# data[].attributes.body
▪ ICONIC: A woman behind a couple of Palmolive shampoo products.

▪ ICONOGRAPHIC: A woman showing her healthy hair.

▪ TROPOLOGICAL: "Natural in full bloom" means appearing to naturally look very healthy.

▪ TOPIC: Shampoos make your hair healthy-looking.

▪ ENTHYMEME:  If you use branded shampoos (especially when you use Palmolive's), you will naturally have healthy hair just like the model shown in the poster.

# data[].attributes.body
▪ ICONIC: A man with a car is throwing off his car keys in front of a mansion. On the right, the same man is with a group of men on a golf course.

▪ ICONOGRAPHIC: A man parked his car in front of his mansion. On the right, the same man is playing golf with his future father-in-law along with his friends.

▪ TROPOLOGICAL: "Lighter" refers to the skin tone, "sosyal" refers to a rich status feel. Being "Approved" of means that you're more accepted to become part of the family.

▪ TOPIC: If you have a lighter skin tone, you're more likely to impress someone or to get approved of because you're probably rich or privileged.

▪ ENTHYMEME: If you use this whitening product from Belo, you'll become sosyal and you will have a higher possibility of being approved of or accepted as a family member.

# data[].attributes.body
▪ ICONIC. A group of people holding their slices of pizzas together.

▪ ICONOGRAPHIC. A group of people enjoying a slice of pizza together.

▪ TROPOLOGICAL: "Discover friendship" means that you're more likely to become friends with people by eating pizzas with them. "Discover delicious" means that there's a variety of flavors from Greenwich and you can just choose the one that you think's delicious for you.

▪ TOPIC:  Eating pizza means you're having a gathering or a social event.

▪ ENTHYMEME: If you buy pizzas from Greenwich, you'll make a lot of friends and have a good time eating pizza with them.