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tyler, the creator is rewriting fashion’s rulebook in neon

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The pastel colours create a light soft tone which are aesthetically pleasing. It's not too in your face, but its enough colour to stand out from other album covers.

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The camerawork usually involves a depth of field or a certain technique that blurs out the background and focuses on the artist. This is typically done to make the artist the centre of attention (image speaks for itself)

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tyler, the creator made this bizarre lookbook

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Golf by Tyler, The Creator Fall _ Winter '15 LookBook

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The quirky fashion sense stands out to the audience and creates a statement. It also creates a sense of individuality and independence.

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In this image, the artist coveys a soft and inviting tone. This is represented in the photograph as soft yellow background is matched with a relaxed posture portraying this feeling of calmness

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In a conventional digipak, the star is focused on more than the background and post-production. So a gradient background is useful because it focuses the audience's attention on the star. Also, a gradient helps develop that minimalistic approach we're going for

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Very simplistic photograph. Use of a plain white background so the artist pops out. Even the clothing is simplistic as there is only use of neutral colour's such as brown. This portrays the artists as simplistic yet individual.

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The minimalistic font focuses the audience on the importance of the title and album cover name. It has a bright glow on the album name, which is aesthetically appealing and it grabs the most attention from the audience

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The mise-en-scene is typically streetwear or simple clothing typically without any logos or brands. The clothing typically contrasts with the background (dark colours for the artist / bright colours for the background).