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How do they secure getting the trash back?

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reduced fibre needs

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woman more as cries managers

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2 future scenarios:
1. losing focus on global warming
2. Businesses reevaluate their business models --> go greener

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7% Sales new products (target 15%)
Digitalization

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Used packages wood fiber etc. is used to generate power

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external/internal forces
Protectionism Threat
- Global Bioeconomy as goal

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Is wood packaging actually more sustainable?

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always growing in the forest
take less than they take

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- trees absorb CO2
-plant more than harvest 2-3 new trees for every harvested--> forest growing in total
-benchmark for forest-reoperations in China
-Biodiversity (species coming back)

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more likely to get into the position in crisis
new CEO beginnign 2020

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Their health is the most important

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close to them

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does negative image does have an impact on the customers?  mitigation strategy

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"only a few companies in the world that are able to be good for the environment" or similar  

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"only a few companies in the world that are able to be good for the environment" or similar  

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-wood fiber substitute fossil
-construction material for high-rise buildings
-packaging
-Paper (20% and decreasing because focus on the rest)
-Energy/Power/Electricity through mills since 2016
- Pulps to substitute textils
-ECO-RFID (track and trace)
- food/hygenic/pharmaceutical packaging, food trays, straws, tissues
-Improvement in efficiency (stronger, reduce amount of)

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-Profit protecttion programm
-cachflow important (record high 2019)

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- competitors might be more sustainable
- their strategies
- profit from media hunt