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1. Purposeful Engagement

The initiative directly engages local youth and provides meaningful opportunities for learning and mentorship rather than simply promoting the organization.

2. Mutual Benefit

Students gain career knowledge and opportunities, while the Ravens strengthen relationships with the Baltimore community and reinforce their reputation as a socially responsible organization.

3. Inclusivity and Accessibility

The program prioritizes underserved schools and communities, ensuring that students from diverse backgrounds have access to mentorship and career development opportunities.

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“Ravens Future Builders” – Youth Career Development Program

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“Ravens Future Builders” – Youth Career Development Program

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The Baltimore Ravens would launch a new initiative called Ravens Future Builders, designed to provide career exploration and mentorship opportunities for high school students in Baltimore. The program would partner with local schools to host workshops at M&T Bank Stadium where students could learn about careers in sports management, media, marketing, athletic training, and stadium operations. Ravens staff members and selected players would participate as guest speakers and mentors, helping students understand both sports-related and general professional career paths. The initiative would also include internship shadow days and scholarship opportunities for students interested in pursuing careers in sports or business. The goal of the program would be to help young people develop career awareness and provide access to professional opportunities that may otherwise be unavailable to them.

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At least 2 principles of social impact planning would be used. The first being: achieving an extensive understanding of local and regional settings affected by the action or policy. This principle ensures that the program is designed in direct response to the real needs, challenges, and opportunities of the youth and communities it aims to serve. By understanding the local environment, Charmour FC can tailor “Kickstart Futures” to maximize its relevance and impact. The other principle is to focus on key elements of the human environment. The program would seek to address not only economic opportunity but also cultural attitudes, social cohesion, and community empowerment, all important elements of the human environment.

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A youth career development program targeting underprivileged communities in Baltimore City. The initiative will offer free workshops, mentorships, after-school programs, and job shadowing opportunities. The goal is to help participants build essential life and employability skills, foster ambition, and expand career horizons, regardless of whether they pursue sports at a higher level or not.

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Charmour FC, new team competing in The Soccer Tournament

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Charmour FC, new team competing in The Soccer Tournament

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Public Involvement:
This initiative focuses on directly engaging the local community. Youth participants, families, schools, and community organizations are encouraged to attend and participate in the event. By offering a free program and partnering with local groups, the NFL creates an opportunity for the community to actively engage with the organization.

Identifying Impacts on the Community:
The initiative aims to have a positive impact on youth in Baltimore by promoting leadership, teamwork, and healthy lifestyles. The program also helps increase access to sports opportunities for young people who may not normally have access to organized athletic programs.

Partnerships and Collaboration:
The NFL would work with local schools, youth organizations, and community leaders to promote the event and encourage participation. Collaborating with these groups helps ensure the program reaches a wider audience and supports the needs of the community.

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It's a social responsibility initiative that the NFL could host in Baltimore called NFL Youth Leadership & Wellness Day. This free community event would provide youth ages 11–14 with opportunities to participate in non-contact football drills, leadership activities, and wellness education.

The goal of the program is to help young athletes build confidence, develop teamwork skills, and learn about healthy lifestyles. Certified mentors and coaches would lead activities while also teaching goal-setting and leadership skills that can be used both in sports and in everyday life. The event would be open to local schools and community organizations to ensure youth from different backgrounds can participate.

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Public Involvement

- It is crucial for our initiative to get the community involved. The initiative is specifically designed to include members of the local community, especially children and their families. By offering free clinics and encouraging possible participation from local schools, the program allows community members to be directly involved rather than simply observing the organization’s activities.

Identifying Impacts on the Community

- The program considers how the initiative may affect the community. The goal is to create positive outcomes like increased physical activity for youth, stronger confidence, and more opportunities for children to try new sports.

Monitoring the Program Over Time

- Participation and feedback from families would be tracked after each event. This helps the organization see how the program is affecting the community and allows changes and improvements to be made if needed.

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A social responsibility initiative that Chesapeake Gymnastics Club could host would be called “Finding Who Flips.” This program would offer free community clinics where children can try basic gymnastics skills and movement activities.

The goal of the initiative is to help kids stay active, build confidence, and introduce them to the sport of gymnastics. The clinics would be open to elementary and middle school students, especially those who may not have access to organized sports programs.

Coaches and older gymnasts from the club would help lead the sessions and teach basic skills such as stretching, balance, and beginner gymnastics skills. This initiative would allow the club to give back to the community while encouraging fitness and physical activity.

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One principle I thought of, and I believe is the most important is understanding purpose and context. This is thinking of the "why?" for the program. My purpose for Grades and Plays is to help student-athletes develop important life skills that are needed for success as students, professionals in the future, and as overall people. Also, providing incentives can motivate students to want to improve, even though it's also important not to participate just to earn incentives. The overall focus is to improve athletic and academic performance in school. This is where the principles of considering the people you hope to involve and designing your approach with purpose and people in mind comes into play. I know how difficult it can be to balance the classroom and sports being a high school and collegiate student-athlete. I know of many great athletes who struggle in the classroom or don't care so much about their academics. So, my focus is on the student-athletes at Loyola and the purpose is to promote excellence in both areas of school.

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The Dons Grades and Plays program would be something that enhances overall academic and athletic life for Dons athletes. Being a student-athlete is a challenge for many to perform optimally in the classroom and on the playing field. The Grades and Plays program would help student-athletes to develop accountability, responsibility, integrity, determination, and utilize proper time management skills and to excel as a student-athlete. Loyola, like all schools, has a policy about academic performance determining a student's eligibility to play sports at the school. Grades and attendance must be at an acceptable level to play. The Grades and Plays program would reward student-athletes by providing incentives to student-athletes who achieve in the classroom (ex. A on an exam/project, overall grade goes up a letter, outstanding group projects, etc.) and athletically (school record/top 10 performance, game MVP, improved performance in practice, etc.). Teachers and coaches would collaborate to determine which student-athletes should be recognized for academic and athletic excellence. Student-athletes who demonstrate excellence in both areas will be recognized monthly and earn a prize or award (free Loyola swag, gift card, amusement park or sport game tickets, etc.). This helps student-athletes to excel by learning important life skills and setting up for success whatever their path after high school is.

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This initiative follows several principles of social impact planning. First, community engagement is emphasized by partnering with local schools, youth programs, and recreation centers to address community health and mentorship needs. Second, the program focuses on long-term impact by encouraging healthy habits, leadership skills, and positive mentorship relationships. Third, collaboration and partnerships are incorporated by working with schools, coaches, and community organizations to support the program. Finally, the initiative promotes sustainability and measurable outcomes by tracking participation, youth engagement, and improvements in physical activity levels over time.

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Ravens Strong Youth Fitness & Leadership Program

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Ravens Strong Youth Fitness & Leadership Program

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The Ravens Strong Youth Fitness and Leadership Program would be a community outreach initiative focused on promoting physical activity, leadership development, and mentorship for middle and high school students in the Baltimore area. Ravens players, strength coaches, and community staff would host monthly fitness clinics at local schools and recreation centers. These sessions would include strength and conditioning basics, football skill development, teamwork activities, and discussions about goal setting, discipline, and mental resilience.

Participants would also receive mentorship from Ravens staff and guest appearances from current or former players. The program would emphasize the importance of healthy lifestyles, staying active, and developing leadership skills through sport. Selected participants would be invited to attend a Ravens home game and participate in a pregame leadership workshop at M&T Bank Stadium.

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1. Purpose and context: Defining a clear objective around youth well-being and educational access, which is based on local needs

2. People and inclusion: Using schools and community partners to recruit participants to ensure equitable access to everyone (not just people already connected to the team)

3. Co-design: Working with school counselors and youth leaders to help build the program, so the content matches what families want and need

4. Ethics: Appropriate practices and safeguarding privacy when talking about well-being topics

5. Evaluation: Tracking attendance, feedback surveys, and following up with partners to improve each cycle

This would be promoted through school partners, on the ECU athletics website, and social media

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Pirate Pathways Mentorship & Mental Fitness Nights

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Pirate Pathways Mentorship & Mental Fitness Nights

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A monthly mentorship program would be launched by ECU Football that would pair student-athletes with local middle and high school students. These sessions would focus on goal setting, study habits, leadership, and mental performance skills. At the end of each semester, there will be a free "Mental Fitness Night" on the ECU campus for families that would include short workshops, campus resource tables, and the opportunity for meet and greets. The goal is to strengthen youth wellbeing and academic confidence while building community relationships in an authentic way.

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This initiative would apply a couple of principles of social impact planning. One would be the design of engagement with the public. The Phillies would work really hard with the leaders of the community, schools, and other departments to help figure out what the needs are in the community. Another principle would be working with partners. The Phillies would definitely collaborate with some of the local schools or sporting goods stores to help provide anything that is needed to help with the participation. Lastly, evaluating impact would make sure to measure the overall success through the participation. Hopefully, this would help with the Phillies connection to the Philly community while still promoting the youth development in the game of baseball.

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The Phillies Play Ball initiative would help increase access for youth baseball and for children who are in neglected communities around the Philadelphia area. There are many families that can't afford the expensive equipment or league fees that come with the sport of baseball, which then limits their ability to participate. This program would be able to provide donated equipment, free baseball clinics, and some sort of mentorship from Phillies players or alumni, as well as coaches.

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We hope to have a long-lasting impact on the community, building relationships between coach-kids and athlete-kids to sustain meaningful connections. The reason this would be effective is that it would not be a one-time event, it would happen multiple times during each sporting season.

Another principle is collaboration with the community. It speaks volumes when you reach out and collaborate with local community centers or local youth programs because it allows you to reach the initiative of the group that benefits the most from it, the young, inspiring athletes.

The most important thing is to give feedback to our targeted audience, helping them understand the areas they need to improve and the avenues to take to do so.

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Our Athletic Programs are always eager to help the community, focusing on communities with limited access to health education and athletic resources. During their respective seasons, athletes and coaches will take time out of practice days or weekends to attend local community sports programs and community centers to help cope with mental health and performance anxiety, run free clinics and fitness workshops, and give leadership/mentoring talks. This will allow youth athletes and coaches to receive mentorship, advice, and tips from people they may one day inspire.

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The purpose of the Huddle for the Homeless initiative is to raise awareness of homelessness in Philadelphia while creating a structured opportunity for fans to contribute essential supplies to individuals in need. The initiative is designed to involve a wide range of community members including Eagles fans, local families, volunteers, and nonprofit organizations that work with the unhoused population. Emphasizing inclusion ensures that the program remains accessible to anyone who wants to participate, whether through donations, volunteer support, or community outreach efforts at Lincoln Financial Field.

The structure of the campaign encourages participation from multiple groups connected to the organization. Fans will be invited to bring donation items and supplies during Eagles home games, while volunteers and team community relations staff coordinate collection and distribution efforts. To ensure the initiative produces meaningful impact, the campaign will collaborate with local shelters and nonprofit organizations that specialize in homelessness outreach. These partners provide experience in identifying community needs, organizing distribution of supplies, and connecting individuals with additional services.

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One principle used when creating this initiative is stakeholder engagement. The Panthers would work with teachers, school leaders, parents, and community members to understand what schools need most. Getting input from these groups helps make sure the program actually benefits the students and communities it is trying to support.

Another principle is evaluation and transparency. The Panthers would track things like how many schools participate, how many books are donated, and how many students are involved. Sharing these results through the team website and social media helps show the real impact of the program and keeps the organization accountable.

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This program focuses on helping improve literacy and learning opportunities for elementary and middle school students in North and South Carolina. During the NFL season, Panthers players, coaches, and staff would visit local schools to talk with students about reading, setting goals, and working hard in school. These visits would also include donating books and classroom materials to help support school libraries. The program would also give Panthers fans a way to get involved. At home games at Bank of America Stadium, fans could donate books or contribute through an online fundraiser promoted on the team’s social media accounts. The team would also highlight the schools involved and share updates about the program online so fans can see how their support is helping local students.

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The sport organization selected for this public relations campaign is the Philadelphia Eagles. As a franchise with a passionate fan base and deep ties to the city of Philadelphia, the organization is well positioned to lead community-focused initiatives that address local social issues. For this campaign, the proposed social responsibility initiative is “Huddle for the Homeless,” a community-driven outreach program designed to support Philadelphia’s unhoused population through donation drives, awareness campaigns, and partnerships with local shelters and nonprofit organizations. The initiative invites fans to donate essential survival items such as blankets, socks, toiletries, and nonperishable food during home games at Lincoln Financial Field. The campaign also encourages financial contributions and volunteer engagement, allowing the Eagles fan community to participate directly in addressing housing insecurity in the city.

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Address a clear social issue: Focus on student-athlete mental health.

Engage stakeholders: Involve athletes, coaches, and universities in promoting the message.

Partner with credible groups: Work with campus counseling centers and mental health organizations.

Use existing events for visibility: Promote the campaign during March Madness media coverage.

Measure impact: Track engagement, participation, and awareness generated by the initiative.

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A social responsibility initiative the NCAA could launch is called “March Madness for Mental Health.” Along with this initiative, the NCAA will feature a slogan "Full Court Support" during the commercials and ads while March Madness is going on. This initiative would raise awareness about college students mental health during the NCAA Division I Men's Basketball Tournament by partnering with campus counseling centers and mental health organizations. During tournament games, the NCAA could promote mental health resources on social media, run short videos featuring student-athletes sharing their experiences, and encourage schools to host wellness events for students and fans.

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1. Understand your purpose and your context

Conduct surveys and focus groups with parents, teachers, and healthcare providers to identify the specific needs and challenges related to childhood obesity and health.

3. Design your approach with your purpose and people in mind, and where possible involve others in the design phase

Ensure that the program is accessible to all children, regardless of socioeconomic status, by offering free participation and providing transportation to events when necessary. Tailor activities to be inclusive of children with different abilities and fitness levels.

10. If you work in partnership with others, take good practice partnership principles into your work

Seek long-term partnerships with local businesses, healthcare providers, and educational institutions to secure funding and resources. Design the program with scalability in mind, allowing it to be expanded to other regions or adopted by other NFL teams.

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The Ravens Healthy Futures Program aims to combat childhood obesity and promote healthy lifestyles among children and adolescents in Baltimore. The program will offer free fitness and nutrition workshops, cooking classes, and physical activities, led by Ravens players, coaches, and nutritionists. The initiative will also provide resources and support to local schools to incorporate more physical activity and healthy eating into their curriculum.

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1. Understand your purpose and your context

-The purpose of this initiative is to raise awareness of human trafficking and give youth and women tips on how to stay safe.

2. Consider carefully the people you hope to involve in your engagement work, and the role of equality, diversity and inclusion in your approach

-The individuals running the camp will include equality, diversity, and inclusion. If there is a lack of DEI in the the Indiana Fever organization it will be made up with volunteers from the police department, and anti-human trafficking organizations.

3. Design your approach with your purpose and people in mind, and where possible involve others in the design phase

-Players and coaches will take charge of the basketball activities:

All Players, Coaches, Police Department volunteers, and anti-human trafficking organizations will participate in fun activities with the kids, such as tag, kickball, and more.

-Police Department/Anti-human trafficking organization will take charge of education and safety on human trafficking

10. Work with others with relevant knowledge, networks and expertise – this could be public engagement professionals within your institution, or partnering organization

-The police department and anti-human trafficking organizations, with their expertise in safety, will greatly benefit this event.

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The Indiana Fever is raising funds for community non-profit organizations, and its mission is to "serve community and win championships." The Fever is hosting a Community Challenge from July 2nd to August 23rd. There are 16 non-profit organizations to choose from, and each ticket purchased through that link will benefit the organization.

The social initiative I would like to start is raising awareness about human trafficking. More than a million people are affected by human trafficking in the U.S., with youth and women being the main targets. Since the WNBA consists of women athletes, it would be related to their sport. The initiative involves a 3-day camp with the Indiana Fever players and coaches. The camp will include drills, coaching tips, fun activities, and short lectures on how to stay safe. Anti-human trafficking organizations and local police will also be present to provide lectures on safety. The camp will take place in the summer, with all proceeds donated to the "FAIR Girls" organization which is an anti-human trafficking organization.

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Understand your purpose and your context

- The purpose of the event is to raise money for PE equipment for schools. Being a PE teacher, I see firsthand that a lot of our schools have dilapidated equipment and the yearly allotment for funds, is never enough to cover everything that is needed. This event would help to bring in money for schools that desperately need it.

Plan and resource your work appropriately, getting help where needed. Be sure you have expert administrative support.

- This event will take a few months of planning and will involve a team of community outreach experts. Players from the team will be involved to entice more fan engagement. For the day itself, volunteers will be needed, and any schools that will be receiving the funding need to have an ambassador in attendance.

Consider if and how you will sustain your work, and manage expectations of those involved

- The day will involve meticulous planning, and will have a tight schedule to ensure everything is done in order and on time. For each activity, there will be a handful of people who know how to run it in case a backup is needed.

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The Washington Nationals have a multitude of community programs that work on reaching out to Military members, schools, and youth baseball and softball programs. These are done by both players on their own, and by the Washington Nationals organization.

The initiative I would establish is an event day that has a softball game and a wiffleball game, and both each also have a home run derby. During the event day, there would be a host of other activities, each with the goal of raising money for PE equipment for schools. As our nation continues to battle an obesity epidemic, it is vitally important that our schools continue to have reliable equipment for students to use. This event would be held during the baseball season during the All-Star break so there is opportunity for the players to be available and for students to be there due to Summer break.

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1. Understand your purpose and your context --> the purpose is to provide resources for health and wellness in schools without the resources.

2. Consider carefully the people you hope to involve in your engagement work, and the role of equality, diversity and inclusion in your approach  --> Health Professionals, WNBA players, and Coaches will be involved. The WNBA is focused a lot around women empowerment but this event is for everyone in the community.

3. Design your approach with your purpose and people in mind, and where possible involve others in the design phase

10. Work with others with relevant knowledge, networks and expertise – this could be public engagement professionals within your institution, or partnering organisation

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The WNBA focuses on initiatives around equality and women empowerment. Currently there is an initiative "Take a Seat, Take a Stand" that donates portions of ticket sales to organization's that focus on girls/women empowerment and rights. With partners like Bright Pink that focuses on early detection of Breast Cancer, Planned Parenthood, and The United of Women that focuses on needing a different America for women to thrive in.

The Social Responsibility Initiative I would create for the WNBA is "Hoops for Health".

The purpose is to focus on health/wellness in schools lacking resources. Host a weekend long camp/fair that educates about wellness.

-Host basketball clinics --> lead by WNBA players + Coaches to focus on teamwork and the importance of physical activity.

-Education workshops --> run by healthcare professionals in the community & incorporating WNBA players to highlight the importance of overall wellness (nutrition, mental health, tips to live a healthier lifestyle).

-Fair --> provides health screenings and resources to those in the community.

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The principles that I will focus on for this initiative are: 

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The principles that I will focus on for this initiative are: 

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1. Understand your purpose and your context

3. Design your approach with your purpose and people in mind, and where possible involve others in the design phase

10. Work with others with relevant knowledge, networks and expertise – this could be public engagement professionals within your institution, or partnering organization

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The Washington Commanders currently supports/leads many foundations that relate to taking initiative for social responsibility. These include providing access to sports equipment for under resourced communities, Marine Toys for Tots, and providing food to those in Prince George's County. They currently lead a 50/50 raffle, where the remaining jackpot is donated by the Washington Commanders Charitable Foundation in support of youth programs throughout the region.

The Social Responsibility Initiative that I would like to create for The Washington Commanders is one that revolves around Fan Engagement, Community Development, and Philanthropy.

This will be a one day event to help with raising funds for Physical Education programs within St. Mary's County Public Schools. The players will donate their time to raise funds for these schools PE programs, and will do so by signing autographs, taking pictures, etc. This event will cost $10 to get in, but the autographs and pictures will be donation only, and the players must see proof of donation. This will be promoted via social media, as well as via the school system.

Fans get to hang out with their favorite players for the day, while doing good for the PE programs in this school system!