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Hi, I'm Gwen! I love all things cute, fun, and pretty—anything that adds color and lightness to life. I'm drawn to Philippine pop culture, from collecting Sonny Angels, whose charm makes me smile, to listening to Ben&Ben’s soothing music that feels like a comforting embrace. I admire Bretman Rock for his confidence and Rei Germar for her relatability, who inspires me in different ways. Beyond pop culture, I deeply cherish Kaamulan, a festival in my hometown that beautifully celebrates the rich traditions and vibrant culture of Bukidnon, reminding me of the importance of heritage, unity, and storytelling.

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Red Black Scrapbook Photo Collage Instagram Story

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The Influence of Pop Culture Icons and Traditions Through Uses and Gratifications Theory

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The Influence of Pop Culture Icons and Traditions Through Uses and Gratifications Theory

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Pop culture elements like Sonny Angel, influencers Rei Germar and Bretman Rock, folk-pop band Ben&Ben, and the Kaamulan Festival fulfill various emotional, social, and identity-related needs for Filipino audiences. Sonny Angel, with its cute and collectible aesthetic, serves as a source of joy and stress relief, appealing to those who find comfort in small, charming objects. Similarly, influencers like Rei Germar and Bretman Rock provide entertainment, relatability, and even aspiration. Rei Germar’s lifestyle content offers beauty and fashion inspiration, while Bretman Rock’s bold personality and self-expression empower individuals to embrace their confidence. Meanwhile, Ben&Ben’s soulful music deeply resonates with Filipinos, offering an emotional outlet through lyrics that reflect themes of love, healing, and personal struggles. These cultural figures and trends help individuals navigate their emotions, find inspiration, and connect with others who share similar interests.

Beyond personal gratification, these pop culture elements also shape community engagement and cultural identity. The Kaamulan Festival, for instance, fosters a sense of belonging by celebrating Bukidnon’s indigenous heritage, allowing people to reconnect with their roots. Digital platforms amplify these cultural influences, as fans engage in discussions, share experiences, and create content inspired by their favorite influencers, music, or traditions. The rise of Filipino content creators and artists also shifts local preferences, encouraging more appreciation for homegrown talent rather than just Western influences. Through these trends, Filipinos not only find enjoyment but also reaffirm their identity, build meaningful connections, and actively participate in shaping their cultural landscape.

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Shows like Drag Race Philippines have brought the art of drag into the mainstream, highlighting the creativity, resilience, and unapologetic self-expression of Filipino drag artists. I chose this trend because it represents a powerful shift in how society embraces gender diversity, individuality, and artistic freedom. Drag queens are more than performers—they are storytellers, activists, and cultural icons who challenge stereotypes and push boundaries. Their influence extends beyond entertainment, inspiring conversations about identity, self-acceptance, and LGBTQ+ rights in the Philippines. In a society that is still navigating inclusivity, the rise of drag culture is a bold and beautiful movement that fosters acceptance and pride in being true to oneself.