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Kimmy's Catering and Delivery Services

Description
Kimmy's Catering Services is a small catering service company located in the Sun-City of Portmore, St. Catherine. Kimmy's Catering Services is structured as a sole proprietorship, operating under the entrepreneur Ms. Felicia Edwards. Our mission is to offer quality and healthy Jamaican Cuisine. We will create a positive environment that encourages others to resort to living a healthier lifestyle.

The Problem

The world is operating at fast pace and people no longer have the time to prepare healthy and delicious Jamaican Cuisine. It has become a trend online shop because it is a "hassle" to go out and make your purchases in the store or restaurants.  Kimmy Catering Services will take on the hassle of preparing scrumptious authentic Jamaican meals for you and your family.

The Solution

KCS will provide quality and healthy Jamaican Cuisine for it customers. The solution of the problem is to offer quality and healthy Jamaican Cuisine to our customers door step to relief them of the hassle to preparing meals for their family. KCS not only aim to better the lives of our customers, but we also try to help in building the economy as a company by employing our youths which will increase the country's employment rate.

Our Team
Our Chef and Sous Chef have more than 10 years of experience in the food industry. Both are currently employed as Staff of Kimmy Catering Services.

Why Us?

Our customers will have the total experience when visiting our outlet(s) and website as they will learn about this fascinating new "culture."

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Our mission is to enrich people's live by providing scrumptious meals and unforgettable moments for our customers and valued careers for our team.

Vision Statement

Our vision is to be the first choice and most chosen restaurant brands anytime people want to eat. It is our goal to be "the extraordinary Jamaican Food Place that delivers".

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This plan is prepared to obtain a location for the initial launch of this concept. We plan to finance the costs with two investments of $100,000 total, one at startup and the other at the beginning of the second year. We expect strong growth for all three years, and profitability beginning in the third year.

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Opportunity

Problem & Solution

Problem Worth Solving

There is an  increasing demand for healthy Jamaican food, to be consumed during the pandemic and our current fast pace life.

Our Solution

Our main focus will be serving high-quality food at a great value. Food will strive to be a premier local fast food brand in the local marketplace. We want our customers to have the total experience when visiting our outlet(s) and website as they will learn about this fascinating new “pop culture.” We will sell merchandise from pre-packaged sauces and t-shirts, to potato cutters, all with our official brand attached to them.

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Social media is critical, along with a combination of local media and local store marketing programs will be utilized at each location. We augment the social media with traditional launch media in the beginning, and point-of-sale promotion throughout. As soon as a concentration of stores is established in a market, then we may explore print media, but of course the best form of advertising is still "buzz" via social media. By providing a fun and energetic environment, with unbeatable quality at an acceptable price in a clean and friendly outlet, we will be the talk of the local social media. Therefore, the execution of our concept is the most critical element of our plan. We will actively build our brand, through the selling of supporting materials, such as merchandise, promotional items and other marketing gimmicks similar to those of fast food franchises.

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Secure Socket Layer is a networking protocol designed for securing connections between web clients and web server over an insecure network (Contributors, 2018). Once the server has been authenticated, the client and server establish cipher settings and a shared key to encrypt the information they exchange during the remainder of the session. This provides data confidentiality and integrity (Contributors, 2018).

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Dishes will not be returned or refunded, only exchanged with another dish.  Dishes can not be returned partially. The goods must be in the same condition you received it.
Once the goods meet the required return conditions then we will proceed with the exchange of that good to another.
Please keep the receipt.
Customer information will be recorded. This information will need to arrange delivery and to follow up after purchase.

Purchasing and storing
Stocks will be purchase from local wholesales, supermarket and meat market.

Kimmy’s Catering and Delivery Services will be operating from the restaurant. The stocks will be stored at the restaurant location. Dishes will also be prepared for distribution at the restaurant.

Distribution
Jamaicans - Customers living in the cooperate area will get home delivery. We will have to pick up locations for other customers. Currently, we have two pick up locations. They are Halfway Tree and Portmore Mall.

Shipping
Kimmy’s Catering and Delivery Services will be using fulfillment by Amazon (FBA) to ship products to customers outside Jamaica.

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Kimmy's Catering and Delivery Service will use the business to customer model  of E-commerce.
We will provide our customers with healthy and delicious Jamaican Cuisine.
Customers will be able to order, make payments and communicate via the website.

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Contributors, T. T. (2018, December 26). What is SSL (Secure Sockets Layer)? - Definition from WhatIs.com. https://searchsecurity.techtarget.com/definition/Secure-Sockets-Layer-SSL.

Kagan, J. (2020, August 28). PayPal. https://www.investopedia.com/terms/p/paypal.asp.

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Dishes will not be returned or refunded, only exchanged with another dish.  Dishes can not be returned partially. The goods must be in the same condition you received it.
Once the goods meet the required return conditions then we will proceed with the exchange of that good to another.
Please keep the receipt.
Customer information will be recorded. This information will need to arrange delivery and to follow up after purchase.
I will abide all regulations and policies stipulated by the government to ensure customer health and safety are not in jeopardize. This will be cohesion with the Occupational Health and Safety Act.