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They are not owned by a mainstream record label, only an independent one which is why they are not heard of globally unlike One Direction

They are underground artists who have been around longer than One Direction but have less fans than them.

Indie artists would have a small fan base as the record label does not have a lot of money to promote them, you may not see them on TV but definitely online, on social networks

Indie artists may not have global merchandise but may have T-shirts for sale.

Indie artists are more likely to give away exclusive tickets to eager fans.

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They were put together on X Factor UK

As they are owned by a big record label in the UK and USA, there music is worldwide

They are known by millions especially young teenage girls aged 9-14 as these guys dress like boys of that age group

They are very popular and sing very upbeat music

There record label invests so much money into them, so they can have merchandise and go on tours often.