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Through mind mapping, I can identify the core elements of Reese's brand: brand history, product line, marketing strategy, brand culture, innovation and development, etc. It also reveals what is the key to brand success and how brands connect with their consumer groups.

Reese's is not only a snack brand, but also a symbol of close connection with childhood, family, friendship or personal comfort. Every time consumers enjoy Reese's, they are often reminded of nostalgic emotional memories.

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The whole story is about the little girl feeling sad because of something, and Reese's team sees it from the video, and sends a Reese's member who has memories with the little girl to the little girl's side, and its mission is to make the little girl happy again.

After the little girl takes Reese's and eats it, her brain will be filled with the good memories about Reese's, the happy time when she was young and her parents were together, the happy time when she was celebrating with her friends, and the lucky moment of buying one and getting one free with Reese's, so that the little girl can forget the memories that make her feel sad and become happy again. Finally, this Reese's guy's mission is complete. Mission complete success!

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Vital Bite —— Healthier brand of chocolate protein bar

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These are some of the best-selling products in Reese's brand, which are composed of strong and mellow chocolate and peanut butter, and are liked by most people

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The home of the Fighting Cuppies is recruiting all-star REESE'S Peanut Butter Cup lovers for the chance to win up to $25,000 in athletic scholarships. No athletic ability is required. (Because it's not really a scholarship. It's just straight-up cash, people!)

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Check out the latest REESE'S Candy innovations and browse chocolate and peanut butter dessert recipes.

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Reese's is proud of its "perfect combination of peanut butter and chocolate" and has attracted a large number of loyal fans. Brand advertisements are usually humorous and funny, emphasizing its unique taste and deliciousness. Reese's also actively participates in various holiday promotions, especially Halloween and Christmas.

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Reese's star product is Reese's Peanut Butter Cups, which are wrapped in a layer of rich peanut butter in the outer layer of milk chocolate. In addition, the brand has also launched a variety of other products, including:

Reese's Pieces: Small peanut butter candy with crispy outer layer.

Reese's Sticks: a product similar to wafer cookies, filled with peanut butter inside and covered with chocolate on the outside.

Reese's Miniatures: Mini version of the peanut butter cup, easy to eat.

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Reese's is a brand famous for its unique chocolate and peanut butter candy. By H.B. Reese was founded in 1928. It was originally a small candy company, but gradually developed into one of the most popular candy brands in the United States.

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Iconic packaging: Reese's orange and black packaging designs are very eye-catching and easy to identify, becoming the iconic elements of the brand.

Humorous marketing style: Brand advertising usually adopts a humorous and friendly style to enhance consumers' brand identity.

3. Holiday marketing

Seasonal products: Reese's launches limited edition products on specific festivals (such as Halloween and Christmas) to attract consumers' enthusiasm for buying.

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On Tesco's chocolate shelves, consumers can find a wide range of choices from popular brands to high-end brands. Cadbury and Galaxy are the main competitors in the mass market and are suitable for daily consumption. Thorntons, Lindt and other high-end brands are suitable for gifts and special occasions. Ritter Sport, Green & Black's and other brands attract specific consumer groups with their unique concepts and tastes. Tesco's own brand chocolate provides a variety of choices for price-sensitive consumers.

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Asda's chocolate brand portfolio covers the mass market and the high-end market, providing a variety of choices. Popular brands such as Cadbury and Galaxy meet daily snack needs, while high-end brands such as Lindt and Green & Black's attract consumers who pursue quality and characteristics. Asda's own brand chocolate provides cost-effective alternatives for consumers with limited budgets.

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Kinder is a famous chocolate brand owned by Ferrero in Italy, focusing on children's snacks and family consumers.

Brand positioning

Children and family orientation: Kinder focuses on designing safe, delicious and interesting snacks for children. Its product packaging and taste design usually revolve around the children's and family markets, targeting young consumers and parents.

Combination of health and pleasure: The Kinder brand emphasizes that its products are not only delicious snacks, but also pay attention to the quality of raw materials, minimize additives, and convey the concept of "delicious and healthy".

Core products

Kinder chocolate bar: The classic Kinder chocolate bar is wrapped in high-quality milk chocolate with a smooth milk sandwich, which is deeply loved by children and adults.

Kinder Joy: A product that combines chocolate with toys. Chocolate has cream and a small chocolate ball on one side and a small toy on the other side, which increases the fun of the product.

Brand culture and emotions

Symbols of family affection and happiness: Kinder's brand advertisements and images often revolve around family affection, companionship and pleasure, conveying a warm and happy brand culture. It is closely connected with children and families and has become a sweet companion in many family lives.

Create surprises and experiences: Kinder brings consumers not only pleasure in taste, but also a surprise experience brought by toys through innovative products (such as Kinder Joy and Kinder Surprise). This interactive experience greatly enhances the attractiveness of the brand.

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Products - Kinder United Kingdom and Ireland

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Ferrero is one of the world's leading chocolate and candy manufacturers, headquartered in Italy, founded by Pietro Ferrero in 1946. Ferrero is known for its high-quality products, unique formulas and strong global market influence.

Brand positioning

High-end chocolate and dessert brand: Ferrero is famous for its high-quality and exquisite chocolate and candy products. It is positioned as a brand that provides high-quality and exquisite experience, for consumers who love food and pursue high-quality life.

Global market and diversified consumer groups: Ferrero occupies an important position in many markets around the world. Its products cover children, families and adult consumers, and meet different consumer needs through different brand series.

Core products

Ferrero Rocher: This is one of Ferrero's most famous products. The popular golden chocolate ball, with a unique combination of hazelnuts, chocolate and crispy waffles, is positioned as gifts and high-end hospitality chocolate, especially during holidays.

Brand culture

The combination of tradition and innovation: Ferrero maintains the classicity and fashion of the brand by constantly innovating in traditional formulas. For example, Ferrero Rocher combines classic hazelnut chocolate with elegant packaging, and Nutella innovates traditional hazelnut sauce into a global product that can be applied.

Family and inheritance: Ferrero was founded by the family and has always maintained the tradition of family management, which injects strong family values into the brand. Ferrero's brand story is closely related to the family background of the company, emphasizing family, inheritance and quality.

Luxury and sharing: Ferrero Rocher and other products have become the preferred gifts for festivals, parties and special occasions through their elegant packaging and high-end feeling. The brand advocates enhancing interpersonal relationships by sharing chocolate.

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Ferrero Group Official Website | Ferrero Group

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Ferrero, an Italian family company since 1946, is one of the world’s largest sweet-packaged food companies with over 35 iconic brands known globally.

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Ritter Sport is a well-known German chocolate brand, founded in 1912 by Alfred Ritter and Clara Ritter and known for its iconic square chocolate

Brand positioning

Square chocolate: Ritter Sport's classic square packaging is its largest brand logo, and its unique shape design makes it easy to carry and share. The brand's propaganda slogan "Quadratisch. Praktisch. Gut. ( Square, practical and delicious) highlights the characteristics of its chocolate.

High quality combined with the mass market: Ritter Sport is positioned to provide high-quality chocolate at the same time, but also maintains an affordable price, attracting a wide range of chocolate lovers. Its products are considered to be the representative of high-end chocolate in the mass market.

Core products

A variety of flavors of chocolate: Ritter Sport provides a wide range of flavors, from classic milk chocolate, hazelnuts, almonds, to more innovative flavors such as mint, yoghurt, dark chocolate, etc., to meet the taste needs of different consumers.

Featured chocolate series: In addition to regular flavors, Ritter Sport also launches limited editions and seasonal flavors, such as special fruit flavors in summer or spicy flavors in winter. These innovative products further enhance the attractiveness of the brand.

Brand culture

Combination of innovation and tradition: Although Ritter Sport is famous for its classic square chocolate, it has been investing a lot of energy in innovative flavors and packaging design to ensure that the brand can adapt to the needs of modern consumers while maintaining its traditional craftsmanship and high quality.

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RITTER SPORT | offizielle Website | Herzlich willkommen

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Die Schokoladenseite im Internet, alles zu Produkten, Unternehmen, Shop, Aktionen und allen Themen rund um Schokolade.

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AERO® Chocolate: Feel the Bubbles Melt | AERO®

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Enjoy the bubbly pleasure of our aerated chocolate made with delicious ingredients that will melt effortlessly in your mouth. Discover our AERO® range.

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Brand background: Launched by Mars, Incorporated, M&M's is one of the most well-known chocolate brands in the world. It is famous for its iced chocolate and colorful packaging.

Competitive advantage: M&M's diversified product tastes and forms (such as peanuts, milk chocolate, crispy skin, etc.) and the wide international popularity of the brand make it a strong competitor of Reese's.

Market positioning: Similar to Reese's, the main target group of M&M's is also young people and casual snack consumers, especially in the gift market during the holidays.

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Personalized Gifts, Favors and More | M&M’S

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Unique personalized gifts for all occasions! Need a custom gift for a special person or milestone event? Create personalized gifts and party favors today at mms.com.

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Brand background: Butterfinger, produced by Ferrero (formerly belonging to Nestle), is a chocolate bar with crispy peanut butter, similar to Reese's positioning in taste, but emphasizes crispy texture.

Competitive advantage: Butterfinger attracts many consumers similar to Reese's with its unique taste and peanut butter elements, especially those who like chocolate and peanut combinations.

Market positioning: Butterfinger is mainly for consumers who like strong taste contrast, and has a certain overlapping consumer group with Reese's.

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Brand background: Snickers, also produced by Mars, is one of the world's best-selling chocolate bar brands, famous for its classic combination of peanuts, caramel and milk chocolate.

Competitive advantage: Snickers not only provides a delicious chocolate experience, but also uses its "fullness" as a selling point. The advertising focuses on the "hungry" function, giving it an advantage in the field of casual snacks and fast energy supplement food.

Market positioning: Snickers is aimed at consumers who need to replenish energy, and is usually positioned as energy snacks for sports, outdoor activities or work.

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Brand background: Twix is also a product of Mars, famous for its three-layer combination of biscuits, caramel and chocolate.

Competitive advantage: Twix is characterized by the unique combination of chocolate and crispy biscuits, attracting consumers who prefer mixed taste. Its double packaging also makes it a popular choice for sharing snacks.

Market positioning: Twix often competes with Reese's in the casual snack and shared snack market, especially on the chocolate snack shelves in supermarkets and convenience stores.

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Explore a hand-picked collection of Pins about chocolate logo research on Pinterest.

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Insight 1:Moments shared with family and friends

- Concept : Reese is not only a snack, but also a symbol of joy shared by family and friends. I wanted to show Reese's as a way to connect with people's emotions by focusing on scenes like family gatherings or friends' gatherings.

- Visual elements : Some family scenes and highlights Reese's products as shared enjoyment.

- Animation style : Use bright colors and soft lines to create a comfortable atmosphere, suitable for children and family audiences.

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Insight 2:Happy Holidays

- Concept : Reese is an essential part of the holiday celebration. I thought we could put some elements around the holiday theme and show the joy and sweetness that Reese brings.

- Visual Elements : Design holiday scenes, such as Halloween or Christmas, with children, family and friends sharing Reese's.

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Insight 3:Sweet childhood memories

- Concept : Reese is not only a snack, but also a part of cherished childhood memories. It depicts growing moments in the lives of kids and Reese's.

- Visual elements : Scenes depicting children interacting with Reese at different life stages, such as their first tasting, sharing with friends, or sneaking food at school lunch.

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I want to draw some logos according to the shape of the chocolate, and at the same time make it more cute and interactive

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In the tutorial, the team members and teachers thought that the following logo looked better, but there were still some more elements to add, so I added some more.

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The shape combines the shape of Reese's most famous peanut butter chocolate. Because we see that some products will add candy on the chocolate, some circles are added to the black figure, and the peanut butter and chocolate chips inside are more interesting and interactive. More attractive to children.

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At the beginning, I always chose black as the main color, because I tried brown and other colors, which felt strange. After working with the tutor, I decided to keep black. But I thought the black looked too rigid and didn't retain Reese's warm, vibrant feel, so I changed the font colors to orange and yellow, keeping the chocolate black and the brown color of the peanut filling inside the chocolate with a bite.

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My inspiration is to let the chocolate slide in and then be eaten, and finally to present the text, the process will be more complicated because it needs to be drawn, and the first attempt to make a dynamic logo in this way is also a new attempt.

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In the process of logo movement, I have to ensure that the position of the text and pattern is accurate every time. This part will take me a lot of time each time, but I gradually become proficient in the later process.

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At the end of the part, I did not think about how to improve the interest of the end part at the beginning, and felt a little boring, and later added the process of chocolate being bitten off.

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I decided to take some photos as the background, because I had not decided whether to use a solid color background or other elements for the background, and the blank background would not give people a good visual effect, so I decided to take some daily photos about sharing Reese's as the background, so as to increase the feeling of daily life and get closer to life.

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I made some attempts and adjustments to the color of the background picture, because I felt that the original color was too bright and would have an impact on the part of the logo, so I wanted to reduce some background colors and highlight the main part of the logo.

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This is the draft of the storyboard. After communicating with my tutor, I need to think about whether I can finish it within 15 seconds. Consider whether you need to delete some images and keep the main parts.

At the same time, the eighth piece has also been modified. My tutor suggests changing it to something else that makes me feel lucky, but the original one doesn't quite fit.

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Because it needs to be associated with Reese's, so I changed it to a lucky moment where I got Reese's buy one get one free, which is probably better than the previous one.

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Some of the initial illustration characters and elements have a very basic story inspiration, but I have not figured out how to complete the drawing at the same time less than 15 seconds, which is probably the story of Reese's chocolate and the little girl.

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In terms of color selection, I have retained the original colors of Reese's. I really like the color selection of the original brand. Orange, yellow and brown are very striking and are also the characteristics of this brand. At the same time, I added some other colors to combine with the animation to make the colors richer.

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Around the theme of healthier and lower sugar, in fact, many people prefer this choice in life, so that they can eat delicious chocolate protein bars while taking in healthier nutrition, so I have this idea, continue the chocolate part of Reese's, and choose more high-quality nutrients.

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Through some research, I hope to build a healthier chocolate protein bar brand, so I prefer more natural cocoa beans, with good cocoa beans to have better taste cocoa powder, so low-sugar chocolate protein bars can maintain good taste, but also need to increase some protein, so that the body can get more nutrition.

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On the issue of lower sugar, it can be replaced by other healthier sugar, such as honey, maple syrup, coconut sugar, etc., which is healthier than artificial sweeteners and can maintain sweetness, while adding some raisins, dates, nuts, increase taste, supplement protein and nutrition.

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Because I wanted to use nuts as the main element as the brand logo, I drew some nut pattern logos. After communicating with my tutor, I thought that the most important element was not the logo pattern, so I made some changes.

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Ditched pine cones and walnuts in order to keep some of Reese's famous peanut butter, so the protein bar will have peanut butter, and tried using peanuts and oats as the main elements, but some of them were not very satisfied.

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During the investigation, I found that most protein bar brands only use words as word Mark. I prefer to highlight the main part of our brand, so I still want to keep the logo pattern to distinguish it from other protein bar brands.

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Later, I thought of the main cocoa fruit elements mentioned before, because I want to pay more attention to the taste of chocolate and hope to adopt natural and original cocoa fruit, so the use of cocoa fruit elements can also be well distinguished from other protein bar brands.

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Some sketch inspiration, fitness of some of the characters of the movement and chocolate protein bar in the main elements of the combination, peanuts, cocoa, barley and so on.

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The color choice combines the base of Reese's colors, retaining orange and yellow, while adding some new brighter colors to make the overall look more relaxed and cheerful.

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At first, I wanted to use this logo, but after reading the brand logos of other protein bars, more emphasis was placed on the brand name while the pattern was weakened, so that people could see the brand name at a glance. Therefore, the position of the pattern and text was modified later.

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I still have some difficulties in the process of drawing illustrations, and I feel that the progress is very slow, because the workload is really quite large, and the drawing needs to be very careful. A lot of changes have been made in the process of moving, and it is necessary to consider how to move the effect better. The second conveyor belt has been thinking for a long time about how to express it better, which is also a very new attempt.

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At the beginning, I chose the first color, but later I felt that the color was too bright and inappropriate, and it was very strange to try other colors. I wanted orange and yellow as the main colors, so I tried some combinations and finally decided on the second one.

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Some of the foods rich in protein bars as illustrations include peanuts, cacao nuts, cacao beans, peanuts, barley, oats and leaves.

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The color selection is mainly orange and yellow, and the characters want to stand out, so they choose strong colors. The actions of the characters want to show the vitality of young people, and the healthy nut plants are included together, showing a brand more focused on health and vitality.

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The most classic chocolate is this shape, it has peanut butter in it, and it contains a very classic orange color, which is very striking, orange and yellow are very eye-catching.

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I have some new ideas for my logo through this shape, because I want to increase some interest and interaction, so I want to add some feeling of eating chocolate on this basis.

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Reese's most classic color matching, I think the selection of these three colors is very successful, which is very impressive. During the first-hand research, you can find the brand packaging of Reese's on the shelves of the supermarket is very eye-catching, so I think color is very important for a brand, and I also want to highlight and enhance the interactive sense of the brand, so I add some elements.

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Very interesting brand animation, the characters are also drawn very cute, the content of the painting is very simple but the whole gives people a very complete feeling, it is worth referring to the animation process, the picture is very smooth, make people feel very comfortable.

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Visual Identity

PhD Nutrition pursues simplicity, professionalism and modernity in vision, and builds brand recognition through color, font, image and other elements.

Brand Logo:

"PhD" uses a modern sans-serif font to reflect the overall cleanliness and professionalism.

The small red hexagon to the right of the Logo (representing the molecular structure).

Color Palette:

Main color: white + black

Auxiliary colors: Red, gold/brown (representing chocolate, caramel, etc.)

Packing style:

Smart Bar adopts bright packaging, the overall simplicity and modern, highlighting product attributes.

Key messages are highlighted (e.g., "20g Protein, Low Sugar") in line with the design of sports nutrition.

Each flavor uses a different main color (such as brown for chocolate and yellow for caramel) for quick consumer identification.

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Brand Visual Identity

Logo & Colors

Logo design: BombBar uses simple black handwriting to convey a natural and healthy brand sense.

Color system:

White background + (yellow, blue, pink) to enhance the sense of youth and health.

Different colors represent different tastes, intuitive and easy to recognize.

Packaging Design

Simple + modern sense: the emphasis is on "Clean Label", and the key information such as "no sugar, high protein, low carbohydrate water" is highlighted on the packaging.

The product map is intuitive: there are usually cut protein bars or core ingredients (such as nuts, chocolate, berries, etc.) on display to enhance appetite.

Social media friendly: Bright colors for visual marketing platforms like Instagram and TikTok.

Brand Positioning

Brand Philosophy

Healthy Snacking: provides sugar-free, artificial additives without high protein snacks, suitable for fitness people, low-sugar diet, ordinary consumers.

Clean Label Nutrition: Simple formula, natural ingredients, avoid hidden sugar, artificial flavor and so on.

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"VitalBite -- the top choice for balancing your lifestyle."

“Less sugar, more joy.”

“More than a snack, it’s a way of living.”

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In class, I tried to record some sounds and sound effects together with my friends. I felt the process was very interesting and I liked it very much.

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In class, I tried to record some sounds and sound effects together with my friends. I felt the process was very interesting and I liked it very much.

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Provide more convenient energy supplement for young people

"Vital Bite helps the younger generation gain energy to be productive, healthy and fulfilled in a fast-paced life."

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Brand Values (Brand values)

Better-for-You

Low sugar, high protein, no addition, so that consumers enjoy delicious while taking care of health.

Deliciousness First

Healthy food should not be at the expense of taste, and Vital Bite insists on delivering truly tasty protein bars.

Energy & Youth

A fast-paced lifestyle for young people,

The design is more in line with young people's aesthetic, simple and beautiful.

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Hope to give people a relaxed, energetic, healthy feeling.

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There's a touchpoint about Reese's

Starting point: Attract more kids and young adults who like to collect Reese's elements.

Reese's puzzle

The pattern appears randomly according to the brand illustration, and if you are lucky, you can draw all the illustration patterns, but you may also draw the same ones. Stimulate customer desire to buy.

Reese's key chain

With logo and illustrated characters as the main badge pattern, children and young people interested in Reese's elements can carry key chain pendants anywhere or collect them at home.

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Reese's and sub brand