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-To motivate people in writing and publishing their works.
- To help people in opening doors for their future carriers.
- To increase the social inclusion of people in Belmont area.

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I will get the help from Amy and Ashely (creative writers) in creating the display boards. With their comments and thoughts I will be create interesting and attractive thoughts.
As Matt Speyers is the media director he will be involved in advertising the writers' corner and in motivating people to bring their pieces of writings.
The creative art director, Lauren will help in designing the display boards

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I will be in charge of designing and creating clothing attire such as t-shirts and hats, for the volunteers helping with the festival. This would help promote the festival whilst also making them easily recognisable to the public and the people running the stalls if they need help with anything. They would also incorporate the logos of the sponsors of the event on them.

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One way that we could advertise directly to the citizens of the City of Belmont, and even attract in some people from other areas, is to get a few artists from the festival to create some street art. this would be placed on different areas around the City of Belmont and would include the logo and some details of the festival e.g. date, time, etc. This would not only advertise the festival but would beautify the vacant and unappealing areas in the city. This would give the festival a positive promotion in the publics eyes.

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I will also be in charge of designing the advertising pop up's that will show up on different websites. the selected websites will be specifically to do with the area of Belmont, for example the City of Belmont website. the surrounding area's websites could also be included.

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As creative art director i will be in charge of designing the posters and where they should be put up. For this particular festival i believe they should be put up all around the City of Belmont and also be put on the side of public transport busses that are located not only in the City of Belmont, but the wider Perth area. These posters could also incorporate the logos of the sponsors of the even, which could include local businesses in the area.

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I believe that by including the local schools in designing the logo we can get everyone excited and involved about the upcoming festival. This could be done through a competition and could include prizes that could be presented at the festival. the logo could also be used on the social media advertising to become a recognisable symbol of the festival.

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I am currently studying Creative Advertising and Graphic Design, my role in this festival is to design the graphics seen in different parts of the festival and to advertise using not only physical mediums but also the internet.

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City of Belmont - Social Inclusion Festival

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City of Belmont - Social Inclusion Festival

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One day festival promoting social inclusion and cohesiveness in City of Belmont - Located at Tomato Lake in Belmont - September time - Music/workshops/arts and craft/fairground rides/food and drinks trucks,/creative writing/poetry/good vibes

People of all ages/walks of life - promoting a happy and cohesive community

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-This could be a rare chance for the participants to meet professional writers and share their ideas and experiences in the industry of writing.
-This will open the doors for participants to their future carriers.
- With the help of the professional writers I would start a writers' club. So people will get a chance to meet people with the same interests and get the help of professional writers for their future events.

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The short stories with be pulled together into a "Best Of" and put up online so they can still be accessed and enjoyed in the future by the public.

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-Theme: Unlike many Creative Writing Competitions, this one will have no set theme to help avoid limiting the writers and quality of the stories they can produce.
-Content: There will be a limit on the maturity of the content within these stories, as children will be able to read the produced works in the future.

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I believe that by setting up a writing competition, we can get Perth's writing community fully involved in this arts festival, which fits with the theme of social inclusiveness as it means we are properly involving all aspects of art, not just the hands on ones present at the festival on the day.

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A writers' corner will be organized to encourage the creative writers of Belmont area. For this professional writers will be invited and interesting activities will be held through out the day in order to motivate people to write more and publish their works.
Before the festival all the writing lovers will be motivated to bring their pieces of writings either poetry, verses, short stories or creative sayings etc. and participants will get a chance to show their writings to professional writers, share their ideas and to enjoy others works.
Also participants will get a chance to write their short creative thoughts on the topic "Social Togetherness" and will be displayed in front of the writers' corner letting other people to read and enjoy the creative thoughts.

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A short story is by definition a maximum of 10,000 words. Due to time constraints, I will have to impose a shorter word limit. I estimate 3000 words per story will allow the judges to judge all submissions within the two weeks before the festival

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Figure 3- etsy.com

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-Competition opens three weeks before the festival.
-The competition will close two weeks before the festival to give judges time to look through and fairly judge all submissions.
-Winners to be announced during the festival.

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-I will have to communicate with the legal team about permits for the competition before anything else.
-Aid from the advertising teams in promoting the competition and getting awareness out there, preferable through online sources and some of Perths newspapers.

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-The competition will be split into age groups to give writers of all levels of experience a chance to achieve a better result- younger writiers can still win a prize even though they have far less experience then older writer.
-The competiton will end with a final top three best stories from all groups.

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Figure 2- printerest.com

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Head of the Creative Writing Competition

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Head of the Creative Writing Competition

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As I am studying Creative Writing and Proffessional Writing and Publishing, my role in this festival is running the creative writing competition.

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Figure 1- printerest.com

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This is a video I produced for a church gig a few years ago. The style and format of our promo for the arts project will be similar to this

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- Creative display  boards  will attract people.
- People will enjoy reading the display boards.
- More people will participate in activities.

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My contribution to the event will be creating suitable quotes to display all around the festival including every workshop and stall and organizing a writers' corner.

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Below are the references for my contribution.

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Below is the Logo for the local newspaper I have chosen to publish the story in. The newspaper is relevant to the area, as it will be distributed to the majority of local residents in Belmont.

Figure 2: Southern Gazette Logo (Southern Gazette 2017)

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Figure 1:The Festival Guide Magazine (PocketMags 2015)

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Sample of Storyboard for Broadcast Video

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Sample of Storyboard for Broadcast Video

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Below is a screenshot of the first page for a storyboard document I have created. It contains information about the first shot of the video, giving reasons for each decision made.

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The cover page would need to be colourful and interesting, but not overloaded with information. It would need to have a connection to the advertisement design so people are able to make the link between the two.

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It will be my responsibility to communicate with my group about certain aspects of the project to make sure the information contained is correct and reliable. By maintaining good communication, the guide book will be a useful resource to attendees.

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Information on workshops, stalls, door pricing, live events, a map of the festival, contact information, our sponsors, our message to the public, as well as where you can find out more information about the festival.

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I am aiming for this guide to be as accessible as possible, to as many people as possible. Therefore, creating a PDF version of the guide will allow it to spread further, as a majority of people have computers or mobile devices which allow them to download a PDF. It will also make our project more Eco-friendly, as less paper will be required. I believe we should still print out some guide books, but there will be less of a reliance on the paper version.

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Through my double major of Creative Writer and Professional Writer and Publisher, I am responsible for creating the Festival Guide Book

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- Multiple re-edited storyboards to achieve the highest quality of video, creatively

- Drafts of newspaper stories, as well as planning of its structure once interviews have been recorded and quotes have been obtained

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I am responsible in looking at the writing aspects of the festival as I'm studying Creative Writing

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Below is a description of what an inverted pyramid is, and what to include in each section.

Figure 1: Inverted Pyramid in Comprehensive Form (Hollis 2014)

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Hunt For the Wilderpeople: Family Film Screening

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Hunt For the Wilderpeople: Family Film Screening

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Taking place in Faulkner Park, a central community location that’s just next to the Belmont Forum Shopping Complex and the Town Center, it commemorates the end of the festival. This event would see food, film and community come together. Going to the movies is favourite pastime in our culture, especially amongst families. By presenting such an event we could attract hundreds, if not thousands, of people, and give them the opportunity to connect and bond. The main event would be a screening of Hunt for the Wilderpeople, a recent movie that won both critical and commercial success when it released last year. It’s a movie that targets all demographics, so we won’t run the risk of boring parents or having them complain that the movie is inappropriate for younger viewers. This would be complimented by a small food truck festival, which promotes local and small businesses.

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Live-Streaming is a significant section of our media presence. We're doing this to to make all aspects of the project accessible and available to the larger community, to bring back as much of that social inclusion as we can. But, how are we going to do this?

Software: The best thing about live-streaming today is that it is so much simpler. High-end software and equipment has become free and open source. As such, we'll be utilising OBS (Open Broadcaster Software) to facilitate our live-stream process.

Other Equipment:
Cameras are an obvious factor into our livestreaming process. We'll likely be using DSLR Cameras, as they provide high-quality video whilst being at an affordable cost. This trend of using affordable yet high quality equipment will continue into the selection of lenses, which will likely be Rokinon telephoto lenses. Telephoto lenses, usually between 85mm - 200mm have been selected as the camera will be quite far away from the activity as to not interfere, but the choice of lenses will make the action seem close. GoPro cameras will be used to supplement these angles, by being placed close to the action, yet are small enough to not get in the way, and can provide interesting angles of coverage. Audio will be processed and transferred through ZOOM recorders.

All of this information will be processed through the OBS software, and streamed through YouTube.

Needed: Personnel are required to handle camera and audio recording, in addition to overseeing the audio-visual and data live-streaming.

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- I will be heavily involved in collaborations particularly with Matt Speyers, the Media Director/Producer. This is as my role requires forms of digital production, whether it be photography in the print news article, or the production of the broadcasted segment. Matt will be able to assist in providing me with crew members and advising me on the video itself. Furthermore, Matt and I will work together in live streaming the event, as I will be used in the live streaming of interviews as the interviewer, and other forms of journalistic coverage.

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Why I have chosen to do a Broadcast Video Segment

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Why I have chosen to do a Broadcast Video Segment

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- As the video will be posted on social media sites, such as Facebook and Youtube, the event itself will reach a wider target audience not limited to the community area itself

- 2-3mins length enables a higher level of viewer engagement, as they won't become disinterested as easily with a shorter video

- The accessible nature of the video will provide coverage of the event to those who have eyesight/hearing problems, or who don't have access to the Southern Gazette

- Will become easily viewable across all contemporary digital devices, such as smartphones, tablets, laptops, or smart TVs.

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In studying a double major of Screen Arts and Journalism, my role entails the coverage of the event through journalistic mediums.

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In terms of actual marketing materials, I think we should proliferate them across as many platforms as we can. This is in order to raise awareness of the festival, and hopefully draw more public interest.

Promo Trailer: A short documentary styled short, with emphasis on the fun and active aspects of the festival, to rouse support and get people excited for it. I’ve worked on a few such promos (I’ll upload one to show you guys when I find it, it’s somewhere on my old hard-drive) but it’s very much the style I wish to duplicate here - bright, poppy music, colourful, exciting imagery, whilst still being informative with brief interviews with key personal to target teachers, educator and families. These would primarily be shown in schools and to families, with some distribution over major social networks such Facebook, but mostly over decimated video-sharing sites such as YouTube and Vimeo as there is a level of legitimacy I wish to accomplish with this promo. In addition to this, I'll be collaborating with Matt Goddard on the broadcast video segment, assisting with production.

Short Instagram Videos: These would highlight key aspects of the festival to invite people in, and be short enough to appeal to millennials’ short attention spans. If you’ve liked any movie pages on Facebook or Instagram, you know the platform I’m talking about - short, 8-10 second promos, giving a condensed but exciting look at the activities we have to offer. They would follow a similar style as the promo trailer: exciting and fun, but mostly targeted towards kids and not much overly informative. These would then be distributed across YouTube, Facebook, Instagram, Snapchat, and whatever else kids these days are using, idk.

Audio:

Radio ads distributed across online platforms - Spotify, Apple Music, Pandora. Also across actual radio stations, such as 92.9, Nova, and 98.5. Again, remaining consistent with tone, they should be bright, poppy, etc.

Images/ Poster:

A heavy emphasis should be placed upon this. Posters, images, etc can be distributed across all of the primary social media platforms - Facebook, Instagram and Snapchat. As it so happens, these platforms essentially cater for visual content. Saturated, bright images of fun, excitement, etc, will really create interest of our project.

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The Broadcast Video Segment refers to an online news/documentary format video that will provide an audio-visual coverage of the event and include the activities taking place.

- Will contain the same information as the print news article, however will be conveyed in a combination of voiceovers and visuals

- It will be a short (2-3 mins) documentary format segment, something typically seen on a news program

- Will contain on-air versions of the interviews displayed in the print news article

- The editing will involve quick-cuts and montage-like sequences displaying the events

- Logistical requirements may include a cameraman, boom operator, editor, and producer. Also in terms of technical requirements, I will most likely be using a high quality DLSR camera attached to a microphone, either wired or bluetooth, and I will require a tripod and dolly for stabilisation and tracking shots. Furthermore, I will be using the editing software of Adobe Premiere Pro CC, as it has all capabilities required and is easy to use.

Angle: The angle I will undertake in both this broadcast video segment and the print story is a focus on inclusion of the community in art-related activities. This social inclusion will form the backbone of my news story, and will help form the aforementioned inverted pyramid news structure.

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Why I have chosen to do a Print News Article

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Why I have chosen to do a Print News Article

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- The event itself will gain more popularity amongst the local community

- It will reach a wider age demographic, as it is typically those who are of an older age who consume print news

- This will display the significance of the event, in it being important enough to be published in the newspaper

- For the locals of the community, particularly parents, the events that will be reported on will gain coverage of students from local schools, boosting the reputations of such schools and showing their community involvement

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Creating a guide/catalogue to showcase the festivals events, activities, stalls, and competitions, including times, demonstrations and a map. It must be easy to read and understandable, as well as easily accessible.

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The Print News Article refers to a 400-500 word article published both in the local newspaper for the area and in an online format. It will hopefully be published in the Southern Gazette, which is the local newspaper for Tomato Lake, Belmont, in hardcopy newspaper form and online through the PDF document of the newspaper. Things I will need to consider include:

-  Headline:
"Arts Festival Brings Community Together"

- Inverted pyramid news structure (Lead/main points first, then supporting information, then quotes/background information)

- Inclusion of photographs taken with an appropriate DSLR camera

- Contains interviews/quotes from both event holders and participants or those in attendance, in order to gain perspectives from both sides of the event

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■ Risk management;

■ Warning signs (any potential hazards);

■ Compliance.

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Contracts, venue hire, liquor licensing, safety issues ( provision of food and beverages etc.);

Intellectual property (live music = APRA fee) - ownership of creative writing pieces

Permit for writing competition

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■ High risk of incident (young and old patrons + large area);

■ Insurance – public liability, property & equipment, product liability, workers compensation.

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Advising the festival on all things legal, and keeping everyone in check!

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Accessibility:  Almost everyone has access to it. It’s among the most popular websites on the internet. Its’ popularity will help us keep the inclusion that we seek with the project.

Privacy Features:  Whilst not ideal, nor as comprehensive as other platforms, YouTube achieves a middle ground between popular and safe (as opposed to platforms with comprehensive privacy features that you’ve never heard of, nor know how to use.

It’s a free resource, meaning our funds can go towards the community.

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I’ve been given the opportunity to oversee aspects of production and distribution, specifically when it comes to promotional material. This would involve production of advertising across radio outlets, both analogue and digital such as Spotify and Apple Music. Another focus would be on producing video advertisements, which would distributed across sites such as on YouTube and Facebook, and production of promotional posters and images across these sites and others. This is part of a larger social media presence that I’d like to establish for the brand - as we can share promotional materials, especially videos and images, on platforms such as Snapchat and Instagram. Also, I’ll be working with the other Matt to livestream the event, in keeping with our “social inclusion” mission. I’m also holding a film screening event with families being the key demographic.

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I’ll cover the journalistic aspects of the event, relating to media coverage. I’ll release an online and newspaper news story covering the various aspects of the event, and interview various people involved in the process. Alongside with the online/print news story, I’ll also make a broadcasted segment that will be posted on social media sites.