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Mercedes Paternina

Mario Maroto

Nicole Carvajal

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It helps to collect the data and objectives about the project, to make the best possible study for its launch. It helps to analyze potential risks by assessing market, quality or technology risks in such a way. It encourages discussion; By using real data to study the potential, there is a critical debate among employees which allows for the creation of good strategies

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Gather and present objective data, facts, and figures related to the proposed marketing strategy and launch event.

Focus on providing information about market research, target audience demographics, budget constraints, venue options, etc.

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Where will the event happen?

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-Research market trends to target and understand better our audience

-Invetsigate competitor strategies to identify potential white spaces

-Look into potential partnerships

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Andres Cordero, Daniel Navarro y Priscilla Leiva

-First impact to the audience

-Opinions and feelings about the product

-Taking this emotions into consideration for the marketing team

-How the clients feel towards similar products

-Empathize with the audience expectations

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Daniela Ramírez, Gimena Cabezas, Mariana Guzmán, Anderson Solano.

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-Make use of virtual reality to expose the smart watch

-Being a smart watch, treadmills can be put on so that people can measure their heart rate or calories

-You could also put a rest or nap space for the watch to measure the level of sleep, it would be an excellent idea for executives to rest and test the device.

-This watch measures serotonin levels, what if we set up a catering service with the dual purpose of eating but also measuring this pleasant experience.

-If guests had specific questions, they can use stations with computers to ask questions to an artificial intelligence.

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Identify the needs: Analyze what needs and your alternative products can solve. Do they offer different features, prices, sizes, or functionalities? Highlight these differences so that consumers can choose the option that best suits their specific needs.

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GROUP MEMBERS:

Maripaz Cordoba

María José Romero

Joseph Jiménez

Naomi Murillo

Auxi Cordero

Main ideas:

* Create a wonderful product experience for the customer.

* Demonstrate to the customer how this product will make their life easier.

* The event will make them feel like a member of a VIP club, and associate them with the product.

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Aura-Connect

What is it and positive aspects:

AuraConnect is a voice-activated smart home assistant that integrates seamlessly with various smart devices, offering convenience and efficiency.

Its advanced AI technology learns user preferences over time, providing personalized recommendations and enhancing user experience.

AuraConnect prioritizes user privacy and security, ensuring that personal data remains protected at all times.

Engagement with the public:

Partner with tech influencers and lifestyle bloggers to showcase AuraConnect's benefits and functionalities to their followers.

Encourage influencers to share their positive experiences with AuraConnect through reviews

Launch Event:

Host a launch event at a high-profile venue, showcasing AuraConnect's features through interactive demonstrations and hands-on experiences.

Invite media representatives, industry experts, and potential customers to experience AuraConnect firsthand.

Positive Customer Experiences:

Share testimonies from early adopters who have experienced the convenience and efficiency of AuraConnect in their daily lives.

Encourage users to share their experiences with AuraConnect on social media, using hashtags to create buzz and visibility.

Long-Term Benefits:

Communicate AuraConnect's long-term benefits, such as energy savings, improved productivity, and enhanced home security.

Illustrate how AuraConnect adapts to users' routines and preferences, making everyday tasks easier and more enjoyable.

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How will this event impact in a posivite way the sales, marketing, or position of the company and product?

Is there any other launching campaign we can put in place that is better than a launch event?

We should do it virtually. No need for expenses in a physical event.

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The same strategy will be used for the launch and for the sale. Since the product is virtual reality glasses, an event could be held in which it can be launched and tested at the same time, it can be offered with special discounts and advice, for example, a discount to first buyers. As well as carrying out dynamics through social networks to raffle products.

-María José Solís.

-Itzel Salas Corella.

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Offer the consumer an experience they will remember in addition to presenting a product

The launch event can serve as a team-building exercise, boosting team morale and motivation around the new product.

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Expert Opinions: Assign team members to research specific aspects of the launch based on their expertise. This can be on budgeting, venue options, or competitor analysis.

Decision Matrix: Create a decision matrix to weigh the pros and cons of different options concerning each priority. This helps compare choices objectively.