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Strenghs

- how cost fares, attracts large amount of customers

Weaknesses

- dependance on european market

Opportunity

- expansion of new markets

Threats

- hign competition such as Rynaur

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S- affordable, wide range of destinations

W- intense rivalry, bad reviews, exposure to external risks

O- strategic partnerships, exploring into new markets (merchandise)

T- economic downturns, political instability and increased competition

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EasyJet introduction
EasyJet is a company made in the UK which operates in the aerospace, they have planes which they operate and advertise seats online for money which takes people to over 927 routes all around the world in over 34 different countries and they also have affiliate airlines operating in differnet countries such as Switzerland and Europe 

SWOT for EasyJet 
Strengths 
they have a low-cost business model with strong brand recognition which offer a wide range of destinations to consumers 
Weaknesses
They don't offer that many premium services so they only attract the lower class people and offer seats at a low price and they depend on the European market as that's where their main locations are
Oppurtunities 
They could expand into a new market by offering a more premium service to the higher class people who can afford to spend more money 
Threats 
Things like Covid can affect their economy which it had done in the past and the fact more aviation companies are coming into play so more competition is going to happen  

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The airline's strengths include its low-cost model, strong brand recognition, and extensive route network, which attract budget-conscious travellers. However, its no-frills service can be a drawback for some customers, and its heavy reliance on the European market makes it vulnerable to regional economic fluctuations. Opportunities for EasyJet lie in expanding into new markets and the rebound in travel demand post-pandemic, while investing in sustainability can enhance its appeal. On the other hand, threats include intense competition from other low-cost carriers, economic uncertainty affecting travel demand, and potential regulatory changes that could impact profit

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SWOT analysis | part 2

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Popular

This is a strength as they are so popular that they are getting millions of people to use their Airline. This help them for the future as then have enough money so just in case something goes wrong, they can solve that problem ASAP.

Low-cost energy pricing concerns

This is a weakness as they have such low costs that the increase in energy and fuel cost at the consumption level that they us it costs millions of pounds a year.

New Market Expansion

This is an Opportunity as they have the chance to expand to another market and increase their yearly revenue. This also increases their popularity then increasing the number of flights.

Multiple large companies

This is a threat as they have more people transferring over to other huge companies possibly decreasing their income per year.