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https://www.youtube.com/watch?v=LXXQLa-5n5w

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Beyonce R&B, pop, and soul artist, who is known worldwide for her overly impressive voice, as well as being a phenomenal song writer and actress, she is promoted as a powerful woman in which young ladies look up to on a day-to-day basis. To many people she is an inspiration and a great influence.

Beyonce is also known as a feminist icon and a great mother to her daughter 'Blue Ivy' and her twins, 'Rumi' and 'Sir'.

Pop stars are often judged on two main things; their singing ability and their dancing ability, most artists are stronger at one of these aspects and weaker at another. Beyonce is a rare artist in the music industry as her dancing ability is equal to her singing ability, this makes her stand out in a crowd.

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Beyonce is contracted to the record label 'Columbia Records' in May 2011 she submitted 72 songs to the record label for consideration and only 12 of these were selected for the standard edition, 4 of these songs were promoted at festivals, television appearances. Beyonce was the headlining act at 'Glastonbury festival' which created great publicity for her and her new songs.

The music video for 'Pretty hurts' was recorded for her 5th studio album. The song is a self-empowerment pop song which discusses the beauty standards in society and females body image.

She wrote the song to show the negative effect that beauty pageants have on women/girls and how they make people have expectations of how a woman should look. The song was released and had many positive reviews from music critics about the lyrics, performance, and vocals.

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The song 'Pretty hurts' fits into the power pop genre, because the lyrics of the song express a powerful message, with a true and honest meaning.

Genre is very important for music videos as it keeps a familiarity and a content recognition for the audience, it helps you know what your getting and know what to expect from the music video.

The video follows some conventions of the pop genre but also breaks others, there is often a male and female main character in a pop music video and it often shows the male character as an alpha and the female as a sexual 'object', but in the music video for 'Pretty hurts' that isn't the case, this convention has been broken as there isn't a strong male character throughout the whole video. The video mainly involves powerful woman while being portrayed in a slightly sexual way, the main focus is to show how woman feel to be pressured into looking a certain way and having body expectations.

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The music video 'Pretty Hurts' has a nonlinear story line.This helps to establish depth to a narrative and creates a back story whist still developing the future.
Representation
In the music video 'Pretty Hurts' Beyonce is presented only slightly different to her typical star persona. Although she is playing the character of a beauty pageant contestant I think that she has a part of her true self shown through the character.

She is representative as a women who is struggling with her body image and the pressure she is under to look a certain way. Although Beyonce is not a beauty pageant contestant in real life she still spends her life constantly on camera and on stage. Most women feel the pressure of what society expect from us, even Beyonce.

All the other characters in the music video are all representative in the same way. All the women in the beauty pageant all feel the pressure of what is expected of them to reach societies beauty standards.

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The main message that is presented in the music video is self-empowerment. The video discusses society beauty standards and analyzing female body image. In the video there is imagery of all the women getting ready in the changing room, women taking diet pills, pulling at their skin, getting weighed, getting measured, making them self sick, doing their hair and makeup, choosing outfits, having Botox, getting spray tans and so on.

All theses things that women can relate to, the music video is very real and relates to the target audience directly. The lyrics also work with the mise-en-scene and contribute to the representation. For example 'Perfection is a disease of a nation'. 'It my soul that needs the surgery'. 'Ain't got no doctor or pill that can take the pain away'. All the lyrics represent a powerful message about how society idea of perfection can make people feel.

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Most pop songs consist of flashbacks therefore they don't have a linear story-line, these flashbacks help create an understanding of the background and helps the audience connect with the video.

'Pretty hurts' has a nonlinear story-line which helps establish the depth of the narrative and creates a back story while showing the future.

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From analysing this music video I can see that the genre conventions have been followed to create a great music video fro the audience, sometimes if you don't follow all the conventions of a genre it can surprise the audience.

The direct and powerful message is what i personally think is best about this music video, it directs the audience very strong, powerful and personal which grabs their attention, and makes the song just as important and powerful as the issues raised.