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The typical audience for animation is children or young teenagers. The reason being for this is that animation genres include bright colours which appeal to children and often it includes story lines which are simple to understand

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Romantic genres tend to have 13-17 aged woman or potentially even older as their audience.

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The main audiences for the horror genre is males, under the age of 25, particularly in their teenage years.

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Why is it useful for a film to have a target audience?

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Why is it useful for a film to have a target audience?

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It is useful for a film to have a target audience because a target audience is important as they will be the types of people who will be watching your film. Recognising your target audience early on the pre-production is vital as they will determine the content of a film. Also it is useful for a film to have a target audience because the audience can relate and engage

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Every media product has a number of target audiences, these can be split into:

Primary -  Main audience, different interests in product

Secondary - Secondary audience is the product which is not designed for them, however they may view it because of their children, friends, family etc

Tertiary - Tertiary audience is slightly interested in product due to something they know within it. It wouldn't usually view/read it.

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the assembled spectators or listeners at a public event such as a play, film, concert, or meeting.