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Aspiring College and High School Athletes:

Personalized one-on-one guidance, regular mentorship, and ongoing support.

Brands and Sponsors:

Professional, results-driven relationships with clear ROI and regular updates.

Retired Athletes:

Personal assistance, career transition support, and long-term mentorship.

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Aspiring College and High School Athletes:

-Social media platforms (Instagram, TikTok, YouTube) and a website with recruitment resources.

-In-person interactions at showcases and tournaments.

Brands and Sponsors:

-Email marketing, LinkedIn outreach, and networking at industry events.

-Tailored sponsorship proposals and presentations.

Retired Athletes:

-Email newsletters, webinars, and professional networking events.

-Personalized one-on-one consultations and workshops.

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Fixed Costs:

Salaries for sports agents, trainers, and marketing personnel.

Rent for office space and event venues.

Website hosting and software subscriptions (e.g., digital marketing tools, athlete management platforms).

Variable Costs:

Event costs (showcases, camps, tournaments), including venue rentals and logistics.

Marketing and advertising expenses, particularly for social media campaigns and sponsorship outreach.

Travel expenses for attending events and scouting trips.

Key Cost Drivers:

Recruiting and athlete development programs.

Sponsorship proposal creation and brand partnership negotiations.

Professional services (legal fees, financial advisors, and career transition consultants).

Economies of Scale and Scope:

Economies of Scale: As more athletes join, per-client costs for events, marketing, and management decrease.

Economies of Scope: Expanding services (e.g., career consulting for retired athletes) helps spread costs across multiple revenue streams.

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For Aspiring College and High School Athletes:

Revenue Streams: Fees for recruitment guidance, skill development training packages, showcase participation fees.

Payment Preferences: Likely prefer pay-per-service (one-time payments) for recruitment consulting or bundled packages for ongoing mentorship and training.

Additional Revenue Opportunities: Upselling advanced training services, video highlight packages for scouts, or long-term development plans.

For Brands and Sponsors:

Revenue Streams: Commissions from sponsorship deals, fees for athlete-brand partnerships, and consulting fees for brand strategy alignment.

Payment Preferences: Prefer contractual agreements with clear terms, potentially a mix of one-time sponsorship placement fees or ongoing retainer fees for long-term partnerships.

Additional Revenue Opportunities: Offering branded event sponsorships, social media marketing services, or exclusivity agreements with high-visibility athletes.

For Retired Athletes:

Revenue Streams: Fees for career transition consulting, financial planning services, and personal brand development coaching.

Payment Preferences: Likely prefer a mix of one-time consultations for career planning and ongoing coaching subscriptions or packages.

Additional Revenue Opportunities: Offering seminars, workshops, or branded collaborations in their new ventures (e.g., podcasts, business startups).

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Sports Industry Partners:

Talent Scouts and Coaches: To identify potential clients and provide training.

Training Facilities/Gyms: Partnering with local gyms and sports facilities for athlete development.

Brand and Sponsorship Partners:

Sportswear Brands, Nutrition Companies: To secure endorsement deals for athletes.

Media and Marketing Agencies: For enhancing athletes' visibility and managing brand partnerships.

Service Providers:

Financial Advisors and Legal Teams: For contract negotiation, financial planning, and athlete wealth management.

Event Organizers: For arranging showcases, camps, and community events.

Tech and Digital Partners:

Social Media Platforms and Content Creators: To maximize reach and engagement with the target audience.

Web Developers and Digital Marketing Specialists: For managing your website, social media, and digital marketing strategies.

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Human Resources: Experienced sports agents, athlete development coaches, career transition specialists, brand partnership managers.

Intellectual Resources: Strong network of industry contacts (scouts, teams, sponsors), proprietary athlete development programs, brand strategy templates.

Physical Resources: Office space for consultations, event space for showcases, and access to training facilities or gyms for athlete development.

Financial Resources: Capital for startup costs, funding for event organization, and budgeting for marketing and branding efforts.Insert text here.

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Delivering Value Propositions:

Scouting and recruiting young athletes.

Negotiating contracts and sponsorship deals for clients.

Providing training programs and career development for athletes.

Managing Distribution Channels:

Creating and managing digital content (social media, website updates).

Organizing in-person events like showcases, camps, and workshops.

Developing and maintaining professional communication through emails and phone calls.

Maintaining Customer Relationships:

One-on-one mentorship and guidance for athletes.

Regular check-ins with brands and sponsors for partnership updates.

Hosting networking events for retired athletes to explore new career paths.

Generating Revenue Streams:

Upselling training packages, career consulting sessions, and personalized athlete branding services.

Organizing events and programs with entry fees for aspiring athletes.

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For Aspiring College and High School Athletes: A tailored pathway to collegiate and professional sports, providing comprehensive recruitment support, elite training programs, and exposure to top-tier scouts, designed to elevate young athletes' careers.

For Brands and Sponsors: A strategic partnership platform that connects brands with emerging and professional athletes, offering customized endorsement opportunities to maximize brand exposure and consumer engagement.

For Retired Athletes: A seamless transition service for retired athletes focusing on career development, financial planning, and personal brand evolution, ensuring a successful life after sports.

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Aspiring College and High School Athletes: Young, ambitious athletes looking to get recruited by college teams or start a professional career. They are motivated to improve their skills and get noticed by scouts.

Brands and sponsors: Companies looking to associate their brand with high-performing athletes to boost their visibility and credibility. They prioritize athletes with market appeal and social media reach.

Retired Athletes: Need guidance for transitioning careers, financial management, and personal branding post-retirement.

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Designed For:

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Designed By: Logan Huston

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Date: 08/24/24

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Excellence in Motion is a full-service sports management company specializing in representing basketball athletes. We provide personalized career management, contract negotiation, and brand development services to help athletes excel both on and off the court. Our goal is to guide players to achieve long-term success and build enduring legacies in the sport