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This model could have easily modelled in a make up or fashion advert; due to her being gorgeous and someone that the younger generations would look up to. Due to make up adverts focussing on their face, the public would probably not really notice her disability due to it not being the centre of attention. Someone's disability doesn't always have to be the main focus of an advert; it should be normal to see disabled people in advertisement. It's 2015; not the 1940's.

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A model that only had half an arm could have easily done this shoot; putting the focus on her other arm with the jewellery on. Or a model with hearing aids could have done this shoot; putting her hair around her ear like this one has, to display the hearing aid to give it a sense of normalcy. This would make those with disabilities have role models to aspire to and look up to. Models with disabilities exist so they should be included.

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I don't understand how they've used four models in this shoot and have not included one person with a disability. I like that they have used different coloured people, nevertheless, they need to have at least one person with a disability in it. They could have had a model with PFFD who had a funky prosthetic showing underneath a pair of shorts from the brand.

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It seems so peculiar how a disabled person hasn't modelled a campaign for make up. Really, a model with any form of disability could have done this shoot. I'd believe a model in a wheelchair would work well with this type of advertisement due to the make up being the main focus of the campaign.

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This model could easily have been on a fashion magazine cover or a poster for fashion due to her being captivating. It should be normal to see this due to there being so many people with disabilities in the world. If we saw this more frequently, it would be so normal that people wouldn't even notice she had a disability.

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This model could have easily done a shoot for a sports/gym clothing brand due to him being good-looking and having the right look for the specific type of advertising. Due to him modelling clothing, the public wouldn't even focus on his disability which normalises it.

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This model could easily model in a perfume campaign due to her having the right look; beautiful and approachable. Just like the Jean Paul Gaultier poster, she could be modelling just how she is now and have a picture of the perfume in the corner.

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I feel that if there was more disabled models in advertising, awkward conversations such as this wouldn't come up as frequently due to there being more awareness and disabilities being more normal to witness.

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The public has a specific image that springs to their mind when they hear the word "disability." They tend to believe that those that are disabled are weak, unstable and crippled, which is not an accurate representation of what they are actually like. Therefore, by using models with disabilities for adverts and magazines, it would give more awareness and normalise disabilities.

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This advert could have used a beautiful girl who has a skin condition called vitiligo; where she has light patches around her body. This would actually help raise awareness about that condition as it's not usually seen.

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This advert could have had a model that used crutches or had a leg that smaller than the other; just because a model has a disability doesn't mean she can't pose seductively for a perfume advert.

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I've never seen a disabled model on the front of a magazine, let alone representing fashion which is ludicrous as there's tons of beautiful models that could advertise clothing. For example, on the cover of Vogue there could be a beautiful model who has to use crutches. She could even do the same pose as the one beneath with her arms swinging her crutches around to make it seem fun and exciting.

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I believe this parody of the Victoria Secret's advert is very empowering due to showing a range of different body types and colour which puts the original poser to shame. Nevertheless, they aren't representing every "perfect body" due to there not being one model that has a disability. They could have easily had a model that only had one arm or used crutches in this campaign.

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This advert corresponds with the innovation i'm attempting to create. Subtly, it has a tone of bewilderment; "buys your clothes and you act like she doesn't exist." Establishing how it's very perplexing how disabled people are part of this word, yet excluded from the media industry when they can do just as well as someone without a disability.