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This advertisement claims that "Colgate is the #1 brand recommended by dentists." This implies that this brand has better quality or performance than other brands. The ad does not specify which dentist or how many, nor whether they are qualified to judge toothpaste just people in dentist apparel.

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What effect is the advertiser hoping the ad will have on people?

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What effect is the advertiser hoping the ad will have on people?

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The image shows people in lab coats smiling in hopes of appealing to people. The phrase "#1 brand recommended by dentists" is in the center of the ad, and it is bold, so although it is not backed by evidence or statistics.

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 Effect on People and specific target audience for the ad.

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 Effect on People and specific target audience for the ad.

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The ad is trying to seem trustworthy and seemingly backed by professionals. The image shows people in lab coats smiling in hopes of appealing to people so they buy their toothpaste. The target audience is for the average consumer who prioritizes their tooth health and values the opinions of experts.

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Yes, the message is current, as dental health is a timeless concern. The message is relevant as it addresses the need to have good oral health. The ad is biased as it doesn't talk about or show other toothpaste competitors.

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what factors should people consider in making a decision about the product.

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what factors should people consider in making a decision about the product.

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People can look into clinical studies on the different types of toothpaste; generally, people can compare the cost to the value of toothpaste to see if they're getting good value. A dentist could also give you recommendations for a more tailored product.