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Conduct a test on your business website and upload a screenshots of the report.

https://pagespeed.web.dev/

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What is the objective of Google and other search engines?

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Definition of safeguarding in the context of your chosen industry

Case studies or examples of safeguarding practices in your chosen industry

Why is safeguarding important in both learning and working environments?

What website can users visit for more information

How should stakeholders refer their safeguarding concerns?

Bonus – Optimise the page using Yoast.

Additional if you finish early -

Two blogs on the areas you didn't cover, eg EDI and Prevent

Fully optimised using Yoast

https://safeguardingapprenticeships.xyz/

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GA 4

https://support.google.com/analytics/answer/6367342?hl=en#zippy=%2Cin%3Dthis-article%2Cin-this-article

Mailchimp

https://mailchimp.com/pricing/free-details/?currency=GBP

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Find keywords which can help your business website rank

A report with 5 potential keywords/phrases, list their estimated traffic/search volume and keyword difficulty.

Add screenshots here.

1. Wincher: Track Your Keyword Positions and Monitor Your SEO

2. https://trends.google.com/trends/

3. https://answerthepublic.com/

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What do you judge a website on? How do you achieve a fast-loading website?

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What do you judge a website on? How do you achieve a fast-loading website?

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Focus the evaluation on the following areas -

Price

Ease of use

Convenience

Customer service

Security/SSL

Performance/CDN

Flexibility with CMS

Scalability

Reputation and Reviews

Specialist features

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At the end of the training you will be able to:

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At the end of the training you will be able to:

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•Understand the importance of websites, how to host and build a website

•Understand the key principles of SEO

•Understand how to use Google Analytics to gather insights on website performance

•Understand how to create compelling email marketing campaigns

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12 Marketing Tactics: Definition, Examples, & Choosing Your Own

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A successful strategy relies on the right marketing tactics. Inspire your own with 12 examples and three steps.

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b) What types are there?

c) What are their purpose?

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Create an email campaign to send to your customers - once created add a screenshot below and also send a copy to me!

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Create an email campaign to send to your customers - once created add a screenshot below and also send a copy to me!

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https://mailchimp.com/pricing/marketing/compare-plans/?currency=GBP

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1. What are the main types of reports available in GA4?

2. Imagine you own an online store. What kind of information would you want to know about your visitors?

3. Imagine you just launched a blog. What would be the first thing you'd want to know about your visitors?

4. If a company is running ads to promote a product, how do you think they measure whether those ads are working?

5. If you notice that most users leave your site after visiting just one page, what changes might you consider making?

6. Why do you think it's important to track how long users stay on a page or how many pages they visit?

7. What would you do if you noticed that users were abandoning their shopping carts before completing a purchase?

8. How do you think digital marketing, e-commerce, and social media managers use GA4 to make better decisions?

9. How do you think artificial intelligence will change the way companies use analytics in the next 5-10 years?

10. Do you think understanding analytics is a useful skill for your future marketing career? Why or why not?

https://support.google.com/analytics/answer/6367342?hl=en#zippy=%2Cin-this-article

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wix.com

Add your wix website link here

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Attach company website evaluation slide decks here

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Attach company website evaluation slide decks here

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12 point check list (make sure you answer each as much as you can about each of the 4 websites)-

Use tools listed at the bottom!

1) Brand Message Clarity: Ensure that the website's brand message is clear and easily understood within a few seconds of landing on the site.

2) Visual Consistency: Check for consistent branding elements, including logos, color schemes, and typography throughout the website.

3) Navigation Ease: Evaluate the navigation structure for simplicity and intuitiveness; ideally, it should not exceed 5-7 main items in the top navigation bar.

4) Content Quality: Review content for accuracy, relevance, and grammatical correctness. Ensure it aligns with the brand voice and meets user needs.

5) Responsive Design: Test the website's responsiveness across various devices (desktop and mobile) to ensure a seamless user experience.

6) SEO Optimisation: Analyse on-page SEO elements such as meta titles, descriptions, and keyword usage to enhance search visibility. (On website right click mouse and select page source to see meta keywords etc.)

7) Call-to-Action Effectiveness: Identify prominent calls to action (CTAs) throughout the site and assess their clarity and placement to encourage user engagement.

8) Loading Speed: Check the website's loading speed aim for a load time of under 3 seconds for optimal user retention.

9) Image Quality: Verify that all images are high-quality, properly sized, and relevant to the content they accompany.

10) Link Functionality: Test internal and external links to ensure they are functional and direct users to the correct pages without errors.

11) User Experience (UX) Testing: Conduct usability testing to gather feedback on overall user experience, identifying any pain points or areas for improvement.

12 ) Security Measures: Review security features such as SSL certificates, data protection policies, and regular backups to safeguard user information and enhance trustworthiness.

Deliverables:

Review the websites (not your own!) based on the above checklist. Award up to 10 points for each category 1 - low 10 -high. Total 120 points maximum score.

Create a presentation which contains at least one slide on each website, giving a breakdown of strengths and areas for improvement , TREAT THIS AS YOUR MINI PROJECT PRESENTATION!

Presentation should be no more than no more than 10 minutes.

Wincher: Track Your Keyword Positions and Monitor Your SEO

https://trends.google.com/trends/

https://answerthepublic.com/

https://pagespeed.web.dev/

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Create 2 Google Ad Mockups - desktop and mobile view for each.

https://nordicclick.com/resources/google-ads-preview-tool/

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Add you link to your landing page here.

https://www.wix.com/website/templates/html/one-page/landing-pages

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Project Report on the wordpress site you created:

1000 words

Introduction – 150 words

Objectives of the project 150 words

Research – 100 words

Resources used – 150 words

Outcome/Impact of the Website 200 words

Recommendations 250 words

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5 Reasons Why You NEED A Website in 2024! | Grow Your Business Online

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Complete Elementor PRO And Wordpress Tutorial For Beginners 2024

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Elementor WordPress Tutorial 2023 - A Complete Elementor Page Builder For WordPress Tutorial

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Google Analytics 4 Tutorial 2024 | Step-by-Step Course

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MAILCHIMP TUTORIAL 2024 (For Beginners) -  Step by Step Email Marketing Guide

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1. namecheap.com

competitive pricing with frequent deals

free WHOIS privacy added

user-friendly, great for beginners

fast resolution, good for small-medium websites

2. hover.com

transparent pricing £10£-£15 a year

free WHOIS privacy added

reliable

clean interface

domain lock and 2 factor authentication

3. bluehost.com

monthly payment plans, good introductory offers

beginner friendly with a guided set-up

free SSL certificates

good load speeds for small-medium sites

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GoDaddy

Price: Starts around $6.99/month

Ease of Use: Fairly user-friendly

Convenience: Offers domain, hosting, email, and marketing tools in one place.

Customer Service: 24/7 support via phone and chat; quality of support varies.

Security/SSL: Free SSL on some plans, with optional daily backups.

Performance: Decent uptime and speed, though not the fastest in the market.

CMS Flexibility: Supports WordPress, Joomla, Drupal, and others.

Scalability: dedicated server hosting.

Reputation: Very well-known, but user reviews are mixed.

Specialist Features: Microsoft 365 integration, marketing suite, domain management.

IONOS

Price: Very affordable starting plans ($1–$2/month for the first year).

Ease of Use: Clean interface; may be slightly technical for beginners.

Convenience: Bundled domains, email, SSL, and backups.

Customer Service: 24/7 support via live chat and phone; generally well-rated.

Security/SSL: Free SSL, daily backups, malware protection

Performance: Reliable speed

CMS Flexibility: Supports WordPress, custom PHP, and other CMSs.

Scalability: Offers shared, VPS, and scalable cloud hosting.

Reputation: Trusted in Europe, especially for reliability and value.

Specialist Features: AI builder, dev tools, CLI access, GDPR-friendly hosting.

Wix

Price: Free plan available; premium starts from $4.50/month.

Ease of Use: Extremely beginner-friendly drag-and-drop builder.

Convenience: All-in-one platform—design, hosting, and features integrated.

Customer Service: Email and callback support; no 24/7 live chat.

Security/SSL: SSL included automatically; platform-managed security.

Performance: Good for small to medium websites; fast load times.

CMS Flexibility: Closed system, no external CMS support.

Scalability: Limited outside Wix’s ecosystem; best for small to mid-scale sites.

Reputation: Highly rated for ease of use and visual design.

Specialist Features: App Market, SEO tools, templates, e-commerce integration.

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Ionos

Price - standard package - £3 a month the first 3 months and then £6 a month, ultimate package is £12/month then £24/month

Ease of use - Offers a drag-and-drop builder with customizable templates

Convenience - Offers SiteAnalytics, Google Sitemaps, and mailing lists

Customer service - 24/7 support, help centre

Security/SSL - SSL certificate

Performance/CDN - 99.90% uptime guarantee.

Flexibility with CMS - Supports WordPress and other popular CMS platforms.

Scalability - Provides scalable options including VPS and dedicated hosting

Reputation and Reviews - 5 stars - outstanding

Specialist features - Personalized assistance for each plan

Fast hosts

Price - £1/month then increases to £6/month

Ease of use - designed for experienced & beginners

Convenience - asthosts offers a range of hosting solutions, including shared, VPS, and dedicated hosting, along with domain registration and email services

Customer service - 24/7 phone support, Live chat support is available from 9:00 a.m. to 8:00 p.m

Security/SSL - free SSL certificates with most plans

Performance/CDN - utilizes SSD storage across its hosting plans, leading to faster load times and improved reliability

Flexibility with CMS - supports a variety of CMS platforms, including WordPress, Joomla, and Drupal

Scalability - offers scalable hosting solutions, including VPS and dedicated servers, allowing users to upgrade their services as their websites or applications expand

Reputation and Reviews - mixed

Specialist features -

Dream Host

Price - Starts at $2.95/month, Increases to $6.99/month

Ease of use - Features a custom-built control panel, user-friendly for beginners.

Convenience - Includes free business email with custom addresses.

Customer service - 24/7 support via live chat and email.

Security/SSL - Free SSL: Included with all hosting plans

Performance/CDN - Offers a 100% uptime guarantee.

Flexibility with CMS - Supports WordPress, Joomla, and other CMS platforms.

Scalability - Offers Shared, VPS, and Dedicated hosting plans.

Reputation and Reviews - Generally positive reviews highlighting reliability and support

Specialist features - Managed WordPress hosting with enhanced performance.

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I take note of the quality of the imagery, how fast the loading pages are, how many pop ups there are, if i can find what i am looking for without searching it

not sure how you achieve a fast loading website

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how easy it is to use, how it is laid out, how I can filter search results, different fonts and design

Fast- loading website- having high-quality images, make it mobile-friendly as well, clean coding

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Design & Usability: Clear layout and if it is easy to use. Mobile responsiveness.

Content Quality: Relevant, well-written, and up-to-date information.

Performance & Speed: Fast loading times or glitches.

Optimise Images: Compress images without losing quality to reduce file sizes.

Use Efficient Hosting: Choose a reliable hosting provider with good server speed.

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overall design

Target audience

Content uploaded

How fast/slow pages upload

Clear headlines

Customer service

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Screenshot 2025-06-12 133415 keyword wincher

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Mob

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Mob

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Desktop

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https://lucyhanson131.wixsite.com/Reform Studio Blog

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https://lylaabsolom.wixsite.com/beautyblog

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At Elevate Reformer Studio we believe Pilates is for everyone. Our certified instructors specialise in Reformer Pilates, combining expert guidance with personalized attention to help you achieve your fitness and wellness goals. We're passionate about creating a welcoming space where you can grow stronger, improve posture, and reduce stress, all while having fun.

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International Multi-Award Winning Business Event Series

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Black Diamond Spas | Supplier Of Hot Tubs, Spas & Swim Spas

# data[].attributes.attachment_link.description
Leading UK supplier of hot tubs, spas and swim spas that are low-maintenance and great value for money, without compromising on quality. View our extensive range of cheap hot tubs near me and swim spas.

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We have an outstanding track record working collaboratively with NHS services, commissioners, local authorities, private services and education provisions. We take pride in being completely specialist, providing exclusively to child and adolescent mental health services which is just one of the factors that separates us from traditional agencies. CAMHS Professionals provide both temporary and permanent staffing solutions.

We have a range of workforce solutions that include ad-hoc, block bookings, locum, fixed term, permanent and master vendor options that we are always happy to discuss in more detail. We are confident that with current staffing levels across the national CAMHS workforce, as a bare minimum, at least one of our solutions will be beneficial to your service.

We have experience in setting up entire crisis services, eating disorder services, and are often called upon to assist with ADHD, ASD, CBT and generic assessment waiting times. We also run an ad-hoc service and provide long term placements to tier 4 PICU's, ED, Low Secure and Acute services. Please see our candidate page to check the staff groups provided to our clients.

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We have an outstanding track record working collaboratively with NHS services, commissioners, local authorities, private services and education provisions. We take pride in being completely specialist, providing exclusively to child and adolescent mental health services which is just one of the factors that separates us from traditional agencies.

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Home, Timber and Garden UK Supplier | Ruby UK

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Ruby UK, your one-stop shop for DIY garden projects and trade essentials. Dive into our premium range of cladding, gates, building materials, garden and landscaping supplies, outdoor buildings, and agricultural/equestrian products. Elevate your space with our premium offerings, all delivered nationwide!

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Daisy Chains Nursery – Growing Hearts, Nurturing Minds

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For over 20 years, The Business Show has been the providing platform for entrepreneurs and SMBs looking to start or grow their dream business. Built up from the ground up to equip, educate, and encourage the next generation of small business owners.

​

You can be apart of the event in more ways than one. However, exhibiting is the best way to boost sales, gain exposure, and the perfect networking opportunity within your industry and for your company.

Want to Be Involved? Here's How..

The event kicks off with a networking breakfast, followed by engaging keynote speeches, informative panel discussions, and hands-on workshops. Don't miss the chance to participate in various activities designed to enhance your learning experience and broaden your horizons.

Featured Speakers

Our lineup of renowned speakers includes industry leaders, innovators, and visionaries who will share their knowledge and insights. Be prepared to be inspired, challenged, and motivated by their unique perspectives and experiences.

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For over 20 years, The Business Show has been the providing platform for entrepreneurs and SMBs looking to start or grow their dream business. Built up from the ground up to equip, educate, and encourage the next generation of small business owners. ​ You can be apart of the event in more ways than one.

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Amazingly Simple Graphic Design Software - Canva

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file:///C:/Users/Caree/Downloads/website%20analysis%20101.pdf

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https://www.canva.com/design/DAGqOhesImg/eUZB_5P1a_uplWIGD4WnTw/edit?utm_content=DAGqOhesImg&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton

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Brand Message Clarity: Leading event business

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1. acquisition, engagement, monetization, retention

2. how they engage and their online behaviours

3. what pages they land on most

4. ecommerce purchases and purchase journey

5. making more engaging content, keeping text short and concise, clear CTA

6. it shows what your TA is most intrigued by and gives you an understanding of their customer journey which is important for marketing strategy

7. I would look at the analytics of the checkout journey and evaluate what might have went wrong or competitors

8. it gives in depth reports about your TA's online behaviour which is crucial for all three to be successful and then you know what to utilise more

9. it will probably be able to come up with a summary of the analytics provided rather than doing it on your own

10. yes 100%. It is what shows you what campaigns and strategies are working well and need improvement. If you dont use this then that can decrease sales

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1. Realtime, lifecycle and user reports?

2. age, where they are visiting from, birthday (rewards), contact info

3. demographic, psychographic, how they found the blog

4. are the ads for those products leading to higher sales of those products, CTR, Conv. rate

5. CTA more clear and above the fold, make the website more visually engaging, higher quality landing pages

6. see which page is the most successful in keeping visitors - what does that page have that others don't. See if your content is interesting and relevant enough.

7. make sure to get one form of contact detail when they first land on the site, that way any abandoned carts can be chased up. Also send out an email referring to abandoned cart, maybe offer free shipping.

8. Gain real time insight into user behaviour + you can track the full user journey across platforms.

9. AI will make data analysis much faster, introduce automated processes, help with laying out data reports +formulae. It will become an even more powerful tool that everyone is using.

10. Understanding analytics is incredibly important for anyone in marketing I think, it can be done simply or on a higher level, and can be a good metric for success. You need to know who you are targeting, to know how to retain that audience.

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1. GA4 offers Standard Reports (Realtime, Life Cycle, User) and customisable Explorations for detailed insights.

2. For an online store, know visitor sources, product views, purchases, drop-off points, demographics, and devices used.

3. For a new blog, track visitor numbers, popular posts, traffic sources, engagement, and return visits.

4. Companies measure ads by tracking traffic, conversions, engagement, cost per acquisition, and user journeys.

5. If users leave after one page, improve content relevance, add CTAs, enhance navigation, and optimise speed.

6. Tracking time on page and pages visited shows content engagement and user interest.

7. To reduce cart abandonment, simplify checkout, offer incentives, add trust signals, and use reminders or retargeting.

8. Marketers use GA4 to track campaign ROI, understand customer journeys, segment audiences, and optimise performance.

9. AI will automate insights, predict behavior, personalise experiences, detect trends, and optimise campaigns dynamically.

10. Understanding analytics is essential for data-driven decisions, optimising marketing, and demonstrating ROI.

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What are the main types of reports in GA4?
Real-time, standard reports (like traffic and engagement), and custom “Explore” reports for deeper insights.

If you owned an online store, what would you want to know about your visitors?
Where they came from, what they looked at, and why they did—or didn’t—buy.

If you just launched a blog, what would you want to know about your visitors?
How they found it, which posts they read, and how long they stayed.

How do companies measure if their ads are working?
They look at clicks, conversions, and return on ad spend.

If users leave after one page, what would you do?
Improve content, add internal links, and make navigation clearer.

Why track time on page or number of pages visited?
It shows how engaged people are with your site.

What if people abandon their shopping cart?
Simplify checkout, show trust signals, and maybe send reminders.

How do marketers use GA4 to make better decisions?
To see what’s working, track behaviour, and optimise campaigns.

How will AI change analytics in 5–10 years?
More predictions, smarter insights, less manual analysis.

Is understanding analytics useful for marketing?
Yes—data helps you make better, evidence-based decisions.