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The first real advertising took place with the rise of journalism in the 17th century. The first advertisements promoted books and medicines.
In the 19th century the French newspaper La Presse introduced paid advertising in its pages, allowing it to lower its price, increase the numberof readers and make higher profits.
In the 1950s most of the advertising, was print-based. The ads had a simple pictures with a lot of details about the product and a slogan at the end. Emotional values like friendship and love started to be included.
In the early 60s there was too much supply and not enough demand. Advertising became modern and created messages that made ads more tempting.
In the 70s consumers felt malipulated by ads. There were still outdated ads. Working women disliked ads showing women as housewives and felt that most advertising was negative for them, holding them back from independence. Moreover educationists complained of manipulation in young children's advertising. Towards the end of the 70s ad campaigns focused on freedom, health, equal rights and ecology.
In the 80s the advertisers experimented on how to hold consumer's attention, invade their memory and change their beliefs.
In the 90s all agencies had a team of research psychologist. Advertisers discovered that brain activity is higher during new commercials. Colors were used to associate products with moods and feelings.
Today ads are multimedia and very technical. Pitch statements used are still questions because the consumer stops and thinks. The consumer is complimented and praised for having chosen the product. They think the company understand and appreciate them.

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A public service announcement, or PSA, is similar to a TV commercial, but is designed to educate the public about a particular topic instead of selling some type of product. The aim is to generate awareness or create a change in public opinion about something as important as drug use, drunk driving, cancer screening, or forest fire prevention. Public service announcements are released by Government Agencies.

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1. TV and radio are two of the most important advertising media known as broadcast media. Televisions have become a very important tool for advertising companies because TV is one of the most used advertising media in the world. the radio is the most convenient tool because they have high penetration and are easy for customers to buy.
2. Print media: Advertising media such as newspapers, magazines, flyers, pamphlets, billboards, signs, and direct mail are print media and they have become a popular tool for advertising.
3. Online Media: With the steady growth of Internet penetration, companies have begun to use online media for promotion through advertising on social media and websites.
4. Outdoor Media: Another popular form of advertising is the use of billboards. Outdoor advertising is useful for capturing those customers who travel from one place to another. This provides the opportunity to create brand awareness by placing large billboards and billboards above buildings, near roads, etc. To give maximum visibility.
5. Mobile: Mobile as an advertising medium reaches customers by promoting messages via SMS.
6. Special media: these consist of items given as gifts to the consumer on which the company or brand name is printed so that more people will be aware of them. For example, bring bags, membership cards, hats or bags, etc.

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What we are looking for must be something unique, original and persuasive, if you said it in a way that has already been said there would be no impact.

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The main thing to say is why your product is better than others and why people should choose you and not your competitors.

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Advertising is a paid message that a company sends with the aim of informing or influencing people about a product or service. In today's world, advertsing uses every possible means of comunication to get its message across: television, the press, radio and of course the internet.

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What are a dvertising media?
Advertising media are channels through which companies can advertise their products and services to reach customers.