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We developed three new concepts to help us promote Cliganic's new partnership with Green America and encourage people to support our mission of bettering the environment.

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We plan to send the poster to doctor offices, hospitals, elementary schools, mental health centers, libraries, office building lobbies and etc. in hopes it will create a calming and peaceful environment/sensation.

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Green America is a nonprofit organization that promotes environmentally aware and ethical consumerism.

Their mission is to help better the environment by helping consumers find environmentally compliant companies in the marketplace.

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A minimal but fun design that will get our message across on an environmentally friendly package.

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We have identical values and target similar audiences consisting of environmentally conscious consumers.

By utilizing the right channels, we can target all corners of our audience scope and create results that will not only benefit Cliganic's sales but also Green America's profits.

Our advertising will also build environmental awareness which is our mission as a green company.

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To show how Cliganic's cotton balls are made from all-natural ingredients, making them more durable, longer lasting, and softer, than the leading cotton ball brands.

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We would send the emails to people already signed up for Cliganic's alerts because they are already loyal customers and are likely to be interested in our plan with Green America.

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To place this ambient poster in doctors' offices, hospitals, libraries, elementary schools, lobby office buildings, and mental health facilities to help create a peaceful/calming environment that compares the cotton balls with nature, and has 3D textures.

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Sage Green Minimalist Modern Nature Organization Email Newsletter

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Inspire consumers to purchase Cliganic’s organic cotton balls because they are all-natural, soft, and the most mindful choice for any use.

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To send an email to our loyal customers presenting a partnership with Green America. This partnership is beneficial for the earth and goes to show much Cliganic cares about the environment. In this email, we have a coupon for anyone who donates so it is a win, win situation for Cliganic and the customers.

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Share the feel and great quality of Cliganic cotton balls through PR packages. Sending a package to a list of loyal consumers or even potential consumers can give them the chance to experience Cliganic product first hand.

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A list of frequent consumers as well as potential consumers will be created for them to receive a promotional package. This package would be built in an environmentally friendly box with a couple different samples of Cliganic products. This would be cotton balls, cotton swabs, cotton pads, however we would put main focus on the cotton balls in the package. We could fit in some stickers, coupon codes, and a informational card about Cliganic's history and mission all inside the package.

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Product Focused (Feature Strategy)- showcases the products features.

Product Focused (Brand-Centric Strategy)- it is showing consumers and future potential consumers what the brand is about, its benefits/features and the part it can play in their lives.

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The subscribers of Cliganic's newsletter are receiving an email that's partnered with Green America. The email will contain a link that leads them to a donation site for Green America. If they choose to donate, they will receive a coupon code for Cliganics cotton balls in their email.

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To promote Cliganic’s Organic Super Jumbo Cotton Balls and how they can be used for multiple things, even heavy-duty, gentle, and effective clean-ups.

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The target audience for this product would be adult women. These women typically have children, are busy, and want products that will get the job done quickly and easily. This audience is perfect for our product because our jumbo cotton balls can be used for skin care, makeup removal, nail polish removal, and much more.

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We are selling Cliganic cotton balls through an email, a PR package, and an ambient concept that is a play on how this product is good for the earth.

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People should buy this product because it is significantly larger than other cotton balls making it easier to pick up products or clean larger areas effectively. This product is environmentally friendly as it is cruelty-free and biodegradable. Cliganic’s jumbo cotton balls will be there for you for every need, ready to save the day.

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These cotton balls are not only going to make your everyday life easier but they will likely be your daily life-saver! With a bigger and better design, these cotton balls will soak up more product giving you the best bang for your buck. These cotton balls are also organic, which is better for your skin, biodegradable and cruelty-free, so they are not hurting our earth or animals.

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This Campaign would primarily be using Audience engagement, charity or cause-related strategy, as well as a Green Strategy, to spotlight Cliganics ecological

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These packages would be sent to local consumers and potential consumers. Some could be mailed to farther locations and others could be locally delivered. The list of those who receive the packages could be built from the email list and engaging followers on Cliganic's social platforms.

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To convince environmentally conscious consumers that Cliganic's organic jumbo cotton balls will improve their lives and health, as well as support the Earth because they are natural, soft, a great size, and the most mindful choice for any use.

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Messaging Strategy for Email Marketing Concept

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Messaging Strategy for Email Marketing Concept

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We chose a consumer focused-benefit strategy. In this email if the customer chooses to support our cause they will receive a coupon.

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For our ambient concept we chose an audience engagement-charity strategy. This will be a 3-D visual of cotton balls taking place as apart of the environment to represent our new partnership with Green America and also how our product is a positive product for the environment.

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Messaging Strategy for Product Packaging Concept

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Messaging Strategy for Product Packaging Concept

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We went with a product focused-feature strategy through a PR package. We want to send loyal consumers a package full of Cliganic products as well as self care products to represent how you can have a calm, relaxing, self care night with Cliganic.

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We chose to partner with Green America because their morals and goals align with Cliganics, with the priority they both have of benefiting the environment.

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We are using a combination of a savings as the star strategy and a green strategy.

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A 3D poster would be hung up in waiting rooms, for patients to interact with. This shows that Cliganic cotton balls are made of the best all natural ingredients, that are the softest on their skin.