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Your advert can have a wider ideology than you may think.

The advert: "Meet the Superhumans" uses many techniques of note. Such as darkness, shadows, camera perspective and the basic uses of Fear (Death), Hype and Masculinity/Power.

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1) No.

2) No.

3) People seem to think its a good thing as it gives everyone a chance to get involved in sport.

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Director: Steve Reeves

Producer: Tim Marshall

Editor: Scott Crane

Music: Munzie

Year: 2017

Locations: Dog's Trust Centre, Street, Back Garden, House Doorway

Production Company: 18 Feet and Rising

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Year: 2013

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Dogs Trust Ireland Radio Advertisement 2013

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http://www.dogstrust.ie/mediacentre/default.aspx Dogs Trust Ireland - Ireland's largest dog welfare charity, located just off exit 5 on the M50. Dogs Trust receive no Government funding and rely solely on the generosity of the Irish public. Find us on Facebook and follow us on Twitter to stay up to date with us.

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Director: Pete Riski

Producer: Tess Mitchell

Editor: Eve Ashwell

Music: Pure Sync

Year: 2016

Locations: Dog's Trust Centre

Creative Directors: Simon Martin, Jamie Tierny

Production Company: Rattling Stick

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Special Someone | Dogs Trust TV Ad (Long Version)

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The unique selling point of a product doesn't actually exist, this is just something made up by the product's creator in order to exploit this and sell more.

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Thinkbox are a company that advertisers itself towards businesses in order to find them good placements on TV for their adverts. However they seem to sell it separately from the channels and businesses they work with.

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BARB can tell the broadcaster how to advertise, for a price BARB will inform people with the demographics of who is watching what programme at what time.

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Advertisers check their own adverts, in order to insure that they are not breaking any rules set by the ASA.

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This Wonga advert was banned by the ASA after they received 31 complaints, informing them the advert was misleading. As it gave consumers incorrect information, so the advert was banned shortly after. However I do believe the ASA was right to ban this advert as Wonga deals with loans and money, so giving false information to your consumers is extremely risky.

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Payday loan firm Wonga has had a television advertisement banned after the advertising watchdog branded it "misleading".

The ad featured two puppets having a conversation about the cost of a Wonga loan, in which one of them implied that the representative interest rate of 5,853% was "irrelevant".

One of the puppets said: "Right, we're going to explain the costs of a Wonga short-term loan. Some people think they will pay thousands of per cent of interest. They won't of course - that's just the way annual rates are calculated. Say you borrowed £150 for 18 days, it would cost you £33.49."

The Advertising Standards Authority (ASA) received 31 complaints that the ad confused viewers about the interest rate applied to a Wonga loan and implied that the representative APR was irrelevant to a short-term loan. It was also deemed irresponsible because it encouraged consumers to disregard the representative APR and thereby trivialised the decision to take out a short-term loan.

"We considered that, though it attempted to clarify the costs associated with a Wonga loan, the ad created confusion as to the rates that would apply. On that basis, we concluded that the ad was misleading," the ASA said.

Wonga argued that the ad "contained only factual, accurate statements" and that if viewers decided the representative APR was not the best way to compare the cost of a loan, that fact "reflected poorly on the APR as a comparative tool for those circumstances". But the payday lender's arguments were dismissed by the watchdog and the company has been ordered not to run the ad again.

The ban is the latest in a string of troubles for the lender and the payday loans sector more widely. Last month the Financial Conduct Authority announced that it planned to kick off an in-depth review of the way high-cost short-term lenders collect debts and deal with people who have fallen into arrears.

More than a third of payday loans are repaid late or not at all, the equivalent of around 3.5m loans a year. Six in 10 complaints made about payday lenders are about how debts are collected.

Errol Damelin, the chairman of Wonga, is expected to announce he will stand down from his job in the next couple of months. He is reported to have grown weary of having to constantly defend the company from political attacks and public outcry.

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Wonga ad banned for 'misleading' borrowers

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Payday loan firm Wonga has had a television advertisement banned after the advertising watchdog branded it "misleading". The ad featured two puppets having a conversation about the cost of a Wonga loan, in which one of them implied that the representative interest rate of 5,853% was "irrelevant".

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The ASA or "Advertising Standards Authority" is responsible for censoring adverts, they do this in order to insure no violent, sexual, offensive or other horrific content is shown in adverts.

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BARB or "Broadcasters' Audience Research Board" is used to compile audience measurement and television ratings in the United Kingdom. This is done to keep track of ratings and views on certain channels, however it can also be used to advertise. As certain adverts will be aimed at certain channels or programs, so there is a direct link to its target audience.

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Whether we know it or not, each time we go to work and then purchase a product with the money. We are being controlled, we are being pushed into making these choices and buying products.

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If you can identify a group you can sell to them, this is why these types of sub-cultures exist. In order to provide more direct and retable products to the consumer.

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Yuppies - Young upwardly mobile professionals.

Dinkys - Double income no kids yet.

Woopies - Well off older people.

Lombards - Lots of money but a real dickhead.

Opals - Older people with an active lifestyle.

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Mainstreamers

Aspirers

Succeeder

Reformers

Individual

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Increasingly in society, some people seem to see themselves as total individuals. This is why some unique products are aimed at these types of people. Yet the reality is that they are not that unique as plenty of people will be similar to them yet still believe they are an individual.

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In the 70s "Young and Rubican" (an American advertising agency). developed the four Cs. This allowed them to look at different categories of people. They tend to buy big brands if they are seen as well-established, as they are aware of people's comfort around these brands. This does work as people we assume the quality of our usual brands over new brands, as we don't want to take the risk of not liking a new product.

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This is seen as a human's ultimate purpose. However the entire hierarchy is seen as very western. It is also used to sell products, as products are pushed up the pyramid depending on its importance.

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This table is a good starting off point for stereotyping large groups of people, as placing them into categories does help narrow them down. However the table is in very little detail, and does not take into consideration other details or evidence on why the product is liked. Of course some products can correlate between different social groups. Today in an increasingly cosmopolitan world, where the emphasis on individualism is high. The public is seen as having to earn their way up the social status, and is told to work harder the lower you are.

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Business Balls - Social Status Demographic 

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Business Balls - Social Status Demographic 

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Advertisers soon began targeting specific 'types' of people with different products.

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Capitalists have to create demand, and they invented this by creating leisure time. As more time off work equals is good for the capitalists, as it means they make more money.

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Henry Ford creator of the "Ford" car company once said: "You can have any car you want, as long as its a black Ford".

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At the start of the 20th Century we had a growth in capitalism, this started just after the industrial revolution. After the second World War the media and marketing industries grew and consumes were identifed as being in 'groups' for the first time. Before capitalism, our country was more of a monarchy based on royalty.

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Celebrities have been used in the past to help promote products, sticking the idea in peoples heads that if they purchase these clothes etc. they will also be successful, beautiful and rich.

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Don't Judge Too Quickly - Ameriquest Mortgage Company 

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Don't Judge Too Quickly - Ameriquest Mortgage Company 

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Don't Judge Too Quickly Funny Ads Compilation

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On the surface this collection of adverts may just appear to be comedic jokes of people getting themselves into situations, however upon further analysis of the adverts. The advert actually displays our fears of sex, embarrassment and death, as each of the adverts show a different station that ourselves would fear to be in. Although the adverts differ all of them do coin this theme and usually link to one or more of the main factors of advertising. (Sex, death and fear).

Each advert also shows that people are extremely harsh with judging people and making their opinion on them clear within a few seconds, woman are also seen as sexual objects throughout most of the ads, even if the punch line of the joke falls to the men. This is too continue with the theme of male dominance and men's power of women, in addition to this a few of the adverts insist on people killing or murdering as the first idea in people's head. This could show that we assume the worst case in most situations, further hammering home the idea that the company does not do these things as they are meant to be seen as respectful and helpful.

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Continuing with the three main factors (sex, fear and death), it was also hinted by theorists that we are obsessed with death. In a way we have a kind of goal to reach that point. Almost as if death is our ultimate finish, despite this being a dark theory it is seen as our natural goal.

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Sigmund Freud always theorised that children grown up wanting to kill their farther and have sex with their mother or vis versa, this is linked to the idea of nature where for example young lions kill the oldest lion in order to take control of the pride and have dominance over the females.

This all comes off the back of our inner egos, which drive us purely by desire similar to animals in the wild. However our super-ego balances this out. Showing our more caring side and opening us up to more than just out basic desires.

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Oedipus Complex

Oedipus complex is a psychoanalytic theory, which describes a desire for sexual involvement with the parent of the opposite sex and a concomitant sense of rivalry with the parent of the same sex; a crucial stage in the normal developmental process.

Electra Complex

An old-fashioned term for the Oedipus complex as manifested in young girls.

Penis Envy - I.D. ego, super-ego.

This theory created by Sigmund Freud regarding female psychosexual development, in which young girls experience anxiety upon realization that they do not have a penis. Freud considered this realisation a defining moment in a series of transitions toward a mature female sexuality and gender identity.

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This advert may seem simple, yet it is filled with small hidden messages and meanings. A few noticeable ones are: purple represents luxury or passion, you can make out a face near the top right corner. The white tear in the advert could also represent a vagina or possibly an injury.

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Overt Message - Surface

Covert - Hidden Message

Subliminal - Works on subconscious, a Freudian concept - link to sex and death as prime motivators for our behaviour.

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Smoking is an irrational thing to do, yet people still continue to smoke despite it having no benefits other than killing you. This is due to adverts linking smoking to sex etc. In order to attract consumers.

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In advertising sometimes small hidden messages can placed in by the advertiser, the hidden message can sometimes reflect the reality of buying stuff. Showing the effect advertising has on the economy and the  environment in addition to the impact of the company itself, sometimes unseen by the advertisers themselves.

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Advertisers can tap into our unconscious desires ad make us do things that are irrational.

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Some examples of iconic British adverts usually come from large companies such as: Coca-Cola, Lynx, Cadbury's, Nike, John Lewis, Skittles and Old Spice.

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BBC 1
BBC 2
ITV 1
Channel 4

The Sun
The Star
The Telegraph
The Times
The Daily Mail

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Heinz - Tomato Ketchup - Invisible Bottle and Spoonable Ketchup (Advert Jury)

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This is a half-repeat of the classic invisible bottle advert from Heinz, with the addition of a clip on new spoonable roasted garlic, thyme and honey ketchup. This is a good example of lazy marketing. They want all the benefit of you buying their new product, without putting in the money, time or effort.

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Some adverts not only are direct, but inform the viewer on what they want them to do. Usually wanting them to complete a task or purchase their product with haste.

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The main two crucial elements of an advert is the sound and visuals, it is essential that the two work well together perefectly in sync.

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Even negative emotions can be used in adverts, and example of this is Marmite adverts. As these adverts inform the viewers that they may not enjoy Marmite.

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In order for an advert to be successful it most invoke emotion in the viewer, regardless of what genre the advert is and what it makes the viewers feel. Some adverts may contain a short story, or the advert may just be a joke or parody etc. Either way it most invoke some emotion.

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Some adverts take a different approach to advertising, by making the advert a parody of either other adverts or famous films, this technique can actually being really effective appealing to the viewers using humour.

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These adverts are the ads that rely on jealously and wanting to be more, wether it be healthy or attractive etc.

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Some adverts rely on icons to help people recall their adverts, wether it is characters or logos etc. E.g. Pink Bunnies - Energiser.

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Most adverts have no real story or narrative, some adverts are just seen as a piece of film. However the benefits of the product etc. Can still be seen throughout the advert in small ways.

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Comparison adverts are mainly used by supermarkets, in order to compare their products and prices to altar the viewers opinion.

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Demo adverting is mainly used to show off new phones or technologies, as the adverts usually include someone guiding the audience through using the device etc.

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The Danger of Texting & Driving PSA - 2012

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Website: www.bluelobsterproductions.com This is a PSA I made for the NE Emmy competition. All filming, editing, and production was done by Ryan Sherwood. The driver was Sam Waterman. I used a Canon Rebel T3i with sigma 24mm 1.8 for this project. I have permission from the artist of the song to use it in this project.

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Advertisers usually take a decent amount of satisfied costumers and turn them into spokespeople, they do this as word of mouth advertising has always been the easiest and most effective way of advertising.

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Modern public service announcements are much more smart and discreet, usually backed up by an entire advertising campaign.

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Advertising tends to be based on what it does to the audience, if an advert is telling you to "call now" for example. This is the ad being totally direct, literally asking the viewers to do something.

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Currently in 2017, there are a vast number of TV channels. Compared to years ago when over 30 million were reported watching an episode of EastEnders due to a lack of other content.

Most adverts currently, always try to convince you to change something about your life, almost as if your life is incomplete.

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Beautiful people, famous people, ordinary people, its easy, macho, femininity, repetition and exotic.

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The best adverts are the ones that attempt to tap into your emotions and convince you to buy products.

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The main three factors adverts attempt to tap into is fear, sex and death.

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In a lot of adverts men and women are shown to be extremely attractive and have the perfect figure, this is done to trick viewers into thinking they will be that attractive if they also use the product.

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Comedy is constantly used in adverts to increase interest, and once again recall your memory when shopping.

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Advertising constantly uses slogans, catchphrases and short themes in order to recall your memory when purchasing products.

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M&S is famous for their adverts containing "food porn", these adverts spend long close-up takes of food in its best state.

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Some adverts are seen as sexist, due to their reliance on stereotypes and gender roles.