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1) Emission -- Reduce Emission

2) Fuel Effieciency -- Maximize Effieciency

3) Water Pollution -- Waste- Water treatment

4) Recycling

5) Noice Management

6) Extended Social Responsibility -- Foresting and Trust Fund

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1) Economy -- economic fluctuation adversly affecting business

2) Techology

3) Terrorism -- Growing concerns among customers regarding safety

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1) Low cost and FireFly -- Low cost subsidiary to penerate low cost market

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1)Financial -- Financial performance was still mired losses around RM237 million -- In comparison with rivals performance was very bad

2) Fares -- Prices of t he tickets are high

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1) Strong Branding -- MAS has an established brand image in the domestic as well as international market. -- Ranked as 5-Star airline by the aviation rating organization, Skytrax. -- World's Best Cabin Staff Award (2006)

2) Management -- Business Turnaround Plan in February 2006

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-- Malaysian Airlines System Berhad( MAS) is founded in 1947 as Malayan Airways, but it has change its name as Malaysian Airline System in 1 October 1972.

-- Flag carrier of Malaysian and serves over 100 destination across six continents.

-- Provides different class of seating,

-- Subsidiaries of FireFly and MASwings

-- Uses Airbus A330-200, A330-300, Boeing 737-400