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Answer the following question: Who do you want to reach and motivate to campaign for climate justice?

For that, use one of the following cards.

Note: Add your name on the card.

If you have technical difficulties: Write your answer on a piece of paper or similar.

Time: 4 minutes

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How to overcome frustration – and how to identify your biggest communication challenges in your team/project

How to overcome ineffective communication – and how to design a clever and effective climate communication concept in 7 steps

Tips and tricks on how to reach your most difficult target group!

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Example: We don't know who exactly our target group is.

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Example: We don't know who exactly our target group is.

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What exactly is the problem? We don't know about different ways of target group segmentation.

What are the consequences of the problem? We don't reach the people we want to reach.

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Root: What are the roots of the problem?

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Root: What are the roots of the problem?

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Capitalism/Patriarchy

Money rules the world -> money = power

...

...

...

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Status Quo: What are our solutions until now? How good are they?

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Status Quo: What are our solutions until now? How good are they?

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Consequences: What might happen if we don't find good/better solutions?

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Consequences: What might happen if we don't find good/better solutions?

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Root: What are the roots of the problem?

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Root: What are the roots of the problem?

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Having to make a living

Wanting to make more money

...

...

...

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Status Quo: What are our solutions until now? How good are they?

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Status Quo: What are our solutions until now? How good are they?

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Including diverse perspectives -> but it does not work well so far (e.g. youth or indigenous engagement at global forums like COP etc.)

Climate change and disaster scenarios are everywhere now even in the news -> people should be engaged with CC and still some don't care

...

...

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Consequences: What might happen if we don't find good/better solutions?

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Consequences: What might happen if we don't find good/better solutions?

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Focusing on other priorities --> no progress in climate action

...

...

...

...

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Root: What are the roots of the problem?

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Root: What are the roots of the problem?

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Status Quo: What are our solutions until now? How good are they?

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Status Quo: What are our solutions until now? How good are they?

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Consequences: What might happen if we don't find good/better solutions?

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Consequences: What might happen if we don't find good/better solutions?

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#1 Knowledge: You give too detailed information that is not relevant for the situation/the target group.

#2 Psychological distance: You don't make the importance emotionally clear and close.

#3 Social rejection / social norm: Your target group is afraid to feel rejection or to lose the ingroup.

#4 Cognitive dissonance: You don't know how to deal with dissonance and ambivalence.

#5 Feelings: You create mainly anxiety, hopelessness and frustration that demotivate to take action.

#6 Self worth / needs: You make others feel shame and guilt.

#7 Intention vs. behavior: You don't motivate to really start doing something.

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#8 Target group: You don't know your target group.

#9 Impact goal: You don't have a clear, realistic impact goal.

#10 Understand: You don't understand the barriers and motives (psychological ones but also others) of your target group.

#11 Tone & atmosphere: You don't reflect and decide on the relationship and communication atmosphere.

#12 Framing: You don't use the values of the target group to frame your message.

#13 Storytelling: You don't tell an exciting and authentic story.

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2 most important problems for each group:

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2 most important problems for each group:

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In breakout sessions: You are in a group of 4 people.

Discuss the problems that you collected so far.

Decide on the MOST IMPORTANT 2 problems.

For each problem, create a new card.

So, add 2 cards in total. -> see example card

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Talking to people that have more knowledge

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Talking to people that have more knowledge

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How to communicate to people in higher positions or with more knowledge then you (target group)? Feeling small and not knowing how to show them that you are on a level of talking to them

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How to talk to other youth who are active in the climate movement

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Age of target group: Youth and indigenous people

Job of target group:

Brief description of target group:

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Inadequate awareness among the youth and Community

Language Barriers

Not enough resources to communicate with high levels

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1) https://tr.linkedin.com/in/ferhad-muhammet-057454218

2) WAT-GP

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1) Julia Gorny (julia.gorny@wearetomorrowgp.org)

2) WAT-GP facilitating team

3) I organised this :) But also I used to study psychology a bit and environmental psychology and am really interested in this intersection. Also working in a young all volunteer-based organisation I realised the communication issues we have.

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1) Your e-mail address and/or other contact data (e.g. LinkedIn)? matilde.ciriani@gmail.com / www.linkedin.com/in/matildeciriani

2) In which organisation/initiative/movement are you active? Swiss Youth For Climate

3) Why are you here? (max. 1 sentence)

To increase my environmental impact! :D

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1) Your e-mail address and/or other contact data (e.g. LinkedIn)?

Yumabamehriz@gmail.com

Mariam Bamehriz in LinkedIn

2) In which organisation/initiative/movement are you active?

Sahseh Platform

3) Why are you here? (max. 1 sentence)

Interested in the topic

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1) Your e-mail address and/or other contact data (e.g. LinkedIn)?

laura.higuera@wearetomorrowgp.org

2) In which organisation/initiative/movement are you active?

WAT-GP facilitating team

3) Why are you here? (max. 1 sentence)

In the past few months, I have observed that that my team struggles with effective cross-cultural communication in the day to day, although everyone understand the importance of this

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1) Your e-mail address and/or other contact data (e.g. LinkedIn)?

aakritidotel@gmail.com

2) In which organisation/initiative/movement are you active?

Nepalese Youth for Climate Action (Nepal)

3) Why are you here? (max. 1 sentence)

I am really eager to hear about climate psychology as this is quite unique

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1) Your e-mail address and/or other contact data (e.g. LinkedIn)?

2) In which organisation/initiative/movement are you active?

3) Why are you here? (max. 1 sentence)

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1) Your e-mail address and/or other contact data (e.g. LinkedIn)?

2) In which organisation/initiative/movement are you active?

3) Why are you here? (max. 1 sentence)

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1) Your e-mail address and/or other contact data (e.g. LinkedIn)?

2) In which organisation/initiative/movement are you active?

3) Why are you here? (max. 1 sentence)

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1) Your e-mail address and/or other contact data (e.g. LinkedIn)?

2) In which organisation/initiative/movement are you active?

3) Why are you here? (max. 1 sentence)

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1) Your e-mail address and/or other contact data (e.g. LinkedIn)?

2) In which organisation/initiative/movement are you active?

3) Why are you here? (max. 1 sentence)

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1) Your e-mail address and/or other contact data (e.g. LinkedIn)?

2) In which organisation/initiative/movement are you active?

3) Why are you here? (max. 1 sentence)

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1) Your e-mail address and/or other contact data (e.g. LinkedIn)?

2) In which organisation/initiative/movement are you active?

3) Why are you here? (max. 1 sentence)

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Collect your 5 most important problems in climate communication.

For that, add a card and write them down.

Note: Add your name on the card.

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3 most important problems of you and your partner:

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3 most important problems of you and your partner:

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In breakout sessions: Present your 5 most important problems to your partner.

Out of your 10 problems: Prioritize 3 problems.

For that, add a card and write them down.

Note: Add your names on the card.

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Please take 3 minutes now to complete our evaluation form.

Thank you very much!

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Problem 1: ....

Problem 2: ...

Problem 3: ....

Problem 4: ...

Problem 5: ...

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1) Your e-mail address and/or other contact data (e.g. LinkedIn)?

2) In which organisation/initiative/movement are you active?

3) Why are you here? (max. 1 sentence)

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1) Your e-mail address and/or other contact data (e.g. LinkedIn)?

2) In which organisation/initiative/movement are you active?

3) Why are you here? (max. 1 sentence)

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1) Your e-mail address and/or other contact data (e.g. LinkedIn)?

2) In which organisation/initiative/movement are you active?

3) Why are you here? (max. 1 sentence)

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1) Your e-mail address and/or other contact data (e.g. LinkedIn)?

2) In which organisation/initiative/movement are you active?

3) Why are you here? (max. 1 sentence)

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1) communicating to relatives

2) communicating about it at all when I feel people have a different opinion then me (e.g. very right-winged people)

3) being seen as naive, inexperienced, or unskilled etc when talking about cc cause I am a relatively small young woman

4) communicating to people that are already active in the climate movement -> e.g. communicating events on climate issues to our partners :) -> how to involve people on even more engagement when they are already generally super engaged with climate issues (saturation of input)

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My Organisation’s problem when it comes to climate communication is summarised in resource constraints as our youth-led groups have limited funding, staffing, and other resources compared to larger, established environmental organizations which restricts out ability to produce high-quality communications and reach wide audiences, and also capturing attention of the general public, policymakers, and youth.

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Problem 1: Cognitive dissonance (#4), it is really hard to relate to people who's background has nothing to do with sustainability as they show no care about this matter.

Problem 2: Shame & Guilt (#6), Probably gathering climate awareness through shame and guilt is not a constructive way.

Problem 3: Understanding (#10), it is hard to understand barriers and motives, seen the climate urgency

Problem 4: (#11), I should probably decide on the atmosphere and the relationship I want to develop through my communication, or not waste my time.

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Accessible Communication tool and material

Language barrier for local people

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1. Communicating with the partner organizations

2. Communicating in the meetings as a youth when the topics are not based on the expertise of mine but I had to give some opinions

3. Communicating with people when people have so much of experience and knowledge in climate movement and introduce you to different technical terms

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1) How do we communicate with people with limited resources to access information? -> reaching people on the ground, the local people, Indigenous people (language barrier), not the high-level officials

2) How to communicate to people that are already like-minded and convince them to join your cause or event -> how to make single climate movements into one

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Climate scepticism. Some people (private connections) or stake holders simply have other interests/priorities over climate. E.g Money and influence over climate -> should we try to keep talking to them or let go and invest energy in other people

Youth engagement is lacking, especially in the Global South -> no matter what you communicate, if there is no platform, what should you do...

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Problems 1: lack of climate awareness and education.

Also: lack of climate resources, and lack of climate interest/existing climate scepticism

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Climate positive language vs making people a bad consciousness?

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Climate positive language vs making people a bad consciousness?

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Problem: Power Hierarchies in lines of climate communication

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Problem: Power Hierarchies in lines of climate communication

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Problem: Mindset / Main goal in conflict to climate justice

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Problem: Mindset / Main goal in conflict to climate justice

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Problem: No common ground and collaboration within the active climate circles, no common narrative

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Problem: No common ground and collaboration within the active climate circles, no common narrative

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Topic: What are your biggest challenges?

Part 1: Get to know each other

Part 2: Introduction to techniques and theories in climate psychology and climate communication

Part 3: Identify potential issues and learning/improvement opportunities for climate communication in your daily work

Part 4: Conclusion & next steps

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Your location and your personal highlight

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Your location and your personal highlight

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Where are you at the moment?

What is one highlight of your day so far? (E.g. the sun is shining, you slept well, ...)

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In your group: Fill in the empathy map for your target group.

For that, use one of the following cards.

Time: 10 minutes

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In your group: Collect as many ideas as possible on the following question: What do I need to do to make people of my target group even less motivated to campaign for climate justice?

For that, add a card and write your ideas down.

Note: Add your name on the card.

Time: 10 minutes

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Collect as many ideas as possible on the following question: What would one of my heroes do to motivate my target group to campaign for climate justice?

Everyone can choose a hero of their choice.

Here are a few inspirations: Superman, Cinderella, Harry Potter, Micky Mouse, ...

For that, add a card and write your ideas down.

Note: Add your name on the card.

Time: 10 minutes

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Everyday life and behaviour:

skdfskjdf

sldkfjsldfj

sflkjlksjdf

Values:

Wishes & needs:

Fears and concerns:

Attitudes towards climate justice:

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Name of my target group: Young Professionals 

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Name of my target group: Young Professionals 

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Everyday life and behaviour: High-risk climate reality with insights into sustainable futures.

Values:

Wishes & needs: financial stability, impact, success, enjoying life

Fears and concerns: paying bills and networking

Attitudes towards climate justice:

Due to the age range of this demographic, they would be within the parameters of understanding the heights to which our climate reality has been exacerbated over such a small period of time. This group would ideally be aware of how influential modern industries really are within the climate sphere and bring the understanding of contemporary youth realities and prospective futures into the conversation. Ideally they would be passionate enough to want a good future for themselves and their future generations whilst pushing for greener and more sustainable alternatives within modern infrastructure, employment and finance.

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Age of target group: 40-60 I think

Job of target group: right wing government

Brief description of target group: e.g. the government of the Netherlands has turned quite right winged and cut our funding as they are not as interested in youth or climate. how do we reach them and convince them that what we do is important and valuable to support?

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Age of target group: 25-35

Job of target group: young professionals

Brief description of target group: This group encompasses individuals who are still classified as youth but those also integrating into the more senior space. By targeting this particular group we are accessing people who are in the range of being experienced enough to formally be changemakers within their systems whilst understanding the youth-oriented standpoint around sustainable futures.

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Age of target group: 55-70

Job of target group: Senior Politians

Brief description of target group: conservative, concerned with economic growth

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Age of target group:

Job of target group:

Brief description of target group:

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Age of target group:

Job of target group:

Brief description of target group:

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Age of target group:

Job of target group:

Brief description of target group:

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Age of target group:

Job of target group:

Brief description of target group:

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Age of target group:

Job of target group:

Brief description of target group:

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Age of target group:

Job of target group:

Brief description of target group:

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Age of target group:

Job of target group:

Brief description of target group:

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Write down: What is your personal next step to motivate your target group to campaign for climate justice?

For that, use one of the cards below.

Note: Add your name on the card.

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My next step is recording stories which can be shared to motivate other people beyond just today (Keith)

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My next step is...

Engaging in discussions with local government connecting my perspective of youth in Climate and forestry

Youth engagement activties: sharing among youths and friend groups

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My next step is... engaging with policy education surrounding sustainability to bring a different approach to workshops

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My next step is to share the links of the padlets with you after this great session so that you can use the ideas we have collected from now on.

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My next step is...

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My next step is...

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My next step is...

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My next step is...

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Topic: How can we motivate decision-makers who have the need for financial stability to campaign for climate justice although they are having a stressful lifestyle?

Part 1: Check-in and recap of the first session

Part 2: Your target group

Part 3: Empathy map

Part 4: Measures and approaches

Part 5: Summary

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Ignoring their current socioeconomic concerns

Ask "over the top", "ask too much"

Overwhelm them with too much data and facts (e.g. technical points)

getting less votes if the campaign for CJ

Promoting CJ as something that is a problem of the future

Only showing the cost of mitigation and adaptation (no words about the costs of no mitigation)

Blaming them that everything is their fault

Dismissing the current works

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tell them that climate change protection means financial instability or that it would cost them a lot

tell them that they would not succeed in their careers if they try to protect the climate

try that they cant enjoy life when protecting the climate

tell them that companies and corporates view climate activists as extreme and that it would give them a bad track record

tell them that climate-friendly alternatives are financially taxing and difficult to access

tell them that changing current methods and resources would destabilize systems

tell them that they are just being used

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Everday life and behavior:

reading articles

making decision

sitting in meetings

Values:

tradition

power

"things stay the way they are"

Attitude on CJ:

Stand in the way of achiving other goals

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Cindarella: focus on positive impact, small steps, use alliances and partners

Link the campaign to current socioeconomic concerns

Link to values of target group

Emma Watson: Using her platform for awareness rising

Taylor Swift: Using her platform to put pressure on fans and politicians

Wall-E: Spreading love for nature

Ghandi: Listing to each other and telling stories.

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Nelson Mandela, would strive to strive to get climate Justice sacrificially and later hand over to other people to also give a contribution. It is contribution not competition.(Keith)

Mulan - lead by good example, sacrifice herself

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Link to next Padlet: https://padlet.com/mail5095/wat-gp-x-climatemind-measures-and-approaches-uezyr3uxaqgxqmni