure to update any images of your business's location after a move. To avoid confusing potential customers.

And if the way your products look has changed, you should replace any outdated images. To ensure they reflect what you currently offer.

Add Missing Information

Take one more look at the content-does it contain all the information a reader might need to address the problem they're looking to solve? In other words, are you fully meeting the search intent?

If there's something missing, add the missing information to your content. You don't want readers leaving your website and going back to Google to fill in the blanks.

14. Create Topic Clusters

Topic clusters are a way to organize your content and build topical authority by covering topics extensively.

Each topic cluster should have one pillar page -a page that covers a single topic comprehensively. And each pillar page should be supported by cluster pages. These are smaller pages that each cover a subtopic.

And these pages should generally all link to each other where relevant.

Like this:

As you can see, once you complete a topic cluster, you should have covered everything a person might want to know about a given topic. This, in turn, helps show both Google and users that your website is an authority on the topic.

Use Semrush's Keyword Strategy Builder to plan out your topic clusters with ease. Here's how:

Start by entering up to five seed keywords, then click " Create list." Alternatively, choose one of the lists you created earlier.

The tool will then generate a list of relevant pillar and cluster page ideas for you.

Filter the suggestions by search volume, keyword difficulty, or intent.

For example, if you want to focus on commercial keywords, click the " Intent" filter. Then select " Commercial" from the drop-down and click " Apply."

And select the pillar and cluster pages you'd like to include in your strategy.

Once you're happy with your selection, export the list by clicking the " Export " button.

The next step is to create high-quality content for both the pillar and cluster pages.

Backlinks are links pointing from one website to another. And they're crucial for building your website's authority.

You can think of them as votes of confidence for your website. The more frequently other reputable websites link to yours, the more trustworthy your website may seem to search engines.

Here are three ways to build high-quality backlinks to your website:

Websites linking to your competitors are probably relevant to your industry and audience.

And since they're already linking to your competition, they may be open to linking to your website too.

Take advantage of this by analyzing your competitors' backlink profiles and getting a list of domains that link to them. Then, include these domains in your link building outreach campaigns.

Use the Backlink Gap tool to compare backlink profiles of multiple competing domains against each other. And then find websites that link to one or more competing domains (but not yours).

Here's how to do it:

Enter your domain and up to four competing domains. Click " Find prospects."

The tool will then generate a list of domains that link to your competitors. Here, you'll want to pay attention to the " Best " tab-it shows websites that link to all competing domains but don't link to your website.

Clicking the numbers under a competitor will show you more details about the links to that site.

Like the link source, the anchor text, and the target URL.

Use this information to understand what kind of content on your competitors' sites gets links. And where from.

Domains that mention your brand in their content but don't include a link to your website are a great link building opportunity.

Why?

Because these websites are already familiar with your brand and are referencing it throughout their content. Meaning they're more likely to give you a backlink if you ask for it.

Here's how to find unlinked mentions using the Brand Monitoring app:

Click the " Get started " button on the app page.

Choose the " Brand " option.

Add your brand name.

In the "Sources" section, select the types of sources you'd like to track for brand mentions. " News" and " Blogs " are likely to be the most relevant options for you here.

Click the " Create Query " button.

The tool will then find mentions of your brand online. And present them as a list that looks like this:

Filter the mentions by date by using the " Date range " drop-down filter.

Or use the " Outlet domain " drop-down to filter by Rank, Name, and Authority.

Once you're happy with the list, reach out to these websites and ask them to give you a link.

For more specific tips on how to do that, check out our guide to link building outreach.

Apart from asking for links, you can also attract them organically by creating valuable resources that have a high chance of being shared and linked to (also known as link bait).

Depending on your audience and their needs, this could be a free tool, a study report, a statistics roundup, a template, or even an infographic.

Take this Semrush study, for example. It analyzed 28,000 domains to find out how long it takes, on average, to rank on the first page of Google's search results. And revealed a number of interesting insights.

As a result, the study was shared extensively in the SEO community, and managed to generate 1.4K backlinks from 200+ referring domains.

But you don't need to do a study to attract backlinks to your website. Get creative and try to figure out what kind of resource might become popular among your target audience.

Ideally, it should be:

A unique resource that isn't already out there

Something your audience will find valuable

Full of actionable insights and advice your audience can implement to address a pain point or solve a problem

Put These SEO Tips Into Action

It's impossible to cover every aspect of SEO in one guide. But the tips above will help you improve your site's organic visibility, user experience, and performance.

Use Semrush to help you put these SEO tips into action. With a range of tools covering keyword research, competitor analysis, link building, and more.

Try them today with a free trial.

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15 SEO Tips to Boost Organic Rankings & Traffic

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Some of our top SEO tips include meeting search intent, improving site speed, and demonstrating E-E-A-T.

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1. Is jouw inhoud gemakkelijk te lezen?

2. Heb je gebruik gemaakt van suggestie- trefwoorden ?

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Looking to improve your rankings and drive more traffic to your website?

We've used the SEO tips below to help rank the Semrush blog for over 160K keywords in the United States alone.

The tips cover aspects like keyword research, meeting search intent, speeding up your site, and more.
Create a free Semrush account (no credit card needed) to follow along with the tips in this guide.
1. Target the Right Keywords

Targeting the right keywords is crucial for driving more organic search traffic to your website.

Before you go ahead and create content, make sure to perform keyword research. To determine the most optimal keywords you should try to rank your website for.

Here, your goal is to understand which keywords your target audience uses to find information through search engines like Google. And then prioritize those keywords based on criteria like:

Conversion potential: How likely is it that people who are searching for this keyword will convert into customers?

Search volume: How many people are searching for this keyword every month?

Keyword difficulty: How difficult is it going to be to rank for this keyword?

Use Semrush's Keyword Magic Tool to find the right keywords to target for your website.

Start by entering a seed keyword-a broad word or phrase closely related to your business. Then, type in your domain (for personalized results) and hit " Search."

The tool will then generate thousands of keyword ideas. You'll be able to see the search volume, keyword difficulty, search intent, and other important information for each keyword.

From here, filter the keywords further to find the best ones to target for your website.

Which keywords you'll go for will depend on your SEO strategy. In many cases, you'll want to prioritize keywords with commercial or transactional intent.

These are keywords where searchers are either researching products or services or are ready to make a purchase.

The Keyword Magic Tool makes it easy to find these keywords. All you need to do is use the "Intent" drop-down filter and select the " Commercial" and " Transactional " options.

This will filter the list to only show keywords with commercial or transactional intent.

But you can then narrow down the list even further. For example, maybe you only want to see keywords with at least 100 monthly searches that are easy to rank for.

Simply use the " Volume" and " Personal KD% " drop-downs to filter the list to your needs.

Keep in mind that your SEO strategy shouldn't rely solely on commercial and transactional keywords.

It's also important to educate your audience by creating content targeting informational keywords.

These keywords act as a gateway to drive more people onto your website.

In most cases, people searching for informational keywords aren't quite ready to buy.

Here, your goal is to get them to learn about your brand so they remember you once they're ready to make a purchase.

Or capture their contact information (such as their email address) to nurture them into becoming customers.

To find informational keywords, simply use the " Intent" drop-down filter in the Keyword Magic Tool and select the " Informational " option like we showed above.

Once you're happy with your keyword list, export it to a CSV or Excel file by clicking the " Export " button.

Or add them to custom keyword lists to access them later in the Keyword Strategy Builder.

Just tick the box next to the keywords you want to add and click "+ Add to keyword list." Then select a list from the box that appears, or create one with the " Create new empty list " button.

With this list, you can start creating content for keywords that have the potential to drive high-quality traffic to your website.

2. Perform a Keyword Gap Analysis

A keyword gap analysis involves comparing multiple competing domains to find keywords they're ranking for but your website isn't.

In other words: missed opportunities.

Here's how to do it using Semrush's Keyword Gap tool:

Enter your domain and up to four competing domains. Then, click the " Compare " button.

The tool will then analyze the domains and generate a report.

Scroll down to the "All keyword details for:" section.

Here, you'll see a few different tabs. The most important one you'll want to pay attention to is the " Untapped " tab.

Here, you'll be able to see a list of keywords one or more competing domains rank for but yours doesn't. These keywords are likely good opportunities for you to target with your website.

Narrow down this list by using the drop-down filters at the top. For example, use the " Advanced filters " drop-down to exclude branded keywords.

You can then export your list or add them to pre-existing keyword lists, like you did with the Keyword Magic Tool above. Then, start creating content to fill these keyword gaps.

3. Make Sure Your Content Meets Search Intent

If you want your website content to rank, you need to make sure it meets the search intent (the reason users are typing in a particular search query). Your content should help searchers accomplish what they set out to do.

There are four main types of search intent:

Informational: The user is looking for information on a specific topic (e.g., "how to fix a water leak")

Navigational: The user is trying to find a specific page or website (e.g., "reddit login")

Commercial: The user is researching a product or service (e.g., "best espresso machine for beginners")

Transactional: The user is ready to buy a product or service (e.g., "buy amazon gift card")

Find a keyword's intent by running it through the Keyword Overview tool:

Once you understand the search intent behind a keyword, you can then create the appropriate content to meet that intent.

For an informational keyword, this might be an educational guide on the topic.

For commercial keywords, appropriate content might include product comparisons and roundups. Like this:

And for transactional keywords, appropriate content would likely include product landing pages.

Keep in mind that the above examples are just that-examples. They're the most commonly used types of content for targeting these kinds of keywords.

But you should always analyze the pages in the top search results for your target keyword to understand what type of content will truly satisfy search intent.

Since Google considers these pages the most relevant results for the keyword, they're the most likely to help solve the searcher's query.

For example, if you search for "small business tools" on Google, you'll see that the top-ranking pages are all roundups of small business software. Rather than pages for specific tools.

Which means that, if you were to target this keyword, it would be wise to do it by creating an article listing various small business software. Rather than focusing only on your sales pages.

4. Take a Unique Angle with Your Content

While the top-ranking pages for a keyword can be helpful for figuring out what kind of content to create when targeting a specific keyword, you don't want to copy exactly what other websites are doing.

Why?

Well, firstly, you won't be adding anything new to the conversation. So why should Google rank your website at the top? And why should users trust you over everyone else?

Secondly, if you're doing what everyone else is doing, you'll have no chance of standing out on the search results page. Which can make it harder to get clicks to your site.

So what can you do?

One of the best ways to stand out is to add a unique angle to your content.

Let's look at our previous example of the search results for "small business tools."

The titles are all very similar, as are the article structures. How could you differentiate your article from the rest while still meeting the search intent?

You could survey 500 small business owners on their favorite tools and then create a list based on the results. And you could add that to your title, like " 15 Top Small Business Tools According to 500 Business Owners."

This would help your page stand out in the sea of generic roundups for that specific keyword.

5. Make Your Content Easy to Read

You now know you need to create unique and interesting content that meets the search intent. But it won't matter if no one ends up reading it because it's just too hard to consume.

Here's how to make your content easier to read:

Use Simple Language

Depending on the subject, people of different ages and educational backgrounds might read your content. And native and non-native speakers alike might find your pages.
Sometimes, you will need to include technical terms. Especially if your target audience is familiar with the topic. But it's always best to define them in simpler terms where possible.
So you should use simple language that everyone can understand.

And avoid complex expressions, flowery language, and jargon.

Use Semrush's SEO Writing Assistant to check how easy your content is to read. Simply click " Analyze my text " to get started.

Then, paste your text (or import it from an existing URL), enter your target keyword, and click " Get recommendations " on the right-hand side of the screen.

The tool will then analyze your text and provide you with a number of suggestions for how to improve it. Scroll down to the "Readability" section in the right-hand menu and click on it.

Here, you'll be able to see the readability score for your content and how it compares to the average score of the top 10 search results.

In general, you'll want to aim for a score of 60 or higher. Which indicates that the content reads at an eighth or ninth grade level.

If you're getting a score lower than 60, try simplifying the language further.

A good exercise is to have a friend or family member who is unfamiliar with the subject matter read the text and tell you which parts they're having a hard time with. Then, rework these parts so that they're easier to understand.

Stick to Short Sentences and Paragraphs

It can be tough to follow and comprehend long sentences. Even if they do use simple language.

Use short sentences where possible. It's fine (and usually best) to vary sentence length. But most of your content should consist of simple, concise sentences.

And you don't want to pile your sentences into a long wall of text either. Stick to short paragraphs of 3-4 lines each.

This will make your content a lot easier on the eyes. Which means a greater chance that visitors will read the whole thing.

Use the Right Font Size

Font size plays a big part in content readability.

You'll want to find a balance between the font size being too small to read comfortably. And being so big that it forces users to scroll too much when trying to read your content.

Good starting points for choosing readable font sizes are:

Desktop screens:18px-24px

Mobile screens: 16px-20px

But feel free to experiment to find the right font size for your website.

Structure Your Content with Headings

Apart from providing structure to your content, headings also make it easier to scan, skim through, and navigate your content.

You should use headings in a hierarchical order.

The first heading on your page should be the H1 heading. Which should be followed by one or more H2 headings, under which you can nest H3s, H4s, and so on (down to H6).

Headings are also a good place to incorporate your keywords. For example, you should include your primary keyword in the H1 heading to make it easier for both search engines and users to understand what your content is about.

You can also include it in one or more of your H2 headings. And incorporate any secondary or related keywords in other headings.

But don't overdo it. Only add keywords where it makes sense and sounds natural.

Use Lists

Numbered and bulleted lists help provide a visual break within your content.

They can also make it easier for you to make a point or explain specific concepts.

And they can even help your content appear in Google's featured snippets for some searches where a list makes sense. Like this:

Add Visuals

Similarly to lists, visuals (such as static images, GIF animations, and videos) help break up your content and make it more engaging.

They're also useful for explaining and demonstrating complex concepts and processes.

Ideally, you should aim to include a visual for every 300-500 words of text (although there's no hard number to aim for).

But make sure to only include visuals that add value to the reader-don't add them just for the sake of adding them.

6. Demonstrate E-E-A-T

E-E-A-T is a set of criteria used by Google's Search Quality Raters to evaluate the performance of Google's ranking systems. But you can also use these criteria to self-evaluate your content.

E-E-A-T stands for:

Experience: Is the author of the content experienced with the topic?

Expertise: Do they have expertise on the topic?

Authoritativeness: Are they an authority on the topic?

Trustworthiness: Are they (the author and the website) trustworthy?

If you find that your content or website is lacking in any of the four criteria, use these tips to improve it:

Incorporate Personal Experiences Into Your Content

Showing that you have personal experience with the topic can make your advice more credible. And make the content itself a lot more engaging.

For example, let's say you're reading an article about the top restaurants in your city. Consider which of these you would trust more:

1. A generic article providing a basic description of each restaurant and the types of meals available

2. A detailed article with images, where the author describes their personal experience with each restaurant and shares their subjective opinion and rating for each venue

You would probably say article No. 2. Because it displays proof the author was there (through images). And detailed descriptions that go beyond what someone could learn by simply reading about the restaurant online.

So, strive to incorporate your personal experiences and your unique point of view into your content as much as possible.

Display Your Expertise

What makes you the right person to write about a specific topic? Why should someone trust your advice?

It's important that you include this information to help both Google and readers understand why you're an expert on the topic.

A good way to do this is to write a detailed author bio that includes relevant information. Like your job title, any relevant degrees, and how much experience you have with the topic.

Here's an example from an article about retirement:

It makes clear to both readers and search engines that the author is qualified to talk about this topic. And it includes a "Read more" link where you can find out more on the author's page.

Build Authority

You can build your authority by covering a subject matter comprehensively.

For example, if you want your website to become known as an authority on coffee, you'll need to cover a variety of different coffee-related topics. Such as:

The history of coffee

Types of coffee

Coffee preparation methods

Coffee equipment

And more.

This can help signal that your website is relevant for coffee-related searches.

Incorporating personal experiences into your content, showcasing your expertise, and building authority can make your website appear more trustworthy. Helping you satisfy the fourth element of E-E-A-T (trustworthiness).

7. Optimize Your Content for Featured Snippets

Featured snippets are excerpts of text from pages that are sometimes displayed at the top of the search results. Usually answering a question.

Since the featured snippet is the first thing a user sees on the search results page, this type of result tends to get a lot of clicks. But they don't display for all searches.

Find Keywords That Trigger Featured Snippets

Use Semrush's Organic Research tool to find relevant keywords that trigger featured snippets in Google's search results. And you can do it for terms you already rank for (which are therefore great opportunities to optimize for the snippet).

Here's how:

Start by typing in your domain. Then, click " Search."

You'll see information about the keywords you rank for, traffic, and more. Navigate to the " Positions " tab.

Here, you'll be able to see all the keywords the domain ranks for.

Use the " SERP Features" drop-down filter to select " Domain doesn't rank" > " Featured snippet."
You can perform this same workflow for competitor domains (as they are likely targeting similar keywords).

This will filter the list to only show keywords you already rank for that trigger featured snippets you don't currently have.

Next, it's time to optimize your content to grab those snippets.

Optimize Your Content for Featured Snippets

When looking to increase your chances of ranking for a featured snippet, start by examining the format of the existing snippet. If the existing snippet is a straightforward answer to a question, your best chance is to also answer that question within your content.

On the other hand, if the featured snippet is a list, you can try adding a relevant list to your content.

Text-based snippets are usually short. So you'll want to keep the section you're trying to rank to around 200-300 characters.

And add the most important information at the very start of the snippet (such as under the relevant heading). To help searchers find the information they're looking for as quickly as possible.

8. Use Short, Descriptive URLs

Using short, descriptive URLs helps users understand what a page is about at a glance.
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Short, descriptive URLs also look better on search results pages and can make users feel more confident about visiting your page.
https://example.com/seo-24682496.html
For example, compare this URL:

With this one:

The first one is a lot more descriptive, right?

So, try to make your page URLs fairly short and indicative of what the page is about. Ideally, make your primary keyword the URL slug (the last part of the URL).

For example, if your target keyword was "dog training tips," your page URL might be "https://example.com/blog/dog-training-tips/"

Bonus tip: Avoid using dates or years in page URLs.

Why?

Because you're likely going to update the page at some point. And then the date you included in the URL will no longer be relevant.

To update the URL and change the date, you'll need to set up a redirect from the old URL to the new one. And if you don't do it right, you'll end up with broken links on your website. And potential lost rankings.

Prevent this issue from the start by excluding dates from your URLs altogether.

9. Make Your Website Blazing Fast

Page speed has been a ranking factor for both desktop and mobile searches for years now.

It's easy to understand why-websites that load fast provide a better user experience. Which is a priority for Google.

Follow these tips to make your website as fast as possible:

Use a CDN

A content delivery network (CDN) stores your website content on multiple servers around the world. When a user visits your website, your content is loaded from the server that's physically closest to the user's location.

This can result in a significant increase in page load speed.

There are plenty of CDN providers you can choose from. A couple of popular ones include Cloudflare and Akamai.

Minify JavaScript and CSS Files

You can reduce the size of your JavaScript and CSS files (and help them load faster) by removing unnecessary data. Such as comments and line breaks.

This process is called minification.

You can use tools like Minifier or Toptal JavaScript Minifier & Compressor to minify your JavaScript and CSS files.

Limit Third-Party Scripts

Loading third-party scripts involves making requests to servers outside of the one that hosts your website.

And depending on the number and complexity of the third-party scripts you use, it can significantly slow down your website.

Check your site for any unnecessary external scripts that you might have running. For example, maybe you have a script from an A/B testing tool on your website. But you no longer run A/B tests.

Opt for Dedicated Web Hosting

With dedicated web hosting, your website is hosted on a dedicated server that isn't shared with other websites.

It can be quite a price jump to move to dedicated hosting. And it doesn't always lead to major improvements in page speed or search performance.
The advantage of using this type of hosting is that there's no risk of your website slowing down due to other websites on the server using more resources than usual.

While more expensive than shared hosting, using dedicated hosting can result in significantly improved performance for your website. And this, in turn, can lead to a better user experience on your website. Which can lead to better rankings and more traffic.

Compress Your Images

Images, especially high-definition ones, can take a while to load. And if you have a lot of them on your website, this can result in very slow page load speeds.

Address this by using compression to reduce the size of your images.

There are a number of online platforms you can use to compress your images without any significant reduction in quality. Such as Kraken and Optimizilla.

Optimize Your Fonts

In order to display text, your website first needs to load the fonts used on the page.

If your website uses a lot of different fonts or if the fonts you use have large file sizes, this can have a negative impact on page load speed.

One way to address this is to only use system fonts. These are the default fonts on the user's device.

Alternatively, you can try to use fewer fonts on your website. But this might make your website look a bit bland.

So you need to weigh the performance benefits with how it affects other aspects of the user experience.

You're likely already (or should already be) using internal links. These are links pointing to different pages on your website.

Internal links can help users navigate your website more easily. And allow search engines to get a better understanding of your website and its content.

But you need a strategy for using internal links.

Focus your internal linking on the most important pages on your website. These are the pages you'd like users and search engines to pay attention to the most.

Depending on your business, this will likely be your product or service pages. You should link both to and from these pages.

It's also important that you use descriptive anchor text (the clickable part of a link) that hints at what the linked page is about.

For example, using the anchor text " list of best in-ear headphones" to link to a roundup article about in-ear headphones. Avoid using generic anchor text (such as " click here ").

Also, make sure to add internal links only where they're relevant and helpful to users-don't force them in just to have more internal links on a page.

11. Avoid Orphan Pages

Orphan pages are pages that don't have any internal links pointing to them. Having pages like this on your website can be an issue for a couple of reasons.

Since no other page is linking to them, it's possible that Google won't discover and index them.

And since you're not linking to them and Google isn't indexing them, it's going to be tough for users to discover them, too.

Use Semrush's Site Audit tool to uncover orphan pages on your website.

Here's how:

Type in your domain and click " Start Audit."

You'll then create a project, where you can customize a number of settings for the audit. Like how many URLs to crawl. But you can also just move forward with the default settings and click the " Start Site Audit " button.

After analyzing your website, the tool will present you with a detailed report. Navigate to the " Issues " tab.

Type in "orphan" into the search box. The tool will then show you if your website has any orphan pages. Click the linked part (with the number) to see a list of your orphan pages.

Once you have a list of orphan pages, look for opportunities to link to them from other (relevant) pages on your website.

Broken links are links that lead to pages that don't exist anymore.

The two most common ways you end up with broken links include:

1. Deleting a page but not removing the links that point to it

2. Changing a page's URL without setting up a proper redirect

Having a lot of broken links on your website can frustrate users and result in a poor page experience.

And since page experience has an impact on how Google ranks websites in search results, you want to ensure that your website doesn't have any broken links.

Check your website for broken links with the Site Audit tool. Simply visit the " Issues " tab again and type in "broken" in the search box.

The tool will then show you if your website has any broken links. To see a list of pages containing broken links, click the linked part of the issue.

Now go ahead and remove these links from your website. Or replace them with more relevant (and up-to-date) URLs.

Keeping your content up to date ensures it's always relevant and helpful to your audience. Follow these tips to update your content:

Check Facts and Sources

Go through your content and make sure the information is accurate. And that you're properly citing your sources.

If you're citing studies or statistics, always include a link to the primary source. Not necessarily the first resource you find that's actually quoting another resource.

Check all internal and external links within your content and make sure they still work and point to live pages.

Look at every link critically and make sure it's genuinely helpful to your audience. Rather than just including irrelevant internal links over target keywords.

Ensure any images or graphics contain up-to-date information. This helps boost your credibility and ensures you're not misleading your site's visitors.

Also make sure to update any images of your business's location after a move. To avoid confusing potential customers.

And if the way your products look has changed, you should replace any outdated images. To ensure they reflect what you currently offer.

Add Missing Information

Take one more look at the content-does it contain all the information a reader might need to address the problem they're looking to solve? In other words, are you fully meeting the search intent?

If there's something missing, add the missing information to your content. You don't want readers leaving your website and going back to Google to fill in the blanks.

14. Create Topic Clusters

Topic clusters are a way to organize your content and build topical authority by covering topics extensively.

Each topic cluster should have one pillar page -a page that covers a single topic comprehensively. And each pillar page should be supported by cluster pages. These are smaller pages that each cover a subtopic.

And these pages should generally all link to each other where relevant.

Like this:

As you can see, once you complete a topic cluster, you should have covered everything a person might want to know about a given topic. This, in turn, helps show both Google and users that your website is an authority on the topic.

Use Semrush's Keyword Strategy Builder to plan out your topic clusters with ease. Here's how:

Start by entering up to five seed keywords, then click " Create list." Alternatively, choose one of the lists you created earlier.

The tool will then generate a list of relevant pillar and cluster page ideas for you.

Filter the suggestions by search volume, keyword difficulty, or intent.

For example, if you want to focus on commercial keywords, click the " Intent" filter. Then select " Commercial" from the drop-down and click " Apply."

And select the pillar and cluster pages you'd like to include in your strategy.

Once you're happy with your selection, export the list by clicking the " Export " button.

The next step is to create high-quality content for both the pillar and cluster pages.

Backlinks are links pointing from one website to another. And they're crucial for building your website's authority.

You can think of them as votes of confidence for your website. The more frequently other reputable websites link to yours, the more trustworthy your website may seem to search engines.

Here are three ways to build high-quality backlinks to your website:

Websites linking to your competitors are probably relevant to your industry and audience.

And since they're already linking to your competition, they may be open to linking to your website too.

Take advantage of this by analyzing your competitors' backlink profiles and getting a list of domains that link to them. Then, include these domains in your link building outreach campaigns.

Use the Backlink Gap tool to compare backlink profiles of multiple competing domains against each other. And then find websites that link to one or more competing domains (but not yours).

Here's how to do it:

Enter your domain and up to four competing domains. Click " Find prospects."

The tool will then generate a list of domains that link to your competitors. Here, you'll want to pay attention to the " Best " tab-it shows websites that link to all competing domains but don't link to your website.

Clicking the numbers under a competitor will show you more details about the links to that site.

Like the link source, the anchor text, and the target URL.

Use this information to understand what kind of content on your competitors' sites gets links. And where from.

Domains that mention your brand in their content but don't include a link to your website are a great link building opportunity.

Why?

Because these websites are already familiar with your brand and are referencing it throughout their content. Meaning they're more likely to give you a backlink if you ask for it.

Here's how to find unlinked mentions using the Brand Monitoring app:

Click the " Get started " button on the app page.

Choose the " Brand " option.

Add your brand name.

In the "Sources" section, select the types of sources you'd like to track for brand mentions. " News" and " Blogs " are likely to be the most relevant options for you here.

Click the " Create Query " button.

The tool will then find mentions of your brand online. And present them as a list that looks like this:

Filter the mentions by date by using the " Date range " drop-down filter.

Or use the " Outlet domain " drop-down to filter by Rank, Name, and Authority.

Once you're happy with the list, reach out to these websites and ask them to give you a link.

For more specific tips on how to do that, check out our guide to link building outreach.

Apart from asking for links, you can also attract them organically by creating valuable resources that have a high chance of being shared and linked to (also known as link bait).

Depending on your audience and their needs, this could be a free tool, a study report, a statistics roundup, a template, or even an infographic.

Take this Semrush study, for example. It analyzed 28,000 domains to find out how long it takes, on average, to rank on the first page of Google's search results. And revealed a number of interesting insights.

As a result, the study was shared extensively in the SEO community, and managed to generate 1.4K backlinks from 200+ referring domains.

But you don't need to do a study to attract backlinks to your website. Get creative and try to figure out what kind of resource might become popular among your target audience.

Ideally, it should be:

A unique resource that isn't already out there

Something your audience will find valuable

Full of actionable insights and advice your audience can implement to address a pain point or solve a problem

Put These SEO Tips Into Action

It's impossible to cover every aspect of SEO in one guide. But the tips above will help you improve your site's organic visibility, user experience, and performance.

Use Semrush to help you put these SEO tips into action. With a range of tools covering keyword research, competitor analysis, link building, and more.

Try them today with a free trial.

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15 SEO Tips to Boost Organic Rankings & Traffic

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Some of our top SEO tips include meeting search intent, improving site speed, and demonstrating E-E-A-T.

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https://backlinko.com/actionable-seo-tips#zombies

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Looking to improve your rankings and drive more traffic to your website?

We've used the SEO tips below to help rank the Semrush blog for over 160K keywords in the United States alone.

The tips cover aspects like keyword research, meeting search intent, speeding up your site, and more.
Create a free Semrush account (no credit card needed) to follow along with the tips in this guide.
1. Target the Right Keywords

Targeting the right keywords is crucial for driving more organic search traffic to your website.

Before you go ahead and create content, make sure to perform keyword research. To determine the most optimal keywords you should try to rank your website for.

Here, your goal is to understand which keywords your target audience uses to find information through search engines like Google. And then prioritize those keywords based on criteria like:

Conversion potential: How likely is it that people who are searching for this keyword will convert into customers?

Search volume: How many people are searching for this keyword every month?

Keyword difficulty: How difficult is it going to be to rank for this keyword?

Use Semrush's Keyword Magic Tool to find the right keywords to target for your website.

Start by entering a seed keyword-a broad word or phrase closely related to your business. Then, type in your domain (for personalized results) and hit " Search."

The tool will then generate thousands of keyword ideas. You'll be able to see the search volume, keyword difficulty, search intent, and other important information for each keyword.

From here, filter the keywords further to find the best ones to target for your website.

Which keywords you'll go for will depend on your SEO strategy. In many cases, you'll want to prioritize keywords with commercial or transactional intent.

These are keywords where searchers are either researching products or services or are ready to make a purchase.

The Keyword Magic Tool makes it easy to find these keywords. All you need to do is use the "Intent" drop-down filter and select the " Commercial" and " Transactional " options.

This will filter the list to only show keywords with commercial or transactional intent.

But you can then narrow down the list even further. For example, maybe you only want to see keywords with at least 100 monthly searches that are easy to rank for.

Simply use the " Volume" and " Personal KD% " drop-downs to filter the list to your needs.

Keep in mind that your SEO strategy shouldn't rely solely on commercial and transactional keywords.

It's also important to educate your audience by creating content targeting informational keywords.

These keywords act as a gateway to drive more people onto your website.

In most cases, people searching for informational keywords aren't quite ready to buy.

Here, your goal is to get them to learn about your brand so they remember you once they're ready to make a purchase.

Or capture their contact information (such as their email address) to nurture them into becoming customers.

To find informational keywords, simply use the " Intent" drop-down filter in the Keyword Magic Tool and select the " Informational " option like we showed above.

Once you're happy with your keyword list, export it to a CSV or Excel file by clicking the " Export " button.

Or add them to custom keyword lists to access them later in the Keyword Strategy Builder.

Just tick the box next to the keywords you want to add and click "+ Add to keyword list." Then select a list from the box that appears, or create one with the " Create new empty list " button.

With this list, you can start creating content for keywords that have the potential to drive high-quality traffic to your website.

2. Perform a Keyword Gap Analysis

A keyword gap analysis involves comparing multiple competing domains to find keywords they're ranking for but your website isn't.

In other words: missed opportunities.

Here's how to do it using Semrush's Keyword Gap tool:

Enter your domain and up to four competing domains. Then, click the " Compare " button.

The tool will then analyze the domains and generate a report.

Scroll down to the "All keyword details for:" section.

Here, you'll see a few different tabs. The most important one you'll want to pay attention to is the " Untapped " tab.

Here, you'll be able to see a list of keywords one or more competing domains rank for but yours doesn't. These keywords are likely good opportunities for you to target with your website.

Narrow down this list by using the drop-down filters at the top. For example, use the " Advanced filters " drop-down to exclude branded keywords.

You can then export your list or add them to pre-existing keyword lists, like you did with the Keyword Magic Tool above. Then, start creating content to fill these keyword gaps.

3. Make Sure Your Content Meets Search Intent

If you want your website content to rank, you need to make sure it meets the search intent (the reason users are typing in a particular search query). Your content should help searchers accomplish what they set out to do.

There are four main types of search intent:

Informational: The user is looking for information on a specific topic (e.g., "how to fix a water leak")

Navigational: The user is trying to find a specific page or website (e.g., "reddit login")

Commercial: The user is researching a product or service (e.g., "best espresso machine for beginners")

Transactional: The user is ready to buy a product or service (e.g., "buy amazon gift card")

Find a keyword's intent by running it through the Keyword Overview tool:

Once you understand the search intent behind a keyword, you can then create the appropriate content to meet that intent.

For an informational keyword, this might be an educational guide on the topic.

For commercial keywords, appropriate content might include product comparisons and roundups. Like this:

And for transactional keywords, appropriate content would likely include product landing pages.

Keep in mind that the above examples are just that-examples. They're the most commonly used types of content for targeting these kinds of keywords.

But you should always analyze the pages in the top search results for your target keyword to understand what type of content will truly satisfy search intent.

Since Google considers these pages the most relevant results for the keyword, they're the most likely to help solve the searcher's query.

For example, if you search for "small business tools" on Google, you'll see that the top-ranking pages are all roundups of small business software. Rather than pages for specific tools.

Which means that, if you were to target this keyword, it would be wise to do it by creating an article listing various small business software. Rather than focusing only on your sales pages.

4. Take a Unique Angle with Your Content

While the top-ranking pages for a keyword can be helpful for figuring out what kind of content to create when targeting a specific keyword, you don't want to copy exactly what other websites are doing.

Why?

Well, firstly, you won't be adding anything new to the conversation. So why should Google rank your website at the top? And why should users trust you over everyone else?

Secondly, if you're doing what everyone else is doing, you'll have no chance of standing out on the search results page. Which can make it harder to get clicks to your site.

So what can you do?

One of the best ways to stand out is to add a unique angle to your content.

Let's look at our previous example of the search results for "small business tools."

The titles are all very similar, as are the article structures. How could you differentiate your article from the rest while still meeting the search intent?

You could survey 500 small business owners on their favorite tools and then create a list based on the results. And you could add that to your title, like " 15 Top Small Business Tools According to 500 Business Owners."

This would help your page stand out in the sea of generic roundups for that specific keyword.

5. Make Your Content Easy to Read

You now know you need to create unique and interesting content that meets the search intent. But it won't matter if no one ends up reading it because it's just too hard to consume.

Here's how to make your content easier to read:

Use Simple Language

Depending on the subject, people of different ages and educational backgrounds might read your content. And native and non-native speakers alike might find your pages.
Sometimes, you will need to include technical terms. Especially if your target audience is familiar with the topic. But it's always best to define them in simpler terms where possible.
So you should use simple language that everyone can understand.

And avoid complex expressions, flowery language, and jargon.

Use Semrush's SEO Writing Assistant to check how easy your content is to read. Simply click " Analyze my text " to get started.

Then, paste your text (or import it from an existing URL), enter your target keyword, and click " Get recommendations " on the right-hand side of the screen.

The tool will then analyze your text and provide you with a number of suggestions for how to improve it. Scroll down to the "Readability" section in the right-hand menu and click on it.

Here, you'll be able to see the readability score for your content and how it compares to the average score of the top 10 search results.

In general, you'll want to aim for a score of 60 or higher. Which indicates that the content reads at an eighth or ninth grade level.

If you're getting a score lower than 60, try simplifying the language further.

A good exercise is to have a friend or family member who is unfamiliar with the subject matter read the text and tell you which parts they're having a hard time with. Then, rework these parts so that they're easier to understand.

Stick to Short Sentences and Paragraphs

It can be tough to follow and comprehend long sentences. Even if they do use simple language.

Use short sentences where possible. It's fine (and usually best) to vary sentence length. But most of your content should consist of simple, concise sentences.

And you don't want to pile your sentences into a long wall of text either. Stick to short paragraphs of 3-4 lines each.

This will make your content a lot easier on the eyes. Which means a greater chance that visitors will read the whole thing.

Use the Right Font Size

Font size plays a big part in content readability.

You'll want to find a balance between the font size being too small to read comfortably. And being so big that it forces users to scroll too much when trying to read your content.

Good starting points for choosing readable font sizes are:

Desktop screens:18px-24px

Mobile screens: 16px-20px

But feel free to experiment to find the right font size for your website.

Structure Your Content with Headings

Apart from providing structure to your content, headings also make it easier to scan, skim through, and navigate your content.

You should use headings in a hierarchical order.

The first heading on your page should be the H1 heading. Which should be followed by one or more H2 headings, under which you can nest H3s, H4s, and so on (down to H6).

Headings are also a good place to incorporate your keywords. For example, you should include your primary keyword in the H1 heading to make it easier for both search engines and users to understand what your content is about.

You can also include it in one or more of your H2 headings. And incorporate any secondary or related keywords in other headings.

But don't overdo it. Only add keywords where it makes sense and sounds natural.

Use Lists

Numbered and bulleted lists help provide a visual break within your content.

They can also make it easier for you to make a point or explain specific concepts.

And they can even help your content appear in Google's featured snippets for some searches where a list makes sense. Like this:

Add Visuals

Similarly to lists, visuals (such as static images, GIF animations, and videos) help break up your content and make it more engaging.

They're also useful for explaining and demonstrating complex concepts and processes.

Ideally, you should aim to include a visual for every 300-500 words of text (although there's no hard number to aim for).

But make sure to only include visuals that add value to the reader-don't add them just for the sake of adding them.

6. Demonstrate E-E-A-T

E-E-A-T is a set of criteria used by Google's Search Quality Raters to evaluate the performance of Google's ranking systems. But you can also use these criteria to self-evaluate your content.

E-E-A-T stands for:

Experience: Is the author of the content experienced with the topic?

Expertise: Do they have expertise on the topic?

Authoritativeness: Are they an authority on the topic?

Trustworthiness: Are they (the author and the website) trustworthy?

If you find that your content or website is lacking in any of the four criteria, use these tips to improve it:

Incorporate Personal Experiences Into Your Content

Showing that you have personal experience with the topic can make your advice more credible. And make the content itself a lot more engaging.

For example, let's say you're reading an article about the top restaurants in your city. Consider which of these you would trust more:

1. A generic article providing a basic description of each restaurant and the types of meals available

2. A detailed article with images, where the author describes their personal experience with each restaurant and shares their subjective opinion and rating for each venue

You would probably say article No. 2. Because it displays proof the author was there (through images). And detailed descriptions that go beyond what someone could learn by simply reading about the restaurant online.

So, strive to incorporate your personal experiences and your unique point of view into your content as much as possible.

Display Your Expertise

What makes you the right person to write about a specific topic? Why should someone trust your advice?

It's important that you include this information to help both Google and readers understand why you're an expert on the topic.

A good way to do this is to write a detailed author bio that includes relevant information. Like your job title, any relevant degrees, and how much experience you have with the topic.

Here's an example from an article about retirement:

It makes clear to both readers and search engines that the author is qualified to talk about this topic. And it includes a "Read more" link where you can find out more on the author's page.

Build Authority

You can build your authority by covering a subject matter comprehensively.

For example, if you want your website to become known as an authority on coffee, you'll need to cover a variety of different coffee-related topics. Such as:

The history of coffee

Types of coffee

Coffee preparation methods

Coffee equipment

And more.

This can help signal that your website is relevant for coffee-related searches.

Incorporating personal experiences into your content, showcasing your expertise, and building authority can make your website appear more trustworthy. Helping you satisfy the fourth element of E-E-A-T (trustworthiness).

7. Optimize Your Content for Featured Snippets

Featured snippets are excerpts of text from pages that are sometimes displayed at the top of the search results. Usually answering a question.

Since the featured snippet is the first thing a user sees on the search results page, this type of result tends to get a lot of clicks. But they don't display for all searches.

Find Keywords That Trigger Featured Snippets

Use Semrush's Organic Research tool to find relevant keywords that trigger featured snippets in Google's search results. And you can do it for terms you already rank for (which are therefore great opportunities to optimize for the snippet).

Here's how:

Start by typing in your domain. Then, click " Search."

You'll see information about the keywords you rank for, traffic, and more. Navigate to the " Positions " tab.

Here, you'll be able to see all the keywords the domain ranks for.

Use the " SERP Features" drop-down filter to select " Domain doesn't rank" > " Featured snippet."
You can perform this same workflow for competitor domains (as they are likely targeting similar keywords).

This will filter the list to only show keywords you already rank for that trigger featured snippets you don't currently have.

Next, it's time to optimize your content to grab those snippets.

Optimize Your Content for Featured Snippets

When looking to increase your chances of ranking for a featured snippet, start by examining the format of the existing snippet. If the existing snippet is a straightforward answer to a question, your best chance is to also answer that question within your content.

On the other hand, if the featured snippet is a list, you can try adding a relevant list to your content.

Text-based snippets are usually short. So you'll want to keep the section you're trying to rank to around 200-300 characters.

And add the most important information at the very start of the snippet (such as under the relevant heading). To help searchers find the information they're looking for as quickly as possible.

8. Use Short, Descriptive URLs

Using short, descriptive URLs helps users understand what a page is about at a glance.
https://example.com/seo-best-practices
Short, descriptive URLs also look better on search results pages and can make users feel more confident about visiting your page.
https://example.com/seo-24682496.html
For example, compare this URL:

With this one:

The first one is a lot more descriptive, right?

So, try to make your page URLs fairly short and indicative of what the page is about. Ideally, make your primary keyword the URL slug (the last part of the URL).

For example, if your target keyword was "dog training tips," your page URL might be "https://example.com/blog/dog-training-tips/"

Bonus tip: Avoid using dates or years in page URLs.

Why?

Because you're likely going to update the page at some point. And then the date you included in the URL will no longer be relevant.

To update the URL and change the date, you'll need to set up a redirect from the old URL to the new one. And if you don't do it right, you'll end up with broken links on your website. And potential lost rankings.

Prevent this issue from the start by excluding dates from your URLs altogether.

9. Make Your Website Blazing Fast

Page speed has been a ranking factor for both desktop and mobile searches for years now.

It's easy to understand why-websites that load fast provide a better user experience. Which is a priority for Google.

Follow these tips to make your website as fast as possible:

Use a CDN

A content delivery network (CDN) stores your website content on multiple servers around the world. When a user visits your website, your content is loaded from the server that's physically closest to the user's location.

This can result in a significant increase in page load speed.

There are plenty of CDN providers you can choose from. A couple of popular ones include Cloudflare and Akamai.

Minify JavaScript and CSS Files

You can reduce the size of your JavaScript and CSS files (and help them load faster) by removing unnecessary data. Such as comments and line breaks.

This process is called minification.

You can use tools like Minifier or Toptal JavaScript Minifier & Compressor to minify your JavaScript and CSS files.

Limit Third-Party Scripts

Loading third-party scripts involves making requests to servers outside of the one that hosts your website.

And depending on the number and complexity of the third-party scripts you use, it can significantly slow down your website.

Check your site for any unnecessary external scripts that you might have running. For example, maybe you have a script from an A/B testing tool on your website. But you no longer run A/B tests.

Opt for Dedicated Web Hosting

With dedicated web hosting, your website is hosted on a dedicated server that isn't shared with other websites.

It can be quite a price jump to move to dedicated hosting. And it doesn't always lead to major improvements in page speed or search performance.
The advantage of using this type of hosting is that there's no risk of your website slowing down due to other websites on the server using more resources than usual.

While more expensive than shared hosting, using dedicated hosting can result in significantly improved performance for your website. And this, in turn, can lead to a better user experience on your website. Which can lead to better rankings and more traffic.

Compress Your Images

Images, especially high-definition ones, can take a while to load. And if you have a lot of them on your website, this can result in very slow page load speeds.

Address this by using compression to reduce the size of your images.

There are a number of online platforms you can use to compress your images without any significant reduction in quality. Such as Kraken and Optimizilla.

Optimize Your Fonts

In order to display text, your website first needs to load the fonts used on the page.

If your website uses a lot of different fonts or if the fonts you use have large file sizes, this can have a negative impact on page load speed.

One way to address this is to only use system fonts. These are the default fonts on the user's device.

Alternatively, you can try to use fewer fonts on your website. But this might make your website look a bit bland.

So you need to weigh the performance benefits with how it affects other aspects of the user experience.

You're likely already (or should already be) using internal links. These are links pointing to different pages on your website.

Internal links can help users navigate your website more easily. And allow search engines to get a better understanding of your website and its content.

But you need a strategy for using internal links.

Focus your internal linking on the most important pages on your website. These are the pages you'd like users and search engines to pay attention to the most.

Depending on your business, this will likely be your product or service pages. You should link both to and from these pages.

It's also important that you use descriptive anchor text (the clickable part of a link) that hints at what the linked page is about.

For example, using the anchor text " list of best in-ear headphones" to link to a roundup article about in-ear headphones. Avoid using generic anchor text (such as " click here ").

Also, make sure to add internal links only where they're relevant and helpful to users-don't force them in just to have more internal links on a page.

11. Avoid Orphan Pages

Orphan pages are pages that don't have any internal links pointing to them. Having pages like this on your website can be an issue for a couple of reasons.

Since no other page is linking to them, it's possible that Google won't discover and index them.

And since you're not linking to them and Google isn't indexing them, it's going to be tough for users to discover them, too.

Use Semrush's Site Audit tool to uncover orphan pages on your website.

Here's how:

Type in your domain and click " Start Audit."

You'll then create a project, where you can customize a number of settings for the audit. Like how many URLs to crawl. But you can also just move forward with the default settings and click the " Start Site Audit " button.

After analyzing your website, the tool will present you with a detailed report. Navigate to the " Issues " tab.

Type in "orphan" into the search box. The tool will then show you if your website has any orphan pages. Click the linked part (with the number) to see a list of your orphan pages.

Once you have a list of orphan pages, look for opportunities to link to them from other (relevant) pages on your website.

Broken links are links that lead to pages that don't exist anymore.

The two most common ways you end up with broken links include:

1. Deleting a page but not removing the links that point to it

2. Changing a page's URL without setting up a proper redirect

Having a lot of broken links on your website can frustrate users and result in a poor page experience.

And since page experience has an impact on how Google ranks websites in search results, you want to ensure that your website doesn't have any broken links.

Check your website for broken links with the Site Audit tool. Simply visit the " Issues " tab again and type in "broken" in the search box.

The tool will then show you if your website has any broken links. To see a list of pages containing broken links, click the linked part of the issue.

Now go ahead and remove these links from your website. Or replace them with more relevant (and up-to-date) URLs.

Keeping your content up to date ensures it's always relevant and helpful to your audience. Follow these tips to update your content:

Check Facts and Sources

Go through your content and make sure the information is accurate. And that you're properly citing your sources.

If you're citing studies or statistics, always include a link to the primary source. Not necessarily the first resource you find that's actually quoting another resource.

Check all internal and external links within your content and make sure they still work and point to live pages.

Look at every link critically and make sure it's genuinely helpful to your audience. Rather than just including irrelevant internal links over target keywords.

Ensure any images or graphics contain up-to-date information. This helps boost your credibility and ensures you're not misleading your site's visitors.

Also make sure to update any images of your business's location after a move. To avoid confusing potential customers.

And if the way your products look has changed, you should replace any outdated images. To ensure they reflect what you currently offer.

Add Missing Information

Take one more look at the content-does it contain all the information a reader might need to address the problem they're looking to solve? In other words, are you fully meeting the search intent?

If there's something missing, add the missing information to your content. You don't want readers leaving your website and going back to Google to fill in the blanks.

14. Create Topic Clusters

Topic clusters are a way to organize your content and build topical authority by covering topics extensively.

Each topic cluster should have one pillar page -a page that covers a single topic comprehensively. And each pillar page should be supported by cluster pages. These are smaller pages that each cover a subtopic.

And these pages should generally all link to each other where relevant.

Like this:

As you can see, once you complete a topic cluster, you should have covered everything a person might want to know about a given topic. This, in turn, helps show both Google and users that your website is an authority on the topic.

Use Semrush's Keyword Strategy Builder to plan out your topic clusters with ease. Here's how:

Start by entering up to five seed keywords, then click " Create list." Alternatively, choose one of the lists you created earlier.

The tool will then generate a list of relevant pillar and cluster page ideas for you.

Filter the suggestions by search volume, keyword difficulty, or intent.

For example, if you want to focus on commercial keywords, click the " Intent" filter. Then select " Commercial" from the drop-down and click " Apply."

And select the pillar and cluster pages you'd like to include in your strategy.

Once you're happy with your selection, export the list by clicking the " Export " button.

The next step is to create high-quality content for both the pillar and cluster pages.

Backlinks are links pointing from one website to another. And they're crucial for building your website's authority.

You can think of them as votes of confidence for your website. The more frequently other reputable websites link to yours, the more trustworthy your website may seem to search engines.

Here are three ways to build high-quality backlinks to your website:

Websites linking to your competitors are probably relevant to your industry and audience.

And since they're already linking to your competition, they may be open to linking to your website too.

Take advantage of this by analyzing your competitors' backlink profiles and getting a list of domains that link to them. Then, include these domains in your link building outreach campaigns.

Use the Backlink Gap tool to compare backlink profiles of multiple competing domains against each other. And then find websites that link to one or more competing domains (but not yours).

Here's how to do it:

Enter your domain and up to four competing domains. Click " Find prospects."

The tool will then generate a list of domains that link to your competitors. Here, you'll want to pay attention to the " Best " tab-it shows websites that link to all competing domains but don't link to your website.

Clicking the numbers under a competitor will show you more details about the links to that site.

Like the link source, the anchor text, and the target URL.

Use this information to understand what kind of content on your competitors' sites gets links. And where from.

Domains that mention your brand in their content but don't include a link to your website are a great link building opportunity.

Why?

Because these websites are already familiar with your brand and are referencing it throughout their content. Meaning they're more likely to give you a backlink if you ask for it.

Here's how to find unlinked mentions using the Brand Monitoring app:

Click the " Get started " button on the app page.

Choose the " Brand " option.

Add your brand name.

In the "Sources" section, select the types of sources you'd like to track for brand mentions. " News" and " Blogs " are likely to be the most relevant options for you here.

Click the " Create Query " button.

The tool will then find mentions of your brand online. And present them as a list that looks like this:

Filter the mentions by date by using the " Date range " drop-down filter.

Or use the " Outlet domain " drop-down to filter by Rank, Name, and Authority.

Once you're happy with the list, reach out to these websites and ask them to give you a link.

For more specific tips on how to do that, check out our guide to link building outreach.

Apart from asking for links, you can also attract them organically by creating valuable resources that have a high chance of being shared and linked to (also known as link bait).

Depending on your audience and their needs, this could be a free tool, a study report, a statistics roundup, a template, or even an infographic.

Take this Semrush study, for example. It analyzed 28,000 domains to find out how long it takes, on average, to rank on the first page of Google's search results. And revealed a number of interesting insights.

As a result, the study was shared extensively in the SEO community, and managed to generate 1.4K backlinks from 200+ referring domains.

But you don't need to do a study to attract backlinks to your website. Get creative and try to figure out what kind of resource might become popular among your target audience.

Ideally, it should be:

A unique resource that isn't already out there

Something your audience will find valuable

Full of actionable insights and advice your audience can implement to address a pain point or solve a problem

Put These SEO Tips Into Action

It's impossible to cover every aspect of SEO in one guide. But the tips above will help you improve your site's organic visibility, user experience, and performance.

Use Semrush to help you put these SEO tips into action. With a range of tools covering keyword research, competitor analysis, link building, and more.

Try them today with a free trial.

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15 SEO Tips to Boost Organic Rankings & Traffic

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Some of our top SEO tips include meeting search intent, improving site speed, and demonstrating E-E-A-T.

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Staat de zoekterm ook in de URL ?

Werkt je website supersnel ?

link 1 : https://redonlinemarketing.nl/blog/10-basis-seo-tips

link 2: https://notfalse.nl/blogs/15-seo-tips-om-in-2023-hoger-te-scoren-in-google-en-meer-verkeer-naar-je-website-te-trekken

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Met deze 10 SEO tips voor het verbeteren van jouw content ga je meer organisch verkeer binnenhalen. Lees hier al onze praktische tips!

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Gebruik de zoektermen in alle content

Let hierbij op dat je niet overdrijft. Je artikelen en pagina’s moeten natuurlijk interessant en goed leesbaar zijn voor mensen, en niet alleen voor de zoekmachine. Plaats de zoekterm(en) naast de meta omschrijving en alt-tekst ook in je paginatitel en maak gebruik van tussenkopjes met hier en daar een zoekterm. Nog een tip: dik- en schuingedrukte woorden worden door zoekmachines hoger gewaardeerd!

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Met deze 10 SEO tips voor het verbeteren van jouw content ga je meer organisch verkeer binnenhalen. Lees hier al onze praktische tips!

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1. gebruik je je keywords consistent?

2. Gebruik je aantrekkelijke headlines en titels?

The 17 Most Important SEO Tips for Higher Rankings (backlinko.com)

10 Easy But Powerful SEO Tips to Boost Traffic to Your Website | PCMag

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Today you're going to see the 17 most important SEO tips that you need to know.
And these tips actually work.
In fact:

These SEO tips have helped me get #1 ranking for keywords like "backlinks":

And "on page seo":

So whether you're new to SEO, or a seasoned veteran, I hope you get a lot of value from the techniques in this post.

Here are the 17 most important SEO tips to follow when optimizing your website:

1. Use Keywords In The Right Places

You probably already know that you should add keywords to pages that you want to rank.

But where you use your keywords is just as important as how many times you use them.

Specifically, you want to make sure that your keyword appears at least once in your page's title tag.

Webpage URL:

And in the first 100 words of your content.

For example, I have a page on my site that's optimized around the keyword: " copywriting ".

And I made sure to add that exact term in those key places.

If you want to get more advanced with your on-page SEO, I recommend checking out this video.

And once you finished with the video, check out the rest of the SEO tips in this post...

2. Keep Users On Your Site Longer

Here's the truth:

Pogosticking can make or break your Google rankings.

So: what is pogosticking exactly?

Pogosticking is when a Google user clicks on your site...

...then "pogosticks" back to the search results to find something that actually helps them.

And when someone pogosticks, it sends a strong message to Google: "I didn't like that result."

Needless to say: if your site doesn't make users happy, Google will downrank you.

The question is:

How do you keep users on your site longer?

Use lots of bullets and subheadings.

When your content is easy to read, people will spend more time on your site.

(It also stops them from hitting their "back" button.)

As it turns out, bullets and subheadings make your content MUCH easier to read:

This leads us to our next tip...

3. Find "Suggest" Keywords

You probably already know that you can use Google Suggest to find long tail keywords:

But what you may not know is that you can use this same approach with OTHER search engines.

Like Wikipedia:

YouTube:

And yes, even Bing:

4. Delete Zombie Pages

Zombie pages are pages on your site that don't bring in any traffic.

They're just sorta... there.

And when you delete Zombie Pages, you can get higher rankings and more Google traffic.

In fact:

One ecommerce site saw a 31% boost in search engine traffic (not to mention a 28% increase in revenue) when they "pruned" 11k product pages.

And they're not alone.

Proven.com saw their organic search traffic increase by 88.3% after deleting 40 thousand Zombie Pages from their site:

Why does this strategy work?

Well, Google doesn't want to rank sites that are bloated with thin, low-quality content.

In fact:

Google stated that they prefer "one stronger page versus many smaller pages":

This is something I pay A LOT of attention to here at Backlinko.

To date, I've published 196 posts on this blog.

And those 196 posts generate 360k+ search engine visits per month.

5. Do An Industry Study

What's the best way to get backlinks from authority blogs and news sites in your niche?

An industry study.

In fact, BuzzSumo found that publishing an industry study can bring you a ton of traffic, social media shares, and mentions in the press.

A while ago I noticed that lots of SEO blogs were talking about voice search.

But I also noticed that these posts gave out SEO tips for voice search... without any data or research to back them up.

So we decided to do the first large-scale voice search SEO study.

How did this content do?

This post has generated 5.6K backlinks.

The best part?

I didn't need to do a ton of outreach to get these links.

Because my content provides bloggers and journalists with data...

...they reference (and link to) my content automatically.

Sweet!

6. Add Related Keywords to Your Content

There's a lot more to on-page SEO than: "make sure to include your keyword a few times on your page."

(Although that's important too.)

To rank in Google today, you also need to add synonyms and other related keywords to your content.

Why?

Something called Google Hummingbird.

Google's Hummingbird update allows Google to go beyond simple keywords. Instead, they try to understand the topic of your page.

(Kind of like how a human would.)

So:

How do you optimize your content for Hummingbird?

Include variations of your main keyword in your content.

To do that, just search for your target keyword in Google...

...and scroll down to the bottom of the search results.

Add a few "Searches related to..." terms to your content.

7. Add Text to Infographics, Podcasts and Videos

Yes, visual content (like infographics and podcasts) is an awesome way to get traffic and backlinks.

But they have one big problem:
Google can't understand 'em!
That's why I recommend adding plenty of text to go along with your infographic, podcast or video.

For example, here's an infographic that I published on my site some time ago:

But I didn't stop there.

As you can see, I also added lots of high-quality content underneath my infographic.

And this text content helped search engines understand what my infographic was all about.

8. Update Old Pages

Do you have a bunch of blog posts on your site collecting dust?

If so, you can probably improve your rankings by updating that post.

Let me show you how this works with a real-life example...

Few years ago, I noticed that this post from my blog wasn't performing as well as I'd hoped.

Despite the fact that the content was really good...

...my page was bouncing between the first and second page for my target keyword: "SEO Checklist".

Not good.

So I decided to give this post a major update and upgrade.

Specifically, I added more external links to authority sites:

I also organized the content into sections to make the steps easier to follow:

And wrote a new title and description:

(Note: As long as you publish your updated content on the same URL, you don't need to worry about duplicate content.)

And those 3 simple changes quickly shot my page up to the top of Google for my target keyword:

Which led to a BIG bump in that page's search engine traffic:

9. Speed Up Your Website

Having a slow website can hurt your Google rankings. Google's "Speed Update" specifically downranks pages that load slowly on mobile devices.

This is why you want to eliminate anything that slows down your page speed.

Well, we ran a large-scale page speed study.

And we found that, in many cases, using a CDN actually hurts loading speed.

So if you do use a CDN, I recommend testing your website speed with it turned on and off.

We also discovered that 3rd party scripts (like Facebook's pixel) slow things down significantly.

You can see all of the 3rd party scripts on your site using a tool like BuiltWith.com.

And if you find any scripts that aren't super important, delete them.

10. Use the Google Search Console

This is one of my favorite SEO tips.

Here's how it works:

First, login to the Google Search Console.

And head over to the Performance Report:

Next, hit "Pages".

This will show you which pages bring you the most traffic.

Here's where things get interesting:

If you click on one of the pages, you can see all of the keywords that page already ranks for.

And if you dig deep, you'll find LOTS of keywords that you didn't even know you were ranking for.

For example, when I ran this report on this page from my site, I found 3 keywords that I had no clue I was ranking for.

Why is this important?

Well, if I'm ranking for these 3 keywords by accident, imagine if I actually tried!

So to get more traffic from those search queries, I'd just need to sprinkle those terms into my post.

And now that Google sees those keywords in my content, they're probably going to boost my rankings for those search terms.

Easy peasy.

11. Create Content Around Shoulder Niches

Publishing high-quality content is one of the most important SEO tips.

But what if you're in a so-called "boring" niche? Isn't it impossible to create content that people will link to or share on social media?

Fortunately not.

All you need to do is create content around "Shoulder Niches".

Shoulder Niches are closely-related topics that you can easily create awesome content around.

For example, Mike Bonadio used Shoulder Niches to boost his client's organic traffic by 15%:

How did he do it?

Well, Mike was in a niche that couldn't be more boring: pest control.

Now, you might be wondering:

"How do you create an interesting piece of content about pest control?"

You don't.

Instead, go after closely-related niches that are actually interesting.

(In other words: "Shoulder Niches".)

In fact, that's what Mike did:

And this ultimately led him to create an excellent infographic on the related topic of: "pest control for gardeners".

Because Mike's infographic got featured on a handful of authority blogs...

...his client's traffic skyrocketed:

12. Get Backlinks From Your Visual Assets

In a perfect world, website owners would link back to you when they use your chart, visualization, or infographic.

But we don't live in a perfect world.

On the bright side, I've found that most people are happy to link to you when given a friendly nudge.

So if you tend to publish a lot of visual content, spend an afternoon executing this technique.

And I can almost guarantee that you'll come away with a handful of backlinks.

Here are the exact steps:
First, find a visual asset on your site.
For example, here's the on-page SEO infographic that I mentioned earlier:
Then, right click and "copy image address"...
...and paste the filename into Google "Search by image".

And you'll get a complete list of sites that use your image.

Now it's a matter of finding pages that used your image on their content... but didn't link to you:

Finally, send them a friendly email asking them to add a link to the original source (you).

13. Create Branded Keywords

Guestographics.

The Skyscraper Technique.

The Content Upgrade.

These are all terms that I coined.

And because of that fact, I rank on the first page of Google for all of them.

That's why I highly recommend creating your own terms.

How?

First, develop a strategy, technique, process or concept that's unique to you.

This sounds hard.

But it really isn't.

All you need to do is take something that already exists... and add a twist.

For example, a while back I noticed that lots of people were building links from guest posting.

So I simply added a twist where you pitch an infographic instead of a traditional guest post.

Next, give it a name.

This is more of an art than a science.

But in general, you want the name to be:

For example, when I started guest posting with infographics, I combined "guest posting" and "infographics" into one term: Guestographics.

Finally, get the word out.

This is key.

For your term to catch on, you need to promote it like crazy.

In my case, I published a case study of Guestographics in action.

Then, a few months later, I published ANOTHER case study:

I also made sure to mention "Guestographics" in interviews:

It took a few months to catch on.

But before I knew it, LOTS of people were writing about Guestographics.

And whenever someone talks about that technique, they link to me. 🙂

14. Add "What is X" Definitions to Blog Content

This is one of the most important SEO tips that people tend to overlook.

Here's how it works:

When someone searches for a high-level term (like "search engine optimization"), they're usually looking for a definition.

And as Ross Hudgens points out, results on the first page of Google for definition terms tend to answer the question: "What is X?".

For example:

If you do a search for "inbound marketing", 2 of the top 3 results answer the question: "What is inbound marketing?:

So if you're gunning for a definition keyword, make at least some of your content focused on answering the question: "What is X?".

That's why I always include a "What is X" section whenever I target definition keywords:

15. Rank In The Featured Snippets

You've probably noticed more and more Featured Snippets in the SERPs:

And if you're like me, you're asking yourself: "How can I get my content in the Featured Snippet?"

Fortunately, there's no need to guess.

SEMrush did a massive Featured Snippet study (they analyzed a whopping 80 million keywords).

And they found that adding a Q&A section to your content works really well for grabbing the Featured Snippet spot.

For example:

This page on my site is optimized around the keyword "Channel Description".

Like any good piece of content on this topic, it has lots of helpful tips on writing a YouTube channel description:

But I also made sure to include "Snippet Bait" in the form of a short Q&A section:

And it worked!

Bottom line?

If you want to get your content to show up in the Featured Snippet spot, try "Snippet Bait".

16. Find More Guest Post Opportunities

Here's a simple SEO tip that will help you find sites to guest post on.

First, find someone in your niche that tends to guest post a lot.

Second, grab their headshot (you can usually find this on their LinkedIn profile) and pop it into Google's reverse image search.

Voila! You can see everywhere they've guest posted:

And you can use the same process to find interview opportunities (like podcasts).

In fact, podcasts might be the most underrated link building strategy on the planet.

Why?

Well, it's 10x easier to hop on a podcast than pitch, write, edit and publish a guest post.

And just like with a guest post, you get a sweet link back to your site (in the show notes):

Unfortunately, finding podcasts can be a chore.

That is unless you use Google reverse image search:

Bingo!

17. Improve Your Organic CTR

When you improve your organic click-through rate more people will click on your site in the search results.

This means you can get more traffic... without needing higher rankings.

When we analyzed millions of Google search results to learn more about Google's CTR, we found that using question title tags significantly boosted CTR.

So whenever it makes sense, I recommend using a question in your page's title.

Here's a real-life example:

Did I Miss Anything?

Now I'd like to hear from you:

Which strategy from today's post are you going to try first?

Or maybe I didn't mention one of your favorite SEO tips.

Either way, let me know by leaving a comment below right now.

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The 17 Most Important SEO Tips for Higher Rankings

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Today you're going to see the 17 most important SEO tips that you need to know. And these tips actually work. In fact: These SEO tips have helped me get #1 ranking for keywords like "backlinks": And "on page seo": So whether you're new to SEO, or a seasoned veteran, I hope you get a lot of value from the techniques in this post.

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Maak ook je afbeeldingen vindbaar voor Google

Een bezoeker kan niet alleen via de algemene resultatenlijst op je website terechtkomen, ook wanneer hij doorklikt op een afbeelding in Google belandt hij op je website.

Via het alt-attribuut van een afbeelding kan je aan Google een beschrijving doorgeven van de afbeelding. Zo kunnen ook mensen met een visuele beperking via dit alt-attribuut "lezen" wat er op de afbeelding weergegeven wordt. Als je de belangrijkste zoektermen mee opneemt in het alt-attribuut wordt de afbeelding mogelijk ook getoond in de resultatenlijst. Zowel een quick win dus voor SEO als voor de toegankelijkheid van je website!

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9 SEO tips om hoger te eindigen in Google | Statik.be

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Wil je meer verkeer naar de website via zoekmachines zoals Google? Deze 9 SEO tips helpen je alvast op weg om met je pagina goed te scoren in de resultatenlijst!

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https://www.lincelot.com/blog/marketingtips/mobiele-seo/

Zorg ervoor dat je website goed en vlot werkt op mobiele apparaten.

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21 concrete SEO tips om beter te scoren in Google

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Als je jouw website wilt laten groeien en meer traffic wilt genereren, is het belangrijk om goed te scoren in zoekmachines zoals Google. Dit…

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Is het zoektocht om je brand te vinden belangrijk?

https://blog.hubspot.com/marketing/seo-tips

Is het verwijderen van delen die jou site vertraagd belangrijk?

https://www.wordstream.com/blog/ws/2021/03/05/seo-strategy

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Search engine optimization is a powerful digital marketing strategy for boosting your website's traffic and rankings. To improve your search engine rankings and reach more potential customers, you need to implement the right SEO strategy to get more online traffic. We have compiled a list of best practices to follow for your content by covering the 15 most powerful SEO tips to boost website visitors and rankings.

15 SEO tips
Analyze your SEO metrics, wins and opportunities with StoryChief's SEO Analytics reports. Grab your free SEO analysis today.
1. Understand and Match Search Intent

Search intent is the reason behind a search query. It is the reason why someone is searching for a specific keyword on Google.

One of the top SEO mistakes that beginners make is not understanding the search intent of their target audience before writing a blog post.

To rank on the first page of Google, you need to understand the search intent of search queries and write content that matches the specific goal or purpose of the search.

For example, if you write an article on "how to lose weight," readers are looking for relevant information, not a diet plan or a weight loss program.

For best results, you need to understand the Google algorithm and check relevant keywords and read the page titles and content of the top 10 search engine results.

SEO experts call this process "reverse engineering". You need to reverse engineer the top 10 search engine results and understand what Google is looking for.

Tools like Rank Tracker help you find related keywords for your target keyword so you can add it to your piece of content.

Here is a list of the different types of search intent:

Informational: The user is looking for information on a specific topic.

Navigational: The user is looking for a specific website.

Commercial: The user is looking for a product or service.

Transactional: The user is looking to make a purchase.

2. Use Keywords Wisely

Keyword research is the first step in any SEO strategy.

Using the relevant keywords in your website content can help you rank higher on search engines and drive more organic traffic to your web pages.

Keywords are the words and phrases that people use to search for information on search engines like Google. They are also known as search terms.

You can use free keyword research tools to get started. One of the easiest ways is to use the StoryChief AI Keyword Generator to find relevant keywords for your target keyword. Then you can add keyword phrases to your long-form content.

Example of SEO copywriting tips in StoryChief

You can also use Google Keyword Planner to find the search volume, competition, and cost per click (CPC) of long-tail keywords and related keywords.

Here are our best on-page SEO tips to use keywords effectively:

1. Use your target keyword in the title tag of your page.

2. Add your main keyword in the first paragraph of your content.

3. Use keywords in your alt text and meta description.

4. Check the search volume and competition of your target keyword.

5. Use long-tail keywords in your content.

6. Avoid keyword stuffing.

3. Create High-Quality, Original Content

To get real potential customers and make your SEO efforts worth it, you need to create high-quality, original content that your target audience will love.

If you feel like your blog post is not worthy to be shared on social media because it's just written for search engines, then you need to rewrite it

What exactly makes a piece of content high-quality?

High-quality content is content that is original, well-written, and provides value to your target audience. It answers their questions, solves their problems, and helps them achieve their goals.

Original content is content that is unique to your blog post, with original high-quality research, ideas and insights.

Usually it comes with relevant information from personal experience, expertise and knowledge that only you can provide.

You'll need to update and refresh your piece of content on a regular basis to keep it relevant and up-to-date.

For best results, start with a complete guide on a specific topic and then add additional information to it. Or use video content to explain your topic in more detail.

To get started, you can ask the StoryChief AI Power Mode to generate an outline for your blog post. Then you can rewrite it to sound more like a human and add your own experience and expertise.

4. Optimize Your Title Tags and Meta Descriptions

Title tags and meta descriptions can significantly boost your click-through rate (CTR). Make them compelling and relevant to your content, and include your target keywords.

The title tag is the title of your web page that appears in search engine results (SERPs) and your web browser tab. The meta description is a summary of your web page that appears below the title tag in the SERP.

Both elements play an important role in how likely people are to click on your title link when they see it in google search results.

You can use Google Search Console to check the CTR of your website pages and optimize your title tags and meta descriptions. Make sure to index your blog post again after you make changes.

On mobile devices, the title tag is slightly larger than on desktops. The recommended length for title tags is 50-60 characters, while the recommended length for meta descriptions is 150-160 characters.

Here are a few best practices and SEO tips to follow when writing title tags and meta descriptions:

1. Use your target keyword in both the title tag and meta description.

2. Good titles are engaging like a question, list, or how-to article.

3. Write a meta description that provides a summary of your piece of content.

4. On a regular basis, check the CTR of your web pages and optimize them for better results.

5. Use Short, Descriptive URLs

A powerful SEO tip that is easy to implement is to use short, descriptive URLs for your web pages.

Short URLs are easier for users to remember and share on social media. They also help search engines understand the content of your web page.

They should be descriptive and include your target keyword. Avoid using numbers or special characters in your URLs.

Because you should be rewriting your blog post on a regular basis, you need to make sure that your URL is not changing. Otherwise, you will lose all your social media shares and backlinks.

For example, from this like of URLs:

https://example.com/blog/2021/08/15/15-most-powerful-seo-tips-to-boost-traffic-and-rankings

https://example.com/blog/15-most-powerful-seo-tips-to-boost-traffic-and-rankings

https://example.com/blog/seo-tips

Which one do you think is the best for SEO and user experience?

The third one is the best because it is short, descriptive and includes your target keyword.

6. Build High-Quality Backlinks

Backlinks are links from other websites to your website. They are one of the most important ranking factor in search engine optimization.

Backlinks are like votes of confidence for your website. They signal to search engines that your content is valuable and trustworthy.

Because of the rapid growth of artificial intelligence, SEO experts have started writing more high-quality content and are trying to trick search engines without spending much time.

So in 2024, important pages need to follow a SEO strategy of link building to get higher search engine rankings.

Here are a few SEO tips to build high-quality backlinks:

1. Write guest posts on relevant websites in your niche.

2. Reach out to influencers and ask them to share your content.

3. Create infographics and share them on social media.

4. Write testimonials for products and services you use.

5. Create a resource page and link to it from your website.

6. Add your local business to Google Maps and other local directories.

7. On a regulr basis, check the backlinks of your competitors and try to get them too by reaching out to the website owners.

8. Hire a link building agency to do the work for you.

7. Use Internal and External Links Wisely

This is one of the most important SEO tips that really works. Following a good SEO strategy for internal and external links can make a huge difference in your SEO efforts.

Internal links are links from one page on your website to another page on your website. They help search engines understand the structure of your website and how your content is related.

Internal links help you:

Improve user experience by guiding users to relevant content.

Create a hierarchy of pages on your website.

Pass 'link juice' (or ranking power) to other pages on your website.

Which helps boost the authority and relevant of your web pages.

External links, also known as outbound links, are links from your website to other websites. They help search engines understand the context of your content and how it is related to other content on the web.

External links help you:

Build trust and credibility by linking to references and sources.

Improve user experience by providing additional information.

Help you build relationships with other websites in your niche.

Here are a few SEO tips to follow when using internal and external links:

Use descriptive anchor text for your links.

Avoid adding too many links in your content.

Link to relevant pages on your website.

Our StoryChief editor helps you improve your links and SEO as part of your writing process. Give it a try!
8. Improve Your Core Web Vitals

Core Web Vitals are a set of metrics that Google uses to measure user experience on your website. Improving these can lead to better rankings.

Watch out, you don't have to improve every single pagespeed insight or lighthouse score. You need to focus on the core web vitals, as John Mueller says in this video.

According to Google, you need to write high-quality content that for users, not for search engines. So making sure that the user experience is good is an important SEO tip.

9. Optimize Images and Other Visual Assets

One of the easiest SEO tips is to optimize your images by compressing them and using descriptive file names and alt tags. This not only improves page load speed but also helps search engines understand the image's content.

Make sure to add alt text to your images. This is a short description of the image that appears when the image cannot be loaded. And it helps in terms of accessibility when users are using screen readers.

10. Identify Your Organic Search Competitors

Your organic search competitors are the websites that rank for the same keywords as you. Identifying them can help you understand what they are doing to rank higher on search engines.

There can only be one winner on the first page of Google. So improving your SEO strategy, writing high-quality content and link building is the best way to beat your competitors.

To find your organic search competitors, you can use tools like Ahrefs and SEMrush to find competitors at scale.

But you don't need to use these tools if you are just starting out. You can simply search for your target keyword on Google and see who is ranking on the first page.

Then make a simple list in Excel and start analyzing their content to see what they are writing about, what keywords they are using and how they are building backlinks.

11. Optimize Your Website Architecture

The website architecture refers to the structure of your website. It's an important part of your overall SEO strategy and can be measured by checking your website's internal links.

Having a good structure for your web pages can help search engines understand your content better. It will also improve your website indexing speed and crawlability.

A well-structured website is easier for both users and search engines to navigate. This can lead to improved user experience and better search engine rankings.

12. Leverage CTAs Throughout Your Site

Call-to-actions (CTAs) guide users towards desired actions, such as signing up for a newsletter or making a purchase. Effective CTAs can improve user engagement and conversion rates.

It's not only important to write good content, but writing a blog post that converts your readers into potential customers.

So make sure to add a CTA at the end of your blog post to get more leads and sales.

You can also add a banner at the top of your website to promote your latest product or service. Or add a popup to collect email addresses and build your email list.

3 examples of CTAs in different formats

13. Build Topic Clusters

Topical authority is an important ranking factor in SEO. Building topic clusters can help you establish your website as an authority in your niche.

Search engines will rank your website higher if you have a lot of content on a specific topic. So make sure to write long-form content and cover all the subtopics related to your main topic.

You can use ChatGPT prompts for SEO to ask the AI to generate subtopics for your main topic.

When you write a complete guide on a specific topic, you can then add additional information via internal links to your new content and target related keywords.

This is a similar tactic to the content pillar strategy that is used by social media marketers.

14. Add FAQs Based on "People Also Ask" Questions

Including FAQs in your content that answer common questions related to your topic can improve your chances of appearing in Google's "People Also Ask" boxes.

You'll get a featured snippet on Google's search results page if you answer the question in a concise and clear way.

It's a good way to learn to match the user intent of your target audience and to get more organic traffic.

15. Demonstrate E-E-A-T

E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It's a set of guidelines that Google uses to evaluate the quality of your website.

The Google Search Quality Raters Guidelines state that websites with high E-A-T are more likely to rank higher on search engines.

So it's important to demonstrate your expertise, authority and trustworthiness in your content. This can be done by adding author bios, testimonials, and social proof.

Link building is also an important part of E-A-T and improves your overall website authority.

Putting SEO tips into practice

SEO is a long-term strategy that requires patience and persistence. It's not something you can do overnight, but it's worth the effort if you want to grow your business online.

We hope that these SEO tips will help you improve your search engine rankings and drive more organic traffic to your website.

To take a look at your SEO strategy and your content marketing, feel free to book a demo with us and start your free trial today!

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StoryChief - Content Marketing Blog - Ilias Ism

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We have compiled a list of best practices to follow for your blog post by covering the 15 most powerful SEO tips to boost traffic and rankings.