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In terms of clothing, we took inspiration from the costumes used in the music video for "Uptown Funk" by Mark Ronson

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When we were editing the photos we were going to use for our digipak and advert; we decided to use the same filters, colours and fonts, as we thought having a consistent theme among them would help audiences identify with us easier, also creating a brand identity that could be used to market and promote the band.

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One reoccurring theme that audiences say s present in our media products and texts is the idea of the band having an old fashioned but contemporary feel that most funk bands have, this was made through the use of the colours, fonts, layouts and clothing styles that the band had throughout the making of the media texts.

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There was also a consistency in the colours with used, in all the media products we produced there was always a contrast between the dark backgrounds and bright lights, this could be seen quite prominently in the Winterville scenes in the music video which was achieved by filming in the evening when all the lights on the rides and attractions that were there would be on.

We took inspiration from the ‘We Found Love’ music video by Rihanna, which also had scenes set in the evening but had many bright lights featuring; however this was achieved through the use of fireworks.

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One of the things we tried to keep the same the process of filming the music video and taking photos for the advert and digipak was the smart casual clothing style the whole band had. We tried to have the band portray a classy but cool and laid back look that most ordinary men could possess based off the audience feedback we got when we asked different groups of people what they thought about the band name, we as a group thought that this made the band more relatable to young teenagers and adults but still likeable to older audiences.

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Richard Goodwin argued that artists develop a peculiar motif which occurs throughout their work, in order for this motif to be really effective in helping the audience they are trying to attract identify them easier, it has to be consistent within the media product they produce.

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Research into what the audience felt about music videos, adverts and digipaks and the feedback we had gotten from it really helped us in finding out whether our media texts would be seen positively or negatively. We asked questions such as whether the digipak would stand out on the shelves at HMV and if they thought that the media products presented the same images of the band.

Responses included that because the digipak had an old fashioned but contemporary feel to it that they would have stopped to look at the digipak. They also thought that because the same edited photos were used on the advert and digipak, they could easily see that a consistent brand image was being created and that it did make easier to identify us as a band.

The narrative of the music video was also stimulating and easy to understand as found out from our audience research; they said this due to the pace at which video was set and the use of flashbacks to show how happy the singer he was in the relationship.

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Uploaded by Laura Bankole on 2015-03-09.