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Collaboration with cool brands like Vans, sports outfit for giveaways.

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Eg. Bundle 1 - Beginner/Easy (for those who don't know where to start).
http://www.whateverskateboards.com/custom-longboards/

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"A super sick custom complete longboard!

Thank you for supporting longboard love skate shop"

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Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.

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South Korean Longboarder Ko Hyojoo Rolls Through Seoul in Style

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1. What do you think was the most interesting tactic that they used to grow? A Disruptive Product - Almost all of the music in the world at any time or place for only $10 a month, and aimed to give users complete control and access to any song on demand. It is easy to get started with a free option that offered more than simple radio-style streaming and it was totally legal.
Freemium Business Model
Social: Discovery and Sharing
Partnerships - especially with Facebook

2. What mindset and skillset do you think contributed to their success?
Adaptability - Continuous iteration and improvement in product/pricing and addition of more social features
Customer-centric approach
- Ability to use technology to improve on-demand streaming, help users discover new music through AI algorithmic and editorial curation

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1. What do you think was the most interesting tactic that they used to grow?

Airbnb’s startup team acted on a hunch and began focusing on the user experience, the company started to experience a turnaround. As soon as Airbnb improved its rental listings with professional, attention-grabbing photographs, business became better.
One of the most interesting tactic is using the Craigslist growth hack. Airbnb helped by filling out all Craigslists forms with a ‘bot.’ Airbnb was able to build a bot to visit Craigslist, snag a unique URL, input the listing info, and forward the URL to the user for publishing.
Once those Craigslist users made the switch, they were more likely to ignore Craigslist and book through Airbnb in the future.

2. What mindset and skillset do you think contributed to their success?

Mindset: Try and learn first. Meet the people. Learn as much as possible what is important to the market and what the people spending habits are on accommodations.

Using whatever tactics is available out there that allows them to have a better outreach.

Ultimately it is a human-human business. so knowing about the users is important.

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Tactic 2 - Build a community around your product
- To build emotional attachment to the brand, share new ideas or designs of boards, use user generated content from community on social channels to further amplify, helps in being a more authentic brand
- To nurture followers and brand loyalty through social channels by engaging users and getting feedback
- Engage passionate users as Brand ambassadors

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We would split out budget equally between tactic 5 and 3 - $100 each
Tactic 5 helps to drive the emotional response as it is an important driver for a user to connect with a brand. This is especially important to reach out to the longboarding and skateboarding community.
Tactic 3 fulfills the functional needs required to make the purchase journey easier and eventually drive sales and revenue.

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1. $200 Hijack existing high traffic channel
- Leverage on the culture of skateboarders to hijack high traffic channels
- Start small with $200 so that there's opportunity to pivot strategy in future

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Click on the link below!

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Write down the details of what you would do:
Engage users through virtual or physical events, contests, content sharing, giveaways etc
What we will do is to create an event for like-minded individuals to gather and have a good time.

Create a viral dance #longboardsgdance, repost and the most creative winner will walk away with a fully customized premium longboard.

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Tactic 5 - Use language to drive desire and action
$100 - EMOTIONAL Driver - Needs vs. wants, internal value decision making process
Use language that speaks to that group by researching what they use in longboarding communities. Some examples below. Give them a reason to cross the threshold and be part of the longboard / skate world
Attitude - rebellious but with a sense of positivity
Language style - Longboard love, passion, tribal, welcoming, celebration, feel-good
Focus on emotional drivers that connect to growth tactics: Relevant,  Authentic, Accessible, Re-enforce positive benefit

Tactic 3 - Simplify choices. Make it easy to choose
$100 - FUNCTIONAL Driver - I know what I want, help me make that choice and I will become a brand advocate
Bundle paint into different types of color palettes/themes based on level "Beginner", "Cruiser/Casual",  "Street park". Helps in cross-selling and up-selling more colors.

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1. Hijack paid ads onto popular skateboarders/longboards videos / comment into her FB video, IG posts

2. Identify a few popular skateboarders in the community
Pimp up their skateboards so they can use in their Youtube skateboarding videos and give the brand a shout out