# data[].attributes.body
This course explored the role of account planning and its contribution to developing strategic advertsising campaigns. I learned to review and interpret qualitative and quantitative research and to translate this research into valuable consumer insights.

# data[].attributes.body
I’m Sarah Smith, a licensed New Jersey esthetician and Rowan University graduate with a bachelor’s degree in Advertising, Marketing, and Public Relations. After starting my career in marketing, I discovered my true passion for beauty and skin health, which inspired me to pursue esthetics at the Christine Valmy International School of Esthetics and Cosmetology.

With a strong foundation in both creative advertising strategy and professional skincare, I bring a unique blend of artistry, technical knowledge, and brand-minded thinking to everything I do. I’m experienced with industry tools such as Adobe Creative Suite, Lightroom, Photoshop, Canva, CapCut, and Microsoft Excel, and I love using these platforms to bring campaigns, concepts, and client education to life.

My background in advertising has given me a deep appreciation for the balance between creativity and purpose—understanding consumer behavior, crafting compelling visuals, and building messages that resonate. In esthetics, I channel that same energy into creating transformative experiences, helping clients feel confident while also understanding the “why” behind their skincare.

I’m passionate, detail-oriented, and always learning. Whether I’m developing marketing content, editing visuals, or performing hands-on services, my goal is to combine strategy, skill, and creativity to elevate every project and every client I work with.

# data[].attributes.body
During my junior year I took a Publication Layout and Design Course. This course focuses on design, layout, and make-up of brochures, magazine and newspaper pages, newsletters, fliers, and advertisements. We learned how to coordinate art and typography with content. A workshop approach was used to show students how creativity in design can increase the effectiveness of communication. Students learn how to work with various computer applications to achieve effective layout.

# data[].attributes.headline
Alpha Sigma Alpha, Public Relations Chairman, 2022 – 2023 

# data[].attributes.subject
Alpha Sigma Alpha, Public Relations Chairman, 2022 – 2023 

# data[].attributes.body
Created and directed an organizational public relations campaign for internal and external stakeholders. Developed relationships between the organization and various media outlets such as Instagram, TikTok, and Facebook. Managed organizational publicity and educated organizational members on promoting a positive public image.

Instagram: @rowanasa

TikTok: @asarowan

# data[].attributes.body
Account Planning

Advertising Campaign

Advertising Copywriting

Advertising Strategies

Introduction to Advertising

Introduction to PR

Introduction to PR & Advertising Research

Media Planning

PR/AD Law & Ethics

Principles of Marketing

Publication Layout & Design

Social Media & Sports Communication

Sports Branding & Fan Relations

# data[].attributes.body
This course introduced me to creative writing in advertising. It explored the basic principles of writing copy and developing creative products for print and electronic vehicles.

# data[].attributes.body
This course explored the methodologies and tactics involved in planning advertising campaigns. I examined research sources, strategic planning techniques, media placement, copywriting & testing. I reviewed presentation techniques, theme-within-a-theme and other related strategic thinking.

# data[].attributes.body
European Wax Center - Guest Service Associate West Caldwell, NJ

MARCH 2022 - PRESENT

﻿﻿Provide a warm reception to guests upon arrival, ensuring a positive experience

﻿﻿Maintain the cleanliness and presentation of the waiting area

﻿﻿Efficiently handle appointment bookings and rescheduling by understanding customer needs

﻿﻿Drive sales by offering tailored wax packages based on the preferences

﻿﻿Proficient in using point-of-sale (POS) systems, (Zenoti)

Allure Day Spa — Esthetician

West Caldwell, NJ | October 2025 – Present

Perform customized facial treatments using Image Skincare protocols to address a wide range of skin concerns.

Provide chemical peels with proper consultation, skin analysis, and post-care guidance to ensure safe, effective results.

Focus on client satisfaction through personalized treatment plans, education, and consistent high-quality service.

Maintain strong client retention by building trust, delivering results, and fostering a welcoming, professional experience.

Demonstrate proficiency in treatment performance, product knowledge, and maintaining a clean, organized workspace.

Lolos Boutique — Marketing Specialist / Associate

Montville, NJ | August 2025 – Present

Develop and execute marketing strategies to increase brand visibility and drive in-store and online engagement.

Create, film, and edit content for social media using Canva, CapCut, and Adobe tools to showcase new arrivals, promotions, and trends.

Assist with daily boutique operations, including customer service, merchandising, and maintaining an organized shopping environment.

Collaborate with the owner on campaign ideas, event planning, and seasonal marketing initiatives.

Analyze social media performance and adjust content strategy to support growth and audience retention.

Jadwig Skincare & Brows - Esthetician

JULY 2025 - DECEMBER 2025

Cedar Grove, NJ

﻿﻿Performed esthetic services including lash lifts, brow shaping, brow laminations, facials, HydraFacial, microdermabrasion, and dermaplaning.

﻿﻿Provided personalized skincare consultations and treatments tailored to individual client needs.

﻿﻿Maintained a clean, sanitized workspace in strict compliance with state health and safety guidelines.

﻿﻿Managed front desk responsibilities including scheduling, client check-in/out, and phone/email communication.

﻿﻿Delivered exceptional customer service

to enhance client satisfaction and retention.

Marketing Liaison

IGEA Brain & Spine

JUNE 2024 - DECEMBER 2024

﻿﻿Developed and executed targeted marketing strategies to increase client referrals from lawyer and doctor offices

﻿﻿Established and maintained relationships with clients in legal and medical communities to drive business growth

﻿﻿Organized and facilitated lunch meetings and presentations to promote services and foster partnerships

﻿﻿Collaborated with internal teams to create marketing collateral and promotional materials

﻿﻿Coordinated community outreach campaigns and events to raise awareness and attract new clients.