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Australia's Horton wins gold in Men's 400m Free

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Australia's Horton wins gold in Men's 400m Free

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Australia's Horton wins gold in Men's 400m Free

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Mack Horton / Sun Yang row on BBC World News

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My discovery is that the reports show that negative attitudes are greater than positive attitudes. Based on the fact that the "Sun Yang and Horton incident" itself is a negative news, the social response caused by the incident is all negative.

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Although the media ideology of different countries is different, there are differences in the reports of this conflict, because the description of the national athletes will be more positive because of the "maintenance" of the behavior of the national athletes.

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Sports events, especially during the Olympics, doping, conflicts, and scandals often attract media attention . When the media reports on doping scandals, they may associate athletes with their national identity(Laine, 2006). And (denham 2004) found that compared with other countries’ media, athlete countries are more likely to defend and ‘protect’ their own behavior.

During the 2016 Rio Olympics, media coverage became "reporting battle". The ‘drug cheating’ of two swimmers in the swimming world, Sun Yang of China and Mark Horton of Australia, became a hot spot of conflict. It started the day before the swimming competition. After the game, Horton told the media that Before the race, Sun splashed water at Horton during a practice to get his attention and to say ‘hello’, and he ignored because I did not have time to respond to ‘drug cheats’(ESPN.com, 2016;Li, Scott, Sharpe, Xu & Naraine, 2019). In the men's 400-meter freestyle final of the Rio Olympics, Australia's Horton defeated Sun Yang and won the gold medal. In an interview, he said: his victory is a ‘victory against good people’. Regarding the competition between himself and Sun Yang, he said that it was a competition between him and the ‘athlete tested positive’ (ESPN.com 2016) -a reference to his three- month 2014 suspension over banned heart medication.(skysports.com 2016,)

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As an empirical method, content analysis is a research and investigation of reality. Content analysis is based on realistic standards, including activities such as generalizing, explaining, and evaluating the characteristics of specific population phenomena in the process of communication. For this reason, I chose this method to understand the conflict between Sun Yang and Horton. The content analysis method is used to conduct in-depth comparative research on how different mainstream media define the conflict of ‘drug cheating’, and the content is derived through quantitative analysis.

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Denham, B. (2004). Sports Illustrated,the Mainstream Press and the Enactment of Drug Policy in Major League Baseball. Journalism: Theory, Practice & Criticism, 5(1), 51-68. doi: 10.1177/1464884904039554

ESPN.com (2016, August 13). How Sun Yang and Mack Horton got blown out of proportion.
ESPN.com. Retrieved from http://www.espn.com/olympics/swimming/story/_/id/
17292475/how-china-sun-yang-vs-australia-mack-horton-got-blown-proportion-rioolympics-2016


Laine, T. (2006). Shame on us: Shame, national identity and the Finnish doping scandal. The International Journal Of The History Of Sport, 23(1), 67-81. doi: 10.1080/09523360500386450


Li, B., Scott, O., Sharpe, S., Xu, Q., & Naraine, M. (2019). “Clean Athlete” or “Drug Cheat and a Jerk”? A Comparative Analysis of the Framing of an Athlete Conflict in Australian and Chinese Print Media. International Journal Of Sport Communication, 12(4), 531-551. doi: 10.1123/ijsc.2019-0061


skysports.com(2016,August 08).Swimming feud between Mack Horton and Sun Yang boils over at Rio Olympics. Retrieved from https://www.skysports.com/olympics/news/15234/10528075/swimming-feud-between-mack-horton-and-sun-yang-boils-over-at-rio-olympics