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To distribute the digipak, we would use both traditional and new media methods. The traditional method is selling it in shops (specifically music stores like HMV). Digipaks are marketed as limited edition or collector's items in order to boost sales and because of the additional content they offer.The song will also be distributed online through stores such as iTunes, and streaming sites such as Spotify. The only issue with this type of distribution is that digipaks are not as effective in a digital format such as a PDF containing similar content to the physical copy (i.e. lyrics and information about the band).

# data[].attributes.subject
To distribute the digipak, we would use both traditional and new media methods. The traditional method is selling it in shops (specifically music stores like HMV). Digipaks are marketed as limited edition or collector's items in order to boost sales and because of the additional content they offer.The song will also be distributed online through stores such as iTunes, and streaming sites such as Spotify. The only issue with this type of distribution is that digipaks are not as effective in a digital format such as a PDF containing similar content to the physical copy (i.e. lyrics and information about the band).

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After completing our products, we had to decide where and how they would be exhibited. In the past, the only place to view music promos was on music TV channels, however, the issue with this method is that you can't listen to a specific song on demand; you have to watch multiple videos and hope the one you want to watch is aired. Furthermore, advances in technology have resulted in a large drop in viewing numbers, making this a less worthwhile option.

# data[].attributes.subject
After completing our products, we had to decide where and how they would be exhibited. In the past, the only place to view music promos was on music TV channels, however, the issue with this method is that you can't listen to a specific song on demand; you have to watch multiple videos and hope the one you want to watch is aired. Furthermore, advances in technology have resulted in a large drop in viewing numbers, making this a less worthwhile option.

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Our magazine advert will obviously be displayed in a magazine, so the right one must be chosen in order for it to reach the target audience. Popular magazines such as Rolling Stone have a large audience, but they are more focused on popular mainstream artists, as opposed to indie artists. As a result, we feel that NME would be a more suitable magazine because it is largely associated with indie rock and therefore has a similar target to audience to ours. The magazine advert could be exhibited online as well, as it also works as a poster. By doing this, it would be exposed to a much larger target audience.

# data[].attributes.subject
Our magazine advert will obviously be displayed in a magazine, so the right one must be chosen in order for it to reach the target audience. Popular magazines such as Rolling Stone have a large audience, but they are more focused on popular mainstream artists, as opposed to indie artists. As a result, we feel that NME would be a more suitable magazine because it is largely associated with indie rock and therefore has a similar target to audience to ours. The magazine advert could be exhibited online as well, as it also works as a poster. By doing this, it would be exposed to a much larger target audience.

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Due to the mass usage of portable devices such as smartphones and tablets, increasing numbers of people are watching music videos on the go. Video sharing sites like YouTube allow people to select any song they want and also receive suggestions of similar videos that the viewer might be interested in. These videos can then be shared on social media sites, including Facebook and Twitter, thus triggering a kind of multiplier effect that allows the promo to reach a bigger audience.

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Due to the mass usage of portable devices such as smartphones and tablets, increasing numbers of people are watching music videos on the go. Video sharing sites like YouTube allow people to select any song they want and also receive suggestions of similar videos that the viewer might be interested in. These videos can then be shared on social media sites, including Facebook and Twitter, thus triggering a kind of multiplier effect that allows the promo to reach a bigger audience.