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with the viewers seemingly being instructed to focus on their food rather than the actual road. Perhaps if the road markings were made to look like actual fries it would be a little more obvious that we're being told to keep our eyes on the road

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uses many examples and states facts on why people shouldn't eat and drive

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a third of its meals are sold through the drive-thrus, so it's perhaps no surprise that it is taking responsibility in ensuring the road safety of its customers.

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stop vehicular accidents

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teen and adult drivers

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McDonalds launched a campaign to promote road safety by telling customers to not eat and drive

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safety campaign for not eating and driving

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magazine ad on automobile related magazines

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After careful analysis it can be seen that this ad uses Logos.  There are reasons and evidence to support the purpose of making this ad. the ad was made for event that happen in the real world. for example, People are getting into vehicular accidents due to eating and driving causing them to get into an accident. Also, with the viewers seemingly being instructed to focus on their food rather than the actual road. Perhaps if the road markings were made to look like actual fries it would be a little more obvious that the people are being told to keep their eyes on the road.

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The target audience of this ad is teenage and adult drivers because they are the ones that are going to be seeing it while reading a magazine or by driving down the road. the desired effect for posting this ad is to stop vehicular accidents. it was also receded that a third of its meals are sold through the drive-thrus, so it's perhaps no surprise that it is taking responsibility in ensuring the road safety of its viewers. if people put this to mind and pay more attention to the road and stop eating and driving there could be lots of prevented accidents and more focused drivers on the road

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beautiful landscaping
empty roads
road lines representing McDonalds fries
"Eyes on the fries"

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future, change, and progress
achievement
directness

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McDonalds launched a campaign to promote road safety by telling customers to not eat and drive. they decided to post this ad on vehicle related magazines and put it on big road sighs so people can see it when driving by. They achieved this by showing the point of view of the road from the driver seat, yellow road lines which are supposed to represent McDonalds fries and showcase beautiful landscaped in the background. they also have "eyes on the fried written on the ad Wich related to the attempt to stop eating and driving and telling viewers to focus on the road instead.

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Mcdonal's started a safety campaign and published an ad for a magazine to promote its products and road safety. Mcdonalds is a fast-food restaurant first founded in 1940 now one of America's most popular and famous restaurants to this date.

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Reminder: Don't forget to add Introduction!

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Reminder: Don't forget to add Introduction!

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Conclusion - Evaluation of Author's Decisions

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Conclusion - Evaluation of Author's Decisions

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Describe the overall effectiveness of the creator's decisions? Do they effectively represent the American Dream?

The overall electiveness of the creator's decisions for posting this ad is very good by persuading people to keep the people to keep their eyes on the road to prevent vehicular accidents. they effectively represent the American dream which are future, change and progress, achievement, and directness to name a few. all these are effectively achieved because change, progress, and achievement can be achieved though of the prevention of accidents on the road, there is also directness by directly telling the people to keep their eyes on the road and not eat while driving. it can be concluded that this ad is a very clear and relevant representation of the American dream while also trying to prevent vehicular accidents on the road.

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Which one is the most prevalent? Or are they all equally represented?
1) Ethos
2) Pathos
3) Logos

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1)Which audience are they trying to reach?
driving teens and adults
2) What is the desired effect?
to stop eating and driving to decrease vehicular accidents

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1) Background information
McDonalds campaign to promote not eating and driving
2) Original place of publication
magazine
3) Describe image
point of view of a road from a car

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Although the print ad for McDonalds may not make much sense at first, after a careful analysis of the context, audience/purpose, and rhetorical appeals, it can be seen as a relevant illustration of American values
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(try to reword some of this)

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Address:
1) Context
2) Purpose/Audience
3) Rhetorical Appeals - Ethos, Pathos, Logos
How does the ad reflect the American Dream and is it effective?