# data[].attributes.body
AUDI  is able to look back on an exciting and varied past – its tradition of car and engine manufacturing extends back into the 19th century. It all began with August Horch, one of Germany's pioneering personalities automobile engineers. After graduating from the Technical Academy in Mittweida, Saxony he worked on engine construction and later as head of the motor vehicle production department of the Carl Benz company in Mannheim. In 1899 he started his own business A.Horch & Cie. in Cologne. Horch moved to Saxony in 1902, first to Reichenbach then in 1904 to Zwickau, where the company was transformed into a joint-stock corporation.
“Cornerstone.” Audi.com, 3 Apr. 2023, https://www.audi.com/en/company/history/cornerstone.html.

# data[].attributes.body
August Horch established the company in Zwickau on July 16, 1909. It couldn't take its founder's name for competitive reasons. A new name was found for the company by translating Horch’s name, which in German means "hark!" or "listen!" into Latin. The famous four interlock ring logo design came from the merging of four giant companies, with one ring symbolizing one company.
“End and Recommencement.” Audi.com, 3 Apr. 2023, https://www.audi.com/en/company/history/recommencement.html.

# data[].attributes.headline
How did Audi become successful in the car industry? 

# data[].attributes.subject
How did Audi become successful in the car industry? 

# data[].attributes.body
Audi's first creation in the world of rally is the famous Quttro S1 meaning it's got a new AWD system which has never been used in rally before. It was used as a military vehicle technology but Audi saw its potential in rally racing because it provides their race car with good traction that allows them to drive faster on slippery surfaces such as icy roads.
“1978–1987: The Quattro Era.” Audi.com, 3 Apr. 2023, https://www.audi.com/en/company/audi-sport/racing-history/quattro.html.

# data[].attributes.headline
How does Audi compare to other major German brands such as Mercedes and BMW ? 

# data[].attributes.subject
How does Audi compare to other major German brands such as Mercedes and BMW ? 

# data[].attributes.body
From a modern stand point, Audi is consider to be the more "mature" brand out of all three.  People often view BMW as sporty and fun, Mercedes to be luxurious but Audi has always been the brand where everything is very sensible and reliable.  Some people criticize is of lacking "personality" but other people view this as a sign of mature and reliability.  It's also commonly known that people who tend to own an Audi are people who tend to be the most sensible sometimes " boring" type of guy.
The People’s Car: A Global History of the Volkswagen

# data[].attributes.body
Because Audi gives off such a mature feeling to the people, the target market age ranges between 25-50. This isn't too surprising for me as I am aware of that young people tend love things that are exciting and fun rather than mature and reliable. As sited from the article "marketing mix of Audi". Among Audi's consumers are highly educated, tech-savvy and modern consumers who appreciate style and quality as well as performance and rider safety. Audi makes premium cars and targets the higher end segment of the market.
Abhijeet Pratap. “Marketing Mix of Audi.” Blog.notesmatic, Abhijeet Pratap, 28 Mar. 2023, https://blog.notesmatic.com/marketing-mix-of-audi/#:~:text=The%20target%20market%20of%20Audi,end%20segment%20of%20the%20market.

# data[].attributes.body
My journey with Audi started when I got my first car from my father. I have always been a car enthusiast, and owning an Audi made me curious about this brand's profound history and stories. I first heard of this brand on a television show about rally cars. I learned about the history behind Audi being the first company to use an all-wheel drive system on its race cars and dominating the WRC rally world. I think their engineering ability to build a car using something that was never used in a racecar before truly impressed me and left me wanting an Audi as my first car.