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1. Logo

2. When the Esport Brand/Team was founded and by who

3. Brand Identity & Story

4. Team Culture & Values

5. Major Sponsors

6. Merch & Apparel

7. Social Media & Marketing

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4. Team Culture & Values

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6. Merch & Apparel

7. Social Media & Marketing

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4. Team Culture & Values

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6. Merch & Apparel

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4. Team Culture & Values

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4. Team Culture & Values

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6. Merch & Apparel

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1. Logo

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3. Brand Identity & Story

4. Team Culture & Values

5. Major Sponsors

6. Merch & Apparel

7. Social Media & Marketing

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3. Brand Identity & Story

4. Team Culture & Values

5. Major Sponsors

6. Merch & Apparel

7. Social Media & Marketing

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2017

Team Envy (now OpTic Gaming) – Founded by Mike Rufail

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Dallas Fuel is one of the original Overwatch League (OWL) teams and represents Dallas, Texas.

The team's name, "Fuel," is inspired by Texas' energy industry and symbolizes power, intensity, and resilience in competition.

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Teamwork & Collaboration: Strong emphasis on working together as a cohesive unit.

Resilience & Overcoming Challenges: Focus on mental toughness and perseverance, overcoming early struggles.

Passion & Dedication: Deep commitment to the game, fans, and representing Dallas.

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Jack Link’s

Envy Gaming

GameStop

Corsair

Republic of Gamers (ROG)

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Jerseys, hoodies, hats, and accessories.

They often release limited-edition gear and collaborations with brands like Champion and Overwatch League official merch.

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Active on Twitter, Instagram, YouTube, and TikTok to engage with fans.

Uses livestreams, highlight reels, and behind-the-scenes content to connect with their audience.

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In seperate posts you will add the following:

1. Logo

2. When the Esport Brand/Team was founded and by who

3. Brand Identity & Story

4. Team Culture & Values

5. Major Sponsors

6. Merch & Apparel

7. Social Media & Marketing

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In seperate posts you will add the following:

1. Logo

2. When the Esport Brand/Team was founded and by who

3. Brand Identity & Story

4. Team Culture & Values

5. Major Sponsors

6. Merch & Apparel

7. Social Media & Marketing

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Logo

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Cloud9’s branding is clean, modern, and professional, making them one of the most visually recognizable teams in esports. Their blue and white cloud logo represents excellence, innovation, and high performance.

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Innovation – Always pushing boundaries in gaming, content, and apparel.

Community – Fans and creators come first.

Excellence – Competing at the highest level.

Style & Identity – Esports meets streetwear.

Whether competing in League of Legends, Valorant, or Call of Duty, or dropping fire merch, 100 Thieves stays ahead of the curve.

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Cloud9 has secured high-profile sponsorships, including:

Red Bull – A long-term partner providing player performance support.

BMW – A luxury automotive sponsor for Cloud9’s teams.

Puma – Official apparel and merchandise partner.

Microsoft – Providing AI and data analytics to optimize gameplay.

Secretlab – Exclusive gaming chair provider.

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Cloud9 uses high-quality content and branding to connect with its fanbase through:
📹 Behind-the-scenes content – Giving fans a look at players' lives and training.
📣 Live match updates & interviews – Keeping fans engaged during competitions.
💡 Educational Content – Sharing insights into competitive play and strategy.

With a strong presence on Twitter, YouTube, Twitch, and TikTok, Cloud9 keeps millions of fans engaged worldwide.

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Cloud9 was founded in 2013 by Jack Etienne, who saw the potential for esports growth and invested in a small League of Legends team.

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Team Liquid was founded in 2000 by Victor "Nazgul" Goossens, who was the first Western StarCraft player to compete professionally in Korea. Goossens initially created the Teamliquid.net website as a hub for early esports enthusiasts.

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✔ Professionalism – A polished and structured organization.
✔ Winning Mindset – Focused on consistent performance at the highest level.
✔ Innovation – Always looking for new ways to engage fans and improve competition.
✔ Fan Connection – Actively engages with supporters through social media and content.

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Gucci – Luxury fashion collaboration

Lexus – Official automotive partner

Cash App – Naming rights to their content house

AT&T – Connectivity sponsor

Heinz – Even ketchup sponsored somehow.

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Based in Los Angeles, 100 Thieves was founded by former pro gamer Matthew “Nadeshot” Haag in 2017, building a fan base in the millions thanks to its group of popular creator-owners and hip, streetwear-inspired aesthetic

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Team Liquid has evolved from a grassroots online clan to a premier esports organization. The brand stands for professionalism, community engagement, and creative production while maintaining high competitive standards. Team Liquid has established a global footprint unrivaled in scope, with players competing in eighteen competitive titles and championship titles across all major esports.

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Cloud9 has one of the most stylish and recognizable esports merch lines, featuring:
👕 Cloud9 Jerseys & Hoodies – Classic blue-and-white colorway.
👟 Puma x Cloud9 Streetwear – A partnership blending esports and fashion.
🖱️ Cloud9-Branded Gaming Gear – Exclusive peripherals and accessories.

Their merch drops often sell out, showing their strong brand loyalty.

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OG Esports was founded in 2015 in Europe by Tal “Fly” Aizik and Johan “N0tail” Sundstein, two professional gamers who had previously competed together in various teams. Originally formed as " (monkey) Business," the team quickly rose to prominence in the Dota 2 scene. After a few roster changes and a rebranding to OG Esports, the team made history in 2018 and 2019 by winning back-to-back The International (TI) tournaments, cementing themselves as one of the most successful and influential esports organizations in history.

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The Streetwear of Esports

100 Thieves isn’t just about gaming—it’s also a fashion powerhouse. Their limited-edition drops sell out in minutes, featuring:

Hoodies, jerseys, and tees with high-end designs

Exclusive collaborations (like with Gucci & Attack on Titan)

Athleisure and lifestyle pieces for everyday wear

100 Thieves revolutionized esports apparel, making it just as important as their gameplay.

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when the Esports brand was founded and by who

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when the Esports brand was founded and by who

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100 Thieves (often abbreviated with 100T) is a professional esports organization and lifestyle brand founded by former Call of Duty professional Nadeshot in 2016

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FaZe formed in 2010 as FaZe Sniping with founding members ClipZ (Eric Rivera), House Cat (Jeff Emann), and Resistance (Ben Christenson), who first became known for trickshotting in Call of Duty (specifically Modern Warfare 2).

FaZe Clan, or simply FaZe, is a professional esports and entertainment brand. Founded on May 30, 2010, as FaZe Sniping.

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OG Esports' brand identity is built around resilience, teamwork, and innovation. From humble beginnings as "monkey Business," the team rose to prominence through their unique strategies and strong camaraderie, winning back-to-back The International titles. Their story is one of overcoming challenges and pushing the boundaries of excellence, with a community-focused approach that extends beyond gameplay.

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100 Thieves dominates digital platforms with content-driven storytelling, leveraging:

YouTube & Twitch – Vlogs, challenges, and pro gameplay

Twitter & Instagram – Memes, hype reels, and brand updates

TikTok – Viral gaming & lifestyle clips

Engagement with fans – Through Discord and live events

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Team Liquid's core values include:

Integrity

Humility

Pursuing Excellence

Curiosity

Authenticity

Inclusivity

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Team Liquid has partnerships with several major brands, including:

J!NX

NeedforSeat

HyperX

Razer

HTC

Quest Nutrition

Instant eSports

Alienware

Twitch

Nissan

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Trust & Collaboration: Strong emphasis on open communication and mutual respect.

Flat Hierarchy: Every player has a voice and input is valued equally.

Camaraderie: Fosters a tight-knit team environment where players push each other to grow.

Growth Mindset: Focus on continuous learning and personal development.

Dedication & Resilience: Overcoming challenges and staying committed to improvement.

Innovation: Constant adaptation and evolution in strategy and gameplay.

Cohesive Unit: Success driven by teamwork, not just individual talent.

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Team Liquid has an extensive merchandise line, including:

Official team jerseys and hoodies

Collaborations with Marvel, Star Wars, and Naruto

Pro kit joggers

Cargo pants

Lightweight terry shorts

Their online store offers a wide range of apparel and accessories for fans.

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Team Liquid has a strong presence across various social media platforms:

Twitch: Known for its large following and engagement.

Twitter: A significant number of followers across both players and the team.

Facebook: A strong fan base.

Instagram: Active engagement with fans.

YouTube: Produces high-quality content through its in-house studio.

Team Liquid also engages in various marketing initiatives, including video production through their in-house 1UP Studios and the launch of Liquid+, a fan engagement platform.

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founded in 1999 in Canada a

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Adidas

Audi

Jack Link's

Alienware

Betway

Twitch

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NRG Esports was founded in November 2015 by Mark Mastrov and Andy Miller, both co-owners of the Sacramento Kings.

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FaZe Clan, or simply FaZe, is a professional esports and entertainment brand. Founded on May 30, 2010, as FaZe Sniping, the organization has professional players and content creators from around the world, across multiple games. Los Angeles, California, U.S.

Faze means to frighten or cause hesitation to someone. Faze may also refer to: Faze Action. Faze (band) 1990s. FaZe Clan, a professional eSports organization.

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In partnership with Adidas, OG Esports release exclusive clothing collections featuring signature designs that combine performance and style. The merchandise includes:

Jerseys

T-shirts & Hoodies

Caps & Beanies

Limited Edition Gear: Special drops, often tied to major events like The International or team milestones.

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🧠 Innovation & Intelligence – Always pushing the boundaries of strategy and gameplay.

⚔️ Elite Competition – A history of championships and global success.

🎯 Precision & Professionalism – Focused on performance and analytics.

👀 The Dark Aesthetic – Their navy blue and black color scheme reflects a calculated, no-nonsense approach.

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KIA America: Partnered with NRG for a League of Legends-focused deal, including branding on jerseys and content creation.

ASUS Republic of Gamers (ROG): Official gaming peripherals provider for NRG Esports.

Rockstar Energy: Extended partnership with NRG and its digital media brand Full Squad Gaming for content creation and immersive experiences.

Samsung: Partnered with NRG to expand into PUBG Mobile esports and create content for Gen Z.

Spectrum: Multi-year naming rights partner for the NRG Spectrum Castle in Los Angeles, including branding on jerseys and event series.

Panda Express: Partnered with NRG for a Rocket League-focused deal

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OG Esports has a strong social media presence across Twitter, Instagram, YouTube, TikTok, and Twitch, where they share updates, behind-the-scenes content, and match highlights. Their content includes vlogs, team interviews, and live streams, offering fans a personal connection with the players. OG also engages with fans through Q&As, giveaways, and live events. Their marketing strategy focuses on authenticity, community engagement, and collaborations with sponsors, creating a deeper connection with their audience and boosting merchandise sales.

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Team Vitality started as an ambitious French esports project with the goal of creating a team that would compete at the highest levels of global esports tournaments. Their early focus was on League of Legends and CS:GO, where they quickly made a name for themselves in European competitions.

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The brand story of Team Vitality revolves around being an elite, yet approachable organization. They are proud of their French heritage, but they aim to represent the very best of international esports. Their brand is built on the idea of unwavering dedication, a passion for the game, and the drive to create lasting legacies in esports.

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✔ Competitiveness – Vitality is committed to always being at the top of their game, never settling for mediocrity.
✔ Collaboration – The team works closely together in practice and competition, with an emphasis on team dynamics and support for one another.
✔ Passion – The organization is driven by an innate love for the game, which resonates with both players and fans alike.
✔ Inclusivity – Vitality embraces a global esports community, bringing together diverse players and fans from all walks of life.

Fans of Team Vitality are called "The Hive." This name symbolizes the strong, supportive, and united community behind the team, much like a beehive where every member plays an important part in the organization’s success and growth. The culture at Team Vitality is one of dedication, team spirit, and a focus on continual improvement—both as individuals and as a collective unit.

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They mainly got T-shirts but they also got caps

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Founded by Sam and Anne Matthews July 23rd, 2004.

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Social Media

Twitter: @NRGgg with 1 million followers

YouTube: Official NRG channel

Instagram: Official NRG account

TikTok: Official NRG account

Marketing Strategies

1. Partnerships: NRG has secured partnerships with major brands like Spectrum, Ford, Kia, and Carvana, leveraging both casual and competitive gaming inventory.

2. NRG Spectrum Castle: A gaming hub in Los Angeles, featuring a 20-foot custom Spectrum mural and the Spectrum 1V1 Octagon for competitions and content creation.

3. Gaming Tour of America: A nationwide initiative led by Full Squad Gaming, NRG's casual gaming brand, featuring live activations, local influencer partnerships, and viral content creation.

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Today, FaZe Clan represents a vast roster of creators who aim to inspire the next generation in making their dreams a reality. FaZe Clan operates across multiple verticals designed to reimagine gaming, sports, culture and entertainment.

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Sponsors

G FUEL

In September 2024, FaZe Clan and G FUEL announced a multi-year sponsorship and licensing deal. The deal includes an equity stake for FaZe Media in G FUEL.

Rollbit

In August 2024, FaZe Clan and Rollbit announced a multi-year sponsorship deal. The deal focuses on FaZe Clan's Counter-Strike team.

SteelSeries

FaZe Clan and SteelSeries have a multi-year partnership and have launched co-branded gaming gear.

Other sponsors

RhinoShield: The FaZe Rug YouTube Channel has been sponsored by RhinoShield.

Dragon City: The FaZe Rug YouTube Channel has been sponsored by Dragon City.

FaZe has partnered with blue-chip brands such as Porsche, GHOST® and McDonald's, and record-breaking fashion and lifestyle collaborations featuring Nike, Takashi Murakami, Lyrical Lemonade and more - all centered around its top-tier talent collective with gaming rooted at the core.

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Fnatic has some great merch and apparel. They offer comfortable clothes that will last you a long time. They are kindove expensive but for good reason.

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Team Fnatic major sponsors include bmw, Amd, and more like monster and Just eat.

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Excellence and Innovation:

EG always strives to be the best and tries new ways to improve their gameplay.

They use data and strategies to stay ahead and always perform at a high level.

Teamwork and Collaboration:

Working together is key for EG.

Everyone, from players to staff, communicates and supports each other to win

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1. Alienware (Dell)

Role: Official gaming hardware sponsor.

Products: Alienware provides EG with high-performance gaming PCs and laptops.

2. Monster Energy

Role: Official energy drink sponsor.

Products: EG athletes use Monster Energy drinks to stay energized during long gaming sessions and tournaments.

3. JBL

Role: Official audio sponsor.

Products: EG uses JBL headphones and audio gear, which are known for their sound quality.

4. Twitch

Role: Official streaming platform.

Products: EG streams their matches, events, and behind-the-scenes content on Twitch.

5. Microsoft

Role: Official sponsor for software and technology.

Products: EG utilizes Microsoft software and platforms for productivity and collaboration.

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1. Apparel

T-shirts & Hoodies: EG offers a range of stylish t-shirts, hoodies, and sweatshirts featuring their logo, team colors, and special designs.

Jackets & Outerwear: For colder weather, EG has jackets, zip-ups, and other outerwear items that display their branding.

Caps & Beanies: Fans can also find baseball caps, beanies, and other headwear with EG’s logo or team-themed designs.

2. Accessories

Backpacks & Bags: EG offers backpacks and bags that are both functional and stylish, featuring the EG logo and esports-related designs.

Phone Cases: Fans can buy phone cases with EG’s branding, perfect for showing support while keeping your device safe.

Stickers & Pins: Small accessories like stickers, pins, and patches with the team’s logo and designs are also available for fans to personalize their gear.

3. Limited Edition Merchandise

Collaboration Items: EG often releases limited edition merchandise, which may include collaborations with designers, other brands, or special in-game-themed designs related to their esports teams.

Special Event Apparel: For big tournaments or milestones, EG might offer event-specific merchandise, such as special jerseys or commemorative items.

4. Team Jerseys

Player Jerseys: EG offers replica jerseys worn by their pro players, often with individual player names and numbers. These jerseys are a popular way for fans to show support for their favorite EG players.

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FaZe Clan’s merchandise is one of the most iconic in the esports world, with a focus on stylish streetwear:
👕 FaZe Jerseys – Including limited-edition drops that sell out instantly.
🧢 Snapbacks & Hats – Signature hats that feature the famous FaZe logo.
👟 Collaborations with streetwear brands – FaZe collaborates with fashion-forward brands like Champion to create exclusive collections.
🖱️ Gaming Accessories – Custom FaZe-branded controllers and peripherals.

FaZe Clan’s merch transcends esports, appealing to fans who want to represent a lifestyle rather than just a team.

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FaZe Clan has mastered the art of social media marketing, using platforms like YouTube, Instagram, TikTok, and Twitter to engage millions of fans. Their marketing strategy includes:
🎥 High-production videos – From vlogs to team updates, FaZe’s content is polished and entertaining.
🎮 Epic gameplay videos – Featuring players competing at the highest levels.
👑 Celebrity Partnerships – FaZe players and content creators often collaborate with mainstream influencers and celebrities, enhancing their crossover appeal.
📈 Engagement with the Community – FaZe actively interacts with fans through live streams, giveaways, and social media posts.

FaZe Clan’s marketing and content creation are key to their pop culture presence, blurring the line between esports organization and lifestyle brand.

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EG is active on several platforms to connect with fans:

Twitter: For updates and announcements.

Instagram: Shares player photos, behind-the-scenes content, and merch.

Facebook: Posts news, updates, and events.

YouTube: Features match highlights, player interviews, and special content.

Twitch: Streams live events and gameplay.

TikTok: Shares fun and creative content, especially for a younger audience.

Marketing Strategies

EG's marketing focuses on engaging fans and promoting their brand:

Content Creation: They post videos, highlights, and team updates to keep fans excited.

Branding: Their logos and team colors are shown everywhere to keep their brand consistent.

Sponsorships: They highlight their sponsors (like Alienware, Monster Energy, etc.) in their posts.

Fan Engagement: EG interacts with fans by reposting fan content, running giveaways, and asking for opinions.

Tournaments: They create buzz around big competitions, keeping fans updated in real-time.

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Fnatic has

-1.1 million followers on instagram

-1.7 million followers on twitter

-710k subscribers on youtube

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The Silver Snipers have positioned themselves as trailblazers for senior gamers, proving that age is not a barrier to competitive gaming. Their brand focuses on inclusivity, lifelong learning, and fun, encouraging older adults to embrace gaming as a way to stay mentally sharp and socially engaged.

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The Silver Snipers were founded in 2017 in Sweden by Tommy "Potti" Ingemarsson

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The Brand or NRG Esports is all about energy and entertainment. They aren't just an esports team, but a set of content creators dedicated to their fanbase. They are dominant on social media and make all their branding stand out with bright, high energy colors.

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NRG is dedicated to engaging their fans and being there to entertain them. They also focus on innovating and being open to playing different, new, and up and coming games to stay ahead of the esports market. They also pride themselves on being very competitive and performing well.

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✔ Lifelong Learning – They continuously train and improve their skills despite starting their CS:GO journey later in life.
✔ Community & Inclusion – The team is a symbol of esports’ accessibility for all ages.
✔ Health & Wellness – They promote gaming as a way to keep the mind active, build friendships, and challenge stereotypes about aging

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The Silver Snipers' branding includes:
🎮 Custom team jerseys featuring their logo and sponsors.
🧢 Branded hats and hoodies sold at gaming events.
🖥️ Lenovo occasionally releases special edition gaming accessories inspired by the team.

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As a pioneering team in senior esports, the Silver Snipers have attracted support from several major sponsors: Lenovo,Intel, DreamHack

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The Silver Snipers engage with fans through Facebook, Twitter, and YouTube, where they:

Share training updates and behind-the-scenes content.

Post videos of their matches and strategies.

Promote gaming as a way for seniors to stay mentally active.

Participate in interviews and gaming expos, growing their international presence.

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November 2013

by former League of Legends pro Carlos “ocelote” Rodríguez Santiago and investor Jens Hilgers.

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The organization was founded in Spain on 24 February 2014 as Gamers2 by former League of Legends pro Carlos "ocelote" Rodríguez Santiago and investor Jens Hilgers. The organization rebranded as G2 Esports on 15 October 2015.

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based on a deep rooted culture of excellence, innovation and tradition. History of competing at an elite level. Orange and black color scheme to reflect its aggressive approach. they like to raise the bar and push the limits to put on a show for the world.

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we're a tight-knit family fueled by ambition and passion to achieve something bigger. In our fast-paced environment, fairness, diversity, and clear communication are non-negotiable.

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“G2 Army”

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G2 currently counts the likes of BMW, Logitech G, Philips, Red Bull, Twitch, Pringles and Mastercard amongst its strategic commercial partners.

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Merch & Apparel - Social Media & Marketing

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Merch & Apparel - Social Media & Marketing

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Jerseys, hoodies, hats.

Active on instagram,facebook,twitch.

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There values is providing

Elite Teamwork

Innovation

Pushing themselves as hard as possible

Legacy and tradition

Inclusivity

There culture revolves around  hard work, trust, and respect