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sharing images
being creative
responses (likes)

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Deciding on the content to post sometimes takes forever.

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A good (or lucky) social media post can reach a *lot* of people quickly. Included in "quickly" is that posting is generally less effort than sending out an email newsletter.

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I don't manage our social media accounts, but do send photos and stories to be posted. I love to be able to share out the good news from our library

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Posting pictures of activities and crafts especially with children in them

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Posting pictures of activities and crafts especially with children in them

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The time it takes to create content tailored to each platform and post -- and the time it takes to gather photos and videos

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Posting regularly on Facebook gives us a chance to be friendly & conversational with our audience, while also making updates available and raising awareness.

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I love seeing the feedback and the reach of our FB posts during the summer . Our families had a great time and it was great to share that with our community. It's a way to gain immediate feedback from our followers.

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Our Facebook page is probably our biggest driver of event attendance

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Someone has to spend a lot of time on the care and feeding of social media accounts (and we don't even do videos).

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posting anxiety
managing negative comments

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People send messages to our FB page after hours and expect an immediate response. Although I hate the auotmated responses, we use them so at least people get a response and a staff member doesn't have to respond at odd times of the day.

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Introducing library users to new resources and services is always exciting!

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I like being able to show that librarians have a sense of humor and understand the current trends. It is a totally different way to connect and makes us more approachable.

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We plan and construct and expend time & effort daily, week after week ... and we typically don't see very impressive engagement numbers. It's hard to tell who is seeing our posts and/or finding them useful.

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the public who troll our LGBTQ+ and Gay pride month posts. This has been don with Black History month to a lesser extent too.

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I love when our patrons respond to our photos and posts. It's great to hear how much they enjoyed a program. It is a real moral booster for staff.

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I feel that we are not actually reaching our local community on most of our social media platforms. It's a wide open world in social media and many of our views are probably in other areas - not our local one.

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I like that we get the chance to be creative and that our audience (teens) tends to respond well to it. I like that we get the opportunity to highlight and share some of the great things we do here.

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Understanding the algorithms and what patrons will most engage with is tricky and time consuming. It can be fun, but being pressed for time makes it feel more like a difficult game.

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It seems like it always takes a lot of time to do it well, especially when you're learning a new platform.

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Since I personally dislike video content on social media (other than YouTube), I struggle to put myself in the mindset of a potential audience who actually *prefer* video as a format.