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Ben will lose his job. Family no income.
It will affect their standard of living . Ben will have to look for other jobs , but it might be difficult for Ben to find a job , Rebecca will have to start a new business

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both of them wouldnt be able to earn income

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1. The MNC may move to Thailand due to a drop of trend or the amount of their consumers have dropped. Furthermore, consumers in Thailand are more interested in the MNC instead of Singapore consumers which could lead to the move.

2. Ben and Rebecca would be affected by their living standard. Furthermore, they would not be able to earn the regular income they usually get because the move had made the company irrelevant to Singapore. They might also need to quit the job if it gets worse.

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New laws needed to be followed , different customs and culture .. unlike singapore a multicurtural country , thailand is harder so fit in as there a more of thailand people unlike singapore a more diverse country with different races to easily fit it

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Thailand has no Korean outlets and they want to expand the business further to a wider area and they don't have to compete which other outlets

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MNC move to thailand--> They need to migrate --> harder for Rebecca to visit relatives

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- they could lose their jobs or transfer to another mnc→no income→cannot afford things→poor quality of life
-or they could move to thailand stay in the same mnc

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The currency value is lower in Thailand than in sg thus for the company, employment expense is lowered.
lesser business competition in Thailand than in sg?

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sg —> high cost —> move to thailand —> lower labour cost —>generate higher profit /income earned for the company

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workers may be cheaper in thailand

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ben and rebecca might need to change their citizenship in thailand.

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The MNC saw better business prospects in Thailand, and decided to move there in order to generate more assets for their business.

Alternatively, business in Singapore was not good, and was not generating assets for the MNC. In order to reduce losses in their investments and business operations in Singapore, they moved to Thailand in hopes of better business.

Ben would be affected as he would lose his job and struggle to make money for his family. If he doesn't get another job, he will not be able to afford basic necessities in order to survive.

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Ben & Reb --> MNC moved --> lose their jobs --> lose their income --> unable to pay daily expenses --> standard of living / quality of life decreases

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Skillsfuture courses

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skillfuture subsidy for upgrading of skills, cheaper to upgrade skills and will hence upgrade skill then cn find a job

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Singapore has provided resources and programmes for workers to obtain new skills such as language, technology proficiency, etc. Skillsfuture courses are available for those who are looking to improve or learn new skills. By attending these courses, Ben will appear more attractive to businesses because of his credentials and find it easier to get a job.

Workfare training schemes are similar to Skillsfuture courses in the way that they can both be utilized to upskill. Workfare is also readily available for low income workers to enable them to get higher paying jobs with better skills.

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I will advise Ben to use the skill future funds to upskill . Maybe he can upskill in cyber security and IT. Because they are likely to be more kinds there.

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Skillsfuture subsidies courses for sgporeans so they can upskill themselves for better paying jobs.

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Have skill future which allows people to upgrade themselves so that they are able to keep up with the changing times in their industry hence they are able to keep their jobs

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myskillsfuture→find courses→apply for a course youre interested in and is relavant→finish course and new skill→apply for new job→more skills→ more benefits→bigger income→ good quality of life :))

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govt provide a platform to upgrade citizen’s skills —> through skillsfuture —> identify their strength and weaknesses/ learn a new skill —> easier to find jobs

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• Go for skill workshops (e.g. MySkillsFuture in SG) at designated centres.
• Learn new skills
• Able to try different skills of proficiency
• Versatility !!!

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Ben can tap on/utilise the government's skillsfuture initiative --> govt has provided every adult singaporean with about $500 credit to upgrade their skills --> by learning new skills --> they are equipped with skills and knowledge about the current economy --> easier for Ben to find a new job --> increasing his standards of living

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Make use of social media (advancement in technology ) 

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Make use of social media (advancement in technology ) 

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For example , if she wants to sell cookies , she should take photographs of her cookies and publish to attract more customers online --> She can also start some online promotion. She can reach a wider audience --> expand her consumer/customer base --> likely result in her having an increase in her income --> a better SOL

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Consumer's Behaviour
Global Trend
The platform she is using

1. Consumer's Behaviour: Observe the people you are targeting and how they usually spend their daily life. Lets say, an influencer who does make up tutorials. They will need supplies in order to keep up with their videos and viewer's demands. She needs to know who she is aiming for and what she is selling to the group of people that are targeted

2. Global trend: There is a need to know what the world are interested in. An example would be 2017, where fidget spinners were a trend. People were desperately trying to get that toy in order to keep up with the trend. Securing an understanding of the global trend can set a stepping stone to secure a customer base.

3. The platform she uses: The platform where she sells her products is also important. She needs to consider where she wants to sell her stuff and how it can reach out to more people. There are some shipping services which disallow people to get the product they want bc the platform is restricted within a certain area. Places like Amazon is good for selling as it reaches out to people better.

Social media is also of good use as many people swim through there everyday.

At least I know Im ready for Poly.
Danial.

Im too shy for crowds to be frank.

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stay relevant to current ongoings and know who is she catering to like age or interest of customers.  aiya a bit sleepy lol
use popular platforms IG and twitter and FB all to widen her broad of customers since she has more grounds covered. but when fb shut down like that one time where IG and FB shut down a bit then cannot liao

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Use social media to raise awaress/ increase exposure to netizens onlineeeee. (e.g. tiktok to promote her brand) gain followers that will reco to fam and frens :)

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Find out consumers preference
She can do survey on social media
Ask her friends to share it
Ask for feedback

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Rebecca can use Social Media to spread word about her products and gain a following that is interested in her products. Sociocultural advancements have made international customers more interested in culturally unique products (Laksa chips, Salted egg fish, etc)

She can use an online platform like Shopee and Amazon to sell her products.

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advancements of technology. She could use application such as social media(Facebook and Instagram) to promote her business by buying ads on the site itself

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A variety of platform is out there in order to navigate your product reach. Furthermore, you can email the consumers about the problem and hope that they understand the situation. If the demand of said product is high, she needs to get another supplier as quick as possible.

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Due to the delay in transportation, she doesn’t have all the ingredients  --> She cannot get her ingredients because the container ship got stuck in the Suez Canal --> She can use chocolate sources form other countries such as Indonesia, Malaysia and the Philippines

OR

Reb can source locally for chocolates alternatives --> boost Singapore's economy due to the increased spending in the country.

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- transportation is halted -> products being delayed -> adversely affects the supplies -> also delays her business -> not able to receive enough money -> lose income -> decreases standard of living

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The Suez Canal incident blocked off a commonly used route for exporting items across countries, including Rebecca's Belgium chocolate. This thus results in her chocolate supply being unable to be delivered

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Chocolate from belgium —> cargo ship got stuck in Suez Canal —> cannot transport the chocolates to SG

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transportation--> more advanced transportation to transport goods for business--> faster production of goods-->will increase income

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business slow down > cannot bake cookies > resources/ingredients in making cookies cnnt come on time > loss in customers > profit decrease

iman not ready for poly

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Rebecca's products are dependent on overseas exports that are brought into Singapore for her use. Due to the Suez Canal's disruption, her supply of products is halted and thus she is unable to continue to produce more of her products for selling. Her supplier is unable to distribute her items due to the distruption.

She can work around this problem by sourcing out a local alternative to her overseas chocolate. This way, she has two sources of chocolate and she will be able to produce her products as needed.

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transportation issues, get supplies from nearer suppliers or by air freight
slower business since no product to sell→less customers and all→ less profits for dear girl lah

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Culturehyrbidisation

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Hybridisation --> mixture of local and foreign culture --> increase the customer base --> those who are interested in a foreign cultural product (e.g. dalgona cookie) will add on to her consumer base --> while others might find the pandan flavour familiar and more inclined to try this new cultural product

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Foreigners entertainment dominate local market . Dilute local cultures

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foreign culture dominates --> the 007 brand is well recognised worldwide --> american entertainment --> widely watched by audiences around the globe --> familiar to local populace even though it is produced solely by Hollywood / USA