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Amazon will need SEO to market themselves as a top recommended retailer for this item, and will need multiple description matches for the item in order to recommend it based on the customer search input.

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The site will then need to list all available product information and reflect the available inventory options for the item including sizing, color, and quantity. Once the customer purchases, this inventory information must update automatically within their databases. Consider what data management system this would require.

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The logistics for each item would need calculated for every possible delivery scenario, as it needs to display along with product descriptions. The delivery time and pricing will impact purchasing decisions.

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Consumer proceeds with purchase, will need to enter all personal information including name, address, contact information, and payment information. Not only will this information need to be verified instantly upon checkout, it will also need capabilities to store for future purchases.

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There will need to be a system in place to track this order from the moment it is ordered, processed, awaiting shipment, shipped, out for delivery, and delivered. The customer will want to track the status of the order, and email updates should be automatically sent to set expectations.

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There will be an estimated delivery window provided, which is updated frequently based on the driver's location and delivery speed. There would be GPS tracking and a set list of packages on the truck to be delivered, all of which would likely combine to calculate the delivery.

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The processed order would need fulfilled by the warehouse that houses the item, and that process should include the packaging and shipping label application. It would then update in the system as processed and awaiting shipment.

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The package is now in the customer's hands and the order is fulfilled. The status would need to update and the information would need added to a database to house possible return information.

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The SEO efforts need increased on this users searches so Amazon will come up suggested for all online shopping. Offer emails including new subscriber discounts and requests for reviews will drive them back to the website.