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Through music, OPM (Original Pilipino Music) vividly portrays the cultural essence and creativity of Filipinos within Philippine pop culture.

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Through music, OPM (Original Pilipino Music) vividly portrays the cultural essence and creativity of Filipinos within Philippine pop culture.

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I want to draw attention to OPM as a specific feature, with all of its capacity concocting poignant lyrics and intricate melodies that serves as a mirror to the societal dynamics in the Philippines. Having been exposed to it since I was young, OPM reflects not only musical prowess but generation-spanning diverse narratives; from traditional ballads, to modern pop and rock, it captures Filipino emotions and experience. The genre has delivered social criticism and storytelling, from teenage-angst of love and heartbreak, to political and systematical concerns. While OPM has always been a stapled testament of pop culture to the wider Filipino audience, it has only been recently wherein an upsurge of its fame within younger generations, and even international support has been noted. It articulates the blooming impact OPM has not only socially, but culturally and economically.

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Greetings! I am Eireeka Garillos, and through the ages, I have become a fervent observer of the profusion of contemporary Philippine pop culture. 

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Greetings! I am Eireeka Garillos, and through the ages, I have become a fervent observer of the profusion of contemporary Philippine pop culture. 

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While pursuing Psychology as a student in college, the ingenuity and identity of the Filipino people reflected in various media has fascinated me beyond belief. The rich, cultural milieu of the Philippines to which I’ve endeared to my entire life, has molded not only these diverse expressions of art, but my deep interest to it as an individual as well. OPM (Original Pilipino Music), is some of the dearest music I listen to; in accompanying me for long-drives in both day and night, with their introspective lyricism and emotional, atmospheric tunes. Filipino indie films, are not only comfort watches but thought-provoking interests of mine as Philippine cinema explores diverse stories of social issues and thematic narratives, especially those recognized in MMFF. Social media trends. especially those that rise from Tiktok, following dance crazes like BINI's 'Pantropiko' and 'Tala' has become my own prominent obsession and self-entertainment. Iconic Filipino foods have gained much more recognition for over the years, being the cornerstone for Filipino culture, and has always been my favorites in celebrations--whether it is halo-halo, adobo, mango float, etc. And not to mention, variety shows, to which their diverse segments and live entertainment have become another steadfast interest of mine for my family and I to watch, such as 'It's Showtime' and 'ASAP Natin 'To'.

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Some of my most all-time favorites are the pop-rock band Ang Bandang Shirley, the recent up-and-coming band Cup of Joe, the famous Eraserheads, and the popular artist Zild. In most recent, I have grown obsessed with filipino shoegaze, such as Ozzga and Polar Lows, with my most favorite being the Davao-based band to whose gigs I've watched numerous of times in bars and music fests, the Precal Dropouts.

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OPM (Original Pilipino Music) is an active force in impacting and asserting change across several societal dimensions, as it emphasizes cultural needs and identity formation.

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OPM (Original Pilipino Music) is an active force in impacting and asserting change across several societal dimensions, as it emphasizes cultural needs and identity formation.

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Transcending from mere entertainment, OPM's capacity to emotionally connect with its audience has paved the way for social transformation and emotional satisfaction. Audiences actively seek out OPM for numerous of purposes, with one being the fulfillment of their needs in cultural identity reinforcement and interrelatedness. It is often that listeners, of differing ages and circumstances, embody a sense of gratification through such music; with melodies and lyricisms vivifying one's lived experiences and making an individual resonate deeply. As OPM extends to address themes like love, socio-political issues, personal struggles, this showcases a mirror into Philippine society. Through this, listeners become empowered to engage critically with the contextual understanding of songs, and drive themselves to collective action and thought. This is to a point that even achievements of OPM musicians have helped fans feel a sense of shared identity and patriotism.

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Some of my favorite songs and albums allude to Ang Bandang Shirley's album 'Tama Na ang Drama', a melancholic and expressive album that tackles concepts like letting go of emotional baggage and difficulties, and emphasizes emotional upheavals from sources of frustration, weariness, and the eventual peaceful release of acceptance. Juan Karlos' song 'Sistema' elaborates on the complex political structures governing Filipinos, that often is at debilitating conflict with one another. Another is Zild's 'Huminga' album, that encompasses a perfect capture of current generation's turmoils over love, heartbreak and isolation. And then, Lola Amour, whose funky, yet intimate songs have gained much international recognition from artists like Coldplay and IU, and audience excitement, especially in social media.

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The Uses and Gratifications Theory exemplifies the very notion of OPM's multifaceted cultural phenomenon in the Philippines.

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The Uses and Gratifications Theory exemplifies the very notion of OPM's multifaceted cultural phenomenon in the Philippines.

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Having been a key component of pop culture, OPM has epitomized the core of artistic expression and societal reflection, influencing its evolution with Filipino innovation and creativity through the lens of such theory. In fact, as it posits that individuals actively look for media to meet demands and derive gratification from their consumption, it partakes the active role of OPM in the lives of each consumer. A feed-back loop occurs. Through concerts, social media and collective movements, audiences contribute to the music's propagation, intensifying its influence on cultural trends, norms and values. Such as the different perspectives on tackling love, or an outcry for social injustices, whether this is shown in public opinion or forums for social change like. OPM is a prime example of how music can act as a potent force for unity and revolution through its capacity to motivate group action and solidarity.

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Lola Amour (Live at Coldplay's Manila Concert)