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Capability to exchange rewards whenever consumer decides it

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¿Cómo drivear en Mexico está cultura “pali / pali” hacia 7-Eleven? Al final del día los GEN Z serán la principal fuente de “compra” para conveniencia.

Desarrollemos el Craving / indulgencia como mayores drivers

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Will Houses have kitchens in the future ?

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China is working 9 to 9-6 days a week. Adaptation as a differentiation.

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Is Japan/Korea aging trend a predictive dynamic of consumption in Mexico ?

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Shoppers can save the 1+1 promo for later… and boost traffic. With a 45 days limit 

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Shoppers can save the 1+1 promo for later… and boost traffic. With a 45 days limit 

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Pocket GS25

You don’t need to take the promotional product right now, we safe for your next trip

Drive urgency trough limited editions - treasure hunt

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Convenience as the place of awareness of innovation 64% 1st purchase

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Convenience as the place of awareness of innovation 64% 1st purchase

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maximize every space available with something relevant for the consumer (GS25 flagship store thought)

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Como generar experiencia en las tiendas (tal cual de la de GS25) pero de una manera mas sencilla y escalable?

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Convenience stores becoming a place of entertainment (via robots) and attracting consumers to spend more time in store. How can we capture more spend with this trend?

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Espectacular la ejecución… Debe ser interesante conocer los económicos de una tienda como esa

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all items served by robots, with challenges in time to serve customer. Good variety of types of food to cover different occasions and type of meals. A los of General Merchandise which might challenge item turnover. Low wage operation but high investment in Capex

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Assumptions:

Drive Traffic

Accelerate Combo Meals

Operational Simplicity

Scalability

1. Seasonality & Promotions

- White Day (Korean-inspired Valentine’s promotion)

- World Cup 2026

2. Ramen Machine / Ramyun Library

- Pilot in 5 Mexico City Stores

- Target areas: Universities / Roma-Condesa (high foot traffic)

- Ramen Challenge: Social media campaign for customers to customize/spice their ramen.

3. Iced Beverages / Korean Cold Beverage Program

- Pilot in 5 Stores: DIY drink pouches (e.g., mango-chamoy, sikhye) + ice cup.

4. Leveraging 7-Eleven & Coca-Cola Partnership

- Private-Label Products: Pokémon-themed cookies, "Fanta K-Pop" (exclusive flavor).

5. Pop-Up Stores

- Special Merchandise: limited-edition products.

- Immersive Experience: Blue elephant mirrors, gaming stations, etc….

- World Cup 2026 Tie-In: Themed announcements/events.

6. App-Based Consumer Promotions (Like GS25’s App)

- My Own Fridge: Pre-order/pay ahead for pickup.

- Mix & Match Deals: e.g., "4 Cans of Beer + Snacks" at fixed price.

7. Roll Out Self-Checkout (Autopago)

- Implement payment kiosks to reduce wait times.

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How to test the model of buying more than one unit and pick in different stores?

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energy products boost around university stores ? (powder, drinkable, mixable, shots, bars..)

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Interesting collaboration with major team. Not necessarily linked to priopetary items with FC. Good selection and cross merchandising of snacks and cold vault. Interesting selection and space for ice-cream and iced cups.

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Interesting fully automated self service. Cups of soda on the go with thermo-seal.

Behind scenes a regular manned kitchen