# data[].attributes.body
1. Boost sales by engaging more potential customers to experience the Gucci Garden in a novel way.

# data[].attributes.body
It is expressed in a form of activity but users take photos during the experience and then post on social media, so I thought that it is not only communicated by the activity itself but also through photos on social media.

# data[].attributes.body
2. Expressing the inclusive, liberated, and audacious philosophy of Gucci

# data[].attributes.body
A behind-the-scenes team focus on technologies
Virtual World Co-Creator
Tester

# data[].attributes.body
Enabling the activity/experience is more interesting and more accessible because it not only breaks the traditional exhibition model but also regional restriction.

# data[].attributes.body
Making more people learn about the metaverse, see the possibilities of the metaverse and consider the future life in the metaverse.

# data[].attributes.body
It also makes us rethink the relationship between artificial intelligence/technologies/tools and human, and the relationship between AI in the real world and in the virtual world.

# data[].attributes.body
Making us have an in-depth understanding on the metaverse and start to consider various aspects of the metaverse.

# data[].attributes.body
3. Displaying a kind of new aesthetic language and new possibilities in the digital fashion field.

# data[].attributes.body
Empowering individuals and expanding self-expression to new virtual territories

# data[].attributes.body
Users play as custom avatars in this virtual world. When users enter the Gucci Garden experience, they are replaced with neutral mannequins that don’t exhibit clear age or gender. As they progress through the Garden, these blank-slate avatars absorb different fragments from each room. By the end of the experience, they will have generated a one-of-a-kind avatar based on these different elements.

# data[].attributes.body
Social Media

# data[].attributes.body
Photo

# data[].attributes.body
virtual world creator
activity planner
Culture communicator

# data[].attributes.body
Activity

# data[].attributes.body
Bringing fashion and art closer to our lives and making them more accessible for more people.

# data[].attributes.body
The immersive experience celebrates self-expression and references signature campaigns of the House.

# data[].attributes.attachment_link.readable_text
Gucci, marking its 100th anniversary under the creative direction of Alessandro Michele, saw its digital-first approach evolve over the years, following the brand's quest to combine the past with the present to tell stories of the future. Following its first footsteps on Roblox where the House brought some rare items to the platform last year with the support of our creator community , we are now thrilled to announce the next phase of our collaboration as Gucci is entering the metaverse in a new and exciting way.

Concurrently with the unveiling of the House's Gucci Garden Archetypes - an immersive multimedia experience in Florence, Italy, that explores and celebrates the house's inimitable creative vision - a virtual Gucci Garden space is opening its doors to everyone on Roblox for two weeks, starting today, May 17th.

Taking the hint from the archetype as the original form from which all copies are made, never able to be recreated in itself, the exhibition in Florence delves into different Gucci campaigns as a unique and unrepeatable moment, expressing the attitude and spirit of each collection while remaining true to the inclusive, liberated and audacious philosophy of Creative Director Alessandro Michele. Similar to the physical space, the Gucci Garden experience on Roblox is divided into themed rooms, where visitors can immerse themselves into Michele's creative vision and his multifarious inspirations, and share the captivating experience of the exhibition with their friends.

As they enter the Gucci Garden experience visitors will shed their avatars becoming a neutral mannequin. Without gender or age, the mannequin symbolizes that we all begin our journeys through life as a blank canvas. Wandering through the different rooms, visitors' mannequins absorb elements of the exhibition. With every person experiencing the rooms in a different order and retaining different fragments of the spaces, they will emerge at the end of their journey as one-of-a-kind creations, reflecting the idea of individuals as one among many, yet wholly unique.

The Gucci Garden experience is a phenomenal showcase of Roblox's latest developer tools and lighting technology. The Roblox engine powers a visually spectacular series of high-fidelity environments with dynamic, personalized textures and patterns for each visitor's mannequin. Additionally, the newly released developer avatar editor gives visitors the freedom to purchase and wear exclusive Gucci virtual items directly in the experience.

In keeping with the ephemeral nature of beauty, the Gucci Garden experience on Roblox is open for 14 days only. The Garden will also host a store where visitors can purchase exclusive, limited-edition avatar items. These items, created in collaboration with the talented Roblox creator Rook Vanguard, are inspired by the exhibits showcased in Florence, as signature items from Gucci's archetypal campaigns. They will memorialize the Gucci Garden Exhibition and can be used across the Roblox platform.

While fashion and art may feel out of reach, the metaverse is bringing them closer and making them more accessible for millions of people, building on Gucci's quest to empower individuals and expanding self-expression to new virtual territories.
Visit the virtual Gucci Garden Exhibition on Roblox open May 17, 6:00am PDT - May 31, 12:00am (midnight) PDT.

# data[].attributes.attachment_link.title
The Gucci Garden Experience Lands on Roblox - Roblox Blog

# data[].attributes.attachment_link.description
Gucci, marking its 100th anniversary under the creative direction of Alessandro Michele, saw its digital-first approach evolve over the years, following the brand's quest to combine the past with the present to tell stories of the future.

# data[].attributes.body
2. Showing the possibilities of creating a metaverse and connecting it to the real world.

# data[].attributes.body
1. Introducing their high-tech and efficient collaborative pattern.

# data[].attributes.body
Video -- A behind-the-scenes documentary for a virtual speech

# data[].attributes.body
NVIDIA Omniverse is an open platform built for virtual collaboration and real-time photorealistic simulation. Complex creator, designer, and engineering visual workflows are transformed as users and teams connect design tools, assets, and projects for collaborative iteration in a virtual world.

# data[].attributes.body
This video through explaining the process of producing their CEO Jensen Huang keynote speech introduces breakthroughs in building virtual worlds with NVIDIA Omniverse.

# data[].attributes.headline
Impact (in terms of the issue in question)

# data[].attributes.subject
Impact (in terms of the issue in question)

# data[].attributes.body
Connecting in the Metaverse: The Making of the GTC Keynote, NVIDIA (Video)
For their 2021 keynote, computer graphics (CG) company NVIDIA produced an entire 30-minute keynote presentation in a new piece of CG software ‘Omniverse’ including a detailed simulation of their CEO delivering the keynote speech.