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read the two sources' iPhone in China:'The Contradictory Stories of Media-ICT Globalization in the Era of Media Convergence and Corporate Synergy' and 'Browsing as the killer app: Explaining the rapid success of Apple's iPhone

9 August 2017
Topic' IPONE-rapid success' was selected

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decide the research question
How Apple use 4P marketing strategy to achieve the success of the iPhone ?

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Secondary researches:
Summon was used to search
Keywords:
'apple strategy' 'iPhone 4P'
Filters:
Full Text Online
Scholarly & Peer-Reviews
New sources:
A Smartphone Company's Innovative Marketing Strategy in the Chinese Market: A case study go iPhone
Research on factors of smartphone diffusion based on innovation diffusion theory

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Topic 'UK Banking crisis 2007' is selected

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'Tesco- international expansion 2010' is selected as our topic

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Topics were discussed and "Tesco-International expansion 2010" was selected

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Research questions were designed:

“ What were the reasons for Tesco’s success in South Korea and why it was not effective in America’s market in 2010?”

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Some research questions are designed:
'What is the impact Banking crisis of 2007 in UK?'
'What is the impact of HSBC in the subprime crisis of 2007?'
'What is the solutions of coping with the financial crisis in 2007?'
'What is the cause of Banking Crisis in 2007?'

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Two sources are read to get some ideas for research  questions
Some research questions are come up with
- What factors affect customer loyalty of Tesco?
- Why internationalization of Tesco is more successful in centre of Europe and Asia ?

-  How can Tesco into international market?

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Final research question is designed: 'What was the U.K. government's reaction to financial crisis in 2007?'

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Finding sources
Summon is used for finding sources
Keywords are used:
'UK' 'Government' 'Financial crisis'
'2007'

Filter used in summon:
Full Text Online
Scholarly & Peer-Review
Some sources are found:
'Federal Reserve policy responses to the crisis of 2007-08: A summary'
'The stock market impact of government interventions on financial services industry groups: Evidence from the 2007–2009 crisis'
'UK Economic Policy and the Global Financial Crisis: Paradigm Lost?'
'The tragedy of UK fiscal policy in the aftermath of the financial crisis'

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Secondary researches:
Summon was used to search informations
Keywords:
'Tesco strategy' 'South Korea' 'America' 'expansion'
Filters:
Full Text Online
Scholarly & Peer-Reviews

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Secondary researches:
Summon was used to search sources
Keywords:
'Tesco' ' Asia' '2010'
Filters:
Full Text Online
Scholarly & Peer-Reviews

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Workshop with Monna: