# data[].attributes.body
- Reach out to colleagues in the field to find any additional facts I can use - get my info straight
- update our crisis comms plan with the crisis team in my organization
- keep regular updates on everything and a log for reference

# data[].attributes.body
I would reach out to OSSG and DPPA communications in New York to alert them to the situation, as well as to UNICEF and OHCHR. In parallel I would seeking basic factual information and content from colleagues on the ground, and initiate a crisis communications cell in country (with a clear spokesperson). To do the latter, I would map the relevant UN system stakeholders. In addition, I would reach out to communications focal points in the government and donor community. And draft key messages (external and internal) and begin a regular daily sitrep.

# data[].attributes.body
I would:
- Reach out to colleagues and contacts on the ground to find any additional facts I can
- Start preparing a crisis communications strategy including key messages for senior leadership
- Brief my organisational Regional Bureau and HQ comms leads with what information I have, and commit to keeping them regularly updated.

# data[].attributes.body
Activate the crisis communication: core team in place, spokesperson identifies, work on messaging while in parallel get accurate information, ensure internal communications with all staff and within the organization -up to RCO and HQ-. reach out to government for collaboration is in place, reach out to media as soon as reliable information is in place or at least to give a message of compassion and call for peace. Key - speak with one voice, all messages agreed and used by all.

Content - facts and testimonies to frame narrative and shape messages for all audiences following the overall message (why do we communicate) that people are seriously harmed and killed by brutal attacks to give the messages a face and put people first.

In parallel - care about logistics to get staff and their families out of the crisis area.

Tone in any communication - firm against violence, emotions of compassion sadness and grief for victims, families and country, positive that we all stand together.

Ongoing - constant analysis of media and the situation to adapt and react timely to any change and news. Analysis of what in my crisis comms works and what doesn't to adapt strategy and implementation.

Post-crisis: analysis of all crisis communications.

# data[].attributes.body
What would I do:
Immediate:
-Draft a crisis communications strategy
-Assign spokespersons and initiate a crisis communications cell
-Identify what happened and the different stakeholders.
-Do a mapping of the different actors.
-Identify risks facing the UN agency and the cell.
-Agree upon the coordination mechanisms of the crisis working group and the communication cell
-Draft a situation report.
-Issue the first statement.

I would reach:
-Other UN agencies to coordinate strategy and key messages.
-I would specially reach the UNCG in my country
-I would coordinate with RO and HQ in case they have to issue statements on our behalf if there is risk.
-Draft a number of holding statements.

# data[].attributes.body
At the this stage, the CO is in communication with the RO to decide on next steps, I would assume the following steps proceeded:

1- gather as many verified information as possible from sourced channels

2- collect the rumors and information from the local on ground (to anticipate what is coming)

3- activate the crisis-communication team at organization’s level

4- assign a team to draft a situational brief with available information for internal purposes

With RO team, I would ex

1- reaching out to other agencies and implementing partners seeking a focal point to share available regulated and sourced info

2- formulating a cross-agency crisis communication team

3- identify a spokesperson and prepare key messages

4- share a situational brief with available information and date with HQ - for internal use

5- Activate the crisis-response team to be ready to support in the field when safe

# data[].attributes.body
- Report the situation to the RC.
- Collect all the available information and assess how accurate it is.
- Call for an emergency meeting of the InterAgency Communication Group.
- Work on key messages to be approved.

I would reach:
- The Representatives of all the agencies working in the country.
- Regional agencies.
- Mentors who have faced important crisis before.

# data[].attributes.body
Internally, assess the risk and impact for the organization; draft holding statement and key messages; develop a comms plan for the next several days; identify the spokesperson; inform key stakeholders.

Externally, reach out to other agencies in the area to gather and confirm information and discuss joint communication response; reach out to the resident coordinator; liaise with local authorities (region and the capital) to confirm information

# data[].attributes.body
- establish crisis comms team
- identify spokesperson
- gather all relevant information
- draft key messages
- inform relevant stakeholders notably the government and seek inputs from the CSO on the ground to double check facts
- coordinate with local and regional agencies
- outline next steps and protocol for comms
- inform NY and suggest any messaging for senior officials

# data[].attributes.body
-Convene a crisis communication cell
-Try to gather information from UN counterparts in the area aside from other stakeholders such as NGO partners with existing arrangements with the UN to share information
-Monitor, within exiting possibilities, information spread through traditional and social media, if at all available
-Liaise with the RCO and HQ

# data[].attributes.body
1. Activate crisis communication mode.

2. Identify the most appropriate spokesperson.

3. Engage with and deliver pre-existing talking points and statements.

4. Empower staff with information and ask them to refer to TPs and spokesperson.

5. Inform the RCO and other partners.

6. Inform government and work on a prospective communication plan.

# data[].attributes.body
1. Activate the crisis communication mechanism.

2. Identify the spokesperson

3. Create talking points and statements

4. Inform the rest of the team and the agency

5. Inform the RCO crisis communication and other based agencies and other partners;

6. Inform the government and work on a communication plan together.

# data[].attributes.body
Gather, triangulate and verify information from credible sources, share verified information with senior managers and others who need to know (regional and global spokespersons, head of office...) on satellite phone, mobile and other confidential sharing platforms given the weak Wi-Fi

Coordinate key messages with MINUSMA and other UN/partner agencies for a harmonised approach.

Activate the crisis communications cell, with a team lead (possibly the Resident or Humanitarian Coordinator), brief identified spokespeople so that they are on message.

Have a holding statement ready to share with the media and public before the end of 24 hours, and to commit to provide regular updates, including on the situation of affected people and the UN response.

# data[].attributes.body
- Immediately inform the issue to the UNICEF country director as well as Resident Coordinator of Mali.
- Rapidly collect and confirm the accurate and available information by liaising with the peace keeping mission team, counter-terrorism team and other related offices in Mali.
- Prepare the crisis communications plan and key messages together with other communication focal points of relevant UN entities in Mali.
- Inform the issue to UNICEF headquarter and UN-DGC to solicit communications response of top level officials including Secretary-General and UNICEF Executive Director.
- Deliver coherent UN messaging through media in Mali, regional and global media.
- Continue to monitor the situation and media coverage to update and modify crisis communications response.

# data[].attributes.body
1. Talk to my agency representative to find out his and the UNCT's position.
2. Activate the inter-agency communication group
3. Analyze the situation, the context and the consequences of communicating in such a situation, prepare key messages, propose a media plan, designate a spokesperson, etc.
4. Work closely with other teams to find out if the agencies plan to make any kind of intervention after the tragedy.
5. Speak with one voice and use all the same message
6. Ask headquarters to issue a statement condemning the attack.
7. Once the crisis has passed, analyze the reactions.

# data[].attributes.body
1. Inform IQ
2. Carry an urgent crisis communication group meeting
3. Choose an spokesperson
3. Create key messages, informed on data from the field
4. Inform about this messages to the media and atakeholdes ASAP
5. Communicate together with other UN Agencies

# data[].attributes.headline
Florencia S. Murphy - UNIC BA (Argentina)

# data[].attributes.subject
Florencia S. Murphy - UNIC BA (Argentina)

# data[].attributes.body
- Reach out to RCO, the UNCG Chair and the Head of the Mission in the field.
- Create Crisis Communications cell and identify one Spokesperson and one deputy Spokesperson. Integrate a focal point from each Agency with a mandate relevant to the situation.
- Brief the Crisis Comms. cell on what we know so far and what can be expected from our knowledge of the situation.
- Draft key messages. Keep them simple, clear and short, and distribute them among the Crisis Comms. cell, the UNCT and the UNCG. Train the Spokespeople with these messages.
- Support Spokespeople in reaching out to counterparts, such as Government, NGOs, and community representatives.
- Monitor media and social media.
- Continue editing the key messages as new information is known.
- Brief the staff and be honest about what we know, what can be expected from our knowledge of the situation and what are the safety measures to be taken. Stress the importance of referring ANY media or stakeholders inquiries to the focal points.

# data[].attributes.body
The first action should be informing the Chief of Mission and RC, while activating the crises comms team. If there are trustworthy stake holders, both from the government and from ngos, they should also be reached to receive further, relevant info from the field.

# data[].attributes.body
Activate the crisis communication mechanism as soon as possible, identify trained spokesperson on the issue; prepare holding statements while fact is being checked; as the CO is in contact with RO, also inform the HQ (directly or through RO's coordination system); Activate the in-country RCO crisis communication mechanism to notify other UN agencies in Mali to prepare for any crisis related to the case; Get in touch with government counterpart in Mali to assess the situation and work on solutions to protect the rights of women and children, and most importantly prevent similar cases to happen again in the future.

# data[].attributes.body
1. Inform the UN in NYC and Geneva to seek guidance and support.
2. Draft key messages and talking points with a UN Crisis Communications group.
Work with UN communications team
3. Brief your organization on steps to follow during a crisis.
4. Monitor Media and Social Media
5. Specify who is the authority as spokesperson and the Social media messages.

# data[].attributes.body
In such a devastating situation, crisis communication team should be activated. The crisis communication focal point, security focal point, top management, spokesperson and any other relevant team should meet immediately to work on the situation. Relevant UN agencies should also speak like UNICEF and UN Women.

# data[].attributes.body
Monitor the situation, determine whether it is a crisis or just an "incident".
Activate the crisis plan, which also means the people who will be involved, if there are no colleagues from the regional offices and headquarters.
Determine who will be the spokeperson.
Share the lines to be taken and the key messages created.

# data[].attributes.body
The first think to do is to contact the UN resident coordinator to form a crisis communication group among UN agencies in the country.

In parallel  and after finding out who was killed in the attack, I would brainstorm with the office spokesperson and the team to prepare holding lines and condemning both the killings and the fire.

I would also use social media as my immediate channel to communicate about what has happened promising further updates.

# data[].attributes.body
- Advise HQ communications of my agency
- Coordinate with Communications from SRSG's office. Request to engage crisis communications team. Determine roles.
- Draft holding lines, including # of people killed, mention sources of information
- Draft brief press release with known information
- Attempt to gather more information
- Attempt to gather first person statements
- After approval received, and coordinated with SRSG's office, disseminate joint statement

# data[].attributes.body
Contact Regional and HQ communications team.
Monitor social media
contact local NGOs and government representatives which who there is long established connection to monitor the situation on the ground
check whether UN personnel are safe

# data[].attributes.body
What I would do
-Form a crisis communication team within the office
- Prepare a holding statement with key messages for our stakeholders (3 main messages)
- Prepare a brief for regional and HQ teams to bring them up to speed
- Monitor the situation to understand the extent of the crisis and the reputation risk for UNICEF
- Prepare the spokesperson to address staff, stakeholders and the public on the situation.

Who I would contact
-Regional and HQ comms team
-UNCG team
-Key stakeholders including government, civil society, private sector partners to provide them with UNICEF statement on the situation
-Humanitarian response organizations working in my country to find out more about the crisis and the help needed, and to partner in reaching affected communities with UNICEF messaging
-Local and global media organizations to ensure that we reach them with our key messages and that the right messaging is included in subsequent reporting.

# data[].attributes.body
-Contact trusted local news outlets, Ngos and leaders.
-Contact UNICEF HQ health and protection team and the communications team.
-Stablish a crisis team and monitor social media channels
-Verify information and sources
-Identify a crisis spokesperson and a focal point on the crisis team
-Reach out to the gouvernement trusted focal point for any further information they might have
-Align with other UN agencies, partners and stakeholders

# data[].attributes.body
- Monitor the situation with reliable sources

- Identify and activate a crisis communications team

- Identify spokespersons and conduct trainings

- Draft statement and key messages

Who would you reach within the UN system and beyond?

- UN Resident Coordinator
- HQ and regional office

- Local government officials and UN partners

# data[].attributes.body
Contact MIUSMA at first and keep in touch with them regularly.

Gather a team for the crisis management and delegate the following tasks among them:

Start monitoring social media to get any information on the situation.

Contact other UN agencies in the region.

Contact trusted local news outlets, NGOs and authorities.

Draft key messages and talking points based on initial findings.

Contact the regional office and HQ colleagues to get guidance on next steps.

Stay alerted until clarifying the situation.

# data[].attributes.body
+ Draft key messages and talking points
+ Work with UN communications team
+ Media monitoring including of local/community radio
+ Keep senior leadership informed of developments
+ Produce and disseminate info via UN official channels and other influential national media

# data[].attributes.headline
Manuel Mabuiangue; IOM Mozambique; Maputo

# data[].attributes.subject
Manuel Mabuiangue; IOM Mozambique; Maputo

# data[].attributes.body
What would I do?

·        Review and updated all relevant documents (LTT, defensive messaging)

·        Contact crisis communication team members and request and emergency meeting

·        Put on hold any media queries but continuously engage so that rejection is not perceived.

Who would I reach out to?

·        UNDSS in the country

·        Fact based organizations

# data[].attributes.body
What would I do?
1. Monitor the situation - in coordination with the CO team in the field
2. Gather information - both online and offline
3. quickly establish crisis team - consisting of Comms staff, Representative, Programme staff and identify spokesperson
4. Write reactive and proactive statements and key information
5. Have a social media team ready
6. Coordinate with other UN agencies and partners in the field for joint statements

5. Release the statement
6. Monitor feedback and update the information according the situation

# data[].attributes.body
Prepare a strategy and good communication plan outlining:

1. A crisis response cell and a well-prepared spokesperson
2. The briefing and request for support from the RC and Reginal Office
2. Statement/messages that are people centered and empatic.
3. Monitoring and gathering of information online and offline
4. Alignment with with other UN agencies and partners on the messaging.

# data[].attributes.body
This is exactly where Crisis communications come in:
First Design a team of experts to put a vulnerable based crisis communication plan.
2. Reach out to government entities and bodies who can link us with marginalized and minority groups to deliver our messages, assure them and explain what we expect from them, collect stories to be used for our stakeholders awareness campaign.
3. Liaise with the RC and UNCT immediately.
4. Act quickly and talk to the public, acknowledging the situation, telling them what is happening now and assure them that we will be updating them as soon as possible on the situation.
5. Be Honest, simple, straight and accurate.
6. Try to reach out to the vulnerable people and killed children families as much as possible to amplify their voices
7. Raise stakeholders awareness as part of the solution

# data[].attributes.body
1- Assemble a crisis management team.
2- Investigate further on the breakdown of the victims.
3- Reach out to the local authorities and UNODC to prevent this from being repeated
4- Assign a spokesperson
5- Work on a press release
6- Reach out for local media means
7- Study the main reasons of the event and how to prevent it in the future

# data[].attributes.body
-  Contact the RC office and UNCT to find out the One UN position.

-  Contact the Chief of my agency to get directions and to discuss the organizational position.

- Liaise with my Regional office and Headquarters and keep them updated.

- Call for a meeting to set up an internal Crisis Communication team and to identify the external stakeholders to give priority.

- Monitor and analyze the existing information and security updates from entities such at UNDSS and use that information to guide messaging.

- Establish lines of communication with stakeholders such as government, the media, and implementing partners.

# data[].attributes.body
With time of the essence, as next steps are agreed with regional office, I’d make sure spokespersons are identified and briefed as well as RC and MINUSMA teams, key messages are drafted, updated regularly based on developments, and circulated to UN in country and HQ including OSSG, brief media and release statement on UN response, monitor and update while activating a crisis response team. Sync in particular with OHCHR, UNHCR and HQ. Remember to focus on those impacted and tell their stories via photos, video and audio, and use on social.

# data[].attributes.body
Form a crisis communication group, gather information, prepare UNICEF statement on the situation.
The CG will consist of communication focal points from UNICEF, RCO, OHCHR, UN Women, and other relevant UN agencies.
Journalists and reporters must be reached as well, but given that the national media has been highly polarized, I will instead reach out to international media and embassies to share the information.

# data[].attributes.body
First thing to do in a crisis is to check UNCT crisis cell has been activated, under which we will have an RCCE taskforce (risk communication and community engagement). A statement of condemnation and sympathy with families of victims should go out. A spokesperson should be appointed to handle all internal and external comms requests. UNCG/RCCE to formulate joint key messages to unify the language whenever HoAs contacted and refer media queries to spokesperson. All UN agencies should be concerned as part of the crisis cell or humanitarian country team in times of crises. More measures could be taken based on situation. Close monitoring should be made to determine next steps.

# data[].attributes.body
Based on the nature of the incident and its magnitude, I would first contact the RC office to create a task force and create a crisis communications group with representatives from all or most UN agencies operating in the country.
There can be existing lines of communication with other entities such as gov. partners, the media, and community representatives.
At first, monitor and analyze the existing information, issue a proactive and generic statement that sympathizes with the victims, and follow-up with updates when more information is known.

# data[].attributes.body
What would you do?

- Stay alert and constantly monitor the situation whether it escalates or not,

-Organize an urgent UNCG call/meeting to understand who knows what,

-Activate the emergency response group

- Identify spokesperson to communicate with media

-Prepare holding statement and key Q&A for media
-Work with the spokesperson to get prepared for press-briefing

Who would you reach within the UN system and beyond?

-UNRC office, all UN agencies

- Local government officials
-Civil society 'watch' groups

# data[].attributes.body
1. Monitor the situation
2. Check with internal UN reliable sources.

3. Activate Crisis Comms Strategy and Crisis Cell

4. Identify spokespersons

5. Release the statement

Who would you reach within the UN system and beyond?

- UN Resident Coordinator
- Global and regional UNICEF
- Head of mission

- UNDSS for the security issues at large

- UNOCHA for planning of emergency support to affected population

- Local government officials and UN partners

# data[].attributes.body
Action plan:
- Activate crisis response cell

- Establish media and social media listening

- Identify and prepare a spokesperson to speak on the issue

- Continue monitor and gather information

- Define objective and strategic approach to the crisis response

- Align with other UN agencies and partners

- Brief the Regional office and ask for support

- Release a statement condemning the attack in strongest terms

- Prepare key messages and if asked lines

# data[].attributes.body
What would you do?

-       Monitor the situation for any changes

-       Communicate with respective UN agencies and collect the information through reliable sources.

-       Activate Crisis Comm Strategy and set up Crisis Response Team

-       Identify spokesperson to communicate with media

-       Release the statement on the situation in the country

Who would you reach within the UN system and beyond?

- UN Resident Coordinator in the country or Special envoy on the specific issue

- UNDSS for the security issues at large

- UNOCHA for planning of emergency support to affected population

- Local government officials for situational updates and news releases

# data[].attributes.body
Prepare a draft statement condemning the attacks in the strongest possible terms. Ideally it should be a UN-wide statement but given that the dead include many children and their mothers it would be appropriate for UNICEF to lead. I would put a strong quote in the mouth of the UNICEF Chief of Mission, or Regional Director, and be in touch with HQ to see if an even more senior figure should be quoted. I woudl get the release out to media and on social media asap.

# data[].attributes.body
I would contact the other heads of communication of the UN agencies to jointly analyse the situation and suggest a crisis communication plan to present to the RCO and establish a joint and aligned communication plan.

In addition, I would send a notification to all staff of the organisation mentioning that no one can make any formal or informal statement about what happened without prior authorisation, and that in case they are contacted by any media to make a statement, please redirect them to the communications office.

Keeping regular contact with MINUSMA and security officers for verification of information and their awareness and approval on the communications plan would be essential.

# data[].attributes.body
Some of the immediate actions would be to :

- Liaise with peacekeeping force - MINUSMA (they sent Flash update) for verification of information and share some holding facts with leadership.

- Call a crisis meeting comprising Country, Regional and HQ staff for information sharing and agree on roles and support needed. This being a very volatile environment and with all the technical challenges, I would ask for support from our regional office in case we have to issue a flash update. I would however request that the country office remains the main interlocutor at the country level with stakeholders such as the HC ‘s office, HCT, UNCT and MINUSMA and then share relevant information as needed.

- Contact UN Communications Group and agree on key messages and spokesperson for purposes of media response. Agree on roles for the crisis group.

- Prepare a joint press release to be signed by HC to convey UN empathy and concern about the situation, calling for respect for human rights.

- Contact NGO Consortium as they may have more information on the situation on the ground.

# data[].attributes.body
I would contact the UN Resident Coordinator and the designated security officer in the country to ensure that we are aligned and share information.
I would also contact the UN peace mission.
Next steps would be drafting key messages and designating a spokesperson to represent my organization. At the same time, I would reach out the local and international media to disseminate our key messages.
I would also use social media to disseminate the position of the Organization and condemn the attack.

# data[].attributes.body
In this type of tragic situation, I would work to establish the crisis response team, ensure any spokespersons are identified, prepare key talking points for those person and release only verified information to the media and other information outposts.

# data[].attributes.body
1- Liaise with MINUSMA (PID, JOC and JMAC) to know more about what is happening and be able to inform leadership, stakeholders and staff on what is known so far on the situation

2- Liaise with UN Communication Group to put in place a crisis team and name a spokesperson to respond to medias enquiries

3-Establish a medias and social medias monitoring team in charge of responses and alert

4- Prepare a press release on the situation with key messages and approved talking points

# data[].attributes.body
In country, the RC. Within the UN system, the regional office and HQ.

Prepare a statement from the RC in case it needs to be shared within and outside the UN.

# data[].attributes.body
In this context, my recommendations are the following:
First: Inform all the UNCT through your Country Representative
Second: Keep constant contact with the UN Communications Group  (Nacional and International)
Third: Conduct urgent conversations with the government counterparts in order to get factual information and data on the situation
Finally: Prepare a briefing statement with your Resident Coordinator's Office.

# data[].attributes.body
First would be to coordinate with the Country representative and country team and share all the information received, try as much as possible to sieve through the murk of possible misinformation. After more information is available drafting of a statement condemning the attack and actions the UN is taking. In this case the Country Rep would be the ideal person to speak if needed.

Actively work with the UN communication teams in the country to build a response which is synchronized so as not to have mixed messaging which could be misconstrued.

Assess the situation periodically/hourly, have a head count to make sure all staff in the regions are accounted for.

Work with UN Security team and focal points in providing clear information to staff and those on the ground on what to do and how to communicate.

# data[].attributes.body
Here in Libya, within the UN, we have a Rapid Response Mechanism in place. So first of all we will engage them.
2. Informing all the other stakeholders
3. Drafting  a joint statement
4. Identify spokesperson but always rely on written communication
5. Key messages
6. Reach out to media/beat reporters and brief them
7. Keep monitoring

# data[].attributes.body
- Connect with RC & Crisis Comms Group which represents the internal Comms at local level

- Gather information form trusted sources
- Brief Spokesperson
- Develop Key messages

# data[].attributes.body
First and foremost crisis communication team should be created internally with clear different role. And after that contact the united nations country team, humanitarian actors operating in the field and all stakeholders in this field. gather all information and collecting data Preparing a strategic action plan with clear and effective messages .

# data[].attributes.body
Some steps:

-Reach out to the RC office and UNCT to brief them and see if there is more information available on the situation.

-Establish or assemble the UN crisis comms team.

-Issue a holding statement indicating that the UN is concerned about the situation and looking to get further information.

-Start to draft key messages that can be reworked once we know more.

-Pick an appropriate spokesperson.

-Monitor media and social media to gauge public reaction and gather additional information.

# data[].attributes.body
Here I would activate the pre-prepared crisis plan, which would include clear outline of which stakeholders need to be involved and informed. Mobilizing the key strategic communications focal points at national, regional and potentially global offices is required

Establishing clear lines of communication between key stakeholders, including those on the ground is important. I would also start compiling the facts and verifying them to support outgoing messaging to be consistent with the values of the organization, as well as factual with the situation. I would also map the contacts beyond my organization and utilize relations to media to ensure flow of accurate information.

# data[].attributes.body
The first thing I would do is to contact the Resident Coordinator, which in the specific case of Mali is DSRSG/HC/RC. Through him, we call the UN Country Team and the SRSG, chief of the MIMUNSMA.

Then, contact the UNCG and coordinate with the co-leaders of the group -the UNESCO chief of mission and director of communications from MINUSMA together with the RCO’s communication officer, the crisis communication strategy: messages and actions to be carried out.

In the meantime, I will try to gather as much information as possible about what have happened in center Mali to provide the most accurate and consistent information to the United Nations system.

# data[].attributes.body
What would you do? Who would you reach within the UN system and beyond?
I would connect wit the UN RC as well as with SG spokesperson and give what I've been able to gather as information so far and keep the connection, consultation with them to issue a press release giving the information; I will also provide TP and elements for an SG statement about what happened.

# data[].attributes.body
1. Inform every relevant stakeholder with the information that i at least know.
2. Establish a crises communication team with all key persons involved. In that group will be the face and the voice who will be the leadspox but everyone will also be briefed
3. Draft 3 key messages.
4 .  There is need to be consistent on our messaging. Prepare holding lines.
5. There is need to reach out to the broad UN colleagues and coordinate issues through the RC.
6. It will be good to persuade the government to declare a state of national disaster.
7. There is need to deal with the physical, psychological and emotional being of the affected including UN staff affected.
8 . There is also need to monitor the media to avoid false information. Conduct media monitoring to understand what information is out there, including monitoring social media.

# data[].attributes.body
I would recommend the following:

- Inform the UN Country Team through your Country Representative
- Contact the UN Communications Group and call for emergency conversations with the government counterparts in order to get factual information and data on the situation
- Prepare a briefing  not for your Country Representative in consultation with the Resident Coordinator's Office.
- Agree on a spokesperson and key messages. Brief the spokesperson.
- Contact the media and published a holding statement cleared by the Representative and the UNCT.
- Provide constant updates to your regional office on teh situation and seek advise from the Regional Humanitarian Adviser.

# data[].attributes.body
I would recommend the following steps:

-Immediate meeting with the full crisis team
-Collecting all information on the situation (aiming to be as comprehensive as possible)
-Drafting key messages and sharing them with the senior management
-Holding a press briefing, followed by an issuance of a press release with all the confirmed facts.

# data[].attributes.body
1. Convene crisis communication team and once enough details are gleaned from the UNDSS/security team and colleagues on the ground, issue a holding statement. Due to the seriousness of the attack this initial statement may  be issued in the UNSG's name.

2. Establish contact with government/security officials because any follow-up will have to be with and under their protection/permission.

3. Connect with UN and other humanitarian partners on the ground and see what immediate supports could be provided to the survivors.

4. Nominate a spokesperson to be the main contact for media as there is likely to be significant media attention.

# data[].attributes.body
Vital/immediate to-do would be:
- stay updated with information from the ground
- draft a holding statement initially, until key messages are developed (and continuously updated); including Talking Points to stay on top of media queries. Key Messages can also be used for a running social media thread to provide updates.
- identify spokesperson(s); but also, prep the RC for possible high-level interviews. In addition, prep some senior national technical officers to back the RC and spokespersons, particularly in engaging local-language media, and to provide more detailed responses in support of.
- engage with government, as well as other non-state actors and local NGOs, to have a balanced account of the event; as well as, later on, settling the accountability lines
- work with the Ministry of Information (or anything equivalent of), to align on the reporting of the event
- from the RCO-level, mobilise UN agencies for their respective mandates
- prepare to amplify the event (along with the key messages) to HQ in New York and Geneva, ie, Palais briefings on Tuesday/Friday; and pitch any story solidified to major national and international press.
- monitor all the chatter, and cross-check with all information gathered from the ground. These can be used to augment the messaging/holding statement.

Apart from UNICEF (due to the large number of children affected), I would engage:
1.  WHO along with the Ministry of Health and social services sector, to assist in providing the immediate health needs for all affected -- both those who survived, and for those who lost lives in terms of safe and dignified burials, particularly because most of the victims would be from the poor/marginalised sector.
2. UNHCR for those who would be displaced and/or left homeless.
3. The RCO, along with the UNDSS, to stay on top of the messaging, and to ensure the safety of staff responding to the event. If there is a UNIC in-country, they would ideally usher the RC's media engagement; backed by all UN agencies working on the ground providing all the updated information.

Beyond organisations itself, I would support the mobilisation the following, as they, too, could be good sources of stories and social media content later on:
1. Health and protection clusters, to ensure the treatment of and proper debriefing for survivors; as well as to locate and reunite especially children with relatives.
2. Country- and regional-level Crisis Cells/Teams, to be ready for the comms efforts.
3. The key agencies of the HCG to mobilise resources from donors/partners, to augment the response.

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Quickly prepare and issue a statement in coordination with the regional office, from the Country Representative condemning the attack.

Continue monitoring the situation and working to establish a clear line of communication with those receiving information from the affected area, the communications country office team and the regional office. Closely monitor news outlets and social media for any additional information that can be verified by the agency.

Prepare holding messages, statements, key messages and social media posts both on the situation as well as the agency's response.

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I think the only tools we have is to concert with the RC, the UNCT and UNCG on the next step to carry, to communicate quicly, but not without the important pieces of information.
Having informal and quick channels of comms with the colleagues of the UN Country team is crucial.
I join Nadine in her post stating that the Headquarters have to be informed as soon as possible.

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As Chief Comms in such a critical situation, I would first and foremost inform immediately our senior management in Headquarters about the attack and request a surge team to ensure a timely and swift response to this unprecedented crisis, in addition to undertaking the following actions:
1- Issue as soon as possible an official statement attributed to the Resident Coordinator condemning the attack and providing accurate and valid information about casualties and deaths, needs, etc.

2- Assess the crisis situation, and ensure the right info is provided so we can determine the appropriate response.

3-  Draft joint key messages to ensure aligned messaging and harmonized position about the crisis and the actions to be taken by the UN.

4- Establish a Crisis Communication Team led by myself as the Chief Communication and develop a Crisis Communication Strategy within 2 days max.

5- Identify the spokesperson, ideally the Resident Coordinator as the high-ranking UN representative on the ground.

6- Establish notification systems, including emails, calls, messages, What’s App groups, etc.

7- Publish regular updates on the situation and highlight the joint UN response to the crisis.

8- Reach out to partners, including local and international NGOs, in addition to local authorities to ensure synergy in actions taken and maximize the response.

9- Hold a press encounter/conference, conveying accurate information about the tragedy and explaining at length how the UN is responding.

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Work closely with senior management and the country representative to understand next steps of the agency and the UN as a whole. Liaise with regional comms focal points with updates on the ground

Speak to UNGC colleagues to understand strategy being taken, develop agency specific strategy in complement to this

Develop key messages and update it on a rolling basis

Disseminate a statement from RCO which all UN agencies can amplify

Prepare interview background notes for spokesperson/ country rep for potential interviews with international media that would be on the scene

Undertake media listening and monitoring with daily updates to management

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I would gather all the information from the media since they are the ones with more detailed information, compile it, call them to confirm the information.

I will then reach out to my Representative, The crisis communication team and fellow UNCG team in Mali. I will further update my regional Communications Officer to advise on the necessary statements that I need to do.

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I would gather as much information as possible, while getting in touch with the team who are part of the crisis communication plan to also feed into the information gathering. I would brief the CD and regional colleagues who are in touch and identify the spokesperson who will present information to the media. Also, continue monitoring the situation while starting to also collect human stories on the ground to bring attention to those most affected.

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1) Discuss with the team, inform the CD and set up internal crisis comms team ( this should be set up already since the Mali is high risk of emergency situation
2) Gather reliable information on the crisis from all stakeholders, monitor social media trend and what the media is reporting
international or locally.
3) identify spokesperson, inform them about the crisis and to be ready on any media engagement and prepare them on all the information regarding the crisis.
4) Prepare holding messages, statements, social media posts and press release ready.
5) Stay in close contact with UNGC,  the government, the media and other representatives to be well prepared in cases of changes.
6) Release a simple statement in support of the people and the government in time of crisis.
7) Monitor all social media and other outlets

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What would you do? Who would you reach within the UN system and beyond?

I would immediately reach out to 1) my CD to inform and discuss further actions (i.e., forming crisis management team to follow up on the event, to discuss and take immediate action, link to the regional bureau, etc.), 2) UNCG team to check what their respective agencies will be doing and 3) connect with RBB to inform and get advise on establishing the key message and what next; 4) produce a press release/immediate note to media; 5) other actions as per agreed within the crisis management team.

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Gather as much information from various reliable stakeholders (Minusma, sister agencies, NGO etc)
UNCG meeting to agree on Key messages
Monitor social media to follow the situation on the ground and track misinformation or reputational risks
Keep Regional office and HQ abreast of any new information.
Express campassion and solidarity with the victims (press conference or Press release. Avoid pointing out groups that could be responsible for the attack until responsability as been established.

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Among the actions I would include:
-Urgent meeting with crisis team
-Gather all information regarding the situation
-Prepare key messages and spokesperson
-Prepare a briefing and share with seniors and stake holders, including other UN agencies
-Prepare a press release containing the confirmed facts.

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- Coordinate with agency leadership an emergency meeting with the agency staff to make sure all staff is informed about the crisis, understands what is beeing done about it, and knows how to react if approached by media;
- Release press statements about the crisis with accurate information;
- Publish news reports showing the emergency action that is beeing taken by the UN agency;
- Conduct press conference about the emergency action implemented;
- Publish news reports with information from the field, including the perspective of the family of victims and actors that are working on the field to mitigate the situation;
- Publish periodic public statements about recent important developments.

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In a horrific crisis such as this one, it would be imperative to establish both internal and external communication in order to make sure the most amount of support and information reaches everyone.

Internally:
- Set up an internal crisis communication team, who will facilitate in;
- Sending out accurate briefs on the situation
- Set up a mental health support system for employees, such as the one in the video, who not only have to deal with the crisis at work but at a personal level
- Ensure that all heads of agencies are briefed

Externally:
- Release a press statement initially to ensure that the UN has its narrative in public
- Attempt to connect with local Government and Mali Government
- conduct any necessary activities such as a press conference
- help to set up a crisis hotline

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1. Inform the designated official in the country.
2. Gather and share all the facts about the crisis.
3. Form a crisis communications team comprised of UN Communications group.
4. Develop messages to communicate to target audiences including the national government.
5. Identify spokespersons and  monitor public reaction on mainstream and social media.
6. evaluate response from target audiences

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1. Seek advice from UNDSS and disseminate the relevant information within the office and outside
2. Gather credible and reliable information, monitor twitter trends, social media posts on the tragedy, see what the local and international media are reporting, have regular updates
3. Start implementing the crisis communications algorithm, which has to be prepared in advance being in a duty station with high risk of emergency situations;
4. Have the spokesperson ready for any media engagements, interviews, comments, keep them updated and feed them the most up-to-date information
5. have holding messages, statements, social  media posts, press releases ready and up-to-date
6. Seek advice from regional and global UN Comms
7. Stay in close cooperation with local stakeholders, media representatives, office colleagues

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- establish crisis comms team
- identify spokesperson
- gather all relevant information
- draft key messages
- inform relevant stakeholders
- coordinate with local and regional agencies
- outline next steps and protocol for comms

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In my opinion,

1) The first thing would be to gather as much information as possible about the situation from colleagues on ground and reliable information from the UNDSS

2) Inform the UN Country Representative and to put together a crisis focal point team.

3) Work with this focal points to put together a situation statement/media press release to avoid mixed communication.

4) Reach out to other UN agencies and local authorities
5) Monitor the public response, comments, questions and communicate accurately and timely.

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-Liaise, as soon as possible the HQ
-Coordinate an reaction with other UN entities on that region or impacted by the crisis
-Identify Spokespersons
-Agree messages to convey
-Liaise the international media

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This situation is heartbreaking and horrifying. At this juncture in the crisis, little is known about the actual age breakdown of the victims, but population statistics make it highly likely that children are involved.

Steps to plan for crisis communication:

1. Assemble a crisis communication team/cell which includes the highest UN rep in the country, heads of agencies whose mandates have direct linkages to the dynamics of this crisis such as UNICEF and the UN Peacekeeping mission, and any comms or technical specialists in those agencies that can help finesse the substance of messaging

2. Confirm what information is known, and what information is yet to be verified. Begin fleshing out whether options are available through government, law enforcement or civil society partners to get authoritative information that we may be lacking at this juncture.

3. Draft key messages about the tragedy and the UN's response to support affected families/survivors and to support the country's response to this attack. Strong condemnation of the attack based on child rights and human rights principles must be central to this messaging. Expressions of solidarity with the survivors, victim's families and the country's official response mechanisms must also be stated.

4. Prepare for difficult questions. The Comms Chief in the video mentioned that while there had been an uptick in violent incidents involving children, there was no specific intelligence suggesting an attack of this magnitude would take place. Considering the presence of a UN Peacekeeping mission in the country, questions may be asked on whether the UN or national law enforcement agencies had any suspicion that such an attack was imminent. Reiterate the role of UN peacekeepers in the context of the country's own national security apparatus.

5. Nominate the main spokersperson(s) for this crisis who will speak not only during the main initial response, but whose voices/quotes will continue to be used throughout the UN's response to the crisis - to ensure consistency. Equip these spokespersons with key messages and holding messages they can use as comments are sought beyond the initial statement.

5. Prepare rollout of key messages through various distribution platforms: press conferences, interviews with media, digital media statements, solidarity statements with other entities such as national leaders.

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1) Put together a crisis communication team and appoint roles
2) Gather all the possible data about the situation
3) Identify key messages
4) Brief staff and relevant influencers on those messages
5) Appoint a spokesperson and come out with a statement to the media asap
6) Start communicating on social media and different channels, focus on the key messages
7) Monitor the situation closely

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Lenka Ctvrteckova, UNICEF Czech Republic

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Lenka Ctvrteckova, UNICEF Czech Republic

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I would:

1) gather as much information as possible about the situation
2) create internal communication guidelines for the staff so that our response to the media is clear and concise and by appointe spokespersons
3) make a statement that we can point to if necessary (in which grief is expressed along with clear emphasis on the future actions of UNICEF in this regard)
4) reach out to other UN agencies and local authorities
5) monitor the public response and communicate accordingly to it

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1) Publish a holding statement, with few details, noting that the UN is aware of the situation, expressing "grave concern"
2) seek confirmation of details from other UN colleagues who are in the field -- what do we know? What do OCHA  or OHCHR or our field offices now?
3) Start drafting a statement, see what the appetite is for a joint statement from other actors and the SRSG's office (this is a Mission setting)
4) Decide who will be the focal point for inquiries from the media or the public
5) Ask the regional office to ask HQ if the SG will want to make a statement
6) given that the internet is poor, how will the message be published? Email -- but also SMS?
7) draft follow-up messages about threats to children in Mali
8) Try to anticipate negative feedback which may result

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What would you do?

I would.

·       activate the existing crisis communication mechanism.

·       Inform the regional and the headquarters about the incident

·       gather available information about the situation at hand

·       alert stakeholders about the incident while indicating that children might be victims.

·       release the first public statement from the regional level about the incident and highlight the flight of children while warning that children shouldn’t be target.

Who would you reach within the UN system and beyond?

·       reach out to the UNICEF field office in the crisis hit town to gather available facts.

·       reach out to the head of the peace keeping mission in the country

·       alert the UNICEF Regional and headquarters

·       Contact OCHA and RCO office

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The situation must be handled very carefully :
1. Within the UN , colleagues that are on the ground can help relate and verify the info and i should ensure that the agency country representative and the resident coordinator are briefed correctly .

2. Outside the UN , partners like NGOs , associations , media and anyone on the ground who van give information . Then we must have the possibility to check the accuracy .

As steps , it is critical to set a crisis communication cell with all the people able to contribute giving clear and true facts before a press release can be drafted and disseminated .

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1. Ascertain the situation on the ground through civil society organisations, UN entities on the ground, MINUSMA and government.
2. Work in coordination with UN agencies on a possible joint response.
3. Convene a meeting with other section chiefs to exchange and cross-check information.
4. Set up a Comms crisis management team: some colleagues should focus on gathering information, others should draft key messages.
5. Prepare a ‘IF Asked” document in case the press calls for an interview.
6. Consider the possibility to not accept press interviews until verified information is available.

7. Draft and disseminate a press release.

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1. setting up of a crisis com cell within UNICEF that would include:
- a team to gather as much info as possible
- a com team to prepare key messages
- a team to reach out to other UN agency
2. Contact the RCO team to give the name of their UNICEF contact and to get their contact name
3. Inform the regional office and HQ and ask for a contact name
4. Prepare info about UNICEF's activities in the region, UNICEF's assessment before the event, info about staff and beneficiairies (number of children, etc.)
5. Finally prepare draft statement and prepare spokesperson. Share the draft statement with the RCO based crisis cell.

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Agnes Kante, UNAIDS Liaison Office, Addis Ababa

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Agnes Kante, UNAIDS Liaison Office, Addis Ababa

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1- Organize field visits with UNDSS, MINUSMA representatives and meet with the affected communities and families
2- Povide immediate support to the affected communities and families (psychological support, shelter, food...)
3- Put together a crisis comms team with senior members from various UN bodies/agencies involved, supporting the region incl. from RCO
4- Work with the national authorities to provide support to victims, data collection, comms plan and align key messages
5- Identify spokespersons and organize interviews with media, release a statement from UN highest rep. in the region

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1. Gather as much information from the people working in the village as possible. Double check the data reveiced.
2. Talk to other UN agencies at local level - what kind of information they have, what they are doing about it
3. Talk to local and national authorities, NGOs and other stakeholders about the attack, asking details of the measures adopted and their needs.
4. Draft a UN joint statement. Send it to HQ and DPPA, to evaluate political sensitiveness. Release the statement to the media.
5. Alert my regional office or HQ, providing as much information as necessary. Ask them to inform the SG spokesperson on the situation, as media requests may follow.
6. Prepare spokespersons for interviews.

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Though devastating, the communication should remain action oriented. Next step should be to inform all the relevant partners and stakeholders about the incident, while acknowledging the panic, the messaging should be action oriented e.g. advising to limit unnecessary movement, keeping stock of essentials items and regular checks for staff.

Media should be engaged and public advisory should be disseminated through every possible channel condemning the incident while advising public to exercise caution.

Amplification of messages and stories through RO and HQ
In media focus should also be on the humanitarian efforts provided by UN. Stories and photos should be captured so that they dont violate the dignity of affected and survivors.

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As the situation remains volatile and active, and with details scanty, I would continue to engage with the Regional and HQ colleagues to relay what information has been filtered from the field. Within the field itself, I would engage with the DSS colleagues and possibly other colleagues from UN agencies that are working in the area. The establishment of a two way channel for communication would be important to ensure information flowing from the field and to the field is relayed immediately.

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First of all to get as mush as possible collect data and information on the event, cross check it with different available credible sources on the ground, including partners, other UN agencies and in the same breath activate the crises coms team and SOPs.
Get necessary support from RO and HQ and other partner and UN agencies to help provide the necessary information to survivors about moving to safe locations, provide info on getting necessary help for the injured and help from the emergency response organizations and rescue teams.

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1- Communicate with my regional Office, HQ and provide them with the information available in hand and seek their support on the country office response.
2- Reach out to other UN country offices to assess the situation and know if any of the staff members are available on the ground.
3 - Monitor the situation and verify all information received on the incident and refrain from any interviews unless all information and facts are affirmed.

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- Collect the data and collect the stories from the population on the ground to be able to report unbiased/unfiltered information (as mentioned that media is extremely polarized)
- Quickly take a position to condemn the violence and conflict and reach out to other UN agencies in the countries to make sure to communicate with one voice
- Coordinate a humanitarian response for displaced/vulnerable population affected by the crisis

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First of all and after a crisis communications team is composed, we'll gather all accurate information: how many people killed, how many children and women? who has announced responsibility? why? What is the authorities official stand?
After that, we conduct our internal analysis focusing on the the best way to react taking in consideration the security situation and programme delivery on the ground.
Assign a UN-wide spokespersons, educate them and give them clear initial boundaries to not go beyond then updates to follow. media platforms.

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1. Activate the existing crisis communication plan, convening team and editing relevant holding statement.

2. Seek guidance from UNDSS and other sources in the UN, government and civil society to verify information and ascertain what is not yet known.

3.  Clarify details of organization's emergency response and key messages.

4. Brief and prepare spokesperson.

5. Prepare for news media engagement, setting parameters.

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The unfolding of a crisis real time needs a sober mind and a team willing to work under high pressure to ascertain the level of sensitivity and threat on the ground.

As Chief of Comms, I would do the following

1. Ascertain the actual situation on the ground through partners and government colleagues.
2. Check with UN sister agencies on their involvement and possible response
3. Convene section chiefs to provide updates on the various sector's work in that area and establish more ground contacts
4. Set up a crisis management teal chaired by the Representative
5. Draft a holding line to be approved incase media calls for an interview
6. Coordinate with regional colleagues on how to respond as a country office
7. Assign Comms colleagues to monitor teh situation with regular updates to Comms Chief and thereafter to Representative.
8. Withold all media interviews till ample information is available.